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家电包装市场：2023年至2028年预测
市场调查报告书
商品编码
1410121

家电包装市场：2023年至2028年预测

Consumer Electronics Packaging Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

2021年消费性电子封装市场市场规模为215.8亿美元。

消费性电子产品包装是指旨在保护和展示消费性电子产品及配件的专业包装解决方案。我们设计和製造盒子、托盘、插页和保护膜等包装材料，以确保安全运输、防止损坏并改善电子产品的整体格式。消费性电子产品包装在确保产品完整性、降低损坏风险以及为消费者创造有吸引力的视觉吸引力方面发挥着重要作用。

介绍

消费性电子产品包装市场包括为消费性电子产品提供专业包装解决方案的产业。该细分市场受到消费性电子产业快速成长的推动，其中包括智慧型手机、平板电脑、笔记型电脑、游戏机和音讯设备等设备。消费性电子产品包装市场专注于保护性、功能性和视觉吸引力的包装，以提高产品在运输过程中的安全性，为消费者创造难忘的拆箱体验，并有效地传达品牌形象。我们专注于提供包装解决方案。市场成长是由技术进步、产品创新、消费者偏好变化以及对永续包装选择不断增长的需求等因素所推动的。

促进因素

家电产业快速成长：

在技​​术进步和消费者对电子设备需求不断增长的推动下，消费性电子产业不断扩大，推动了对合适包装解决方案的需求。产品销售成长直接影响消费性电子包装市场。

电子领域的创新：

电子产品的先进包装，例如更小、更精密的元件、触控萤幕和高解析度显示器，需要包装解决方案能够在运输和搬运过程中提供足够的保护，防止损坏。为了适应这些技术进步而对专业包装的需求正在推动市场的发展。

产品差异化和品牌机会

消费性电子产品包装是品牌差异化和视觉吸引力的平台。传达强烈的品牌形象、展示产品功能并营造开箱即用的优质感觉的包装设计将吸引消费者并有助于市场成长。

扩大家电电商销售：

电子商务平台的兴起和消费电子产品的线上购买增加了对能够承受严酷运输和搬运的保护性包装解决方案的需求。在这些情况下，提供安全、防破裂保护的包装至关重要。

永续性与环保包装：

消费者的偏好越来越转向永续的包装选择。消费性电子产业对环保材料、可回收包装和减少废弃物的需求正在推动永续包装解决方案市场的发展。

遵守安全和监管标准：

消费性电子产品包装必须符合安全法规，以确保使用者保护并符合国际标准。遵守标籤、安全警告和产品资讯相关法规的包装将推动市场成长。

客製化和个人化：

提供客製化和个人化选项（例如颜色选择、标誌放置和个人化讯息）的消费性电子产品包装可提高品牌忠诚度和客户满意度。提供客製化包装解决方案的能力推动了市场需求。

可支配所得和消费支出的增加：

可支配收入的增加和消费者在家用电器上的支出增加正在推动对美观和付加包装的需求。消费者愿意为能够改善他们拥有和使用电子设备的整体体验的套餐付费。

注重产品保护与物流效率：

消费性电子产品包装必须提供足够的保护，以防止损坏并确保产品在运输、储存和搬运过程中的完整性。轻质、节省空间且与自动化物流系统相容的包装解决方案满足了优化供应链营运的市场需求。

产品生命週期和更换：

消费性电子产品的定期升级和更换週期促进了对包装解决方案的持续需求。随着消费者升级他们的设备，市场需要能够适应各种产品尺寸和变化的包装。

主要企业提供的产品：

  • Apple 为 iPhone 13 机型推出了由 100% 再生材料製成的新包装产品线。包装 100% 可回收，使用后易于处置。
  • 微软宣布了 Surface Laptop Studio 的新软体包阵容。 Microsoft 致力于到 2025 年使所有包装均可回收。
  • 戴尔为其 XPS 笔记型电脑推出了一系列新包装，该包装由回收材料製成，并采用大豆油墨印刷。
  • Google宣布为其 Pixel 6 机型推出新的包装系列。包装由回收纸板製成，并用大豆油墨印刷。包装也设计为平堆放，减少了运输成本和储存空间。

永续包装的积极成长：

消费性电子产品包装市场永续成长的一个领域是永续包装。随着环境问题的日益严重，消费者和製造商都优先考虑环保的包装解决方案。消费性电子产业的永续包装包括使用回收材料、减少废弃物以及采用生物分解性的替代品。该行业的成长是由对环保产品的需求不断增长、减少碳排放的监管压力以及与永续实践相关的积极品牌形象所推动的。提供永续包装选择的製造商正在响应消费者对环保选择日益增长的偏好，导致消费性电子产品包装市场的这一领域快速增长。

亚太地区预计将占据较大份额

预计亚太地区将在消费电子封装市场占据主导份额。这一优势是由几个因素造成的。首先，该地区是中国、韩国和日本等主要消费性电子产品製造地的所在地，世界上很大一部分的电子产品都是在这里生产。其次，该地区人口众多，可支配所得不断增加，带动了电子产品的消费需求。第三，包装製造商和物流网路等完善的供应链基础设施的存在，支持亚太地区消费电子包装市场的成长。此外，该地区有利的政府政策、产业投资和技术进步进一步促进了该地区在市场中的主导地位。

主要进展：

  • 2022 年 2 月，三星推出了 Galaxy S22 的新套餐。这种包装是可回收的，三星承诺到 2023 年使所有包装都可回收。
  • 2022 年 1 月，专门从事特种玻璃的技术集团肖特宣布推出 FLEXINITY® connect，这是先进封装领域的突破性创新。这项新解决方案利用超细结构玻璃彻底改变半导体製造，为印刷基板(PCB) 和硅内插器等传统方法提供了替代方案。

主要细分市场

按材质

  • 塑胶
  • 纸板

按用途

  • 智慧型手机
  • 计算设备
  • 电视/直播机上盒
  • 电子穿戴装置
  • 其他的

按地区

  • 北美洲
  • 美国
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他的
  • 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 其他的
  • 中东/非洲
  • 沙乌地阿拉伯
  • UAE
  • 其他的
  • 亚太地区
  • 日本
  • 中国
  • 印度
  • 韩国
  • 台湾
  • 泰国
  • 印尼
  • 其他的

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第二章调查方法

  • 研究设计
  • 调查资料
  • 检验

第三章执行摘要

  • 主要发现

第四章市场动态

  • 市场驱动因素
  • 市场抑制因素
  • 波特五力分析
  • 产业价值链分析

第五章家电包装市场：依材料分类

  • 介绍
  • 塑胶
  • 纸/纸板

第六章家电包装市场：依应用分类

  • 介绍
  • 智慧型手机
  • 计算设备
  • 电视/直播机上盒
  • 电子穿戴装置
  • 其他的

第七章家电包装市场：依地区

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 其他的
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 台湾
    • 泰国
    • 印尼
    • 其他的

第八章竞争环境及分析

  • 主要企业及策略分析
  • 新兴企业和市场盈利
  • 合併、收购、协议和合作
  • 供应商竞赛矩阵

第九章 公司简介

  • Smurfit Kappa Group PLC
  • Pregis Corporation
  • DunaPack Packaging Group
  • International Paper Company
  • Sonoco Products Company
  • Sealed Air Corporation
  • Stora Enso Oyj
  • DS Smith PLC
  • WestRock Company
  • UFP Technologies, Inc.
简介目录
Product Code: KSI061615781

The consumer electronics packaging market was valued at US$21.58 billion in 2021.

Consumer electronics packaging refers to the specialized packaging solutions designed to protect and present electronic devices and accessories for consumer use. It involves the design and production of packaging materials, such as boxes, trays, inserts, and protective films, that provide secure transportation, prevent damage, and enhance the overall presentation of electronic products. Consumer electronics packaging plays a crucial role in ensuring product integrity, reducing the risk of breakage, and creating an attractive visual appeal for consumers.

Introduction:

The consumer electronics packaging market encompasses the industry that provides packaging solutions specifically tailored for consumer electronics products. This market segment is driven by the rapid growth of the consumer electronics industry, which includes devices such as smartphones, tablets, laptops, gaming consoles, and audiovisual equipment. The consumer electronics packaging market focuses on delivering protective, functional, and visually appealing packaging solutions that enhance product safety during transportation, create a memorable unboxing experience for consumers, and effectively communicate brand identity. The market's growth is fuelled by factors such as technological advancements, product innovations, changing consumer preferences, and the increasing demand for sustainable packaging options.

Drivers:

The rapid growth of the consumer electronics industry:

The expanding consumer electronics sector, driven by technological advancements and increasing consumer demand for electronic devices, fuels the need for appropriate packaging solutions. The growth in product sales directly influences the consumer electronics packaging market.

Technological innovations in electronics:

Advancements in electronics, such as smaller and more delicate components, touchscreens, and high-resolution displays, require packaging solutions that provide adequate protection against damage during transportation and handling. The need for specialized packaging to accommodate these technological advancements drives the market.

Product differentiation and branding opportunities:

Consumer electronics packaging serves as a platform for brand differentiation and visual appeal. Packaging designs that convey a strong brand identity, showcase product features, and create a premium unboxing experience help attract consumers and contribute to market growth.

Growing e-commerce sales of consumer electronics:

The rise of e-commerce platforms and online purchasing of consumer electronics drives the need for protective packaging solutions that can withstand the rigors of shipping and handling. Packaging that provides secure and damage-resistant protection is essential in this context.

Sustainability and eco-friendly packaging:

Consumer preferences are increasingly shifting towards sustainable packaging options. The demand for eco-friendly materials, recyclable packaging, and reduced waste in the consumer electronics sector drives the market for sustainable packaging solutions.

Compliance with safety and regulatory standards:

Consumer electronics packaging must comply with safety regulations to ensure the protection of users and meet international standards. Packaging that adheres to regulations regarding labelling, safety warnings, and product information drives the market growth.

Customization and personalization:

Consumer electronics packaging that offers customization and personalization options, such as color choices, logo placement, or personalized messages, enhances brand loyalty and customer satisfaction. The ability to provide tailored packaging solutions drives market demand.

Rising disposable income and consumer spending:

Increasing disposable incomes and higher consumer spending on consumer electronics drive the demand for aesthetically pleasing and value-added packaging. Consumers are willing to pay for packaging that enhances the overall experience of owning and using electronic devices.

Focus on product protection and logistics efficiency:

Consumer electronics packaging must provide adequate protection during transportation, storage, and handling to prevent damage and ensure product integrity. Packaging solutions that are lightweight, efficient in space utilization, and compatible with automated logistics systems meet the market's demand for optimized supply chain operations.

Product life cycle and replacement purchases:

The regular upgrade and replacement cycles of consumer electronics contribute to the ongoing demand for packaging solutions. As consumers replace their devices, the need for packaging that can accommodate various product sizes and variations sustains the market.

Products offered by key companies:

  • Apple launched a new line of packaging for their iPhone 13 models that is made from 100% recycled materials. The packaging is also designed to be 100% recyclable so that it can be easily disposed of at the end of its life.
  • Microsoft launched a new line of packaging for their Surface Laptop Studio that is made from 30% recycled content. The packaging is also designed to be recyclable, and Microsoft has committed to making all of its packaging recyclable by 2025.
  • Dell launched a new line of packaging for their XPS laptops that is made from recycled materials and is printed with soy-based inks.
  • Google launched a new line of packaging for their Pixel 6 models that is made from recycled cardboard and is printed with soy-based inks. The packaging is also designed to be flat-packed, which reduces transportation costs and storage space.

Positive growth in the sustainable packaging segment:

The segment of the consumer electronics packaging market that is experiencing sustainable growth is sustainable packaging. As environmental concerns gain prominence, consumers and manufacturers alike are increasingly prioritizing eco-friendly packaging solutions. Sustainable packaging in the consumer electronics industry involves using recycled materials, reducing waste, and adopting biodegradable alternatives. This segment's growth is driven by the growing demand for environmentally conscious products, regulatory pressures to reduce carbon footprint, and the positive brand image associated with sustainable practices. Manufacturers that offer sustainable packaging options cater to the rising consumer preference for environmentally friendly choices, leading to rapid growth in this segment of the consumer electronics packaging market.

Asia-Pacific region is expected to hold a significant share:

Asia-Pacific is expected to dominate the consumer electronics packaging market share. This dominance can be attributed to several factors. Firstly, the region is home to major consumer electronics manufacturing hubs, such as China, South Korea, and Japan, where a significant portion of global electronic devices are produced. Secondly, the region has a large and growing population with increasing disposable income, driving consumer demand for electronic products. Thirdly, the presence of a well-established supply chain infrastructure, including packaging manufacturers and logistics networks, supports the growth of the consumer electronics packaging market in Asia-Pacific. Additionally, favorable government policies, industrial investments, and technological advancements in the region further contribute to its dominant position in the market.

Key developments:

  • In Feb 2022, Samsung launched a new line of packaging for their Galaxy S22 models that is made from recycled paper and is printed with vegetable-based inks. The packaging is also designed to be recyclable, and Samsung has committed to making all of their packaging recyclable by 2023.
  • In Jan 2022, SCHOTT, a technology group specializing in speciality glass, introduced FLEXINITY® connect as a groundbreaking innovation in advanced packaging. This new solution utilizes ultra-fine structured glass to revolutionize semiconductor manufacturing, offering an alternative to traditional methods such as printed circuit boards (PCBs) and silicon interposers.

Key Segments:

By Material

  • Plastics
  • Paper and Paperboard

By Application

  • Smartphones
  • Computing Device
  • Television/ DTH Box
  • Electronic Wearables
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Data
  • 2.3. Validation

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. CONSUMER ELECTRONICS PACKAGING MARKET, BY MATERIAL

  • 5.1. Introduction
  • 5.2. Plastics
  • 5.3. Paper and Paperboard

6. CONSUMER ELECTRONICS PACKAGING MARKET, BY APPLICATION

  • 6.1. Introduction
  • 6.2. Smartphones
  • 6.3. Computing Device
  • 6.4. Television/ DTH Box
  • 6.5. Electronic Wearables
  • 6.6. Others

7. CONSUMER ELECTRONICS PACKAGING MARKET, BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. United Kingdom
    • 7.4.2. Germany
    • 7.4.3. France
    • 7.4.4. Italy
    • 7.4.5. Spain
    • 7.4.6. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. South Korea
    • 7.6.5. Taiwan
    • 7.6.6. Thailand
    • 7.6.7. Indonesia
    • 7.6.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

  • 9.1. Smurfit Kappa Group PLC
  • 9.2. Pregis Corporation
  • 9.3. DunaPack Packaging Group
  • 9.4. International Paper Company
  • 9.5. Sonoco Products Company
  • 9.6. Sealed Air Corporation
  • 9.7. Stora Enso Oyj
  • 9.8. DS Smith PLC
  • 9.9. WestRock Company
  • 9.10. UFP Technologies, Inc.