网路会议市场 - 2023-2028 年预测

全球网路会议市场预计将从 2021 年的 142.65 亿美元增至 2028 年的 325.66 亿美元，复合年增长率为 12.52%。 网路广播、在线协作、网路会议、虚拟演示、网路研讨会等是最重要的网路会议类型。 采用网路会议解决方案使消费者能够构建复杂的在线会议平台、降低差旅成本并远程参加重要会议。 因此，教育、BFSI、医疗保健和 IT 行业的领先公司已经部署了託管、本地和託管网路会议，并正在使用网路会议软件和解决方案。 因此，考虑到刺激网路会议消费的各种因素，网路会议市场预计在预测期内将大幅增长。

市场促进因素

5G 等技术进步

互联网技术的发展和全球互联网连接数量的不断增加对网路会议软件产生了进一步的需求。 5G网路等互联网的发展使用户能够更快、更高质量地访问在线会议。 此外，发达国家和发展中国家互联网普及率的提高为虚拟通信、商业和游戏领域提供了增长机会。 因此，世界各地的政府都在製定政策和举措，以使其公民能够更轻鬆地访问互联网，即使是在城市和偏远地区。 例如，印度政府宣布Reliance Jio和Airtel将于2022年在印度推出5G互联网服务。 世界银行还估计，互联网用户占全球人口的比例将从2019年的54%增加到2020年的60%。 因此，消费的增长和互联网技术的进步是推动网路会议市场增长的主要因素。

公司转向远程工作文化

大流行期间实施的封锁导致企业行业发生向远程工作系统就业的重大转变。 美国政府人口普查局在其 2021 年美国社区调查中报告称，选择在家工作的员工人数已从 2019 年的 900 万人增加到 2021 年的 2760 万人。 斯坦福大学进行的一项研究还显示，员工在远程工作（例如在家）时的表现提高了约 22%。 引入远程工作可以帮助员工改善工作与生活的平衡，鼓舞士气并减轻压力水平。 由于在家工作有很多好处，公司正在寻求开髮长期混合工作模式以继续远程工作。 Amazon Web Services、Google、Spotify 和 Dell Technologies 是采用混合和远程工作模式的一些领先公司。 因此，不断变化的企业劳动力人口结构对网路会议服务产生了很高的需求。 例如，Zoom Video Communications Inc.的净利润从2020年的2500万美元增至2022年的13.75亿美元。 因此，各个行业将拥抱混合和远程工作文化，推动网路会议市场的增长。

技术问题造成的障碍可能会限製网路会议市场的增长。

网路会议软件的效率取决于稳定的互联网网路以及软件和设备的兼容性。 根据美国视频会议解决方案製造商High Five的调查显示，大约40%的在线视频会议遇到的技术问题是由于计算机硬件故障，例如音频系统或视频会议软件的兼容性问题。 此外，由于网路故障和天气干扰导致的互联网连接不稳定也会导致网路会议方法效率低下。 因此，视频会议解决方案中普遍存在的技术问题可能会限製网路会议市场的快速扩张。

近期市场发展

• 2023 年 3 月，Vonage 推出了新的视频会议服务 Vonage Meetings API，可进行定制以满足不同业务平台和网站的交互需求。 2023年3月，专业生产视频通讯应用的Quick Homme有限公司推出的Web3解决方案升级版“Chat3.”宣布发售。 2022年8月，会议室硬件製造商Mimo Monitors将整合谷歌、Zoom和微软的网路会议解决方案，推出首款供员工在线工作的产品“Unify.Meeting”，进军影像会议市场。

预计亚太地区在预测期内将保持网路会议市场的显着份额。

由于该地区用户越来越多地采用在线教育活动和远程办公，亚太地区网路会议市场在疫情期间经历了增长。 日本、中国、印度、韩国和澳大利亚等新兴国家越来越多的大学和机构提供在线学位课程并举办网路研讨会，以扩大其教育服务的范围。 例如，印度大学资助委员会透露，2021年至2022年，印度在线教育领域增长了170%。 此外，教资会报告称，註册在线教育课程的学生人数已从 2021 年的 25,905 人增加到 2022 年的 72,400 人。 随着大学采用在线教育服务，需要通过在线会议来授课并与学生互动。 因此，亚洲国家虚拟大学课程消费的增加预计将推动亚太地区网路会议市场的发展。

主要市场细分

按提供的服务

• 硬件
• 软件
• 服务

按部署

• 主持网路会议
• 本地网路会议
• 託管网路会议

按行业

• BFSI
• 教育
• 医疗保健
• 政府/国防部
• IT/通信
• 媒体和娱乐
• 其他

按地区

• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他
• 中东和非洲
  • 沙特阿拉伯
  • 阿联酋
  • 以色列
  • 其他
• 亚太地区
  • 中国 日本
  • 印度
  • 韩国
  • 印度尼西亚
  • 台湾

内容

第 1 章简介

• 市场概览
• 市场定义
• 调查范围
• 市场细分
• 货币
• 先决条件
• 基准年和预测年时间表

第 2 章研究方法

• 调查数据
• 调查设计

第 3 章执行摘要

• 调查要点

第 4 章市场动态

• 市场促进因素
• 市场抑制因素
• 波特五力分析
• 行业价值链分析

第 5 章网路会议市场：按产品分类

• 简介
• 硬件
• 软件
• 服务

第 6 章网路会议市场：按部署划分

• 简介
• 主持网路会议
• 本地网路会议
• 託管网路会议

第 7 章网路会议市场：按行业

• 简介
• BFSI
• 教育
• 医疗保健
• 政府和国防
• IT 与电信
• 媒体和娱乐
• 其他

第 8 章网路会议市场：按地区

• 简介
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他
• 中东和非洲
  • 沙特阿拉伯
  • 阿拉伯联合酋长国
  • 以色列
  • 其他
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印度尼西亚
  • 台湾
  • 其他

第 9 章竞争格局与分析

• 主要公司及战略分析
• 新兴公司和市场盈利能力
• 合併、收购、协议与合作
• 供应商竞争力矩阵

第 10 章公司简介

• Adobe Inc.
• Microsoft Corporation
• Cisco Systems Inc.
• Citrix Systems, Inc.（Cloud Software Group）
• Google LLC（Alphabet Inc.）
• Zoho Corporation Pvt. Ltd.
• Huawei Services Co., Limited
• RingCentral, Inc.
• AT&T
• Genesys
• IBM

The global web conferencing market is projected to grow at a CAGR of 12.52% to reach US$32.566 billion in 2028 from US$14.265 billion in 2021. Webcasts, online collaborations, web meetings, virtual presentations, and webinars are the most prominent types of web conferences conducted. The adoption of web conferencing solutions enables consumers to create sophisticated online meeting platforms, lower their transportation expenses, and attend important meetings and conferences from remote locations. As a result of this, leading companies in the education, BFSI, healthcare, and IT industries are consuming web conferencing software and solutions by deploying hosted, on-premises, and managed web conferencing. Therefore, considering the various factors stimulating the consumption of web conferences, it can be anticipated that the web conferencing market will considerably grow over the forecast period.

Market Drivers

Technological advancements such as 5G and more

The evolution of internet technology and the increase in internet connection across the world are creating more demand for web conferencing software. The developments in the internet such as the adoption of the 5G network enable users to access faster and better quality online conferences. In addition, the growth in the internet penetration levels in developed and developing companies provides opportunities for the growth of the virtual communications, commerce, and gaming sectors. Due to this, governments around the world are creating policies and initiatives to provide their citizens with better access to the Internet in urban and remote areas as well. For instance, the Government of India announced the introduction of 5G internet services in India by Reliance Jio and Airtel in 2022. In addition, the World Bank estimated that the proportion of internet users in the world population increased from 54% in 2019 to 60% in 2020. Therefore, the expanding consumption and advancements in internet technology are key factors propelling the growth of the web conferencing market.

The shift in the corporate sector toward remote work culture

The lockdowns enforced during the pandemic caused a massive shift in the corporate industry toward the employment remote work system. The US Government Census Bureau reported in its American Community Survey of 2021 that the number of employees opting to work from home increased from 9 million people in 2019 to 27.6 million people in 2021. In addition, a study conducted by Stanford University revealed that the performance of employees improved by approximately 22% when they work from remote areas like home. The adoption of a remote work lifestyle enables employees to improve their work-life balance, boost their morale, and lower their stress levels. Owing to the various advantages associated with working from home, companies are considering the development of long-term hybrid work models to continue remote work practices. Amazon Web Services, Google, Spotify, and Dell Technologies are some leading companies adopting hybrid and remote work models. Therefore, the changes in corporate work demographics are generating high demand for web conferencing services. For instance, the net income of Zoom Video Communications Inc. increased from US$ 25 million in 2020 to US$1.375 billion in 2022. Hence, the embracement of hybrid and remote work cultures by different industries will promote the growth of the web conferencing market.

The disturbances caused by technical issues could limit the growth of the web conferencing market.

The efficiency of web conferencing software is dependent on the availability of a stable internet network and the compatibility of the software with the device. A survey conducted by Highfive, a US-based company manufacturing video conferencing solutions revealed that around 40% of online video meetings face technical problems due to the malfunction of computer hardware like audio systems or compatibility issues with the video conferencing software. In addition, the glitches in the network and unstable internet connection due to weather disturbances could also lead to inefficiencies in web conferencing methods. Therefore, the prevalence of technical issues in video conferencing solutions could restrain the rapid expansion of the web conferencing market.

Recent Market Developments

• In March 2023, Vonage introduced its new video conferencing service by launching Vonage Meetings API which can be customized to meet the interaction requirements of different business platforms and websites.
• In March 2023, Quickom Inc., a company specializing in the production of video communication applications declared the launch of an upgraded version of its web3 solution, Chat3.one, which can accommodate enormous conferences with approximately 10,000 users in a single meeting.
• In August 2022, Mimo Monitors, a company predominantly involved in the production of hardware equipment for conference rooms entered the video conferencing market by launching its first product, Unify Meeting which integrates the web conferencing solutions of Google, Zoom, and Microsoft for employees working online.

Asia Pacific region is expected to retain a prominent share of the web conferencing market in the forecast period.

The web conferencing market in the Asia Pacific region witnessed growth during the pandemic as a result of an increase in online schooling activities and the adoption of work-from-home practices by users in this region. An increasing number of universities and educational establishments in emerging economies like Japan, China, India, South Korea, and Australia are offering online degree courses and conducting webinars to expand the reach of their educational services. For instance, the University Grants Commission of India revealed that the online education division in India escalated to increase by 170% from 2021 to 2022. In addition, the UGC also reported that the number of students enrolling in online education courses increased from 25,905 in 2021 to 72,400 in 2022. The adoption of online educational services by universities results in the need to conduct online meetings to conduct classes and interact with students. Hence, the growing consumption of virtual university courses in Asian countries is expected to result in an expansion of the web conferencing market in the Asia Pacific region.

Key Market Segments

By Offering

• Hardware
• Software
• Services

By Deployment

• Hosted Web Conferencing
• On-Premises Web Conferencing
• Managed Web Conferencing

By Industry Vertical

• BFSI
• Education
• Healthcare
• Government & Defense
• IT & Telecom
• Media & Entertainment
• Others

By Geography

• North America
  • USA
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Other
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. Market Definition
• 1.3. Scope of the Study
• 1.4. Market Segmentation
• 1.5. Currency
• 1.6. Assumptions
• 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Research Design

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. WEB CONFERENCING MARKET BY OFFERING

• 5.1. Introduction
• 5.2. Hardware
• 5.3. Software
• 5.4. Services

6. WEB CONFERENCING MARKET BY DEPLOYMENT

• 6.1. Introduction
• 6.2. Hosted Web Conferencing
• 6.3. On-Premises Web Conferencing
• 6.4. Managed Web Conferencing

7. WEB CONFERENCING MARKET BY INDUSTRY VERTICAL

• 7.1. Introduction
• 7.2. BFSI
• 7.3. Education
• 7.4. Healthcare
• 7.5. Government & Defense
• 7.6. IT & Telecom
• 7.7. Media & Entertainment
• 7.8. Others

8. WEB CONFERENCING MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Spain
  • 8.4.5. Others
• 8.5. Middle East And Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Israel
  • 8.5.4. Other
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. Japan
  • 8.6.3. India
  • 8.6.4. South Korea
  • 8.6.5. Indonesia
  • 8.6.6. Taiwan
  • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Emerging Players and Market Lucrativeness
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

• 10.1. Adobe Inc.
• 10.2. Microsoft Corporation
• 10.3. Cisco Systems Inc.
• 10.4. Citrix Systems, Inc. (Cloud Software Group)
• 10.5. Google LLC (Alphabet Inc.)
• 10.6. Zoho Corporation Pvt. Ltd.
• 10.7. Huawei Services Co., Limited
• 10.8. RingCentral, Inc.
• 10.9. AT&T
• 10.10. Genesys
• 10.11. IBM