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全球有机葡萄酒市场:预测(2025-2030)Global Organic Wine Market - Forecasts from 2025 to 2030 |
全球有机葡萄酒市场规模预计将以10.12%的复合年增长率成长,市场规模从2025年的76.35亿美元达到2030年的123.65亿美元。
消费者对有机食品偏好的转变正在推动有机葡萄酒市场的成长。消费者比以往任何时候都更频繁地选择有机食品,并根据自己的健康目标调整饮食习惯。这导致了对有机食品的需求增加,进而增加了对有机葡萄酒的需求。此外,人们对永续性和气候变迁的认识不断增强,促使客户寻求环保产品。有机葡萄酒生产的技术创新也正在推动市场成长,使其在口味和品质方面与传统葡萄酒相比具有竞争力。随着纯素饮食和无化学食品和饮料的日益普及,这一因素将继续为有机葡萄酒市场的扩张铺平道路。根据OIV的《世界有机葡萄园》报告,2005年至2019年间,葡萄园转化为有机生产的速率显着增加,年平均成长率为13%。
当葡萄酒生产按照严格的有机标准进行时,就被称为有机葡萄酒。我们根据有机农业原则种植葡萄,不使用合成肥料、农药、除草剂或其他合成化学品。葡萄生产使用天然材料,如堆肥和天然肥料。此外,生产过程必须符合各国政府所订定的标准。因此,如果葡萄酒是按照政府有机农业规则和流程或相关法规生产的,那么它就是有机葡萄酒。
有机葡萄酒市场根据产品类型、分销管道和地区进行细分。依产品类型划分,市场分为有机无气泡葡萄酒和有机气泡酒。此外,依分销管道划分,全球葡萄酒市场分为线上和线下。
有机葡萄酒市场驱动因素
消费者健康意识是有机葡萄酒市场的主要驱动力。根据国际有机农业运动联盟(IFOAM)的报告,2022年全球有机种植面积将突破2,000万公顷,较2021年成长26.6%。这种有机趋势正在导致相关行业的扩张,例如对有机葡萄酒的需求不断增加。消费者会寻找有机葡萄酒,因为它含有天然成分,添加剂较少,并且与永续性相关。未来几年,这种健康趋势可能会持续下去,并比以往任何时候都更能推动有机葡萄酒市场的发展。
有机葡萄酒市场的地理前景
从地区来看,全球市场分为亚太地区、北美、南美、欧洲和中东/非洲。
欧洲国家可能继续占据全球葡萄生产的最大市场占有率。 OIV在其《世界有机葡萄园%》报告中的资料证明,2019年有机葡萄产量排名前10的国家中,西班牙、义大利和法国占全球有机认证葡萄园面积的75%。德国和奥地利等欧洲国家分别占有机葡萄园面积的2%和1%,而奥地利、希腊、保加利亚、葡萄牙、罗马尼亚和克罗埃西亚则占有机葡萄园面积的24.9公顷。因此,未来几年欧洲可能将继续占据有机葡萄酒产量的大部分。
儘管欧洲占据了有机葡萄酒市场的最大份额,但过去 20 年来也出现了一些新的区域市场。 2014年至2019年,年增长率发生了显着变化。美国、埃及、南非、瑞士和土耳其等国的有机葡萄产量大幅增加。例如,2019年美国有机葡萄园面积为16.3公顷,占全球整体的3.6%。北美是全球最大的有机产品市场,预计也将成为全球葡萄生产的显着成长市场。
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The Global Organic Wine Market is expected to grow at a CAGR of 10.12%, reaching a market size of US$12.365 billion in 2030 from US$7.635 billion in 2025
The ongoing shift of consumers' preferences towards organic food is driving the market expansion of organic wine. Consumers prefer organic foods more often than before, aligning their eating & drinking habits with their health & wellness goals. This is leading to an increase in demand for organic food and, hence, raising the demand for organic wine. Further, rising awareness about sustainability and climate change is leading customers to demand environmentally viable products. The innovations in organic wine production are also boosting its market growth, enabling it to compete with traditional wine in terms of taste and quality. With the growing popularity of vegan diets and chemical-free food and beverage products, this factor will continue to pave the way for the global organic wine market expansion. As per the report "The World Organic Vineyard" by OIV, vineyards' conversion rate to organic production has increased considerably between 2005 & 2019 by an average of 13% per year.
When the production of wine is done according to strict organic standards, it is called organic wine. Grapes are grown according to the principles of organic farming without using synthetic fertilizers, pesticides, herbicides, or other synthetic materials. It utilizes natural materials like compost, natural fertilizers, etc., during the production of grapes. Additionally, the production process should follow the standards established by the respective government. Hence, wine becomes organic when produced according to the rules and procedures established by the government for organic farming or any related rules.
The global organic wine market has been segmented based on product, distribution channel, and geography. Based on the product, the market has been segmented as organic still wine and organic sparkling wine. Distribution channels have also classified the global wine market as online and offline.
Global Organic Wine Market Drivers
The health and wellness trend among consumers is significantly driving the market of organic wine as more consumers are inclined towards organic products. As per reports by the International Federation of Organic Agriculture Movements (IFOAM), the global organic farming area has increased by over 20 million hectares in 2022, representing a 26.6% increase in area under cultivation compared to 2021. This inclination towards organic products is leading related industries to expand, such as driving the demand for organic wine. Organic wine contains natural ingredients and fewer additives and is associated with sustainability, thus driving consumers to demand organic wine. In the coming years, this trend in health and wellness will continue and will be even more than before, propelling the organic wine market to significant growth in the forecast period.
Global Organic Wine Market Geographical Outlook
Region-wise, the global market is segmented into Asia-Pacific, North America, South America, Europe, Middle East and Africa.
The European countries will continue to hold the largest market share in global vine production. It is evident from the data reported by OIV in its report "The World Organic Vineyard" that out of the top 10 leaders in the organic production of vines in 2019, Spain, Italy, and France constitute 75% of the world's certified organic vineyard surface area. European countries like Germany and Austria constitute 2% and 1%, respectively, with Austria, Greece, Bulgaria, Portugal, Romania, and Croatia constituting 24.9 kha of the area under organic vineyards. Hence, Europe will continue to dominate organic wine production in the coming years.
Though Europe holds a significant share of the global organic wine market, the last two decades have seen the emergence of some new regional markets. The annual growth rate has changed drastically from 2014 to 2019. Countries like the USA, Egypt, South Africa, Switzerland, and Turkey have seen drastic increases in the production of organic vines. For instance, the United States of America had 16.3 kha of area under organic vineyards in 2019, representing 3.6% of the world's total. As the world's largest organic product market, North America is also anticipated to be a significantly growing market for global vine production.
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