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市场调查报告书
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1627799

全球线上教育市场：未来预测（2025-2030）

Global Online Education Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2个工作天内

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简介目录

线上教育市场规模预计将从 2025 年的 3888.04 亿美元成长到 2030 年的 5,647.85 亿美元，复合年增长率为 7.75%。

线上教育是一种电脑辅助的虚拟学习环境，利用互联网使教师和学生共用教育资源。降低教育成本是主要关注点，世界各国政府纷纷推出倡议，鼓励线上学习、行动电话使用和更广泛地普及数位学习，从而促进线上市场的持续成长。此外，人们对灵活和自适应学习的兴趣日益浓厚，以及人工智慧驱动的数位学习解决方案的发布预计将推动市场扩张。

此外，基于云端基础的安排的趋势以及主要市场参与者对提高云端基础的教育平台的安全性和稳定性的不断增长的期望，正在扩大教育机构可用的选择范围。此外，由于市场上有许多服务和内容提供者，大量的教育内容可以在线上取得。例如，根据欧盟统计局的数据，2023年，30%的16-74岁欧盟用户在过去三个月内造访过线上课程或其他类型的数位学习材料，比前一年（2022年）的28%增加了2%。

此外，人工智慧（AI）和机器学习（ML）越来越受欢迎，因为它们提供了一种连贯的方法，并且可以根据学生的先前知识自订内容。此外，人工智慧和机器学习在数位学习系统中受到高度重视，因为它们能够快速分析大量资料并开发有助于更好学习体验的模式和趋势。此外，它还在不牺牲品质的情况下提高了课程创建的简单性、速度和灵活性。

线上教育市场驱动因素

  • 对自我调整学习的需求日益增加。

数位学习资源是自足式的，无论学生是否亲自到校，都可以随时存取。数位学习资源是自足式的，可以随时访问，即使学生不在教室也可以。此外，学生可以使用该系统下载和储存课程材料以供日后使用。与传统的课堂学习系统相比，数位学习平台可以更频繁地更新参考资料。一旦学习材料在系统中註册，就可以在更长的时间内存取和重复使用。对许多学生来说，电子学习是一种实用的学习方法。此外，学生可以跳过他们已经理解的学习材料。

数位学习可以让世界各地的人取得学习资料，为实现全球学习型社会做出贡献。当前系统允许学生添加他们的学习材料，确保他们始终学习最新的内容。因此，随着自我调整学习需求的不断增长，线上培训公司有很多值得期待的事情。根据通讯预测，到2022年网路用户数将超过53亿。

因此，行动电话如今已成为任何国家获取教育内容的标准配备。这种灵活性将吸引那些寻求终身学习机会、大学生和忙碌的专业人士。此外，行动数位学习平台通常提供互动性和客製化的学习体验，这进一步促进了它们日益普及。

线上教育市场地理展望

  • 北美的美国预计将占据线上教育市场的大部分份额。

随着许多教育机构加快采用线上平台作为便捷的教育方式，线上教育在该国变得越来越普遍。线上教育使教育机构在美国国内和国际上具有更大的影响力，并且为了在不断变化的环境中保持相关性和竞争力，许多大学和学院正在采用行销策略和技巧来满足日益增长的需求。

此外，线上教育被认为是非固定就业学生群体的最佳选择，例如需要弹性、没有时间出行的专业人士。此外，各国政府也认识到线上教育的好处，并透过投资推动通讯技术在教育领域的应用，为人们提供新的学习方式。预计此类官民合作关係将在未来几年推动市场成长。例如，2024 年，美国教育部 (ED)提案修改远距学习指南，以便获得更一致的资料驱动洞察，以了解远距学习计画如何为学生服务。

此外，全国一些大学已开始让学生选择是参加传统的校内课程还是透过 MOOC 报名参加平行课程。这进一步体现了未来几年中国线上教育市场的成长潜力。此外，Reach Capital 估计，在美国，教育科技公司在 2022 年筹集了约 52 亿美元的投资资本。这是一项对任何层面的投资——早期儿童教育、K-12甚至更高层次的教育——并且反映了线上教育的丰厚利润。

为什么要购买这份报告？

  • 深刻分析：获得深入的市场洞察，涵盖主要地区和新兴地区，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他子区隔。
  • 竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透率。
  • 市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响市场的未来发展。
  • 可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
  • 适合广泛的用户：对于新兴企业、研究机构、顾问公司、中小企业和大型企业来说，它都是实用且具有成本效益的。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

分析范围

  • 历史资料与预测（2022-2030）
  • 成长机会、挑战、供应链前景、法规结构、顾客行为、趋势分析
  • 竞争对手定位、策略与市场占有率分析
  • 按部门和地区（国家）分類的收益成长和预测分析
  • 公司简介（策略、产品、财务资讯、主要趋势等）

线上教育市场区隔分析如下：

按类型

  • 学术的
  • 企业

依技术分类

  • 数位学习
  • Learning Management System
  • Application Simulation Tool
  • Rapid E-Learning
  • Podcasts
  • Virtual Classrooms

按供应商

  • 服务供应商
  • 内容提供者

按最终用户

  • 高等教育
  • K-12 学校
  • K-5
  • 6-8
  • 9-12
  • 其他的

按配送方式

  • 在线的
  • 混合

按领域

  • K-12
  • 语言
  • 数学、科学和社会科学
  • 健康与健身、艺术、电脑、其他
  • 高等教育
  • 学院
  • 研究所
  • 专业化和技能发展

按地区

  • 北美洲
  • 美国
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他的
  • 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 其他的
  • 中东和非洲
  • 沙乌地阿拉伯
  • UAE
  • 其他的
  • 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 印尼
  • 其他的

目录

第 1 章 简介

  • 市场概况
  • 市场定义
  • 分析范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第 2 章 分析方法

  • 分析设计
  • 分析过程

第三章执行摘要

  • 主要发现

第四章 市场动态

  • 市场驱动因素
  • 市场限制
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章 全球线上教育市场类型

  • 介绍
  • 学术的
  • 企业

6. 全球线上教育市场（按技术）

  • 介绍
  • 行动/数位学习
  • 学习管理系统（LMS）
  • 应用模拟工具
  • 加速数位学习
  • podcast
  • 虚拟教室

7. 全球线上教育市场（按供应商）

  • 介绍
  • 服务供应商
  • 内容提供者

8. 全球线上教育市场（依最终用户划分）

  • 介绍
  • 高等教育
  • K-12 学校
    • K-5
    • 6-8
    • 9-12
  • 其他的

9. 全球线上教育市场按交付模式划分

  • 介绍
  • 在线的
  • 混合式学习

第 10 章 全球线上教育市场细分

  • 介绍
  • K-12
    • 语言
    • 数学、科学和社会科学
    • 健康与健身、艺术、电脑、其他
  • 高等教育
    • 学院
    • 研究所
    • 专业化和技能发展

第十一章 全球线上教育市场（按地区）

  • 介绍
  • 北美洲
    • 按类型
    • 依技术分类
    • 按供应商
    • 按最终用户
    • 按配送方式
    • 按领域
    • 按国家
  • 南美洲
    • 按类型
    • 依技术分类
    • 按供应商
    • 按最终用户
    • 按配送方式
    • 按领域
    • 按国家
  • 欧洲
    • 按类型
    • 依技术分类
    • 按供应商
    • 按最终用户
    • 按配送方式
    • 按领域
    • 按国家
  • 中东和非洲
    • 按类型
    • 依技术分类
    • 按供应商
    • 按最终用户
    • 按配送方式
    • 按领域
    • 按国家
  • 亚太地区
    • 按类型
    • 依技术分类
    • 按供应商
    • 按最终用户
    • 按配送方式
    • 按领域
    • 按国家

第十二章 竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 企业合併（M&A）、协议、商业合作
  • 竞争仪錶板

第十三章 公司简介

  • Adobe
  • Apollog Education Group, Inc.
  • Anthology Inc.
  • Cisco
  • Citrix Systems, Inc.
  • McGraw-Hill Education
  • Microsoft Corporation
  • Oracle
  • Pearson
  • SAP
  • MPS Limited
  • OESDuolingo
  • BYJU'S
  • Docebo
简介目录
Product Code: KSI061611039

The Global online education market is predicted to expand at a CAGR of 7.75% to account for US$564.785 billion by 2030 from US$388.804 billion in 2025.

Online education is a computer-assisted virtual learning environment that uses the internet to allow teachers and students to share educational resources. Reducing the expense of education has garnered significant attention, bolstered by numerous global government initiatives encouraging online learning, mobile phone use, and expanded access to e-learning, contributing to the online market's ongoing growth. Furthermore, rising interest in flexible and adaptive learning and the release of AI-enabled e-learning solutions are anticipated to drive market expansion.

Further, the range of options available to educational institutions is also growing due to the trend towards cloud-based arrangements and the growing speculation by major market players to improve the security and stability of cloud-based education platforms. Moreover, due to the many service and content providers in the market, vast amounts of educational content are available online. For instance, according to Eurostat, 30% of EU users aged 16 to 74 accessed an online course or other kinds of e-learning material in the preceding three months in 2023 and that is a 2% rise from the previous year (2022) when it was 28%.

Further, Artificial Intelligence (AI) and Machine Learning (ML) popularity has been rising because they can provide coherent approaches and tailor content according to individual students' prior knowledge. Moreover, AI and ML are featured highly in the e-learning system in their capacity to rapidly analyze huge amounts of data to develop patterns and trends that would aid better learning experiences. Additionally, it increases the simplicity, speed, and agility of course creation without sacrificing quality.

Global online education market drivers

  • Growing demand for adaptive learning.

E-learning resources are self-contained and can be accessed by students at any time, regardless of whether they are in actual class or not. Resources for e-learning are self-contained and may be available to students at any time without their physical presence in the classroom. Additionally, students can download and store their course materials for later use using this system. Study materials can be updated more frequently by e-learning platforms than by traditional classroom-based learning systems. Study materials can be accessed and reused for longer periods once they are in the system, and they can be updated without replacing the entire set. E-learning is a practical learning method for a lot of students. Additionally, students can skip over study materials they already understand.

By enabling anyone to access study materials from anywhere in the world, e-learning technologies help to create a global learning society. With the systems that are now available, students can add to the study materials, keeping the contents current. So, with an increase in the request for adaptive learning, it is expected that there could be many prospects waiting for the firms dealing in online training. Internet users are estimated to surpass 5.3 billion in 2022, according to the International Telecommunication Union.

As a result, mobile phones are now regarded as standard equipment for accessing educational content in all countries. This flexibility will appeal to people looking for opportunities to learn for the rest of their lives, college students, and busy professionals. Furthermore, the fact that mobile e-learning platforms usually offer interactive features and customized learning experiences contributes to their increasing popularity.

Global online education market Geographical outlooks

  • The United States in the North American region is expected to hold significant shares of the Global online education market.

The Online education has become more prevalent in the country as a large number of institutions are accelerating their incorporation through online platforms as a convenient delivery of education. Online education allows greater reach for institutions beyond geographical limitations, both in the US across states and internationally, and to remain relevant and compete in this changing environment, many universities and colleges are adopting marketing strategies and techniques to cater to the growing demand.

In addition, online education is considered the best option for non-traditional student populations like working adults who require flexibility and avoid wasting time on transportation. Besides, the government is also recognizing the benefits of online education and is also promoting the use of communication technology in education by investments to enable new ways of learning for people. Such public-private partnerships are expected to drive the market growth in the coming years. For instance- in 2024, the U.S. Department of Education (ED) proposed changes in its distance learning guidelines in order to get more consistent data insights on how remote learning programs are helping students.

Furthermore, several universities in the country have started to give students the choice to either enroll in the traditional on-campus course or sign up for a parallel version of the class through MOOC. This further reflects the potential for the online education market growth in the country over the course of the next few years. Moreover, as per the estimates from Reach Capital, in the United States, the investment capital raised by ed-tech companies reached around US$5.2 billion in 2022. This represents investment across all levels, including early childhood, K-12 or higher, among others, thereby reflecting lucrative opportunities for online education.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Global online education market is segmented and analyzed as below:

By Type

  • Academic
  • Corporate

By Technology

  • E-Learning
  • Learning Management System
  • Application Simulation Tool
  • Rapid E-Learning
  • Podcasts
  • Virtual Classrooms

By Vendor

  • Service Provider
  • Content Provider

By End-User

  • Higher Education Institutions
  • K-12 Schools
  • K-5
  • 6-8
  • 9-12
  • Others

By Delivery

  • Online
  • Blended

By Subject Area

  • K-12
  • Languages
  • Maths, Science & Social Science
  • Health & Fitness, Arts, Computers & Others
  • Higher Education Institutions
  • Undergraduate
  • Post Graduate
  • Specialization and Skill Enhancement

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL ONLINE EDUCATION MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Academic
  • 5.3. Corporate

6. GLOBAL ONLINE EDUCATION MARKET BY TECHNOLOGY

  • 6.1. Introduction
  • 6.2. Mobile E-Learning
  • 6.3. Learning Management System
  • 6.4. Application Simulation Tool
  • 6.5. Rapid E-Learning
  • 6.6. Podcasts
  • 6.7. Virtual Classrooms

7. GLOBAL ONLINE EDUCATION MARKET BY VENDOR

  • 7.1. Introduction
  • 7.2. Service Provider
  • 7.3. Content Provider

8. GLOBAL ONLINE EDUCATION MARKET BY END-USER

  • 8.1. Introduction
  • 8.2. Higher Education Institutions
  • 8.3. K-12 Schools
    • 8.3.1. K-5
    • 8.3.2. 6-8
    • 8.3.3. 9-12
  • 8.4. Others

9. GLOBAL ONLINE EDUCATION MARKET BY DELIVERY

  • 9.1. Introduction
  • 9.2. Online
  • 9.3. Blended

10. GLOBAL ONLINE EDUCATION MARKET BY SUBJECT AREA

  • 10.1. Introduction
  • 10.2. K-12
    • 10.2.1. Languages
    • 10.2.2. Maths, Science & Social Science
    • 10.2.3. Health & Fitness, Arts, Computers & Others
  • 10.3. Higher Education Institutions
    • 10.3.1. Undergraduate
    • 10.3.2. Post Graduate
    • 10.3.3. Specialization and Skill Enhancement

11. GLOBAL ONLINE EDUCATION MARKET BY GEOGRAPHY

  • 11.1. Introduction
  • 11.2. North America
    • 11.2.1. By Type
    • 11.2.2. By Technology
    • 11.2.3. By Vendor
    • 11.2.4. By End-User
    • 11.2.5. By Delivery
    • 11.2.6. By Subject Area
    • 11.2.7. By Country
      • 11.2.7.1. USA
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. South America
    • 11.3.1. By Type
    • 11.3.2. By Technology
    • 11.3.3. By Vendor
    • 11.3.4. By End-User
    • 11.3.5. By Delivery
    • 11.3.6. By Subject Area
    • 11.3.7. By Country
      • 11.3.7.1. Brazil
      • 11.3.7.2. Argentina
      • 11.3.7.3. Others
  • 11.4. Europe
    • 11.4.1. By Type
    • 11.4.2. By Technology
    • 11.4.3. By Vendor
    • 11.4.4. By End-User
    • 11.4.5. By Delivery
    • 11.4.6. By Subject Area
    • 11.4.7. By Country
      • 11.4.7.1. United Kingdom
      • 11.4.7.2. Germany
      • 11.4.7.3. France
      • 11.4.7.4. Italy
      • 11.4.7.5. Spain
      • 11.4.7.6. Others
  • 11.5. Middle East and Africa
    • 11.5.1. By Type
    • 11.5.2. By Technology
    • 11.5.3. By Vendor
    • 11.5.4. By End-User
    • 11.5.5. By Delivery
    • 11.5.6. By Subject Area
    • 11.5.7. By Country
      • 11.5.7.1. Saudi Arabia
      • 11.5.7.2. UAE
      • 11.5.7.3. Others
  • 11.6. Asia Pacific
    • 11.6.1. By Type
    • 11.6.2. By Technology
    • 11.6.3. By Vendor
    • 11.6.4. By End-User
    • 11.6.5. By Delivery
    • 11.6.6. By Subject Area
    • 11.6.7. By Country
      • 11.6.7.1. China
      • 11.6.7.2. Japan
      • 11.6.7.3. India
      • 11.6.7.4. South Korea
      • 11.6.7.5. Australia
      • 11.6.7.6. Indonesia
      • 11.6.7.7. Others

12. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 12.1. Major Players and Strategy Analysis
  • 12.2. Market Share Analysis
  • 12.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 12.4. Competitive Dashboard

13. COMPANY PROFILES

  • 13.1. Adobe
  • 13.2. Apollog Education Group, Inc.
  • 13.3. Anthology Inc.
  • 13.4. Cisco
  • 13.5. Citrix Systems, Inc.
  • 13.6. McGraw-Hill Education
  • 13.7. Microsoft Corporation
  • 13.8. Oracle
  • 13.9. Pearson
  • 13.10. SAP
  • 13.11. MPS Limited
  • 13.12. OESDuolingo
  • 13.13. BYJU'S
  • 13.14. Docebo