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市场调查报告书
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1627700

全球护髮市场：未来预测（2025-2030 年）

Global Haircare Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 152 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球护髮市场预计将从 2025 年的 1,097.73 亿美元成长到 2030 年的 1,384.94 亿美元，复合年增长率为 4.76%。

护髮是指为保持头髮卫生而对头髮进行的护理，包括清洁头皮和头髮，调理、滋养和保护头髮，以及对头髮的美容治疗，例如染色和造型。

中阶人口的成长和都市化进程的加速是推动护髮产品需求的主要因素。护髮产品用于调理头髮，打造美丽的髮型，同时解决脱髮、头皮屑、头髮捲曲、头髮分叉、头皮干燥发痒等各种头髮问题，越来越多的人使用护髮产品来改善个人卫生和外观。污染和气温升高也会对头髮品质造成影响，因此人们转而使用护髮产品来保护头髮免受这些环境因素的有害影响。

头髮美学也推动了越来越多的消费者选择化学美髮护理，包括染髮和拉直髮。由于经过化学处理的头髮需要优质护髮产品来保持头髮的健康和质地，对优质护髮产品的需求显着增加，从而推动了整体护髮市场的成长。社群媒体的使用增加鼓励消费者探索各种全球护髮品牌，从而推动全球护髮市场的成长。

全球护髮市场驱动因素

  • 头髮健康意识的增强推动了护髮市场的发展

随着污染对头髮健康造成的伤害，消费者对头髮护理的意识越来越强。空气污染、水污染、化学肥料食品增加等环境恶化正在对头髮及其品质造成巨大损害。脱髮和断裂是当今普遍存在的问题。因此，消费者越来越重视头髮的健康。社群媒体的兴起也对消费者对头髮健康的看法产生了重大影响。因此，近年来，针对头皮干燥、头皮发痒、脱髮、头髮断裂等各种头髮问题的护髮产品的需求大幅增加。消费者正在寻找洗髮精、护髮素、精华素和保湿髮膜来确保头髮的健康。

全球护髮市场的地理展望：

  • 亚太地区是成长最快的市场

全球晚霜市场按地区划分为北美洲、南美洲、欧洲、中东和非洲以及亚太地区。

预计预测期内亚太地区的护髮市场将以显着的复合年增长率成长。在中国、印度和澳洲等国家，人们对各种护髮产品的认识不断提高，加上主要市场参与者的存在，推动了对护髮产品的需求。可支配收入和生活水准的提高也推动了对高端护髮产品的需求。蓬勃发展的电子商务产业也支持了海外护髮产品销售的成长，对区域市场的成长产生了正面影响。由于北美和欧洲对专业美髮服务的需求很高，因此这些地区也占据了相当大的市场占有率。

为什么要购买这份报告？

  • 深刻的分析：获得深入的市场洞察，涵盖主要地区和新兴地区，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他子区隔。
  • 竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透率。
  • 市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响市场的未来发展。
  • 可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
  • 适合广泛的用户：对于新兴企业、研究机构、顾问公司、中小企业和大型企业来说，它都是实用且具有成本效益的。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

分析范围

  • 历史资料与预测（2022-2030）
  • 成长机会、挑战、供应链前景、法规结构、顾客行为、趋势分析
  • 竞争对手定位、策略与市场占有率分析
  • 按部门和地区（国家）分類的收益成长和预测分析
  • 公司简介（策略、产品、财务资讯、主要趋势等）

目录

第 1 章 简介

  • 市场概况
  • 市场定义
  • 分析范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第 2 章 分析方法

  • 分析设计
  • 分析过程

第三章执行摘要

  • 主要发现
  • CXO观点

第四章 市场动态

  • 市场驱动因素
  • 市场限制
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第 5 章 全球护髮市场（依产品划分）

  • 介绍
  • 洗髮精和护髮素
  • 髮色（染髮剂）
  • 髮油
  • 髮膜
  • 其他的

第六章 全球护髮市场（按应用）

  • 介绍
  • 适合家庭使用
  • 商务用

第 7 章 全球护髮市场（以最终用户划分）

  • 介绍
  • 对于男性
  • 女性用

第 8 章 全球护髮市场依销售管道划分

  • 介绍
  • 在线的
  • 离线

第 9 章 全球护髮市场（按区域）

  • 介绍
  • 北美洲
    • 按产品
    • 按应用
    • 按最终用户
    • 按销售管道
    • 按国家
  • 南美洲
    • 按产品
    • 按应用
    • 按最终用户
    • 按销售管道
    • 按国家
  • 欧洲
    • 按产品
    • 按应用
    • 按最终用户
    • 按销售管道
    • 按国家
  • 中东和非洲
    • 按产品
    • 按应用
    • 按最终用户
    • 按销售管道
    • 按国家
  • 亚太地区
    • 按产品
    • 按应用
    • 按最终用户
    • 按销售管道
    • 按国家

第十章 竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 企业合併（M&A）、协议、商业合作
  • 竞争仪錶板

第十一章 公司简介

  • Unilever
  • Henkel AG & Co. KGaA
  • Procter & Gamble
  • Kao Corporation
  • L'OREAL GROUP
  • VEDA CORP.
  • Amway
  • Johnson & Johnson Services, Inc.
  • Marico
  • Shiseido Co., Ltd.
简介目录
Product Code: KSI061613754

The Global Haircare Market is expected to grow at a CAGR of 4.76%, reaching a market size of US$138.494 billion in 2030 from US$109.773 billion in 2025.

Haircare is an overall term denoting the varied range of products and practices used to maintain hair hygiene, including scalp & hair cleansing; hair health, such as conditioning or nourishing the hair and protecting the hair; and hair beauty treatment, such as coloring, styling, etc.

The growing middle-class population and increasing urbanization are the major factors that are boosting the demand for hair care products. With rising awareness about personal hygiene and a focus on aesthetic appeal, consumers are increasingly opting for different hair care products, as haircare products are used to groom hair and get an aesthetic hairstyle while managing various hair problems such as hair fall, dandruff, frizzy hair, split ends, and dry or itchy scalp. The rising level of air pollution and the increasing temperature are also harming the quality of hair, encouraging people to use hair care products to protect them from the harmful impact of these environmental factors.

Hair aesthetics has also led to a rise in the number of consumers opting for hairstyle chemical treatments, including dyeing and straightening. Since chemically treated hair requires premium hair care products to maintain the health and texture of hair, the demand for premium hair care products is increasing significantly, thereby fueling the overall haircare market growth. The rising use of social media is driving consumers to explore various global haircare brands, thereby spurring the global haircare market's growth.

Global Haircare Market Drivers

  • Increasing awareness of hair health is propelling the haircare market

There is growing consumer awareness of hair care amidst the damage done by pollution to hair health. Environmental degradation, such as increasing air pollution, water pollution, and fertilizer-based foods, has greatly damaged hair and its quality. Hair fall and hair breakages are a widespread issue now. As such, consumers' consciousness about their hair health is rising. The rise of social media has also greatly impacted consumers' consciousness about their hair health. Thus, in the last few years, there has been a great rise in the demand for haircare products for tackling various hair-related issues such as dry scalp, itchy scalp, hair fall, hair breakage, etc. Consumers are demanding Shampoos, conditioners, serums, and hydrating hair masks for their hair health.

Geographical Outlook of the Global Haircare Market:

  • Asia-Pacific will be the fastest-growing market

Geographically, the global night cream market has been segmented into North America, South America, Europe, the Middle East, Africa, and Asia Pacific.

The Asia Pacific market for hair care is poised to grow at a substantial CAGR during the forecast period. Rising awareness about various hair care products in countries like China, India, and Australia, coupled with the presence of major market players, is boosting the demand for hair care products. Increasing disposable incomes and living standards are also augmenting the demand for premium hair care products. The booming e-commerce industry is also supporting the rising sales of international hair care products, thus positively impacting the regional market growth. North America and Europe also hold significant market shares owing to the high demand for professional hair care services in these regions.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Global Haircare Market is segmented and analyzed as follows:

By Product

  • Shampoo & Conditioner
  • Hair Color
  • Hair Oil
  • Hair Mask
  • Others

By Application

  • Household
  • Professional

By End-User

  • Men
  • Women

By Sales Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. CXO Perspective

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL HAIRCARE MARKET BY PRODUCT

  • 5.1. Introduction
  • 5.2. Shampoo & Conditioner
  • 5.3. Hair Color
  • 5.4. Hair Oil
  • 5.5. Hair Mask
  • 5.6. Others

6. GLOBAL HAIRCARE MARKET BY APPLICATION

  • 6.1. Introduction
  • 6.2. Household
  • 6.3. Professional

7. GLOBAL HAIRCARE MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Men
  • 7.3. Women

8. GLOBAL HAIRCARE MARKET BY SALES CHANNEL

  • 8.1. Introduction
  • 8.2. Online
  • 8.3. Offline

9. GLOBAL HAIRCARE MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. By Product
    • 9.2.2. By Application
    • 9.2.3. By End-User
    • 9.2.4. By Sales Channel
    • 9.2.5. By Country
      • 9.2.5.1. USA
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. South America
    • 9.3.1. By Product
    • 9.3.2. By Application
    • 9.3.3. By End-User
    • 9.3.4. By Sales Channel
    • 9.3.5. By Country
      • 9.3.5.1. Brazil
      • 9.3.5.2. Argentina
      • 9.3.5.3. Others
  • 9.4. Europe
    • 9.4.1. By Product
    • 9.4.2. By Application
    • 9.4.3. By End-User
    • 9.4.4. By Sales Channel
    • 9.4.5. By Country
      • 9.4.5.1. United Kingdom
      • 9.4.5.2. Germany
      • 9.4.5.3. France
      • 9.4.5.4. Italy
      • 9.4.5.5. Spain
      • 9.4.5.6. Others
  • 9.5. Middle East and Africa
    • 9.5.1. By Product
    • 9.5.2. By Application
    • 9.5.3. By End-User
    • 9.5.4. By Sales Channel
    • 9.5.5. By Country
      • 9.5.5.1. Saudi Arabia
      • 9.5.5.2. UAE
      • 9.5.5.3. Others
  • 9.6. Asia Pacific
    • 9.6.1. By Product
    • 9.6.2. By Application
    • 9.6.3. By End-User
    • 9.6.4. By Sales Channel
    • 9.6.5. By Country
      • 9.6.5.1. China
      • 9.6.5.2. Japan
      • 9.6.5.3. India
      • 9.6.5.4. South Korea
      • 9.6.5.5. Indonesia
      • 9.6.5.6. Taiwan
      • 9.6.5.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Unilever
  • 11.2. Henkel AG & Co. KGaA
  • 11.3. Procter & Gamble
  • 11.4. Kao Corporation
  • 11.5. L'OREAL GROUP
  • 11.6. VEDA CORP.
  • 11.7. Amway
  • 11.8. Johnson & Johnson Services, Inc.
  • 11.9. Marico
  • 11.10. Shiseido Co., Ltd.