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市场调查报告书
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1457133

无线耳机市场 - 2024 年至 2029 年预测

Wireless Headphones Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

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简介目录

无线耳机市场的市场规模预计将从 2022 年的 78.97 亿美元增至 2029 年的 143.82 亿美元，在整个预测期内复合年增长率为 8.94%。

无线耳机代表一类音讯设备，无需电线或电缆即可与各种小工具建立连接，例如智慧型手机、立体声扬声器、笔记型电脑、个人电脑和游戏机。受欢迎程度的激增是由多种因素造成的，并且从根本上改变了我们体验音乐、播客等的方式。智慧型手机的存在使它们变成了音乐库、通讯中心和娱乐中心。先进的降噪 (ANC) 技术可主动滤除环境噪音，打造个人化的听觉体验，这在通勤或工作等活动中尤其有益。健身追踪器和锻炼应用程式的普及为锻炼引入了资料主导的互连性。此外，向远端工作模式转移增加了对降噪耳机的需求，以提高共用工作空间的注意力和生产力。根据国际劳工组织（ILO）的数据，2020年疫情最严重时，约有5.6亿人在家工作。此外，美国人口普查局的资料显示，2019 年至 2021 年间，主要在家工作的人数将增加两倍。由于无线耳机在各种情况下的便利性和易用性，这些多重因素导致对无线耳机的需求显着增加。

智慧型手机的普及正在推动市场

智慧型手机已成为我们日常生活中不可或缺的一部分，用于从数位付款到预订机票的各种用途。它已经变得无所不在，成为一种多功能工具：音乐库、通讯中心和娱乐中心。许多智慧型手机上耳机插孔的取消增加了对无缝无线连接的需求，使无线耳机成为行动聆听的可行选择。

从世界各地的统计数据可以明显看出，智慧型手机正变得越来越普及，光是印度就有约6亿智慧型手机用户。同样，到 2022 年，欧洲预计将拥有超过 1.58 亿个 5G 连线。这些资料证实了全球智慧型手机用户的不断增长，并凸显了智慧型手机在现代社会中的普遍作用。根据 gsm.com 的数据，预计 2021 年美国智慧型手机普及将达到 83%，到 2025 年将增加至约 85%。在加拿大，智慧型手机普及预计将在 2021 年达到 89%，到 2025 年将升至约 92%。这些数字证实了智慧型手机需求的显着普及和成长，也推动了无线耳机市场的发展。

北美市场预计将稳定成长。

该国游戏玩家广泛普及无线耳机，对市场需求产生了积极影响。根据娱乐软体协会的资料，66% 的美国人，即 2.15 亿个不同年龄层和人口统计的人，经常玩电子游戏。此外，听音乐、看电影等室内休閒的趋势也推动了当地市场对无线耳机的需求。根据苹果的年报，穿戴式装置、家居和配件收益还包括无线耳机和AirPods。 2020年收益为306.2亿美元，2021年增至383.67亿美元，2022年增至41,241美元。随着无线耳机的普及，收益将会增加，无线耳机市场预计将在未来几年扩大。

目录

第一章 简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析

第五章无线耳机市场：依类型

  • 介绍
  • 入耳
  • 耳罩式
  • 贴耳式

第六章无线耳机市场：连结性别

  • 介绍
  • Bluetooth
  • Wi-Fi
  • NFC

第七章无线耳机市场：依技术分类

  • 介绍
  • 主动降噪耳机
  • 耳机
  • 环境声耳机
  • 骨传导耳机

第八章无线耳机市场：依通路划分

  • 介绍
  • 在线的
  • 离线

第九章无线耳机市场：依地区

  • 介绍
  • 北美洲
  • 南美洲
  • 欧洲
  • 中东/非洲
  • 亚太地区

第十章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作

第十一章 公司简介

  • Altana AG Apple, Inc.
  • Bose Corporation
  • Fujikon
  • Koninklijke Philips NV
  • Sony Corporation
  • LG Electronics
  • Skullcandy, Inc.
  • Harman International Industries, Incorporated
  • Panasonic Corporation
  • Sennheiser Electronic GmbH & Co. KG
简介目录
Product Code: KSI061613741

The wireless headphones market is expected to grow at a CAGR of 8.94% throughout the forecast period, thereby reaching a market size of US$14.382 billion by 2029 from an initial value of US$7.897 billion in 2022.

Wireless headphones represent a category of audio devices that establish connections with various gadgets, including smartphones, stereo speakers, laptops, PCs, and gaming consoles, among others, without the need for wires or cables. This surge in popularity is driven by a multitude of factors, fundamentally altering the way of experiencing music, podcasts, and more. The presence of smartphones has transformed them into go-to music libraries, communication hubs, and entertainment centres. Advanced Noise Cancellation (ANC) technology actively eliminates ambient noise, creating a personalized auditory experience, particularly beneficial during activities like commuting and working. The increased prevalence of fitness trackers and workout apps has introduced a data-driven and interconnected dimension to exercise. Furthermore, the paradigm shift towards remote work has heightened the necessity for noise-cancelling headphones, enhancing concentration and productivity in shared workspaces. According to the International Labour Organization (ILO), approximately 560 million individuals worked from home in 2020 during the peak of the pandemic. Additionally, data from the U.S. Census Bureau indicates a threefold increase in the number of people primarily working from home between 2019 and 2021. These multiple factors led to a substantial rise in the demand for wireless headphones, driven by their convenience and ease of use in various settings.

The increasing penetration of smartphones propels the market.

Smartphones have become an integral part of daily life, encompassing various aspects of experiences, from facilitating digital payments to booking air tickets. They have achieved ubiquity, functioning as versatile tools serving as music libraries, communication hubs, and entertainment centers. The removal of the headphone jack in numerous smartphones has contributed to rising demand for seamless wireless connectivity, establishing wireless headphones as the preferred choice for on-the-go listening.

The increasing prevalence of smartphones is evident in global statistics, with approximately 600 million smartphone users in India alone. Similarly, Europe has witnessed the adoption of over 158 million 5G connections by 2022. These data points underscore the growing worldwide presence of smartphone users, emphasizing their pervasive role in modern society. According to gsm.com, smartphone adoption in the United States reached 83% in 2021 and is projected to increase to approximately 85% by 2025. In Canada, smartphone adoption was at 89% in 2021, and it is expected to rise to around 92% by 2025. These figures underscore the significant penetration and growing demand for smartphones, consequently driving the wireless headphones market as well.

It is projected that the market in North America will grow steadily.

The widespread adoption of wireless headphones among gamers in the country has positively impacted the market demand. According to the data from the Entertainment Software Association, a substantial 66% of Americans, surpassing 215 million individuals spanning various age groups and demographics, engage in regular video game consumption. Additionally, the increasing prevalence of indoor leisure trends, encompassing activities like music listening and movie watching, is poised to propel the demand for wireless headphones in the local market. According to the annual report of Apple Inc. the revenue from wearables, home, and accessories includes the wireless headphones and air pods as well. In 2020 the revenue was US$30,620 million, which increased to US$38,367 million in 2021 and 41,241 in 2022. With the rising adoption of the product among the people the revenue is increasing and is expected to propel the market for wireless headphones in the coming years.

Market Key Developments

  • In September 2023, Bose Corporation unveiled the next generation of its renowned QuietComfort line. This release includes the QuietComfort Ultra Headphones and QuietComfort Ultra Earbuds, featuring top-tier noise cancellation, high-quality audio, and a reputation for comfort and stability. Both these wireless headphones also come equipped with wireless charging.
  • In September 2022, Apple announced the launch of the second generation of "AirPods Pro" equipped with an H2 chip and enhanced Noise cancellation & transparency mode. In October 2021, the company launched a third generation of "AirPods" the featured H1 chip, and was equipped with the Apple-designed acoustic system.

Segmentation:

By Type:

  • In-ear
  • Over-ear
  • On-ear

By Connectivity:

  • Bluetooth
  • WiFi
  • NFC

By Technology:

  • Active Noise-cancelling Headphones
  • Headsets
  • Ambient Sound Headphones
  • Bone Conduction Headphones

By Distribution Channel:

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Australia
  • Japan
  • South Korea
  • India
  • Thailand
  • Taiwan
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
  • 4.4. Industry Value Chain Analysis

5. WIRELESS HEADPHONES MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. In-ear
  • 5.3. Over-ear
  • 5.4. On-ear

6. WIRELESS HEADPHONES MARKET BY CONNECTIVITY

  • 6.1. Introduction
  • 6.2. Bluetooth
  • 6.3. WiFi
  • 6.4. NFC

7. WIRELESS HEADPHONES MARKET BY TECHNOLOGY

  • 7.1. Introduction
  • 7.2. Active Noise-cancelling Headphones
  • 7.3. Headsets
  • 7.4. Ambient Sound Headphones
  • 7.5. Bone Conduction Headphones

8. WIRELESS HEADPHONES MARKET BY DISTRIBUTION CHANNEL

  • 8.1. Introduction
  • 8.2. Online
  • 8.3. Offline

9. WIRELESS HEADPHONES MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. By Type
    • 9.2.2. By Connectivity
    • 9.2.3. By Technology
    • 9.2.4. By Distribution Channel
    • 9.2.5. By Country
      • 9.2.5.1. USA
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. By Type
    • 9.3.2. By Connectivity
    • 9.3.3. By Technology
    • 9.3.4. By Distribution Channel
    • 9.3.5. By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Others
  • 9.4. Europe
    • 9.4.1. By Type
    • 9.4.2. By Connectivity
    • 9.4.3. By Technology
    • 9.4.4. By Distribution Channel
    • 9.4.5. By Country
      • 9.4.5.1. Germany
      • 9.4.5.2. France
      • 9.4.5.3. United Kingdom
      • 9.4.5.4. Italy
      • 9.4.5.5. Spain
      • 9.4.5.6. Others
  • 9.5. Middle East and Africa
    • 9.5.1. By Type
    • 9.5.2. By Connectivity
    • 9.5.3. By Technology
    • 9.5.4. By Distribution Channel
    • 9.5.5. By Country
      • 9.5.5.1. Saudi Arabia
      • 9.5.5.2. UAE
      • 9.5.5.3. Israel
      • 9.5.5.4. Others
  • 9.6. Asia Pacific
    • 9.6.1. By Type
    • 9.6.2. By Connectivity
    • 9.6.3. By Technology
    • 9.6.4. By Distribution Channel
    • 9.6.5. By Country
      • 9.6.5.1. China
      • 9.6.5.2. Australia
      • 9.6.5.3. Japan
      • 9.6.5.4. South Korea
      • 9.6.5.5. India
      • 9.6.5.6. Thailand
      • 9.6.5.7. Taiwan
      • 9.6.5.8. Indonesia
      • 9.6.5.9. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisition, Agreements, and Collaborations

11. COMPANY PROFILES

  • 11.1. Altana AG Apple, Inc.
  • 11.2. Bose Corporation
  • 11.3. Fujikon
  • 11.4. Koninklijke Philips N.V.
  • 11.5. Sony Corporation
  • 11.6. LG Electronics
  • 11.7. Skullcandy, Inc.
  • 11.8. Harman International Industries, Incorporated
  • 11.9. Panasonic Corporation
  • 11.10. Sennheiser Electronic GmbH & Co. KG