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市场调查报告书
商品编码
1698377

多通路分析市场：未来预测（2025-2030）

Multichannel Analytics Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计多通路分析市场将以 11.38% 的复合年增长率成长，从 2025 年的 174.8 亿美元成长到 2030 年的 299.7 亿美元。

多通道分析是一种分析形式，其中所使用的软体在特定基础上连结多个资料并将它们显示在单一表上以便更好地评估和分析。因此，需要多通道分析软体来组织这些资料，将其连结到特定证据，并对其进行分析以获得有利的见解。预测期内推动市场成长的关键原因是由于资料收集的增加和贸易的日益复杂导致云端系统的采用率上升。此外，为了製定公司策略和计划，企业正在寻求有关客户行为的深刻见解。

市场趋势：

  • 预计在预测期内，中小企业对多通路分析的采用将快速成长。
  • 数位化程度的提高正在加速使用多管道分析来获取更深入的见解。此外，政府和世界银行对中小企业的财政支持预计将加强其业务，并鼓励其采用电脑技术以获得更好的机会。
  • 中小企业领域对云端运算的日益普及也有望推动多通路分析市场的成长。例如，英国小型企业联合会 2023 年的一项分析显示，95% 的小型企业由于远端工作和资料储存需求正在使用云端基础的服务。同样，在美国，Cloudzero 报告称，到 2024 年，66% 的小型科技企业和 44% 的小型传统企业将使用云端基础设施。鑑于软体即服务 (SaaS) 在中小型企业中的广泛使用，这些数字可能低估了整体采用率。
  • 由于网路普及率不断提高、技能发展计划、政府和组织支持以及中小企业的快速增长，亚太地区预计将经历指数级增长。从地理上看，多通路分析市场分为北美、南美、欧洲、中东和非洲以及亚太地区。由于网路存取的增加和中小企业的不断增长，预计亚太地区在预测期内将显着增长。

报告中介绍的主要企业包括 IBM、SAS SE、Ebiquity Plc、Oracle、Hewlett-Packard Development Company、LP、Nice System Ltd.、Teradata、Adobe、Salesforce 和 Google。

本报告的主要优点

  • 深刻分析：获得涵盖主要地区和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他子区隔。
  • 竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透。
  • 市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响市场的未来发展。
  • 可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
  • 适用范围广：对于新兴企业、研究机构、顾问公司、中小企业和大型企业来说，它都是实用且具有成本效益的。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

分析范围

  • 历史资料（2022-2024）和预测资料（2025-2030）
  • 成长机会、挑战、供应链前景、法规结构、顾客行为、趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按部门和地区（国家）分類的收益成长和预测分析
  • 公司概况（策略、产品、财务资讯、主要趋势等）

多通路分析市场区隔

多通路分析市场：按类型细分

  • 按类型进行市场分析：
  • 语音分析
  • 文字分析
  • 资料分析
  • 客户回馈

多通路分析市场：依部署方法细分

  • 本地
  • 云

多通路分析市场：依组织规模细分

  • 市场依组织规模细分如下：
  • 中小型企业
  • 大型企业

多通路分析市场：依最终用户细分

  • 市场区隔：市场由最终用户进行分析。
  • BFSI（银行、金融服务和保险）
  • 医疗保健
  • 零售
  • 媒体与娱乐
  • 通讯与技术
  • 其他的

多通路分析市场：区域细分

本报告按地区细分了多通路分析市场，并提供了针对特定国家的预测和分析：

  • 北美（美国、加拿大、墨西哥）
  • 南美洲（巴西、阿根廷等）
  • 欧洲（德国、英国、法国、西班牙等）
  • 中东和非洲（沙乌地阿拉伯、阿联酋等）
  • 亚太地区（中国、日本、印度、韩国、泰国、印尼、世界其他地区）。

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 分析范围
  • 市场区隔

第三章 商业景气

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

第五章 多通路分析市场（按类型）

  • 介绍
  • 语音分析
  • 文字分析
  • 资料分析
  • 客户回馈

第六章 多通路分析市场（依部署方法）

  • 介绍
  • 本地
  • 云

7. 多通路分析市场（依组织规模）

  • 介绍
  • 中小型企业
  • 大型企业

8. 多通路分析市场（依最终用户产业）

  • 介绍
  • BFSI
  • 医疗保健
  • 零售
  • 媒体与娱乐
  • 通讯与技术
  • 其他的

9. 多通路分析市场（按地区）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 台湾
    • 泰国
    • 印尼
    • 其他的

第十章竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 企业合併、协议、商业合作
  • 竞争仪錶板

第十一章 公司简介

  • IBM
  • SAS SE
  • Ebiquity Plc
  • Oracle
  • Hewlett-Packard Development Company, LP
  • Nice System Ltd.
  • Teradata
  • Adobe
  • Salesforce
  • Google

第十二章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 分析方法
  • 简称
简介目录
Product Code: KSI061610639

The multichannel analytics market is projected to witness a CAGR of 11.38% to reach US$29.97 billion by 2030, from US$17.48 billion in 2025.

Multichannel analytics is a form of analytics under which the software used links multiple data on certain grounds and presents them on one sheet for better assessment and analysis. Multichannel analytics software is hence required to sort out this data, link them to certain grounds, and analyze them for yielding lucrative insights. The prime reason driving the market growth during the forecasted period is the increasing adoption of a cloud system, coupled with rising data collection and escalating trade complexities. Furthermore, to formulate company strategies and plans, firms demand insightful knowledge about customer behavior.

Market Trends:

  • The adoption of multichannel analytics by small and medium-sized organizations (SMEs) is expected to grow rapidly during the forecast period. However, large organizations are anticipated to maintain a larger share of the market.
  • The rise in digitalization has accelerated the use of multichannel analytics to gain deeper insights. Additionally, financial support from governments and the World Bank to SMEs is expected to enhance their operations and drive the adoption of computer technologies for better opportunities.
  • The growing use of cloud computing in the SME sector is also projected to fuel the growth of the multichannel analytics market. For example, a 2023 survey by the Federation of Small Businesses in the UK revealed that 95% of small businesses were using cloud-based services, up from previous years, driven by the need for remote work and data storage. Similarly, in the US, Cloudzero reported in 2024 that 66% of small tech companies and 44% of traditional small businesses utilized cloud infrastructure. These figures likely underestimate total adoption when considering the widespread use of SaaS (Software-as-a-Service) among SMEs.
  • The Asia Pacific region is expected to experience exponential growth, driven by increasing internet penetration, skill development programs, government and organizational support, and the rapid rise of SMEs. Geographically, the multichannel analytics market is divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific region. The Asia Pacific market, in particular, is poised for significant growth during the forecast period due to rising internet access and the expanding presence of SMEs in the region.

Some of the major players covered in this report include IBM, SAS SE, Ebiquity Plc, Oracle, Hewlett-Packard Development Company, L.P., Nice System Ltd., Teradata, Adobe, Salesforce, Google among others.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

Multichannel Analytics Market Segmentation:

Multichannel Analytics Market Segmentation by type:

  • The market is analyzed by type into the following:
  • Speech Analytics
  • Text Analytics
  • Data Analytics
  • Customer Feedback

Multichannel Analytics Market Segmentation by deployment:

  • The report analyzes the market by deployment as below:
  • On-Premise
  • Cloud

Multichannel Analytics Market Segmentation by organization size:

  • The market is analyzed by organization size into the following:
  • Small and Medium Organizations
  • Large Organizations

Multichannel Analytics Market Segmentation by end-user segment:

  • The report analyzes the market by end-user segment as below:
  • BFSI
  • Healthcare
  • Retail
  • Media & Entertainment
  • Communication & Technology
  • Others

Multichannel Analytics Market Segmentation by regions:

The study also analyzed the Multichannel Analytics Market into the following regions, with country-level forecasts and analysis as below:

  • North America (US, Canada, and Mexico)
  • South America (Brazil, Argentina, and Others)
  • Europe (Germany, UK, France, Spain and Others
  • Middle East and Africa (Saudi Arabia, UAE and Others)
  • Asia Pacific (China, Japan, India, South Korea, Thailand, Indonesia, and Others)

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MULTICHANNEL ANALYTICS MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Speech Analytics
  • 5.3. Text Analytics
  • 5.4. Data Analytics
  • 5.5. Customer Feedback

6. MULTICHANNEL ANALYTICS MARKET BY DEPLOYMENT

  • 6.1. Introduction
  • 6.2. On-Premise
  • 6.3. Cloud

7. MULTICHANNEL ANALYTICS MARKET BY ORGANIZATION SIZE

  • 7.1. Introduction
  • 7.2. Small and Medium Organizations
  • 7.3. Large Organizations

8. MULTICHANNEL ANALYTICS MARKET BY END-USER INDUSTRY

  • 8.1. Introduction
  • 8.2. BFSI
  • 8.3. Healthcare
  • 8.4. Retail
  • 8.5. Media & Entertainment
  • 8.6. Communication & Technology
  • 8.7. Others

9. MULTICHANNEL ANALYTICS MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. United Kingdom
    • 9.4.2. Germany
    • 9.4.3. France
    • 9.4.4. Italy
    • 9.4.5. Spain
    • 9.4.6. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. UAE
    • 9.5.3. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. Japan
    • 9.6.3. India
    • 9.6.4. South Korea
    • 9.6.5. Taiwan
    • 9.6.6. Thailand
    • 9.6.7. Indonesia
    • 9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. IBM
  • 11.2. SAS SE
  • 11.3. Ebiquity Plc
  • 11.4. Oracle
  • 11.5. Hewlett-Packard Development Company, L.P.
  • 11.6. Nice System Ltd.
  • 11.7. Teradata
  • 11.8. Adobe
  • 11.9. Salesforce
  • 11.10. Google

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key benefits for the stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations