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1410245

全球香草市场：预测（2023-2028）

Vanilla Market - Forecasts from 2023 to 2028

出版日期: 2023年12月05日 | 出版商:

Knowledge Sourcing Intelligence | 英文 152 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计2021年全球香草市场规模将达到1,061,955,000美元，复合年增长率为6.88%，2028年将达到1,691,731,000美元。

消费者对天然香料的需求不断增长以及食品和饮料领域的扩大是香草市场的主要驱动因素。香草的商业性吸引力受到其在糖果零食和糕点中的使用以及日益增长的健康和保健运动的影响。香草种植扩展到新地区和供应链困难正在影响市场动态。对高端手工製品的需求进一步推动了市场。由于永续实践和萃取技术的不断研究和创新，香草市场的竞争变得越来越激烈。

据CBI称，欧洲是香草的主要市场之一。法国、德国和荷兰合计约占全球进口量的 32%（占欧洲进口总量的 75%），美国则占 42%。欧洲从低度开发国家的香草进口量从 2017 年的 1,186 吨增加到 2021 年的 1,470 吨。此外，欧洲在 2021 年购买了价值 3.56 亿欧元的香草。

政府大力推广种植。

支持农业、促进国际贸易和确保产品品质的政府计划，例如贸易协定、品质标准和农业补贴，都会影响香草市场。例如，2023年9月，美国政府透过美国国际开发署（USAID）支持SAVA地区的香草生产者在保护环境的同时增加收益并扩大销售管道。自2020年以来，该计划已将优质香草的销量增加了280%，并封存了超过500万吨碳。此外，2023 年 10 月，佛罗里达大学热带研究与教育中心的研究人员开始对香草进行彻底分析。分析包括制定施肥指南、培育产量、抗病品种，以及确定哪些豆类香草含量最高。

各种最终用户的需求不断增加

不断增长的需求对各个终端用户领域的香草产业产生了重大影响。对香草作为主要调味料的需求直接受到食品和饮料行业需求不断增长的影响，特别是麵包和糖果零食。随着香草越来越受欢迎，注重健康的消费者开始青睐天然成分，增加了其市场吸引力。此外，由于对手工和优质产品的渴望，优质香草的重要性日益增长。香草市场动态及其整体成长很大程度上受到最终用户产业开拓和不断变化的客户偏好的影响。

根据欧盟产业协会 Food Drink Europe 的数据，根据 2022 年数据与趋势，欧盟食品和饮料产业是欧盟最大的产业部门之一，僱用了460 万人，创造了1.1 兆日圆的收入。销售额为230 欧元亿欧元，付加价值 2,300 亿欧元。在 27 个欧盟成员国中，有一半国家的製造业中，食品和饮料业僱用了最多的员工。

此外，由于屎肠球菌、金黄色葡萄球菌和肺炎克雷伯菌等耐多药细菌引起的感染疾病的流行，具有抗生素特性的植物化学（phytochemicals）正在被使用。研究新的替代或辅助治疗方法非常重要，例如药物（物质）。除了用作调味剂外，香草、香草醛和香草酸的生物活性成分长期以来因其对健康的益处（包括抗菌特性）而被人们所认识。

美国香草市场预计将稳定成长。

由于该国乳製品需求的增加和咖啡消费量的增加以及冰淇淋消费量的增加，预计未来几年香草市场将扩大。在美国，增加津贴以加强香草生产也促进了香草的快速成长。例如，美国农业部 (USDA) 正在向佛罗里达大学的助理教授提供资助，以加强 UF/IFAS 香草研究，从而促进国内产业发展。香草的用途广泛，从蛋糕到蜡烛，从止咳药到清洁液。

此外，美国农业部表示，香草可能会在 2023 年 10 月成为南佛罗里达州小农的下一个主要作物。该州处于新作物开发的前沿，该作物可以为南方小农提供蔬菜和水果生产以外的高价值作物。此外，主题研究与发展中心的研究人员正在对香草进行全面评估，从制定施肥建议到开发最高产量、抗病品种以及鑑定香草含量最高的豆类。因此，在预测期内，增加香草的研发和增加产量预计将推动美国市场的发展。

市场开拓的主要进展

作为与加拿大沃尔玛新合作伙伴关係的一部分，Rodelle 将于2023 年 10 月在从魁北克到温哥华的227 家零售店销售广受欢迎的公平贸易有机纯马达加斯加波本香草精（59 毫升/2 盎司规格）和香草豆瓣酱（59 毫升/2 盎司规格））现已发售。
2022 年 6 月，巧克力生产商百乐嘉利宝 (Barry Callebaut) 和香草供应商 Proba 加入支援香草生产商。透过社会、健康和教育倡议，该联盟也为当地社区提供资金和支持。永续贸易倡议 (IDH) 支持两家公司仅使用永续原料的义务，并支持这项最新承诺。

The rising demand for natural flavours from consumers and the expansion of the food and beverage sector are the main drivers of the vanilla market. Vanilla's commercial appeal is influenced by its use in confectionery and pastry goods as well as growing health and wellness movements. Market dynamics are impacted by the spread of vanilla cultivation into new areas and supply chain difficulties. The market is further propelled forward by the desire for high-end, handmade goods. The vanilla market is more competitive due to ongoing research and innovation in sustainable practices and extraction techniques.

According to CBI, Europe is one of the major markets for vanilla. Together, France, Germany, and the Netherlands make up around 32% of all imports worldwide (and 75% of all import volumes in Europe), as opposed to 42% for the United States as a whole. Imports of vanilla into Europe from underdeveloped nations rose from 1,186 metric tonnes in 2017 to 1,470 metric tonnes in 2021. Additionally, Europe bought €356 million worth of vanilla in 2021.

Government initiatives to promote cultivation.

Government programs that assist agriculture, promote international commerce, and guarantee product quality such as trade agreements, quality standards, and agricultural subsidies impact the vanilla market. For instance, in September 2023, through the U.S. Agency for International Development (USAID), the U.S. government assisted vanilla growers in the SAVA region in boosting their revenue and expanding their market reach while preserving the environment. From 2020, the project increased sales of premium vanilla by 280% and sequestered more than five million tons of carbon. Furthermore, in October 2023, researchers from the University of Florida's Tropical Research and Education Centre started a thorough analysis of vanilla, which includes creating fertilizer guidelines, creating the highest-yielding, disease-resistant cultivars, and figuring out which beans have the most vanilla content.

Rising demand from various end-users

Growing demand has a substantial effect on the vanilla industry across several end-user sectors. The requirement for vanilla as a primary flavouring agent is directly impacted by increased demand from the food and beverage sector, especially in bread and confectionery items. Vanilla's growing popularity increases its market appeal as customers gravitate towards natural ingredients due to health and wellness trends. Furthermore, the importance of premium vanilla is increased by the desire for artisanal and premium goods. The dynamics of the vanilla market and its overall growth are significantly shaped by the development of end-user industries and changing customer tastes.

As per the Food Drink Europe, an industry confederation in the European Union, the EU food and drink industry is one of the biggest industrial sectors in the EU, employing 4.6 million people and generating a turnover of €1.1 trillion and €230 billion in value-added, according to Data & Trends 2022. The food and drink sector employs the most people in manufacturing in half of the 27 EU members.

Moreover, given the rising prevalence of infections caused by MDR bacteria, such as Enterococcus faecium, Staphylococcus aureus, and Klebsiella pneumoniae, among others, it is critical to investigate novel alternative or adjunct treatment options, such as phytochemicals with antibiotic properties. In addition to its use as a flavoring agent, vanilla's physiologically active components, vanillin and vanillin acid, have long been recognized for their positive health benefits, including antibacterial properties.

The USA's vanilla market is anticipated to grow steadily.

The increasing demand for dairy products and increasing consumption of coffee among the people in the country coupled with the increasing consumption of ice cream in the USA, is expected to boost the market for vanilla in coming years. Increasing grants offered in the country for the enhancement of vanilla production can also contribute to the high growth of vanilla in the United States. For instance, the United States Department of Agriculture (USDA) grants to a University of Florida assistant professor to enhance UF/IFAS Vanilla Research, to promote domestic industry. The use of vanilla is diverse from cakes to candles, from cough drops to cleaning solutions the use of vanilla is increasing which is boosting the market for vanilla in the USA in the projected period.

Additionally, the USDA, in October 2023, vanilla could be the next big crop for small farmers in Southern Florida. The state is on the cusp of new crops that could give small farmers in the southern region of the state a high-value alternative to vegetable and fruit production. Additionally, the researchers at the Topical Research and Education Centers have embarked on a comprehensive evaluation of vanilla, from developing fertilizer recommendations to developing the highest yield, and disease-resistant varieties to identify beans with the best vanilla content. Hence, the increasing research and development, and increasing production of the market for vanilla is expected to propel in the projected period in the USA.

Market Key Developments

In October 2023, Rodelle's well-liked Fairtrade Organic Pure Madagascar Bourbon Vanilla Extract (59 milliliter/two-ounce size) and Vanilla Bean Paste (59 milliliter/two-ounce size) were made available in 227 retail locations from Quebec to Vancouver as part of the company's new relationship with Walmart in Canada.
In June 2022, chocolate producer Barry Callebaut and vanilla supplier Prova joined to assist vanilla producers. Through social, health, and educational initiatives, the alliance also finances and supports the local community. The Sustainable Trade Initiative (IDH) backs this most recent pledge, which upholds both businesses' obligations to use only sustainable ingredients.

Segmentation:

By Origin

Natural
Synthetic

By Form

Beans
Extract
Paste
Others

By End-Use Industry

Food and Beverages
Personal Care
Pharmaceuticals
Others

By Distribution Channel

Online
Offline

By Geography

North America

By Origin
By Form
By End-Use Industry
By Distribution Channel

By Country
- USA
- Canada
- Mexico

South America

By Origin
By Form
By End-Use Industry
By Distribution Channel

By Country
- Brazil
- Argentina
- Others

Europe

By Origin
By Form
By End-Use Industry
By Distribution Channel

By Country
- France (including Tahiti)
- Germany
- UK
- Spain
- Others

Middle East and Africa

By Origin
By Form
By End-Use Industry
By Distribution Channel

By Country
- Uganda
- Morocco
- Others

Asia Pacific

By Origin
By Form
By End-Use Industry
By Distribution Channel

By Country
- China
- Japan
- India
- South Korea
- Indonesia
- Papua New Guinea
- Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Force Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. VANILLA MARKET BY ORIGIN

5.1. Introduction
5.2. Natural
5.3. Synthetic

6. VANILLA MARKET BY FORM

6.1. Introduction
6.2. Beans
6.3. Extract
6.4. Paste
6.5. Others

7. VANILLA MARKET BY END-USE INDUSTRY

7.1. Introduction
7.2. Food and Beverages
7.3. Personal Care
7.4. Pharmaceuticals
7.5. Others

8. VANILLA MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction
8.2. Online
8.3. Offline

9. VANILLA MARKET BY GEOGRAPHY

9.1. Introduction
9.2. North America
- 9.2.1. By Origin
- 9.2.2. By Form
- 9.2.3. By End-Use Industry
- 9.2.4. By Distribution Channel
- 9.2.5. By Country
- 9.2.5.1. USA
- 9.2.5.2. Canada
- 9.2.5.3. Mexico
9.3. South America
- 9.3.1. By Origin
- 9.3.2. By Form
- 9.3.3. By End-Use Industry
- 9.3.4. By Distribution Channel
- 9.3.5. By Country
- 9.3.5.1. Brazil
- 9.3.5.2. Argentina
- 9.3.5.3. Others
9.4. Europe
- 9.4.1. By Origin
- 9.4.2. By Form
- 9.4.3. By End-Use Industry
- 9.4.4. By Distribution Channel
- 9.4.5. By Country
- 9.4.5.1. France (including Tahiti)
- 9.4.5.2. Germany
- 9.4.5.3. UK
- 9.4.5.4. Spain
- 9.4.5.5. Others
9.5. Middle East and Africa
- 9.5.1. By Origin
- 9.5.2. By Form
- 9.5.3. By End-Use Industry
- 9.5.4. By Distribution Channel
- 9.5.5. By Country
- 9.5.5.1. Uganda
- 9.5.5.2. Morocco
- 9.5.5.3. Others
9.6. Asia Pacific
- 9.6.1. By Origin
- 9.6.2. By Form
- 9.6.3. By End-Use Industry
- 9.6.4. By Distribution Channel
- 9.6.5. By Country
- 9.6.5.1. China
- 9.6.5.2. Japan
- 9.6.5.3. India
- 9.6.5.4. South Korea
- 9.6.5.5. Indonesia
- 9.6.5.6. Papua New Guinea
- 9.6.5.7. Others