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奶瓶及配件市场:2024 年至 2029 年预测Baby Feeding Bottles and Accessories Market - Forecasts from 2024 to 2029 |
2022年,全球奶瓶及配件市值为40.19亿美元,预计复合年增长率为5.75%,到2029年市场规模将达到59.44亿美元。
出生率上升以及职业父母对易于使用的替代品的需求推动了奶瓶市场的发展。提高奶瓶性能并吸引具有安全意识的客户的技术进步包括防软木塞功能。电子商务使人们可以轻鬆获得各种奶瓶,强大的品牌和行销正在塑造客户的偏好。市场动态受到不断变化的儿童保育趋势和监管合规性的影响。可支配所得的增加促使父母选择高端和小众婴儿产品。由于便利性、安全性和生活方式趋势等因素的综合作用,整个奶瓶市场正在不断发展。
进入奶瓶奶瓶的参与企业正在透过防软木塞系统和健康友善材料等创新来脱颖而出,同时注重产品的吸引力和安全性。数位行销、客製化和环保活动等策略被用来吸引广泛的消费者。全球扩张、消费者教育和法律规章合规进一步增强了竞争地位。
出生率增加
奶瓶及配件的需求将受到出生率上升的极大影响,从而导致市场规模扩大,需求增加,最终增加收益。奶瓶是婴儿餵食的重要组成部分,因此随着婴儿出生数量的增加,父母会寻找重要的婴儿护理用品。需求的增加不仅鼓励生产商采用尖端功能和设计而进行技术创新,也加剧了市场竞争。生育率和奶瓶产业密切相关,反映了人口变化以及支持健康市场生态系统的重要经济方面,以满足越来越多父母不断变化的需求。此外,根据香港政府公布,香港按性别分類的出生率为男童16,838人,女童15,663人。
奶瓶行业正在经历市场扩张,这是由于製造商为了满足更大的消费者群体而多样化其产品的需求增加,而出生率的上升加速了这一需求。这种扩张的特点是製造、分销活动和产品创新的增加。其经济影响是巨大的,因为出生率的上升会透过增加消费者支出、创造就业机会和开闢相关行业的商机来刺激经济成长。观察到的出生率、市场动态和经济影响之间的关係凸显了这些因素是如何相互依赖的,并塑造了奶瓶的市场模式。
在澳洲许多地区,由于各种变数的影响,生育率正在上升,包括医疗保健的改善、社会学的变化、鼓励家庭的政府计划以及经济稳定。此外,根据澳洲统计局的数据,2022 年男性出生率为 1,54,281 人,女性出生率为 1,46,403 人。预计这将影响该地区的奶瓶市场。
乳头护理产品
母乳餵养,尤其是纯母乳餵养,对于维持和提高全球儿童存活率至关重要。然而,由于早产、低出生体重、疾病以及其他先天性和后天性併发症,母乳哺育的建立给新生儿单位带来了明显的困难。因此,在引入母乳餵养替代方案(例如乳头护罩)之前,必须证明强有力的理由。
此外,乳头护罩是薄而柔韧的硅胶护罩,可在哺乳前放置在乳晕和乳头上,是母乳哺育妇女实现母乳哺育目标的宝贵工具。这些护罩可以帮助促进母乳哺育的衔乳过程,特别是对于某些新生儿。一项针对丹麦全国早产儿队列进行的前瞻性研究发现,54% 的母亲和婴儿出于各种原因使用吸乳护罩。与新生儿相关的母乳哺育问题比与母亲相关的问题更常被提及。
如前所述,母乳哺育的女性通常会遇到乳房不适,如果不及时治疗,可能会导致提前停止哺乳。一项针对英国女性的线上调查资料显示,68% 的女性表示在哺乳过程中遇到身体问题,其中 76% 的女性患有衔乳相关乳头疼痛 (LRNP)。
研究发现 LRNP 对母乳哺育结果有显着影响,19% 的受访者完全停止母乳餵养,另外 29% 的受访者暂时停止母乳餵养或增加配方奶餵养的频率。我做到了。这凸显了乳头护理产品的潜在需求。例如,根据同一项研究,乳头护罩是第二常用的解决方案,有 21% 的调查参与者选择。
中国奶瓶及配件市场将稳定扩大。
中国奶瓶产业的产品不断创新。奶瓶製造商根据客户需求产生新的产品创意。
此外,最近的研究表明,中国奶瓶製造商透过线上市场取得了显着的成功。如今,父母专注于提高生活水准,并且越来越注重健康,因此他们在奶瓶和牙科护理产品等产品上花费更多。近年来,中国父母也开始购买更多的婴儿用品。奶瓶是电子商务网站上最常购买的商品之一。鑑于中国智慧型手机人口的不断增长,中国奶瓶产业(尤其是线上销售)的蓬勃发展也就不足为奇了。
此外,由于人们越来越担心人口老化和劳动力萎缩,一胎政策的取消导致奶瓶的需求激增。此外,由于对婴幼儿健康和卫生意识的提高,政府在医疗保健方面的支出增加也对市场成长产生了积极影响。例如,根据世界银行的数据,2019年政府卫生支出占GDP的5.35%,2020年增至5.59%。
The global baby feeding bottles and accessories market is evaluated at US$4.019 billion for the year 2022 and is projected to grow at a CAGR of 5.75% to reach the market size of US$5.944 billion by the year 2029.
The market for baby feeding bottles is driven by growing birth rates and working parents' need for easy-to-use alternatives. Technological advancements that improve bottle performance and draw in safety-conscious customers include anti-colic features. E-commerce makes it simple to acquire a range of eating options, and strong branding and marketing shape customer preferences. Market dynamics are influenced by shifting parenting trends and regulatory compliance. More disposable income enables parents to choose high-end, niche baby goods. The overall baby feeding bottles market is evolving owing to a combination of convenience, safety, and lifestyle trends among other factors.
Market participants for baby feeding bottles set themselves apart with innovations like anti-colic systems and health-conscious materials while putting a premium on product appeal and safety. To engage a wide range of consumers, strategies including digital marketing, customization, and eco-friendly activities are used. Their competitive positioning is further strengthened by global expansion, consumer education, and compliance with legislation
Rising birth rates
The demand for baby feeding bottles and accessories is significantly impacted by rising birth rates, which results in larger market sizes, more demand, and ultimately higher revenue growth. With feeding bottles being a vital component of infant feeding, parents are searching for important baby care goods as more infants are born. This increase in demand not only encourages producers to innovate by bringing in cutting-edge features and designs, but it also makes the market more competitive. Birth rates and the baby feeding bottle sector are closely related, reflecting shifting demographics as well as important economic aspects that support a healthy market ecology which meets the changing needs of an increasing number of parents. Additionally, as per the Government of Hong Kong, the birth rate for different sexes was 16,838 for male children and 15,663 for female children in Hong Kong.
The baby feeding bottle sector experiences market expansion due to increased demand from manufacturers that diversify their products to cater to a larger consumer base, which is accelerated by rising birth rates. Increased manufacturing, distribution activities, and product innovation are characteristics of this expansion. The economic impact is significant since higher birth rates stimulate economic growth by boosting consumer spending, creating jobs, and opening business opportunities in associated industries. The relationship observed among birth rates, market dynamics, and economic consequences highlights how these factors are interdependent and have shaped the market landscape for baby feeding bottles.
Many Australian regions experience growth in birth rates due to a variety of variables, such as improved healthcare, sociological shifts, government programs encouraging families, and economic stability. Furthermore, as per the Australian Bureau of Statistics, the birth rate of male children was 1,54,281 in 2022, whereas that for females was 1,46,403. This is anticipated to impact the baby feeding bottle market in the region.
Nipple Care Products
To sustain and improve child survival rates globally, breastfeeding-especially exclusive breastfeeding-is essential because it gives infants nutrition, care, and environment-specific immune protection. However, the establishment of breastfeeding presents distinct difficulties in a neonatal unit as a result of preterm, low birth weights, sickness, and other congenital and acquired complications. Consequently, a strong justification must be provided before any alternatives to direct breastfeeding, such as nipple shields, are introduced.
Moreover, nipple shields, thin and flexible silicone shields placed over the areola and nipple before breastfeeding, serve as a valuable tool for nursing women to achieve their breastfeeding goals. These shields aid in facilitating the latch-on process for breastfeeding, particularly for certain newborns. Accordingly, a prospective examination conducted on a nationwide cohort of preterm children in Denmark revealed that 54% of mother-infant dyads utilized breast shields for various reasons. Nursing issues related to the newborn were cited more frequently than those concerning the mother.
As previously mentioned, breastfeeding women commonly encounter breast discomfort, which, if untreated, can lead to early breastfeeding cessation. According to data from an online survey conducted among women in the UK, 68% reported experiencing physical problems with nursing, with 76% of them having latch-related nipple pain (LRNP).
LRNP was found to significantly impact breastfeeding outcomes, with 19% of respondents discontinuing breastfeeding entirely, and another 29% temporarily stopping breastfeeding and/or increasing the number of formula feeds. This highlights the potential demand for nipple care products. For instance, as per the same survey, nipple shields were the second most frequently used solution, chosen by 21% of survey participants.
China baby feeding bottle and accessories market is set to expand steadily.
The baby feeding bottle industry in China has experienced continuous innovation in its product offerings. Baby feeding bottle producers have been generating ideas for new products that specifically cater to customer needs.
Further, a recent survey indicates that Chinese manufacturers of baby bottles are achieving remarkable success through online marketplaces. These days' parents are more focused on raising their standard of living and becoming more health conscious, so they're spending more money on things like baby bottles and dental care products. Chinese parents have also been purchasing more baby goods in recent years. Baby bottles are one of the most often bought products on e-commerce websites. It should come as no surprise that China is experiencing a boom in the baby bottle industry, especially in terms of online sales, given the country's increasing smartphone population.
Moreover, the demand for baby feeding bottles has surged as a result of the lifting of the one-child policy, which was prompted by growing concerns about the country's ageing population and shrinking workforce. Additionally, increased government expenditure on healthcare due to higher awareness of infant health and hygiene is also positively impacting the market growth. For instance, as per the World Bank, the government expenditure on health was 5.35% of GDP In 2019 which increased to 5.59% in 2020.
Market Key Developments