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市场调查报告书
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1425129

体验优化平台市场－2024年至2029年预测

Experience Optimization Platforms Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 147 Pages | 商品交期: 最快1-2个工作天内

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简介目录

体验优化平台市场预计在预测期内复合年增长率为 9.65%。

体验优化平台通常称为 DXP（数位体验平台），是一种综合软体解决方案，旨在编配和增强跨不同数位接触点的数位体验。这些平台充当集中枢纽，简化数位旅程的创建、管理和优化。此体验优化平台的多面向功能包括内容管理、电子商务功能、个人化使用者体验和实验工具。 DXP 从传统的 Web 内容管理系统演变而来，针对整个客户旅程进行策略性客製化。

负责人可以利用 DXP 作为强大的技术堆栈，为客户提供卓越的数位体验。该平台提供对用户行为、工作流程和互动的分析洞察。透过利用巨量资料分析和内容智慧等技术，DXP即时监控使用者行为，实现主动提案并持续优化使用者体验。领先的数位体验平台的标誌之一是数位实验能力的整合。这使用户能够无缝地进行 A/B 测试其数位体验的不同元素，从而更轻鬆地做出资料主导的决策以获得最佳结果。

介绍

快速成长的体验优化平台市场已经经历了显着的成长，并有望在可预见的未来成为关键的收益来源。这些平台经过专门设计，旨在帮助企业在不同的数位接触点上建立、监督和微调其数位化旅程。这些平台为内容管理、电子商务便利化、个人化和实验提供了集中中心，为企业在复杂的数位环境中导航提供了强大的套件。数位行销策略的加速采用正在推动市场的崛起，因此企业必须跨多个管道无缝地提供个人化和优化的用户体验。

值得注意的是，这些平台的最新版本无缝整合了数位实验功能，允许用户对数位介面进行 A/B 测试。而且，这个市场的相关性延伸到不同的领域，涵盖企业对消费者（B2C）、企业对企业（B2B）和企业对员工（B2E）应用程序，使其具有高度的通用性和适应性。随着企业越来越重视向客户提供无与伦比的数位体验，这个市场将继续成长，并在不断发展的数位环境中发挥关键作用。毫无疑问，这一目标将会实现。

促进因素

  • 更多地采用数位行销策略：随着越来越多的公司采用数位行销策略，跨多个管道个性化和优化的用户体验的需求变得至关重要。
  • 需要在所有接触点提供更好的客户体验：企业正在认识到在所有接触点（包括网站、行动应用程式和其他数位管道）提供无缝、个人化客户体验的重要性。我就是这样。体验优化平台使企业能够透过託管实验和动态体验交付来改善客户体验。
  • 技术进步与基础设施发展：新兴企业的出现和技术进步正在推动市场对体验优化平台的需求。这些平台利用资料分析和用户回馈来优化网站、行动应用程式和其他数位接触点，以提高用户参与度、转换率和整体客户满意度。
  • 跨行业数位基础设施的扩展：服务供应商、金融服务、内容和数位媒体、医疗保健和生命科学等行业正在经历数位基础设施的扩展以及对体验优化平台的需求不断增加。这些平台帮助企业提供个人化内容、产品推荐和特别优惠，以改善每个接触点的客户体验。
  • 产品创新和策略合作伙伴关係：体验优化平台市场的主要参与者专注于产品创新以及与区域供应商的策略合作伙伴关係，以协作并提供先进的客户体验解决方案。对产品开拓和协作的关注有助于公司提供更好、更个人化的数位体验，推动市场成长。

主要企业提供的产品

  • SAS 为银行业提供一整套客户体验 (CX) 解决方案，旨在帮助银行为其客户提供个人化、有吸引力且盈利的体验。这些解决方案跨越整个客户生命週期，从入职到保留，并涵盖广泛的功能。
  • Adobe Experience Platform (AEP) 是一个客户体验管理 (CXM) 平台，可协助企业收集、组织和分析来自不同来源的客户资料，以便在每个接触点创建个人化且相关的客户体验。它提供了一个用于资料管理、资料丰富和即时分析的集中中心，帮助企业就其行销、销售和客户服务策略做出明智的决策。

体验优化平台市场中云端基础的细分市场显着成长：

体验优化平台市场中云端基础市场的快速成长是一个显着的趋势，并受到多种因素的推动，加速了其成长。关键因素之一是企业广泛采用云端基础的云端基础，这是由其固有优势（例如成本效率和无缝整合）推动的。云端解决方案的扩充性、弹性和通用可存取性进一步增强了其吸引力，使其对各种规模和业务的企业都极具吸引力。此外，提供即时资料和分析的云端基础的平台的固有功能有助于不断追求优化数位体验，为该细分市场的扩展做出了重大贡献。

技术进步，尤其是人工智慧、资料分析和云端运算等领域的技术进步，为云端基础的细分市场的快速成长做出了重大贡献。世界各地的企业越来越认识到这些技术的变革潜力并将其融入业务中，进一步推动了体验优化平台市场对云端基础的解决方案的需求。 COVID-19 大流行带来的不可预见的挑战成为加速普及云端基础的解决方案的催化剂。随着公司努力满足促进远距工作和加强数位化存在的需求，云端平台提供的弹性和适应性变得至关重要。这一意想不到的变化对市场动态产生了持久影响，并将云端基础的细分市场推向了新的高度。

北美地区预计将在体验优化平台市场中占据主要份额：

北美地区体验优化平台市场的主导地位是由于多种因素共同促成其庞大份额。这项优势的关键驱动因素是该地区数位原民公司的高度集中。这些公司的普及创造了一个可以快速采用尖端行销技术的环境，使北美处于利用体验优化平台的最前沿。此外，该地区对改善客户体验的坚定承诺进一步推动了市场成长。对提供无与伦比的客户满意度的重视增加了对复杂解决方案的需求，而北美以其强劲的市场动态已成为此类平台蓬勃发展的沃土。该地区成熟的供应商在塑造和维持市场方面发挥着至关重要的作用，有助于其整体市场的扩张。

在北美，美国已成为全球体验优化平台市场的产生收入基石。在美国，专注于创新解决方案的新兴企业正在迅速发展，这反映了市场形势。企业家的激增不仅促进了服务产品的多样性，而且凸显了市场对新颖和变革性技术的接受度。此外，各产业数位基础设施的持续扩张也推动了对体验优化平台的需求。金融服务、内容、数位媒体、医疗保健和生命科学等行业正在积极利用这些平台来增强其数位能力。这种扩张显示了体验优化在重塑各行业业务形势方面所产生的普遍影响。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第二章调查方法

  • 调查资料
  • 调查过程

第三章执行摘要

  • 研究亮点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析

第五章体验优化平台市场：按解决方案

  • 介绍
  • 体验优化平台
    • 云端基础
    • 本地
  • 服务
    • 专业服务
    • 管理服务

第六章体验优化平台市场：依公司类型

  • 介绍
  • 大公司
  • 中小企业

第 7 章 体验优化平台市场：依最终使用者分类

  • 介绍
  • BFSI
  • 零售与电子商务
  • 资讯科技和通讯
  • 政府
  • 旅行和招待
  • 卫生保健
  • 食品与饮品
  • 其他的

第八章体验优化平台市场：按地区

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 其他的
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作

第十章 公司简介

  • Salesforce
  • Adobe
  • AB Tasty
  • Oracle
  • SAS
  • Dynamic Yield
  • Kameleoon
  • Optimizely
  • SiteSpect
  • Kibo Commerce
简介目录
Product Code: KSI061616603

The experience optimization platforms market is estimated to grow at a CAGR of 9.65% during the forecast period.

Experience Optimization Platforms, commonly known as DXPs (Digital Experience Platforms), serve as comprehensive software solutions designed to orchestrate and enhance digital experiences across diverse digital touchpoints. These platforms act as a centralized hub, streamlining the creation, management, and optimization of digital journeys. Within their multifaceted functionalities, Experience Optimization Platforms encompass content management, e-commerce capabilities, personalized user experiences, and experimentation tools. Evolving from traditional web content management systems, DXPs are strategically tailored to align with the entirety of the customer journey.

Marketers leverage DXPs as robust technological stacks that empower them to craft superior digital experiences for their customers. The platforms offer analytical insights into user behaviors, workflows, and interactions. Leveraging technologies such as big data analysis and content intelligence, DXPs enable real-time monitoring of user activities, allowing for proactive recommendations and continuous optimization of the user experience. One distinguishing feature of advanced digital experience platforms is their integration of digital experimentation functionality. This empowers users to seamlessly conduct A/B tests on various elements of their digital experiences, facilitating data-driven decisions for optimal outcomes.

Introduction:

The burgeoning Experience Optimization Platforms market is poised for substantial growth, poised to become a pivotal revenue generator in the foreseeable future. These platforms are specifically engineered to empower businesses in constructing, overseeing, and fine-tuning digital journeys across a diverse array of digital touchpoints. Offering a centralized hub for content management, e-commerce facilitation, personalization, and experimentation, these platforms constitute a robust toolkit for businesses navigating the complexities of the digital landscape. The market's upward trajectory is propelled by the escalating adoption of digital marketing strategies, underscoring the imperative for businesses to deliver personalized and optimized user experiences seamlessly spanning multiple channels.

Notably, the most advanced iterations of these platforms seamlessly integrate digital experimentation functionality, enabling users to conduct A/B tests on their digital interfaces, a critical feature for refining and enhancing user engagement. Furthermore, the market's relevance extends across various domains, catering to business-to-consumer (B2C), business-to-business (B2B), and business-to-employee (B2E) applications, showcasing its versatility and adaptability. As businesses increasingly pivot towards prioritizing the delivery of unparalleled digital experiences for their clientele, the trajectory of this market is poised to persist in its upward trajectory, solidifying its pivotal role in the ever-evolving digital landscape.

Drivers:

  • Increasing adoption of digital marketing strategies: As more businesses adopt digital marketing strategies, the need for personalized and optimized user experiences across multiple channels becomes crucial. Experience optimization platforms help businesses deliver tailored online journeys, which is essential in today's highly competitive digital landscape.
  • Need for better customer experiences across all touchpoints: Organizations are realizing the importance of providing seamless and individualized customer experiences across all touchpoints, including websites, mobile apps, and other digital channels. Experience optimization platforms enable businesses to improve customer experiences through controlled experimentation and dynamic experience delivery.
  • Technological advancements and infrastructure development: The emergence of startups and technological advancements are driving the market demand for experience optimization platforms. These platforms leverage data analytics, and user feedback to optimize websites, mobile apps, and other digital touchpoints, improving user engagement, conversion rates, and overall customer satisfaction.
  • Expansion of digital infrastructure in various industries: Industries such as service providers, financial services, content and digital media, healthcare, and life sciences are expanding their digital infrastructure, driving demand for experience optimization platforms. These platforms help organizations deliver personalized content, product recommendations, and special offers, enhancing customer experiences across all touchpoints.
  • Product innovation and strategic partnerships: Key players in the experience optimization platforms market are focusing on product innovation and strategic partnerships with regional vendors to collaborate and offer advanced customer experience solutions. This focus on product development and collaboration helps businesses deliver better and more personalized digital experiences, driving the growth of the market.

Products offered by key companies:

  • SAS offers a comprehensive suite of Customer Experience (CX) solutions for the banking industry, designed to help banks deliver personalized, engaging, and profitable experiences to their customers. These solutions span across the entire customer lifecycle, from onboarding to retention, and encompass a wide range of capabilities.
  • Adobe Experience Platform (AEP) is a customer experience management (CXM) platform that helps businesses collect, organize, and analyze customer data from various sources to create personalized and relevant customer experiences across all touchpoints. It provides a centralized hub for data management, data enrichment, and real-time analytics, enabling businesses to make informed decisions about their marketing, sales, and customer service strategies.

Prominent growth in the cloud-based segment within the experience optimization platform market:

The surge in the cloud-based segment within the experience optimization platforms market is a conspicuous trend, propelled by various factors contributing to its accelerated growth. One of the primary drivers is the widespread embrace of cloud-based solutions by businesses, driven by their inherent advantages such as cost-efficiency and seamless integration. The allure of cloud solutions is further magnified by their scalability, flexibility, and universal accessibility, rendering them highly appealing to enterprises of diverse scales and operational scopes. Moreover, the inherent capability of cloud-based platforms to provide real-time data and analytics is proving to be instrumental in the ongoing quest to optimize digital experiences, contributing significantly to the segment's expansion.

Technological advancements, particularly in areas like artificial intelligence, data analytics, and cloud computing, are pivotal contributors to the burgeoning success of the cloud-based segment. Businesses worldwide are increasingly recognizing the transformative potential of these technologies, incorporating them into their operations and further bolstering the demand for cloud-based solutions within the experience optimization platforms market. The unforeseen challenges posed by the COVID-19 pandemic have acted as a catalyst, expediting the widespread adoption of cloud-based solutions. As businesses grappled with the imperative to facilitate remote work and enhance their digital presence, the resilience and adaptability offered by cloud platforms became indispensable. This unforeseen shift has had a lasting impact on the market dynamics, propelling the cloud-based segment to new heights.

The North American region is expected to hold a significant share of the experience optimization platform market:

The dominance of the experience optimization platforms market in the North American region can be attributed to a confluence of factors that collectively contribute to its substantial share. A pivotal driving force behind this supremacy is the notable concentration of digital-native enterprises in the region. The prevalence of these businesses has fostered an environment conducive to the early adoption of cutting-edge marketing technologies, positioning North America at the forefront of experience optimization platform utilization. Moreover, the region's unwavering commitment to enhancing customer experiences further propels market growth. The emphasis on delivering unparalleled customer satisfaction has fueled the demand for sophisticated solutions, and North America, with its robust market dynamics, has become a fertile ground for the flourishing of such platforms. Established providers in the region play a pivotal role in shaping and sustaining the market, contributing to its overall expansion.

Within North America, the United States emerges as the linchpin in revenue generation for the global experience optimization platform market. The nation's landscape has witnessed the burgeoning rise of startups specializing in innovative solutions for experience optimization platforms, reflecting a vibrant and dynamic market ecosystem. This entrepreneurial surge contributes not only to the diversity of offerings but also underscores the receptiveness of the market to novel and transformative technologies. Furthermore, the ongoing expansion of digital infrastructure across various industries accentuates the demand for experience optimization platforms. Sectors such as financial services, content and digital media, healthcare, and life sciences are actively leveraging these platforms to elevate their digital capabilities. This expansion is a testament to the pervasive influence of experience optimization in reshaping the operational landscape of diverse industries.

Market development:

  • In December 2022, The Bank of Thailand (BOT) adopted Oracle Fusion Cloud Human Capital Management (HCM), a comprehensive HR system, to foster a digital workforce and enhance employee experience. Oracle Cloud HCM will enable BOT to streamline manual processes and optimize workflows.
  • In December 2022, Oracle expanded its global cloud infrastructure by opening a new Oracle Cloud Region in Chicago, Illinois. This marks the 41st global region and fourth in the United States for Oracle, further solidifying its position as one of the fastest-growing cloud providers. The new Chicago region provides customers and partners with an additional option to host their infrastructure, applications, and data, ensuring optimal performance and latency.

Sagmentation

By Solutions

  • Experience Optimization Platform
  • Cloud-Based
  • On-premises
  • Services
  • Professional Services
  • Managed Services

By Enterprise Type

  • Large
  • SMEs

By End User

  • BFSI
  • Retail & E-commerce
  • IT & Telecommunication
  • Government
  • Travel & Hospitality
  • Healthcare
  • Food & Beverages
  • Other

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. EXPERIENCE OPTIMIZATION PLATFORMS MARKET BY SOLUTION

  • 5.1. Introduction
  • 5.2. Experience Optimization Platform
    • 5.2.1. Cloud-Based
    • 5.2.2. On-premises
  • 5.3. Services
    • 5.3.1. Professional Services
    • 5.3.2. Managed Services

6. EXPERIENCE OPTIMIZATION PLATFORMS MARKET BY ENTERPRISE TYPE

  • 6.1. Introduction
  • 6.2. Large
  • 6.3. SMEs

7. EXPERIENCE OPTIMIZATION PLATFORMS MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. BFSI
  • 7.3. Retail & E-commerce
  • 7.4. IT & Telecommunication
  • 7.5. Government
  • 7.6. Travel & Hospitality
  • 7.7. Healthcare
  • 7.8. Food & Beverages
  • 7.9. Other

8. EXPERIENCE OPTIMIZATION PLATFORMS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. United Kingdom
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. The Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES

  • 10.1. Salesforce
  • 10.2. Adobe
  • 10.3. AB Tasty
  • 10.4. Oracle
  • 10.5. SAS
  • 10.6. Dynamic Yield
  • 10.7. Kameleoon
  • 10.8. Optimizely
  • 10.9. SiteSpect
  • 10.10. Kibo Commerce