AaaS（身份验证即服务）市场 - 2023 年至 2028 年预测

从 2021 年到 2028 年，AaaS（身份验证即服务）市场预计将以 18.67% 的复合年增长率增长。

AaaS（身份验证即服务）是一种基于云的服务，企业通过将用户身份验证管理和授权外包给第三方提供商来提供身份验证功能。为企业用户提供各种身份验证服务。 AaaS 解决方案提供多种身份验证方法，包括用户名和密码、多重身份验证 (MFA)、生物识别和社交登录，以确保只有授权用户才能访问组织的应用程序和数据。 它还可以实时监控用户行为并检测可疑行为，例如从未知设备或位置登录。 这些身份验证服务主要以按月付费的订阅方式向企业提供，降低了管理企业身份验证基础设施的成本和復杂性，同时提高了灵活性和可扩展性。 推动 AaaS 市场扩张的关键因素是改善安全状况、简化用户身份验证流程以及遵守与身份验证和访问控制相关的法规要求。

市场促进因素

越来越多地采用基于云的应用程序

随着越来越多的企业将其应用程序和数据扩展到云端，云采用率不断上升，这推动了对与这些基于云的应用程序集成的安全、便捷的身份验证解决方案的需求。 根据世界经济论坛的数据，全球大约 65% 的企业正在发展其业务结构以纳入云计算。 Flexera还预测，IT部门在云基础设施上的支出将增加40%，混合云网络的使用量将比2021年增加51%，超过58%的企业将利用混合云平台。 AaaS 解决方案提供了多种可以方便地部署在云环境中的解决方案，包括单点登录 (SSO)、多重身份验证 (MFA) 以及用户配置和管理。

数据洩露和网络攻击增加

由于数据洩露和网络攻击事件的增加，各行业的公司都担心安全问题。 例如，2022 年 9 月 11 日，由于外部访问提供金融技术服务的初创公司 Revolut 的数据库，导致约 50,150 名 Revolut 会员的个人数据遭到未经授权的访问，从而发生了数据洩露事件。 此外，2020年，Zoom、Twitter等大公司都遭遇了数据洩露事件。 2022 年 7 月，约 540 万 Twitter 用户的电话号码和电子邮件地址等个人资讯被洩露。

自大流行以来，网路犯罪分子的活动有所加强，钓鱼网站在 2020 年增加了 350%，导致 2020 年至 2021 年间购物欺诈损失达到 2080 万美元。 根据 Verizon 发布的 2020 年数据洩露调查报告，黑客在暗网上拥有超过 150 亿个凭证，为他们提供了进行帐户接管和其他类型欺诈所需的工具。我们拥有所有工具和技术。 日益增长的安全担忧预计将推动对 AaaS 产品和解决方案的需求，同时通过简化用户身份验证帮助企业保护对系统和数据的访问。

缺乏足够的标准来规范 AaaS 解决方案仍然是一个重大挑战。

AaaS 市场极其分散，多家公司提供具有不同身份验证方法、协议和功能的产品。 缺乏标准化使得企业很难比较和评估不同的解决方案，并且由于企业之间的不确定性，许多企业不愿意将其认证基础设施外包给第三方提供商，从而导致企业之间的广泛采用受到限制。

市场趋势：

• 2022 年 8 月，提供咨询和分析服务的软件公司 Happiest Minds'Technologies Limited 与 AaaS 市场的访问和身份验证管理公司 OneLogin 合作，推出了 IDaaS 和 AaaS 解决方案 Identity Vigil 2.0。
• 2021 年 3 月，在云平台上提供身份管理和 AaaS 解决方案的美国领先软件公司 Okta 宣布成立身份管理公司，以帮助扩展 Okta 的 AaaS 和其他产品系列并扩大其客户群。拟以65亿美元收购身份验证解决方案提供商Auth0。
• 2021 年 1 月，提供身份验证服务的美国数位身份公司 ForgeRock 宣布收购数位身份身份验证和欺诈预防解决方案提供商 IdentityMind 公司。 通过此次收购，ForgeRock 预计将加强其身份、身份验证和访问管理服务。
• OneLogin 是一家访问管理和身份验证服务提供商，将于 2020 年 1 月提供各种身份和访问管理功能，包括单点登录 (SSO)、多重身份验证 (MFA)、用户配置和管理我们发布了AaaS软件“可信体验平台”。

从最终用户来看，BFSI 和医疗领域预计将在 AaaS 市场中占据较大份额。

在医疗保健和 BFSI 领域，由于访问敏感用户数据而产生的监管要求强制采用强大的身份验证和访问控制，以及生物识别和实时威胁检测等高级安全功能。我们提供对 AaaS 解决方案的访问通过提供身份验证功能来帮助公司满足这些要求。

在预测期内，亚太地区预计将占据 AaaS 市场的主要份额。

由于 IT 行业的扩张、基于云的应用程序的采用率不断提高以及网络安全和数据隐私的重要性日益增加，预计该地区的 AaaS 市场需求将会很高。 此外，该地区还是主要 BFSI、医疗保健和零售公司的所在地，预计这些公司将开发 AaaS 市场。 例如，AaaS 市场领导者 OneSpan 发布的一份报告显示，日本银行采用基于云的身份验证，通过应用内 OTP 和指纹生物识别安装来为其移动银行应用程序提供支持。 此外，该地区电子商务行业的快速增长刺激了对有效身份管理、访问控制系统和身份验证策略的需求，以防止欺诈，这可以通过应用 AaaS 解决方案来满足。

内容

第 1 章简介

• 市场概览
• 市场定义
• 调查范围
• 市场细分
• 货币
• 先决条件
• 基准年和预测年的时间表

第 2 章研究方法

• 调查数据
• 调查过程

第 3 章执行摘要

• 研究亮点

第 4 章市场动态

• 市场促进因素
• 市场抑制因素
• 波特五力分析
• 行业价值链分析

第 5 章 AaaS（身份验证即服务）市场：按组件划分

• 简介
• 身份管理 (IDM)
• 身份验证管理/策略
• 授权/访问控制系统和政策
• 密钥/证书管理

第 6 章 AaaS（身份验证即服务）市场：最终用户

• 简介
• BFSI
• IT/通信
• 零售
• 医疗
• 公共机构
• 教育
• 其他

第 7 章 AaaS（身份验证即服务）市场：按地区

• 简介
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他
• 中东/非洲
  • 沙特阿拉伯
  • 阿拉伯联合酋长国
  • 以色列
  • 其他
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印度尼西亚
  • 台湾
  • 其他

第 8 章竞争环境与分析

• 主要公司及战略分析
• 新兴公司和市场盈利能力
• 合併、收购、协议和合作
• 供应商竞争力矩阵

第 9 章公司简介

• Thales
• OneSpan
• Microsoft
• AWS Solutions Group.
• IBM
• Google LLC
• HID Global Corporation（part of ASSA ABLOY）
• Optimal IdM
• SecurEnvoy Ltd
• Okta

Authentication-as-a-Service (AaaS) market is estimated to grow at a CAGR of 18.67% between 2021 and 2028.

Authentication-as-a-Service (AaaS) is a type of cloud-based service that provides authentication capabilities by outsourcing user authentication management and authorization of an enterprise to a third-party provider, who provides a range of authentication services to the enterprise's users. AaaS solutions offer a range of authentication methods, including username and password, multi-factor authentication (MFA), biometric authentication, and social login, to ensure that only authorized users can access an organization's applications and data. They can monitor user behavior in real-time and detect suspicious activity, such as logins from unfamiliar devices or locations. They are majorly provided on a subscription basis to companies by offering monthly fee payments for the authentication services, which reduces the cost and complexity of authentication infrastructure management for companies while simultaneously providing them with enhanced flexibility and scalability. The significant factors promoting the expansion of the AaaS market are the improvement in security posture, simplifying the authentication process for users, and compliance with regulatory requirements related to authentication and access control.

Market Drivers:

Increasing adoption of cloud-based applications

The rise in cloud adoption rate fueled by the increase in companies extending their applications and data to the cloud is creating a need for secure and convenient authentication solutions to be integrated with such cloud-based applications. According to the World Economic Forum, approximately 65% of corporate businesses worldwide are evolving their business structures to incorporate cloud computing. In addition, Flexera projected that the IT sector's expenditure on cloud infrastructure rose by 40%, leading to a 51% increase in the usage of hybrid cloud networks compared to 2021, resulting in more than 58% of businesses using hybrid cloud platforms in 2022. AaaS solutions offer a range of solutions that can be conveniently deployed in cloud environments, including single sign-on (SSO), multi-factor authentication (MFA), and user provisioning and management.

Increasing data breach and cyber-attack incidents

The rise in the number of data breaches and cyber-attack incidents results in security concerns among companies operating in all sectors, encouraging companies to incur expenditure for adopting authentication and identity management solutions to fortify their security levels. For instance, on September 11, 2022, a data breach incident allowed unauthorized access to the personal data of approximately 50,150 Revolut members due to an external party obtaining access to the database of a start-up company providing financial technology services, Revolut. In addition, leading companies like Zoom and Twitter witnessed breaches in their respective data in 2020. In July 2022, personal details such as phone numbers and mail addresses of approximately 5.4 million Twitter users were breached and leaked.

Cybercriminals have intensified their activities since the pandemic by causing a 350% increase in phishing websites in 2020, and the consequent losses from shopping fraud amounted to US$20.8 million between 2020 and 2021. According to a report generated by Verizon on Data Breach Investigations in 2020, hackers possess all the necessary tools and technology to execute account takeover attempts and other types of fraud due to the circulation of more than 15 billion credentials on the dark web. The growing security concerns are expected to drive the demand for AaaS products or solutions aid organizations in securing access to their systems and data by simultaneously simplifying user authentication.

The absence of proper standards regulating AaaS solutions remains a significant challenge.

The AaaS market is dominantly fragmented due to several companies' variations in product offerings consisting of different authentication methods, protocols, and features. The lack of standardization makes it difficult for enterprises to compare and evaluate different solutions, limiting their extensive adoption across different companies, driven by the uncertainties among companies, leading to their unwillingness to entrust their authentication infrastructure to a third-party provider.

Market Developments:

• In August 2022, Happiest Minds' Technologies Limited, a software company majorly providing consultancy and analytical services, collaborated with OneLogin, an access and authentication management company operating in the AaaS market, to launch Identity Vigil 2.0, IDaaS and AaaS solution.
• In March 2021, a leading software company in the US providing identity management and AaaS solution on a cloud platform, Okta, announced its intention to acquire Auth0, a provider of identity management and authentication solutions, for a consideration of $6.5 billion to help Okta expand its AaaS and other product offerings and grow its customer base.
• In January 2021, a US-based digital identity company providing authentication services, ForgeRock, announced the purchase of IdentityMind Company, a digital identity verification and fraud prevention solutions provider. The acquisition is expected to assist ForgeRock in strengthening its identity, authentication, and access management offerings.
• In January 2020, OneLogin, a company providing access management and authentication services, launched an authentication-as-a-service software, Trusted Experience Platform, which offers a range of identity and access management capabilities, including single sign-on (SSO), multi-factor authentication (MFA), and user provisioning and management.

By end-user, the BFSI and healthcare sectors are expected to hold significant share of the AaaS market.

The regulatory requirements established in the healthcare and BFSI sectors driven by their access to sensitive and confidential user data mandate the employment of strong authentication and access controls, providing an opportunity for usage of AaaS solutions since they assist enterprises to meet these requirements by delivering advanced authentication features such as biometric authentication and real-time threat detection.

Asia Pacific region is expected to hold a major share of the AaaS market over the forecast period.

The AaaS market in the region is witnessing high demand driven by the expansion of the IT industry, increased adoption rates for cloud-based applications, and the rising importance of cybersecurity and data privacy. Further, the presence of leading BFSI, healthcare, and retail companies in the region will develop the AaaS market. For instance, a report published by OneSpan, a leading company operating in the AaaS market, demonstrated how the adoption of cloud-based authentication features by a Japanese bank helped enhances its mobile banking application through the installation of in-app OTPs and fingerprint biometrics. Further, the massive growth in the e-commerce sector in the region stimulates the demand for effective identity management, access control systems, and authentication strategies to prevent fraudulent activities, which can be fulfilled by the application of AaaS solutions.

Market Segmentation:

By Components

• Identity Management (IDM)
• Authentication Management and Strategies
• Authorization and Access Control Systems and Policies
• Key and Certificate Management

By End-User

• BFSI
• IT and Telecom
• Retail
• Healthcare
• Public Sector
• Education
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• China
• Japan
• India
• South Korea
• Indonesia
• Taiwan
• Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. Market Definition
• 1.3. Scope of the Study
• 1.4. Market Segmentation
• 1.5. Currency
• 1.6. Assumptions
• 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Research Process

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Force Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. AUTHENTICATION AS A SERVICE (AAAS) MARKET BY COMPONENTS

• 5.1. Introduction
• 5.2. Identity Management (IDM)
• 5.3. Authentication Management and Strategies
• 5.4. Authorization and Access Control Systems and Policies
• 5.5. Key and Certificate Management

6. AUTHENTICATION AS A SERVICE (AAAS) MARKET, BY END-USER

• 6.1. Introduction
• 6.2. BFSI
• 6.3. IT and Telecom
• 6.4. Retail
• 6.5. Healthcare
• 6.6. Public Sector
• 6.7. Education
• 6.8. Others

7. AUTHENTICATION AS A SERVICE (AAAS) MARKET BY GEOGRAPHY

• 7.1. Introduction
• 7.2. North America
  • 7.2.1. USA
  • 7.2.2. Canada
  • 7.2.3. Mexico
• 7.3. South America
  • 7.3.1. Brazil
  • 7.3.2. Argentina
  • 7.3.3. Others
• 7.4. Europe
  • 7.4.1. Germany
  • 7.4.2. France
  • 7.4.3. United Kingdom
  • 7.4.4. Spain
  • 7.4.5. Others
• 7.5. Middle East And Africa
  • 7.5.1. Saudi Arabia
  • 7.5.2. UAE
  • 7.5.3. Israel
  • 7.5.4. Others
• 7.6. Asia Pacific
  • 7.6.1. China
  • 7.6.2. Japan
  • 7.6.3. India
  • 7.6.4. South Korea
  • 7.6.5. Indonesia
  • 7.6.6. Taiwan
  • 7.6.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 8.1. Major Players and Strategy Analysis
• 8.2. Emerging Players and Market Lucrativeness
• 8.3. Mergers, Acquisitions, Agreements, and Collaborations
• 8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

• 9.1. Thales
• 9.2. OneSpan
• 9.3. Microsoft
• 9.4. AWS Solutions Group.
• 9.5. IBM
• 9.6. Google LLC
• 9.7. HID Global Corporation (part of ASSA ABLOY)
• 9.8. Optimal IdM
• 9.9. SecurEnvoy Ltd
• 9.10. Okta