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市场调查报告书
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1495961

燕麦奶市场－2024年至2029年预测

Oat Milk Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 132 Pages | 商品交期: 最快1-2个工作天内

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简介目录

燕麦奶市场预计将以 12.47% 的复合年增长率成长，从 2022 年的 7.49 亿美元增至 2029 年的 17.05 亿美元。

燕麦奶是一种更健康的牛奶替代品，因为它不含乳製品，也是一种更适合纯素的替代品。燕麦奶是对乳製品不耐症或有类似过敏症的消费者的首选。如果燕麦奶是由经认证无麸质的燕麦製成的，则不含乳糖、坚果、大豆或麸质。

对于乳糖不耐症患者来说，燕麦奶是一种很好的牛奶替代品。近年来，由于接触阳光的机会减少和不良的饮食习惯，越来越多的人缺乏B 群维生素和D 群维生素（主要是B12 和D3），这两种维生素对压力、情绪和骨骼健康都很重要。燕麦奶富含维生素B和D，深受人们喜爱。

此外，燕麦奶中的高纤维含量与改善心臟健康和消化器官系统有关，提高消费者意识并推动整体市场成长。此外，由于缺乏运动，肥胖症正在迅速增加，燕麦奶等无脂乳製品也引起了人们的关注。燕麦奶不仅作为替代品出售，还作为烘焙产品和饮料等其他产品的成分出售。

燕麦奶市场趋势：

消费者为了更健康的生活方式而转向植物来源替代品，从而推动了燕麦奶市场的发展，从而导致对燕麦奶的需求增加。这种牛奶是通过浸泡和混合钢切或燕麦片并用粗棉布过滤以分离牛奶和燕麦而製成的。它富含钙、钾、铁、维生素A、D等营养成分。

购物业的快速都市化使消费者更容易获得该产品，并导致燕麦奶销售多年来大幅增长。燕麦奶现在在几家网路商店以及几家大卖场和超级市场出售。燕麦奶被用于多种产品中，作为乳製品的健康替代品，包括茶、冰沙、咖啡和其他健康相关饮料。

燕麦奶市场驱动因素：

  • 燕麦奶在消费者中的日益普及预计将影响燕麦奶市场的成长。

燕麦奶越来越受到消费者的欢迎，因为它与乳製品相比具有较高的营养价值。预计在预测期内推动市场发展的燕麦奶的其他健康益处包括改善心臟健康和有益于骨骼。牛奶含有适量的β-聚葡萄糖，这是一种水溶性膳食纤维，有助于心臟健康，因其降低血液胆固醇的能力而受到心臟病患者的青睐。

  • 消费者向纯素饮食的重大转变预计将对燕麦奶市场的成长产生积极影响。

消费者饮食偏好的显着转变，转向植物性食品，特别是纯素饮食的急剧增加，预计将对燕麦奶产业的成长轨迹产生非常有利的影响。燕麦奶因其奶油质地、营养丰富的化妆品和环保的生产方法而成为流行的选择，越来越多的消费者出于健康、道德和环境原因寻求乳製品替代品。

燕麦奶适用于多种烹饪用途，包括冰沙、烘焙点心和咖啡饮料，这使其对寻求植物来源替代品的客户具有吸引力。消费者对乳糖不耐症和乳製品过敏的了解不断增加，也推动了对燕麦奶等不含乳製品替代品的需求。

世界各地人类生活方式的变化导致了越来越多的健康相关问题。婴幼儿后，乳糖耐受性下降至约 65% 的人。从地理上来说，由于北欧人依赖未发酵的乳製品，乳糖不耐症非常罕见，约为 5%，但在东亚裔人群中却很常见，患病率约为 70% 至 70%。受到影响（资料来源：国家医学图书馆）。

燕麦奶市场区域展望：

北美地区预计将占据市场的主要份额。

近年来，由于几个重要因素，北美燕麦奶的销售量大幅成长。例如，在道德、环境和健康问题的推动下，消费者对植物性乳製品替代品的需求不断增长，导致燕麦奶的吸引力日益增长。由于其天然奶油质地和中性风味，燕麦奶被用于各种烹饪应用，并受到广大消费者的欢迎，包括乳糖不耐症、素食和注重健康的消费者。

此外，食品业对永续性的兴趣日益浓厚，这意味着客户正在寻求更环保的替代品。燕麦奶尤其值得注意，因为与普通乳製品的生产相比，它对环境的影响相对较小。此外，燕麦奶製造商透过积极的行销努力以及与咖啡馆、餐厅和商店的明智合作来提高产品的知名度和可用性，从而促进市场成长。在不久的将来，随着消费者偏好转向植物来源替代品，北美燕麦奶产业预计将继续成长。

主要进展：

  • 2024年1月，全球最大、最独特的燕麦饮料企业Oatly Group AB宣布在美国全国推出两款创新饮料：
  • 2023 年 1 月，领先的优质植物饮料公司 Califia Farms 推出了经过美国农业部认证的有机燕麦奶和杏仁奶，扩大了其屡获殊荣的无乳製品系列。该公司仅使用三种基本成分：纯净水、海盐和燕麦或杏仁，不使用油或口香糖，以满足客户对更实惠产品的需求，同时又不牺牲品质。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行概述

  • 主要发现
  • 分析师观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章燕麦奶市场：副产品

  • 介绍
  • 飞机
  • 味道

第六章 燕麦奶市场：依包装形式

  • 介绍
  • 纸盒
  • 瓶子

第七章燕麦奶市场：依来源分类

  • 介绍
  • 有机的
  • 传统的

第八章燕麦奶市场：按地区

  • 介绍
  • 北美洲
  • 南美洲
  • 欧洲
  • 中东/非洲
  • 亚太地区

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章 公司简介

  • Pacific Foods of Oregon, LLC（Campbell Soup Company）
  • Oatly AB
  • Elmhurst Milked Direct LLC
  • Califia Farms, LLC
  • Happy Planet Foods
  • Danone SA
  • HP Hood LLC（The Kaneb Family）
  • OatMilk India
  • Vvegano
简介目录
Product Code: KSI061612700

The oat milk market is expected to grow at a CAGR of 12.47% to reach US$1.705 billion by 2029, from US$0.749 billion in 2022.

Oat milk is a healthier substitute for milk in terms of being dairy-free and a more vegan-friendly alternative. Oat milk has been preferred by consumers intolerant to dairy products or who have similar allergies. It is naturally free of lactose, nuts, soy, and gluten if made from certified gluten-free oats.

Oat milk is a great substitute for milk for lactose-intolerant people. Recently, a major chunk of the population is experiencing deficiencies of B & D Vitamins (mainly B12 and D3), which are predominantly associated with monitoring stress & mood, and bone health, due to less exposure to sunlight and poor eating habits. Oat Milk is a rich source of Vitamin B and D and thus, gaining traction among the masses.

Additionally, the high fiber content in oat milk is linked to a healthier heart and a better digestive system which in turn leads to consumer awareness fueling the overall market growth. Furthermore, due to a lack of physical activity, cases of obesity are witnessing a surge and a focus is shifting toward fat-free milk products such as Oat milk. Oat milk is not being sold as a substitute but also as a raw material to prepare several other products like bakery products or beverages.

Oat Milk Market Trends:

The oat milk market is driven by a significant shift of consumers toward plant-based alternatives for a healthier lifestyle which has led to an increase in the demand for oat milk. This milk is made by soaking and blending steel-cut or rolled oats which are then strained by cheesecloth to separate the milk from the oats. It is enriched by nutrients like calcium, potassium, iron, and vitamins A and D as well.

The rapid pace of urbanization in the shopping industry has made the availability of the product easier for consumers and has led to a substantial increase in the sale of oat milk over the years. Oat milk is now available at several online stores and multiple hyper and supermarkets as well. It is now being used as a healthier alternative to dairy milk in multiple products like tea, smoothies, coffees, and other health-related drinks.

Oat Milk Market Drivers:

  • Increasing popularity amongst consumers is expected to influence oat milk market growth.

The increasing popularity amongst consumers of oat milk is due to the nutritional value provided by the product as compared to dairy milk. Some other health benefits from oat milk that are expected to drive the market during the forecast period are that it improves heart health and is great for bones. The milk consists of an appropriate amount of beta-glucans which is a soluble fibre and provides heart health benefits and thus is preferred by heart patients as it reduces blood cholesterol as well.

  • A significant shift of consumers towards a vegan diet is predicted to positively impact oat milk market growth.

It is projected that a notable movement in consumer dietary preferences in favor of plant-based substitutes, especially a sharp increase in the adoption of vegan diets, has a very favorable effect on the growth trajectory of the oat milk industry. Oat milk has become a popular option because of its creamy texture, nutritious makeup, and environmentally friendly production practices, as more customers look for dairy product substitutes for reasons related to health, ethics, and the environment.

Oat milk's adaptability to a wide range of culinary uses, such as smoothies, baked goods, and coffee drinks, adds to its appeal to customers looking for plant-based alternatives. Demand for dairy-free substitutes like oat milk has also been fueled by consumers' growing knowledge of lactose intolerance and dairy allergies.

As a result of changing human lifestyles across the globe, a slew of health-related issues is cropping up. Lactose tolerance has reduced among 65% (approx.) of the human population after infancy. Geographically, lactose intolerance is quite low in Northern Europe at about 5% due to their dependence on unfermented milk products whereas it is very common among people of East Asian descent with about 70 to 100 percent of people being affected by it (Source: National Library of Medicine).

Oat Milk Market Geography Outlook:

The North American region is anticipated to hold a significant share of the market.

Oat milk sales in North America have grown significantly in recent years due to several important causes. For instance, oat milk's growing appeal is a result of the growing consumer demand driven by ethical, environmental, and health concerns for plant-based substitutes for dairy products. Owing to its naturally creamy texture and neutral flavor, it may be used in a variety of culinary applications and is popular with a broad spectrum of customers, including those who are lactose intolerant, vegans, and health-conscious consumers.

Furthermore, customers are searching for more ecologically friendly substitutes due to increased awareness of sustainability concerns in the food business. Oat milk is particularly noteworthy due to its relatively low environmental effect when compared to typical dairy production. Additionally, by raising product exposure and accessibility, makers of oat milk have increased market growth through aggressive marketing efforts and smart collaborations with cafes, restaurants, and stores. In the near future, it is anticipated that the North American oat milk industry will continue to grow as consumer tastes continue to move in favor of plant-based solutions.

Key Developments:

  • In January 2024, the biggest and original oat drink business in the world, Oatly Group AB announced the statewide launch of two new beverage innovations in the US: Super Basic Oatmilk and Unsweetened Oatmilk.
  • In January 2023, the award-winning collection of dairy-free products from leading premium plant-based beverage company Califia Farms has been expanded with the introduction of USDA-certified Organic Oatmilk and Almondmilk. The firm created its newest products with just three basic ingredients-purified water, sea salt, and oats or almonds-and no oils or gums to satisfy the demands of customers looking for more affordable items without sacrificing quality.

Segmentation:

By Product

  • Plain
  • Flavored

By Packaging form

  • Carton
  • Bottle

By Source

  • Organic
  • Conventional

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits for the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. OAT MILK MARKET, BY PRODUCT

  • 5.1. Introduction
  • 5.2. Plain
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. Flavored
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness

6. OAT MILK MARKET, BY PACKAGING FORM

  • 6.1. Introduction
  • 6.2. Carton
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. Bottle
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness

7. OAT MILK MARKET, BY SOURCE

  • 7.1. Introduction
  • 7.2. Organic
    • 7.2.1. Market Trends and Opportunities
    • 7.2.2. Growth Prospects
    • 7.2.3. Geographic Lucrativeness
  • 7.3. Conventional
    • 7.3.1. Market Trends and Opportunities
    • 7.3.2. Growth Prospects
    • 7.3.3. Geographic Lucrativeness

8. OAT MILK MARKET, BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Product
    • 8.2.2. By Packaging Form
    • 8.2.3. By Source
    • 8.2.4. By Country
      • 8.2.4.1. USA
        • 8.2.4.1.1. Market Trends and Opportunities
        • 8.2.4.1.2. Growth Prospects
      • 8.2.4.2. Canada
        • 8.2.4.2.1. Market Trends and Opportunities
        • 8.2.4.2.2. Growth Prospects
      • 8.2.4.3. Mexico
        • 8.2.4.3.1. Market Trends and Opportunities
        • 8.2.4.3.2. Growth Prospects
  • 8.3. South America
    • 8.3.1. By Product
    • 8.3.2. By Packaging Form
    • 8.3.3. By Source
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
        • 8.3.4.1.1. Market Trends and Opportunities
        • 8.3.4.1.2. Growth Prospects
      • 8.3.4.2. Argentina
        • 8.3.4.2.1. Market Trends and Opportunities
        • 8.3.4.2.2. Growth Prospects
      • 8.3.4.3. Others
        • 8.3.4.3.1. Market Trends and Opportunities
        • 8.3.4.3.2. Growth Prospects
  • 8.4. Europe
    • 8.4.1. By Product
    • 8.4.2. By Packaging Form
    • 8.4.3. By Source
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
        • 8.4.4.1.1. Market Trends and Opportunities
        • 8.4.4.1.2. Growth Prospects
      • 8.4.4.2. Germany
        • 8.4.4.2.1. Market Trends and Opportunities
        • 8.4.4.2.2. Growth Prospects
      • 8.4.4.3. France
        • 8.4.4.3.1. Market Trends and Opportunities
        • 8.4.4.3.2. Growth Prospects
      • 8.4.4.4. Spain
        • 8.4.4.4.1. Market Trends and Opportunities
        • 8.4.4.4.2. Growth Prospects
      • 8.4.4.5. Others
        • 8.4.4.5.1. Market Trends and Opportunities
        • 8.4.4.5.2. Growth Prospects
  • 8.5. Middle East and Africa
    • 8.5.1. By Product
    • 8.5.2. By Packaging Form
    • 8.5.3. By Source
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
        • 8.5.4.1.1. Market Trends and Opportunities
        • 8.5.4.1.2. Growth Prospects
      • 8.5.4.2. UAE
        • 8.5.4.2.1. Market Trends and Opportunities
        • 8.5.4.2.2. Growth Prospects
      • 8.5.4.3. Israel
        • 8.5.4.3.1. Market Trends and Opportunities
        • 8.5.4.3.2. Growth Prospects
      • 8.5.4.4. Others
        • 8.5.4.4.1. Market Trends and Opportunities
        • 8.5.4.4.2. Growth Prospects
  • 8.6. Asia Pacific
    • 8.6.1. By Product
    • 8.6.2. By Packaging Form
    • 8.6.3. By Source
    • 8.6.4. By Country
      • 8.6.4.1. China
        • 8.6.4.1.1. Market Trends and Opportunities
        • 8.6.4.1.2. Growth Prospects
      • 8.6.4.2. Japan
        • 8.6.4.2.1. Market Trends and Opportunities
        • 8.6.4.2.2. Growth Prospects
      • 8.6.4.3. India
        • 8.6.4.3.1. Market Trends and Opportunities
        • 8.6.4.3.2. Growth Prospects
      • 8.6.4.4. South Korea
        • 8.6.4.4.1. Market Trends and Opportunities
        • 8.6.4.4.2. Growth Prospects
      • 8.6.4.5. Taiwan
        • 8.6.4.5.1. Market Trends and Opportunities
        • 8.6.4.5.2. Growth Prospects
      • 8.6.4.6. Thailand
        • 8.6.4.6.1. Market Trends and Opportunities
        • 8.6.4.6.2. Growth Prospects
      • 8.6.4.7. Indonesia
        • 8.6.4.7.1. Market Trends and Opportunities
        • 8.6.4.7.2. Growth Prospects
      • 8.6.4.8. Others
        • 8.6.4.8.1. Market Trends and Opportunities
        • 8.6.4.8.2. Growth Prospects

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Pacific Foods of Oregon, LLC (Campbell Soup Company)
  • 10.2. Oatly AB
  • 10.3. Elmhurst Milked Direct LLC
  • 10.4. Califia Farms, LLC
  • 10.5. Happy Planet Foods
  • 10.6. Danone SA
  • 10.7. HP Hood LLC (The Kaneb Family)
  • 10.8. OatMilk India
  • 10.9. Vvegano