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市场调查报告书
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1479886

社群媒体安全市场 - 2024 年至 2029 年预测

Social Media Security Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 124 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

2022 年，社群媒体安全市场价值为 1,745,427,000 美元，预计复合年增长率为 20.15%，到 2029 年市场规模将达到 6,311,116,000 美元。

维护强大的社群媒体安全对于保护您的线上隐私和个人资料至关重要。第一步是为每个社群媒体帐号建立一个强而独特的密码，其中包含大小写字母、数字和符号的组合。您可以透过尽可能启用双因素认证(2FA) 来新增额外的安全层，方法是要求辅助验证步骤，例如简讯码或验证器应用程式产生的程式码。您还可以透过定期更改密码和检查隐私设定来降低在社交网站上洩露个人资讯的风险。

市场趋势：

社群媒体是一个新平台，人们可以出于各种目的进行联繫。随着网路普及的提高和智慧型装置使用的增加，社群媒体已经获得了稳固的普及和普及。然而，随着社群平台和用户的蓬勃发展，社会犯罪和不安全因素正在迅速增加。社会犯罪包括社会骚扰、虚假个人资料、误导、资料窃盗、违规、骇客攻击等。

社会犯罪的高风险正在创造对社群媒体保全服务的市场需求。由于社会犯罪和功能障碍案例的增加，预计社交媒体安全的市场需求将会增加。此外，越来越多地使用社群媒体平台作为收益来源也提振了社群媒体安全的市场前景。

市场驱动因素：

  • 互联网普及的提高预计将推动市场成长。

无论是在潜力还是限制方面，社群媒体安全市场都受到网路普及不断增长的显着影响。随着世界各地越来越多的人上网，社群媒体平台的用户群持续快速成长。用户数量的不断增长使得社群媒体平台对传播恶意软体、窃盗身分和进行网路钓鱼诈骗的骇客具有吸引力。因此，越来越需要强大的安全解决方案来保护用户的个人资料并保护自己免受动态线上威胁。

此外，随着越来越多的人访问互联网，社交媒体的使用范围扩大到更广泛的人口统计和地理范围，从而产生更广泛的安全问题和法律需求。社群媒体公司越来越多地被要求改进其安全架构，以维护用户信任并遵守不断变化的资料保护法。为了即时识别和减少安全漏洞，这一趋势正在推动对尖端安全技术的投资，包括人工智慧 (AI)、机器学习 (ML) 和行为分析。

  • 网路犯罪案例的增加可能会影响社群媒体安全市场的成长。

支持社群媒体安全市场成长的另一个关键因素是社群媒体和网路犯罪案例的增加，这对用户造成了严重影响。社群媒体已成为生活中不可避免的一部分，并提供了大量的成长机会。 Instagram 和 Facebook 等各种平台尤其为个人和小型企业提供了赚取业务和其他收入的机会，从而共用财务和个人资讯。随着社群媒体平台和其他设施的蓬勃发展，社群媒体犯罪和网路犯罪正在迅速增加。

据 NCRB 称，2020 年印度记录了 50,035 起网路犯罪。其中，网路跟踪 1,614 起，网路勒索 762 起，诽谤 84 起，虚假个人资料 247 起，假新闻 838 起。根据 NCRB资料，2018 年至 2019 年，印度网路犯罪大幅增加 63.48%（27,248 → 44,548），2020 年成长 12.32%（44,548 → 50,035）。

限制条件：

社群媒体安全领域存在一些市场限制，可能会阻碍安全解决方案的普及和有效性。平衡安全措施与使用者友善性和可用性的困难是一个显着的限制。严格的安全措施，包括困难的身份验证程序和频繁的密码更改，可能会让使用者感到沮丧并阻止他们使用社交网站。

另一个问题是快速变化的社群媒体平台及其带来的安全风险。不断需要根据新的攻击技术、安全缺陷和使用者行为调整安全解决方案可能会导致资源紧张并妨碍全面的防御规划。

亚太地区的社群媒体安全市场预计将显着成长。

社群媒体安全市场分为北美、南美、欧洲、中东/非洲和亚太地区。亚太地区社群媒体安全市场预计在预测期内将以有利的速度成长。该地区互联网普及的提高和社交媒体采用率的提高推动了该地区的市场。

此外，社群媒体收益的增加也显着增加了可支配收入。 Instagram 和 Facebook 等社群媒体平台已成为亚太地区的娱乐、教育、技能提升和连结领域，推动社群媒体收益大幅成长。收入的增加以及社会和网路犯罪的威胁预计将推动社交媒体安全市场的发展。此外，由于较高的消费能力和大量的用户，预计北美和欧洲地区将主导市场。

主要进展：

  • 2023年9月，全球顶级网路安全公司卡巴斯基与印度顶级IT分销公司Savex Technologies宣布建立策略合作伙伴关係。 Savex Technologies 在整个业务解决方案组合中与卡巴斯基和 Savex Technologies 合作，为企业提供顶级安全解决方案，保护其企业免受新的和意外的威胁，同时保持资源效率。
  • 2023 年 2 月，全球资安管理服务保全服务者 Atos 宣布，希望建立专用 5G 网路并提供整合、自动化和客製化安全性以保护客户资讯和资产的公司宣布发布一项名为「通讯业者的「5Guard」。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现
  • CXO观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章社群媒体安全市场：依规模

  • 介绍
  • 大公司
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 中小企业
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力

第六章社群媒体安全市场：按解决方案

  • 介绍
  • 监视
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 危机管理
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 存取管理
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 其他的
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力

第七章社群媒体安全市场：按地区

  • 介绍
  • 北美洲
    • 按尺寸
    • 按解决方案
    • 按国家/地区
  • 南美洲
    • 按尺寸
    • 按解决方案
    • 按国家/地区
  • 欧洲
    • 按尺寸
    • 按解决方案
    • 按国家/地区
  • 中东/非洲
    • 按尺寸
    • 按解决方案
    • 按国家/地区
  • 亚太地区
    • 按尺寸
    • 按解决方案
    • 按国家/地区

第八章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第九章 公司简介

  • Microsoft
  • Kaspersky
  • Proofpoint（Thoma Bravo）
  • Sophs Ltd.
  • Trend Micro Incorporated
  • Micro Focus（OpenText）
  • ZeroFox（Haveli Investments）
  • KnowBe4 Incorporated（Vista Equity Partners）
  • Brandle Incorporated
简介目录
Product Code: KSI061611973

The social media security market is evaluated at US$1,745.427 million for the year 2022 and is projected to grow at a CAGR of 20.15% to reach a market size of US$6,311.116 million by the year 2029.

Maintaining robust social media security is essential for protecting online privacy and personal data. Creating strong, one-of-a-kind passwords for every social media account that combine capital and lowercase letters, digits, and symbols is one of the first steps. By requiring a supplementary verification step, such as an SMS code or a code produced by an authenticator app, enabling Two-Factor Authentication (2FA) wherever feasible provides an extra layer of security. Changing passwords regularly and checking privacy settings can also help reduce the hazards that come with disclosing personal information on social networking sites.

MARKET TRENDS:

Social media is an emerging platform where people connect for numerous purposes. With rising internet penetration and growing smart device usage, social media is gaining robust popularity and adoption. However, with flourishing social platforms and users, social crime and insecurities have increased tremendously. Social crime includes social harassment, fake profiles, misguiding leads, data theft, breaching, hacking, and others.

The high risk of social crime creates a market demand for social media security services. It is expected that rising instances of social crime and dysfunctions will drive the market demand for social media security. Furthermore, expanding social media platforms' usage as earning sources has also increased the market prospects for social media security.

MARKET DRIVERS:

  • Rising internet penetration is anticipated to drive the market's growth.

The social media security market is significantly impacted by the growing internet adoption, both in terms of potential and constraints. Social media platforms continue to see fast growth in user base as more people across the world acquire internet access. Owing to the increase in users, social media platforms have become more attractive to hackers who use them to distribute malware, steal personal information, or carry out phishing schemes. As a result, there is a rising need for strong security solutions to preserve users' private data and defend against dynamic online threats.

Furthermore, as more people get access to the internet, social media use spreads among a wider range of demographics and geographic areas, raising a wider range of security issues and legal needs. There is a growing demand for social media firms to improve their security architecture to uphold user confidence and adhere to changing data protection laws. To identify and reduce security vulnerabilities in real-time, this trend encourages investments in cutting-edge security technologies including artificial intelligence (AI), machine learning (ML), and behavioural analytics.

  • Growing instances of cybercrime might impact the social media security market growth.

Another key factor that supports the market growth of social media security is rising instances of social media and cybercrime, which has severely impacted users. Social media has become an inevitable part of life and has opened numerous growth opportunities. Various platforms like Instagram and Facebook have provided business and other earning opportunities, especially for individuals and small businesses and hence involve sharing loads of financial and personal information. With the boom of social media platforms and other facilities, a surge in cases of social media and cybercrime has been observed.

According to NCRB 50,035 incidents of cybercrime were recorded in India in 2020. Of those, 1614 cases included cyberstalking, 762 cases involved cyber blackmail, 84 cases involved defamation, 247 cases involved false profiles, and 838 cases involved fake news were looked into. According to NCRB data, cybercrimes in India soared by 63.48% (27248 instances to 44548 cases) between 2018 and 2019, and then by 12.32% (44548 cases to 50035 cases) in 2020.

RESTRAINTS:

Several market constraints exist in the field of social media security that might hinder the uptake or efficacy of security solutions. The difficulty of striking a balance between security precautions and user ease and experience is one prominent limitation. Stringent security measures, including difficult authentication procedures or frequent password changes, may irritate users and discourage them from using social networking sites, which might lead to a decline in user activity or a transfer to less safe sites.

Another issue is the rapidly changing landscape of social media platforms and the security risks they bring. The constant need for security solutions to adjust to novel attack methods, security flaws, and user behaviour can tax resources and impede the creation of all-encompassing defence plans which in turn is anticipated to restrain the market.

Asia Pacific's social media security market is anticipated to grow substantially.

Geographically, the social media security market is divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific regions for the study. The Asia Pacific social media security market is expected to grow at a lucrative rate during the forecasted period. The regional market is fueled by growing internet penetration in the region and the rising adoption of social media.

Furthermore, an increase in social media earnings has notably increased disposable income. Social media platforms such as Instagram and Facebook have emerged as entertainment, education, skill enhancement, and connection areas in the Asia Pacific region, which has significantly surged social media earnings. A rise in income and propelling threat of social and cybercrime are expected to drive the social media security market region. Additionally, North America and European regions are anticipated to dominate the market owing to higher expenditure capability and significant users.

Key Developments:

  • In September 2023, the world's top cybersecurity company, Kaspersky, and India's top IT distribution company, Savex Technologies, announced their strategic alliance. Savex Technologies provides businesses with top-tier security solutions for protecting their operations against new, unexpected, and elusive threats while preserving resource efficiency owing to Kaspersky's partnership with Savex Technologies on its whole business solution portfolio.
  • In February 2023, global leader in managed security services, Atos, announced the release of its new security offering, called "5Guard," for businesses wishing to set up private 5G networks as well as telecom providers wishing to offer integrated, automated, and coordinated security to safeguard their clients' information and assets.

Segmentation:

By Size

  • Large Enterprise
  • Small and Medium Enterprise

By Solution

  • Monitoring
  • Risk Management
  • Access Management
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits for the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. CXO Perspective

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. SOCIAL MEDIA SECURITY MARKET, BY SIZE

  • 5.1. Introduction
  • 5.2. Large Enterprise
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. Small and Medium Enterprise
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness

6. SOCIAL MEDIA SECURITY MARKET, BY SOLUTION

  • 6.1. Introduction
  • 6.2. Monitoring
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. Risk Management
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness
  • 6.4. Access Management
    • 6.4.1. Market Trends and Opportunities
    • 6.4.2. Growth Prospects
    • 6.4.3. Geographic Lucrativeness
  • 6.5. Others
    • 6.5.1. Market Trends and Opportunities
    • 6.5.2. Growth Prospects
    • 6.5.3. Geographic Lucrativeness

7. SOCIAL MEDIA SECURITY MARKET, BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Size
    • 7.2.2. By Solution
    • 7.2.3. By Country
      • 7.2.3.1. USA
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Size
    • 7.3.2. By Solution
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Size
    • 7.4.2. By Solution
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. Germany
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. France
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Size
    • 7.5.2. By Solution
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Israel
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
      • 7.5.3.4. Others
        • 7.5.3.4.1. Market Trends and Opportunities
        • 7.5.3.4.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Size
    • 7.6.2. By Solution
    • 7.6.3. By Country
      • 7.6.3.1. China
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. Japan
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. India
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. South Korea
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Taiwan
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Indonesia
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects
      • 7.6.3.8. Others
        • 7.6.3.8.1. Market Trends and Opportunities
        • 7.6.3.8.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Microsoft
  • 9.2. Kaspersky
  • 9.3. Proofpoint (Thoma Bravo)
  • 9.4. Sophs Ltd.
  • 9.5. Trend Micro Incorporated
  • 9.6. Micro Focus (OpenText)
  • 9.7. ZeroFox (Haveli Investments)
  • 9.8. KnowBe4 Incorporated (Vista Equity Partners)
  • 9.9. Brandle Incorporated