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市场调查报告书
商品编码
1521050

资料仲介市场 – 2024 年至 2029 年预测

Data Broker Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 131 Pages | 商品交期: 最快1-2个工作天内

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简介目录

全球资料仲介市场预计到 2029 年将达到 5,615.38 亿美元，预测期内复合年增长率为 7.58%，2024 年估计值3,897.65 亿美元。

由于最重要的领域之一：资讯经济的技术进步和消费者购买行为的变化，全球资料仲介市场正在快速成长。此外，对资料仲介的需求激增是各行业数位化程度不断提高的结果，旨在利用资料创造个人化的客户体验和明智的决策。由于监管合规性和资料隐私的重要性日益增加，随着公司投资强大的安全通讯协定和开放资料处理程序以吸引客户并遵守严格的法律，资料经纪正在不断发展。此外，物联网设备和其他连网型技术的激增正在产生大量资料，为资料仲介集中、审查和利用资料流提供了有利可图的机会。

此外，在分析和类似技术（例如人工智慧）中使用更先进的演算法对于提供即时分析和预测建模至关重要。这彻底改变了业务所说的资料仲介。这种方法使公司不仅能够对不同的市场环境做出预测，而且能够实施它们以提高营运效率。

全球资料仲介市场驱动因素：

  • 目标行销需求不断增加

由于对集中行销的需求增加，资料仲介行业正在经历巨大的市场力量，推动客户参与策略和业务成果发生巨大变化。鑑于技术进步导致消费者偏好发生变化，该公司现在专注于客製化广告，以吸引尽可能多的客户，增加客户获取并提高客户忠诚度。

此外，资料收集服务收集的大型资料集使企业能够利用客户行为、偏好和购买模式。除了加强品牌与消费者的关係之外，这种客製化策略还可以提高行销宣传活动的转换率和投资收益(ROI)。例如，Meta等知名公司在消费者资料仲介市场中发挥重要作用。有针对性的广告提供了巨大的好处，并凸显了这些仲介的基本价值，他们为公司提供消费者资料以及有关客户购买习惯、偏好和偏好的关键资讯。

  • 物联网的普及将导致大量有用资料的产生

物联网 (IoT) 是一项在各行各业迅速普及的技术。最大的因素是智慧型手机的普及、网路使用者的增加以及社群媒体平台的快速普及。此外，据爱立信称，到 2023 年，蜂巢式物联网设备预计将有约 16 亿个宽频物联网 (4G/5G) 连线。

此外，随着物联网技术的日益普及，预计未来几年这些设备产生的全球资料将迅速增加。这很可能会进一步增加对资料仲介的需求。根据思科发布的报告，到2023年，人均连网设备数量将从2018年的2.4台增加到3.6台。网路设备数量将从2018年的184亿台增加到2023年的293亿台。

全球资料仲介市场的限制因素：

  • 全球虚拟标准缺乏接受度阻碍因素了市场成长

资料安全问题对资料仲介产业构成严重威胁，需要强大的安全通讯协定来保护敏感资料。网路威胁变得越来越复杂，而且时常发生，从骇客攻击到资料洩露，需要严格的安全措施。资料仲介处理大量的公司和个人信息，并面临保护这些资料免遭滥用和未授权存取的艰鉅业务。随着 CCPA 和 GDPR 等严格法规即将出台，合规性变得更加困难。此外，监控的增加增加了合规性要求，增加了资料管理的压力并使安全性变得更加复杂。随着破坏消费者信任和企业声誉的资料外洩事件日益频繁，网路安全必须成为资讯仲介业者的首要倡议。

2023 年 3 月，消费者金融保护局 (CFPB) 开始调查监控和收集个人资料的公司。这意味着 CFPB 要求全面揭露每位资料仲介的业务，包括其监管合规程度，并全面了解这些营业单位的运作方式。此外，鼓励公众在就此类问题提交想法时考虑对他人有重大经济或其他影响的企业。

全球资料仲介市场的地理前景：

  • 预计北美在预测期内将经历高速成长

该地区拥有丰富且设计精良的经济，其特点是在技术、贸易、医疗保健和金融等各个领域拥有大量国际公司。竞争环境、市场趋势和消费行为都需要评估。

北美的法规环境有利于资料经纪，并在依赖资料蓬勃发展的经济中培养创业精神和创造力。此外，北美的创新文化和对新兴技术的早期采用支持了资料仲介服务的持续发展和成长，使我们成为资料经济国家的世界领导者。

全球资料仲介市场发展：

  • 2023 年 2 月，全球大型公司的分析、资料解决方案和房地产资讯提供商 CoreLogic 收购了领先的数位房屋抵押贷款技术提供商 Roostify。现在，该公司的客户在使用 Roostify 的数位抵押技术平台（该平台整合了 CoreLogic 的大量资料、分析和工作流程解决方案）进行贷款后，可以更快地访问有关借款人和房产的信息，从而节省了时间，并且降低了成本。
  • 2023年3月，知名客户情报公司Acxiom宣布与亚马逊广告建立合作关係。这种合作关係使广告商能够利用亚马逊的 DSP 更轻鬆地与目标受众建立联繫。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章全球资料仲介市场：依资料类型

  • 介绍
  • 消费者资料
  • 业务资料

第六章 全球资料仲介市场：依最终使用者分类

  • 介绍
  • BFSI
  • 零售
  • 车
  • 建造
  • 其他的

第七章全球资料仲介市场：按地区

  • 介绍
  • 北美洲
    • 依资料类型
    • 按最终用户
    • 按国家/地区
  • 南美洲
    • 依资料类型
    • 按最终用户
    • 按国家/地区
  • 欧洲
    • 依资料类型
    • 按最终用户
    • 按国家/地区
  • 中东/非洲
    • 依资料类型
    • 按最终用户
    • 按国家/地区
  • 亚太地区
    • 依资料类型
    • 按最终用户
    • 按国家/地区

第八章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第九章 公司简介

  • Acxiom LLC（the Interpublic Group of Companies（IPG））
  • ID Analytics, LLC（LexisNexis Risk Solutions）
  • CORELOGIC（Stone Point Capital and Insight Partners）
  • TransUnion LLC（The Union Tank Car Company）
  • Epsilon Data Management, LLC
  • Oracle
  • AtData Inc.
  • Intelius, Inc.
  • Equifax, Inc.
  • IBM
  • Morningstar
简介目录
Product Code: KSI061611226

The global data broker market is expected to grow at a CAGR of 7.58% over the forecast period to reach US$561.538 billion by 2029, increasing from estimated value of US$389.765 billion in 2024.

The global data broker market is growing rapidly due to advances in technology and changes in purchasing behavior by consumers in the information economy one of the most important sectors. Additionally, the surge in demand for data brokerage is a result of increasing digitalization levels across different sectors aiming at utilizing data for personalized customer experience creation and making well-informed decisions. Due to the increasing importance of regulatory compliance and data privacy, data brokerage evolves with businesses investing in robust security protocols and open data handling procedures to attract customers and adhere to strict laws. Moreover, massive amounts of data are generated by the widespread employment of IoT devices and other connected technologies, providing lucrative opportunities through which data brokers can aggregate, scrutinize, and capitalize on data streams.

Further, the use of more advanced algorithms in analytics and similar technologies such as artificial intelligence could be essential for being capable of providing analytics in real-time and also predictive modeling. This has, in turn, completely transformed what is normally referred to as data brokerage. It is now possible for firms through this approach, not only to make forecasts about different market conditions but also put them into practice so that they can increase their levels of operation efficiency.

The Global Data Broker Market Drivers:

  • Increasing demand for targeted marketing

The data broker industry is experiencing a major market force that is resulting in drastic changes in customer engagement strategies and business results due to the increased demand for focused marketing. Given recent shifts in consumer preferences alongside technological advancements, businesses now lay more emphasis on tailored advertising to reach out to as many clients as possible, including promoting client gains and enhancing customer loyalty.

Further, the use of large data sets gathered by data collecting services enables companies to use customer behaviours, preferences, and buying patterns. In addition to strengthening brand-consumer relationships, this customized strategy increases conversion rates and the return on investment (ROI) of marketing campaigns. For instance, Meta and other famous companies are important actors in the market of data brokers for consumers who target advertisements at specific audiences with caution. Targeted ads bring enormous profits that underline the intrinsic value of consumer data and such brokers who contribute vital information about the purchasing habits, tastes, and preferences of clients to businesses.

  • Rising penetration of IoT is leading to the generation of huge amounts of useful data

The Internet of Things (IoT) is a technology that is becoming very popular in every industry. The biggest factors behind this are the increasing usage of smartphones, the growing population of internet users, and the swift adoption of social media platforms. Moreover, according to Ericsson, around 1.6 billion broadband IoT (4G/5G) connections are expected for cellular IoT devices by 2023.

Further, the exponential growth in worldwide data generated by these gadgets is expected in the coming years, paralleling the increasing adoption of IoT technology. This will spur demand for data brokers even further. According to the report published by Cisco, there were 3.6 networked devices per person in 2023, compared to 2.4 in 2018. Networked device counts will rise from 18.4 billion in 2018 to 29.3 billion by 2023.

The Global Data Broker Market Restraint:

  • Lack of Acceptance of Virtualization Standards Globally to Obstruct Market Growth

In the data brokerage industry, data security issues pose a serious threat that calls for strong security protocols to safeguard confidential data. Cyber threats have become more elaborate, so stringent measures for security should be taken since they are categorized from hacking attacks to information leaks, which are possible from time to time. A difficult task that requires them to protect such data from abuse as well as unlawful access faces data brokers since they handle both company and individual details in large quantities. Tight regulations on the horizon, such as CCPA and GDPR, make compliance much harder, while stricter compliance requirements due to increased scrutiny result in heightened pressures on data management; therefore, security becomes more complex. For there is an increased frequency of data breaches that erode consumer trust while at the same time causing harm to firm reputations; meaning that cyber security must be spearheaded by information brokers.

The Consumer Financial Protection Bureau (CFPB) initiated an investigation into companies that monitor and gather personal data in March 2023. This implies that the CFPB wants to have full disclosure about what each data broker does, including their level of adherence to regulations, to fully understand how these entities operate. Moreover, public members are encouraged to consider those businesses that significantly affect others financially or otherwise when offering feedback during the submission of ideas on such issues.

Global Data Broker Market Geographical Outlook:

  • North America is projected to grow at a high rate during the forecast period

The region harbours a prosperous, intelligently designed economy characterized by the prominent existence of numerous international companies in various sectors such as technology, trade, health, and finances. Due to the production of massive data volumes, data broker services are frequently required in these sectors; competitive environments, market trends, and consumer behaviour must all be evaluated.

North America provides a regulatory environment that allows data brokerage to thrive, thereby promoting entrepreneurship and creativity within an economy that thrives on data. Furthermore, the innovative culture and early adoption of emerging technologies in North America support the ongoing development and growth of data broker services, establishing the region as a global leader in the data economy.

The Global Data Broker Market Developments:

  • In February 2023, CoreLogic, a leading global provider of analytics, data-enabled solutions, and property information, purchased Roostify, a top provider of digital mortgage technology. Its customers will now get information on borrowers and properties in good time after they take out loans using Roostify's digital mortgage technology platform, which combines CoreLogic's vast data, analytics, and workflow solutions, hence saving them time and cutting their expenses.
  • In March 2023, the well-known customer intelligence firm Acxiom announced a collaboration with Amazon Ads. Through this partnership, advertisers can more easily connect with their target audience by using Amazon DSP.

Key Market Segmentation:

Global data broker Market is segmented and analyzed as below:

By Data Type

  • Consumer Data
  • Business Data

By End-User

  • BFSI
  • Retail
  • Automotive
  • Construction
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • UAE
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL DATA BROKER MARKET BY DATA TYPE

  • 5.1. Introduction
  • 5.2. Consumer Data
  • 5.3. Business Data

6. GLOBAL DATA BROKER MARKET BY END-USER

  • 6.1. Introduction
  • 6.2. BFSI
  • 6.3. Retail
  • 6.4. Automotive
  • 6.5. Construction
  • 6.6. Others

7. GLOBAL DATA BROKER MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Data Type
    • 7.2.2. By End-User
    • 7.2.3. By Country
      • 7.2.3.1. USA
      • 7.2.3.2. Canada
      • 7.2.3.3. Mexico
  • 7.3. South America
    • 7.3.1. By Data Type
    • 7.3.2. By End-User
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
      • 7.3.3.2. Argentina
      • 7.3.3.3. Others
  • 7.4. Europe
    • 7.4.1. By Data Type
    • 7.4.2. By End-User
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
      • 7.4.3.2. Germany
      • 7.4.3.3. France
      • 7.4.3.4. Italy
      • 7.4.3.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. By Data Type
    • 7.5.2. By End-User
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
      • 7.5.3.2. UAE
      • 7.5.3.3. Israel
      • 7.5.3.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. By Data Type
    • 7.6.2. By End-User
    • 7.6.3. By Country
      • 7.6.3.1. Japan
      • 7.6.3.2. China
      • 7.6.3.3. India
      • 7.6.3.4. Australia
      • 7.6.3.5. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Acxiom LLC (the Interpublic Group of Companies (IPG))
  • 9.2. ID Analytics, LLC (LexisNexis Risk Solutions)
  • 9.3. CORELOGIC (Stone Point Capital and Insight Partners)
  • 9.4. TransUnion LLC (The Union Tank Car Company)
  • 9.5. Epsilon Data Management, LLC
  • 9.6. Oracle
  • 9.7. AtData Inc.
  • 9.8. Intelius, Inc.
  • 9.9. Equifax, Inc.
  • 9.10. IBM
  • 9.11. Morningstar