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市场调查报告书
商品编码
1378048

全球马饲料市场：2023-2028 年预测

Global Horse Feed Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 146 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

2021年马饲料市场规模预估为100.39亿美元，预估在预测期间内复合年增长率为4.93%。

马饲料市场预计将在整个预测期内稳定成长。马饲料是为您的马提供完整的营养和健康套餐，包括草、谷物、干草和浓缩饲料混合物。与马有关的运动的日益普及和人们对动物健康的认识以及人们生活水准的提高预计将推动马饲料市场的成长。此外，不断推出的新产品和具有更高营养价值的创新健康饲料预计将进一步推动马饲料市场的成长。

人们对动物营养的认识不断增强

骑手和驯马师现在更加了解马匹的营养需求，并且在大多数情况下都会从专家那里获得定制计划，以改善马匹的整体健康状况。许多领先的健康和生活方式公司都发布了动物营养指南，供饲主在餵养包括马在内的动物时遵循。例如，奥勒冈州立大学指南根据20年度的教学经验发布了动物营养原理指南。 2020 年，联合国粮食及农业组织发布了一份名为《营养与牲畜》的改善营养的技术指南。专家指南和客製化马饲料预计将在预测期内成长马饲料市场。

马匹数量增加

马的数量正在增加，它们需要饲料来生存、生长和健康。这种不断增长的需求和需求可能会在未来年度提振马饲料市场。美国马匹委员会报告称，2021年美国马匹数量将达到920万匹，比2016年增加近300万匹。此外，根据美国赛马协会进行的《美国马匹数量对国家经济影响的调查》显示，2017年美国马场总数为459,526匹。人口的成长正在推动马饲料市场的成长，因为马饲料是马的生存和长寿所必需的。

马饲料的健康益处

马饲料具有许多健康益处，对马及其生存非常重要。马饲料提供能量、提高表现并预防肌肉疾病。此外，它还能调节体温并促进体内的化学反应。每匹马的用餐需求都有一定程度的不同，为所有马匹提供相同的马饲料是不合适的。透过这种方式，马饲料可以根据每种营养需求和体重估计进行客製化。马饲料的这些健康益处满足了所有驯马师和骑手的需求，预计将推动马饲料市场的规模。

与马有关的体育赛事的受欢迎程度

与马相关的活动越来越受欢迎，因此对改善马饲料的需求也随之增加。与马相关的赛事包括盛装舞步、耐力赛、赛马和障碍赛，这些都推动了马饲料市场的成长。例如，2020 年肯塔基德比是英国收视率最高的年度体育赛事，NBC 和 NBS Sports Digital 报告了 830 万观众。对马匹体育赛事感兴趣的观众和人数的增加预计将增强马饲料市场的潜力。

新进入者的机会

持续的技术创新和产品发布使马饲料市场成为专注于改善马饲料健康益处的新进入者的绝佳机会。随着与马匹相关的赛事越来越受欢迎，竞争系列中对马饲料的要求至关重要，以提高马匹的表现恢復能力。此外，在重大赛马赛事期间，该产品会赠送给获胜的马匹，从而提高公司的知名度和行销优势。考虑到马饲料市场的成长前景，马饲料市场的机会对于新进者来说是惊人的。

马饲料市场公司

  • Royal Horse 是世界领先的马饲料公司之一。我们透过运动和休閒系列、竞争系列、育种系列和补充饲料提供马饲料。该公司的产品包括用于比赛马匹的 H-150 颗粒/纤维饲料和补充品 C-400。BASF股份公司涉足动物营养市场已有 50 多年的历史。我们透过 Natugrain TS、Natuphos E 和 Balangut AQ 等产品提供高品质马饲料。此外，我们也透过 Trinamix、光学和 Cloudfarms 软体技术提供动物饲料分析的数位解决方案。 CHR Hansen 150 多年来一直为食品文化、动物健康、植物健康、人类健康和益生菌市场提供服务。该公司提供早期饲料配方解决方案、有氧稳定性增强剂和发酵促进剂。

主要市场开拓

  • 2023 年 2 月，Bluegrass Horse Feed 推出了一款新产品 Mare Preparation ，专用有生育问题的母马和马匹。该产品由 omega 脂肪酸、DHA 和 EPA 组成，有助于生育和生殖健康。 2020 年 10 月，Nutrena® 在其饲料中引入了回弹技术。这项技术可以帮助马匹从艰苦的训练和激烈的竞争中恢復过来。它还采用与人类运动表现恢復相当的方法开发，允许连续表现日恢復。 2020 年 9 月，Saracen Horse Feed 在 2019 年推出的 Recovery Mash 的基础上添加了 1.5 公斤的旅行袋。适合旅游、比赛、运动后使用。它提供水分，也有益于后肠的健康。

目录

第1章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第2章调查方法

  • 调查资料
  • 先决条件

第3章执行摘要

  • 研究亮点

第4章市场动态

  • 市场驱动因素
  • 市场抑制因素
  • 波特五力分析
  • 产业价值链分析

第5章全球马饲料市场：依型态

  • 介绍
  • 颗粒
  • 立方体
  • 粉末

第6章全球马饲料市场：依成分分类

  • 介绍
  • 连续剧
  • 补充
  • 固态饲料/用餐
  • 其他的

第7章饲料市场：依类型

  • 介绍
  • 表现
  • 老年人/老年人
  • 专业的
  • 母马和小马驹
  • 其他的

第8章全球马饲料市场：按地区

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 其他的
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第9章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作

第10章公司简介

  • Royal Horse
  • BASF SE（Germany）
  • Chr. Hansen Holding A/S（Denmark）
  • DSM（Netherlands）
  • Evonik Industries AG（Germany）
  • NOVUS INTERNATIONAL（USA）
  • Alltech（US）
  • Associated British Foods plc（UK）
  • Charoen Pokphand Foods PCL（Thailand）
简介目录
Product Code: KSI061615549

The global horse feed market was valued at US$10.039 billion in 2021 and is expected to grow at a CAGR of 4.93% during the forecast period.

The global horse feed market is anticipated to grow at a steady pace throughout the forecast period. Horse feed is an overall nutritional and health package for horses that can include pasture grasses, grains, hay, and concentrated mixes. The growing popularity of horse-related sports coupled with awareness about animal health and improved standard of living of people are expected to drive the growth of the horse feed market. Moreover, the continuous new product launches and innovative better nutritional health feed are further expected to drive the market growth of horse feed.

Increased Awareness about Animal Nutrition

The horse riders and trainers are now more aware of the nutritional requirements of their horses and mostly they get customized plans from experts to improve their overall health. Many leading health and lifestyle companies have released animal nutrition guidelines to be followed by owners while feeding their animals including horses. For instance, a guideline by Oregon State University released a guide to principles of animal nutrition based on 20 years of teaching experience. The UN Food and Agriculture Organization released a Nutrition and Livestock named technical guideline in 2020 for improved nutrition. The expert guidelines coupled with customized horse feed are anticipated to grow the horse feed market during the forecast period.

Growing Horse Population

The population of horses is rising and the rising population needs feeds for survival, growth, and health. This growing demand and its requirement will boost the horse feed market in the coming years. The population of horses in the USA reached 9.2 million in the year 2021 as per the reports of the American Horse Council which is an increase of nearly 3 million from the year 2016. Moreover, the total number of horse farms in the US was 459,526 in 2017 as per the National Economic Impact of the US Horse Population Survey conducted by the American Horse Council. As horse feed is necessary for the survival and longevity of horses, the growing population is propelling the horse feed market growth.

Health Benefits of Horse Feed

There are numerous health benefits related to the hose feed which are crucial for the horses and their survival. The horse feed provides energy, improves performance, and protects from muscular disorders. Moreover, it regulates body temperature and enhances chemical reactions in the body. The diet requirement of each horse varies to a certain extent and it is not appropriate to provide the same horse feed to every horse thus horse feed provides customized palate as per the nutritional requirements and weight estimates. These health benefits of horse feed serving the needs of all the trainers and riders are expected to propel the horse feed market size

The popularity of Horse Related Sports Events

The popularity of horse-related events is increasing and consequently, the need for improved horse feed is also increasing. The horse-related events are dressage, endurance riding, horse racing, show jumping, and others which are boosting the growth of the horse feed market. For instance, the Kentucky Derby saw a viewership of 8.3 million in 2020 which was covered by NBC and NBS Sports Digital and it was the most-watched sporting event of the year of the UK. The increased audience and the number of people interested in the horse sporting event are expected to boost the market potential of the horse feed market.

Opportunities for The New Entrants

The continuous innovations and product launches make the horse feed market a good opportunity for new entrants with a focus on improved health benefits of horse feed. The requirement of horse feed in the competition lines with improved recovery from performance is crucial at this time of growing popularity of horse-related events. Moreover, the company gets famous whose product is being fed to the winning horse during any big horse events and it gets the marketing advantage. The opportunity in the horse feed market is phenomenal for the new entrants keeping in mind the growth prospects of the horse feed market.

Horse Feed Market Players

  • Royal Horse is one of the globally leading horse feed companies. It provides horse feeds through its sports & leisure line, competition line, breeding line, and complementary feed. The products of the company are H-150 pellet/fiber feed for competition horses, complement alimentaire C-400, and others.
  • BASF SE is in the animal nutrition market for more than 50 years. It provides high-quality horse feed through its products such as Natugrain TS, Natuphos E, and Balangut AQ, among others. Moreover, it provides a digital solution through its Trinamix, opteinics, and Cloudfarms software technology for animal feed analysis.
  • CHR Hansen serves the market audience for more than 150 years in food culture, animal health, plant health, human health, and probiotics. The company provides early feed-out solutions, aerobic stability enhancers, and fermentation enhancers.

Key Market Developments

  • In February 2023, Bluegrass Horse Feed launched a new product Mare Prepare specifically for broodmares and horses with fertility issues. It consists of omega fatty acid, DHA, and EPA which provide benefits in fertility and reproductive health.
  • In October 2020, Nutrena® launched Rebound Technology in its feed. This technology helps horses in recovering from hard work or strenuous competition. Moreover, it was developed with an approach of comparable measure to human athletic recovery thus, it can provide recovery for consecutive performance days.
  • In September 2020, Saracen Horse Feed launched a 1.5 kg travel pouch addition to its Recovery Mash which was launched in 2019. It is suitable for traveling, competing, and after exertion. It provides hydration and benefits in hindgut health.

Segmentation:

By Form

  • Pellets
  • Cubes
  • Powder

By Ingredient

  • Cereals
  • Supplements
  • Cakes/Meals
  • Others

By Type

  • Performance
  • Senior/Old
  • Professional
  • Mare and Foal
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Assumptions

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GLOBAL HORSE FEED MARKET BY FORM

  • 5.1. Introduction
  • 5.2. Pellets
  • 5.3. Cubes
  • 5.4. Powder

6. GLOBAL HORSE FEED MARKET BY INGREDIENT

  • 6.1. Introduction
  • 6.2. Cereals
  • 6.3. Supplements
  • 6.4. Cakes/Meals
  • 6.5. Others

7. GLOBAL HORSE FEED MARKET BY TYPE

  • 7.1. Introduction
  • 7.2. Performance
  • 7.3. Senior/Old
  • 7.4. Professional
  • 7.5. Mare and Foal
  • 7.6. Others

8. GLOBAL HORSE FEED MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. The Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES

  • 10.1. Royal Horse
  • 10.2. BASF SE (Germany)
  • 10.3. Chr. Hansen Holding A/S (Denmark)
  • 10.4. DSM (Netherlands)
  • 10.5. Evonik Industries AG (Germany)
  • 10.6. NOVUS INTERNATIONAL (U.S.A)
  • 10.7. Alltech (U.S.)
  • 10.8. Associated British Foods plc (U.K.)
  • 10.9. Charoen Pokphand Foods PCL (Thailand)