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线上教育市场 - 2024年至2029年预测Online Education Market - Forecasts from 2024 to 2029 |
2022年线上教育市场价值为2880.24亿美元,预计复合年增长率为8.90%,到2029年达到5231.77亿美元。
线上教育是一种电子维护的学习框架,依靠互联网实现学习者和教师之间的合作以及提供学习材料。人们对降低教育成本的兴趣日益开拓,政府支持线上教育的倡议不断增多,以及行动电话和网路普及率的不断提高,正在推动线上教育市场的成长。此外,人们对通用和适应性学习的兴趣日益浓厚,以及人工智慧驱动的数位学习解决方案的出现也有望推动市场成长。
云端基础的安排越来越成为教育机构的选择,同时开拓市场的领先公司对提高基于云端基础的教育平台的安全性和稳定品质的投资兴趣也越来越大。市场上有大量的服务内容供应商,网路上有大量的教育材料。成本降低和教育内容新兴市场的开拓进一步推动线上教育市场的成长。然而,获取大量免费内容和缺乏最终用户意识为市场成长带来了挑战。
免费内容的出现促使最终用户采用线上学习,教育科技公司将其视为一个新的商机。许多公司提供免费且引人入胜的线上内容作为行销策略,以提高普及和市场占有率。例如,BYJU'S 是印度最有价值的教育科技新兴企业之一,自开始提供免费内容存取以来,其平台已获得 750 万新用户。
世界各国政府推出了多项计画来支持线上教育。 PM eVidya 是印度政府教育部于 2020 年 5 月推出的一项独特创新项目,旨在为学生和教师提供获取各种类型线上教育内容的多模式存取。此外,美国教育部基金会还确定了 12 个项目来支持 K-12 和高等教育机构,以加速宽频基础设施和采用。其中一些程式还支援存取学生设备(平板电脑、电脑等)、行动热点设备和资料方案。
技术发展预计将产生重大影响并推动线上教育领域的扩张。由于数位工具和平台的不断创新,线上学习变得更加身临其境、充满活力和有趣。扩增实境 (AR)、机器学习 (ML) 和人工智慧 (AI) 等技术正在彻底改变学习体验。这些技术使教育材料的交付个人化、提供即时回馈并创建动态的学习环境。此外,高速网路和行动普及的普及增加了学习者的便利性和灵活性,使他们能够随时随地存取学习材料。
此外,学习管理系统 (LMS) 和资料分析的进步为教师提供了有关学生学习进度和成果的深入了解,使他们能够根据学生的个人需求量身定制课程并製定可优化的教学策略。此外,区块链等新技术正在提高线上证书和凭证的安全性和有效性,提高其在就业市场上的价值和声誉。随着科技的进步,预计将刺激线上教育市场的创新和扩张,提高世界各地学生学习的可及性、有效性和影响力。
线上教育市场的主要障碍之一是网路普及和智慧型手机普及低,这限制了农村贫困阶级的存取。这些人群使用电视和广播,这是相当小众的细分市场。例如,根据世界银行的数据,儘管美国的学校自 2020 年 3 月中旬起已上线,但近 14% 有学龄儿童的家庭没有网路连线。
北美地区预计将占据市场的主要份额。
从区域来看,全球线上教育市场的研究地区包括北美、南美、欧洲、中东和非洲以及亚太地区。北美在市场上占据主导地位,由于主要市场参与企业的存在,预计将在全球线上教育市场中占据最大份额。由于高速互联网的广泛普及和先进的技术基础设施,北美线上教育市场正在蓬勃发展。希望提升职业生涯的在职成年人和专业人士越来越多地寻求灵活的学习选择。领先的教育科技公司和机构提供的信誉良好的线上课程正在提高线上教育在该地区的形象和吸引力。
由于政府的倡议和对数位教育项目的投资,该行业正在不断发展。线上学习系统因其可访问性和易用性而受到学生的欢迎。此外,该地区对技能提升和终身学习的重视也推动了对线上学位课程和课程的需求。人工智慧和资料分析等技术进步将使虚拟学习更有效率和可自订。
The online education market is evaluated at US$288.024 billion for the year 2022 and is projected to grow at a CAGR of 8.90% to reach US$523.177 billion in 2029.
Online education is an electronically upheld learning framework, which depends on the internet for cooperation and appropriation of study material among understudies and instructors. Developing interest in decreasing the expense of instruction, expanding government drives supporting online schooling, and expanding infiltration of cell phones and the internet are the factors adding to the growth of the online education market. Furthermore, market growth is likewise expected to be facilitated attributing to the expanding interest in versatile and adaptive learning and the emergence of an AI-enabled e-learning solution.
The developing appropriation of cloud-based arrangements combined with rising investment speculations by significant market penetrators towards improving the security and unwavering quality of cloud-based education platforms is further expanding its selection among institutions. The presence of an enormous number of service and content suppliers in the market is bringing colossal volumes of instructive substance to the web. Declining facilitating costs and the developing requirement for educational content are further propelling the growth of the online education market. However, the accessibility of plentiful free substances and the absence of awareness among the end-users are challenging the market growth.
The presence of free content is driving the end-users towards the adoption of online learning and ed-tech companies look at this as another opportunity to exploit. Many companies offer free and engaging content online as a marketing strategy to increase their penetration and market share. For instance, one of India's most valuable Edtech startups BYJU'S saw 7.5 million new users on its platform since it started offering free access to content.
Governments across the countries have introduced several schemes in favor of online education. PM eVidya, a unique and innovative venture by the Ministry of Education, Government of India was introduced in May 2020 to facilitate multi-mode access to online education content of various types among students and teachers. Additionally, the US Department of Education Funds has identified twelve programs that support both K-12 and Postsecondary institutions that can facilitate broadband infrastructure and adoption. Some of these programs may even be used to support access to devices for students (e.g., tablets, computers) and mobile hotspot devices and data plans.
Technological developments are expected to have a significant impact on and propel the expansion of the online education sector. Online learning has become more immersive, dynamic, and interesting due to ongoing innovation in digital tools and platforms. The learning experience is being revolutionized by technologies like augmented reality (AR), machine learning (ML), and artificial intelligence (AI). These technologies personalize material delivery, offer real-time feedback, and create dynamic learning environments. In addition, learners may access instructional resources from anywhere at any time because of the broad availability of high-speed internet and the growth of mobile devices, which increases convenience and flexibility.
Furthermore, developments in learning management systems (LMS) and data analytics give teachers insightful knowledge about the progress and learning outcomes of their students, allowing them to customize lessons to meet each student's requirements and optimize their teaching strategies. Additionally, new technologies such as blockchain are improving online certificates and credentials' security and validity, which raises their worth and reputation in the employment market. It is anticipated that as technology advances, it will spur greater innovation and expansion in the online education market, increasing accessibility, efficacy, and influence on learning for students all over the world.
One of the main hurdles in the online education market is the limited accessibility by poor people in rural areas owing to the low internet penetration and less smartphone adoption. These sections rather turn to televisions and radios which is a niche, not many companies are ready to adopt. For instance, as per the World Bank, in the US, where schools have been exclusively online since mid-March 2020, almost 14 percent of households with school-age children do not have internet access.
The North American region is anticipated to hold a significant share of the market.
Geographically, the global online education market is studied across North America, South America, Europe, the Middle East and Africa (MEA), and Asia-Pacific (APAC). North America dominates the market and is expected to hold the largest online education market share of the global online education market attributing to the presence of major market players. The online education market in North America is booming as a result of broad access to high-speed internet and sophisticated technological infrastructure. Professionals in the workforce and those aiming to progress in their careers are increasingly demanding flexible learning choices. Reputable online programs from leading EdTech businesses and institutions raise the profile and appeal of online education in the area.
The industry is growing because of government efforts and investments in digital education programs. Online learning systems are popular among students because of their accessibility and ease. Furthermore, the demand for online degree programs and courses is fueled by the region's emphasis on upskilling and lifelong learning. Technological advancements like artificial intelligence and data analytics improve the efficiency and customization of virtual learning.