全球芥末市场：2025-2030 年预测

预计芥末市场在预测期内的年复合成长率为 5.81%，到 2025 年市场规模将从 2019 年的 53.02 亿美元达到 74.42 亿美元。由于芥菜籽在食品饮料行业、个人护理、化妆品和製药行业的广泛使用，该市场目前正经历更高的成长。此外，由于对芥菜籽用于烹饪和作为其他食用油替代品的需求不断增长，预计对芥菜籽的需求将显着增长。目前，食品饮料行业对芥末酱的需求不断增长，推动了芥末市场的发展；其次是化妆品行业，因为它具有天然特性。苏丹目前是芥末的主要生产国和出口国。由于需求不断增长，芥末已成为加拿大和欧洲的主要商业和栽培作物之一。

主要趋势

芥末製品的益处

全球对芥末的需求不断增长有多种原因。由于消费者的选择和偏好不同，口味和饮食习惯也增加了对芥末调味酱的需求。芥末酱对健康有许多好处，因为与其他酱料相比，它的糖和盐含量较少。它可以添加到任何食物中，例如汉堡、三明治和热狗。芥末也用作许多食品的香料和防腐剂。黄酱由于其优异的乳化和稳定性能而经常用于食用芥末。芥菜是一种很受欢迎的健康营养产品，可以添加到汤中，即使在冬天也可以食用。它还有助于防止肉品。芥菜籽在化妆品行业中很受欢迎，因为它们可以作为保湿剂，用作天然去角质剂，并有助于头髮生长和保护。

芥菜籽进口量增加

食品和饮料业对芥菜籽的需求量很大，用于製作蘸酱、蛋黄酱和餐桌芥末。与蜂蜜芥末和辣棕色芥末相比，黄芥末的需求量更高。德国、巴西、波兰、罗马尼亚和瑞士是芥菜籽的主要进口国。芥末油和芥末籽在全球市场上需求量大。由于芥末油和芥末草药具有疗效，其进口量也增加。

亚太地区创下最高成长

收入成长以及对各种健康食品的旺盛需求，推动了亚太地区芥末市场的显着成长。除苏丹外，印度和中国是芥末籽的主要出口国。芥末在千禧世代中非常受欢迎。由于对芥末酱和芥末油的需求旺盛，欧洲是芥末籽的重要市场。此外，欧洲也是芥末籽的主要生产国，这增加了芥末籽的总收益。加拿大也实现了高速成长。

分销和使用管道

在芥末市场，整粒芥末籽、芥末粉、芥末油和芥末酱是主要的成长领域，收益可观。芥末酱和蘸酱用于许多食品中。芥末油用于烹饪和化妆品。分销分为直接分销和间接分销，可进一步细分为零售店、批发市场、农贸市场、糖果甜点店和线上零售。其中，零售店占了很大的销售份额。由于技术进步和各种社交媒体应用程式的推出，预计线上零售将会增加。目前有许多私人和政府计划，使小农户、生产商和零售商能够直接在线上与消费者联繫。

芥末市场的挑战

新兴国家对芥菜种植的担忧日益加重。农民可能会降低种子的品质。害虫会造成相当大的损失，降低芥菜作物的产量。如果不加以控制，真菌病害和杂草也会造成巨大的损失。由于开发中国家缺乏仓储设施，收穫的作物在储存方面面临挑战。芥菜产业的主要问题之一是掺假，这会降低产品品质。此外，由于消费者的饮食习惯难以改变，还有其他社会挑战。儘管如此，芥菜市场仍在持续成长。

竞争考察

该行业有五家举足轻重的参与者，包括Backwoods Mustard Company、Mustard and Co、Woeber Mustard Manufacturing Company、联合利华和Boer's Head Brand。他们已经巩固了市场，很难被超越。全球市场组织混乱，高度分散，因此本土企业占据主导地位。政府为本土农民和生产者提供了大量奖励。因此，外部新参与者很难进入市场。

目录

第一章执行摘要

第二章市场概述

• 市场概览
• 市场定义
• 研究范围
• 市场区隔

第三章 商业景气

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策法规
• 策略建议

第四章 技术展望

5. 世界芥末市场（按类型）

• 介绍
• 芥菜籽
• 芥末油
• 芥末粉
• 其他的

6. 全球芥末市场类型

• 介绍
• 黑芥末
• 棕色芥末
• 其他的

7. 全球芥末市场（依行业）

• 介绍
• 食品/饮料
• 化妆品和个人护理
• 製药
• 其他的

8. 全球芥末市场分销管道

• 介绍
• 在线的
• 离线
  • 超级市场/大卖场
  • 零售商
  • 其他的

9. 世界芥末市场（按地区）

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 其他的
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 印尼
  • 澳洲
  • 其他的

第十章竞争格局及分析

• 主要企业和策略分析
• 市场占有率分析
• 合併、收购、协议和合作
• 竞争仪錶板

第十一章 公司简介

• Backwoods Mustard Company
• Mustard and Co
• Conagra Brand
• McCormick & Company
• Charroux
• Woebar Mustard Manufacturing Company
• Podravka
• Boar's Head Brand
• Kraft Heinz Company
• Unilever

第十二章 附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要利益
• 调查方法
• 简称

The global mustard market is expected to grow at a compound annual growth rate of 5.81% over the forecast period to reach a market size of US$7.442 billion in 2025 from US$5.302 billion in 2019. The market is currently witnessing higher growth because of the applications of the mustard seeds that are widely used in the food and beverage industry, personal care, cosmetics, and pharmaceutical industry. Furthermore, the demand for mustard seeds is expected to register significant growth due to its increasing demand for cooking and as a replacement for other cooking oils. The market is currently led by the food and beverage industry because of an increase in the demand for mustard sauce and it is followed by the cosmetics industry because of its natural properties. Sudan currently is the leading producer and exporter of mustard and it is followed by India, Ethiopia, and China. With their increasing demand, mustard has become one of the imperative commercial and cultivated crops in Canada and Europe.

Key Trends

Benefits of Mustard Product

There are a lot of reasons for the increase in the demand for mustard worldwide. With the different consumer choices and preferences, taste and eating behavior are increasing the demand for mustard condiment sauces demand. There are a lot of health benefits that mustard sauce provides because it contains less sugar and salt as compared to other sauces. It can be added to any food products such as Burgers, sandwiches, Hot dogs, and others. Mustard is also used as a flavoring agent and preservative in many food products. Yellow sauce is highly used to make table mustard as it has excellent emulsifying and stabilizing qualities. Mustard greens are highly popular as it is added to soups and makes a healthy nutritious product that can be consumed in winters. It also helps in preventing the spoilage of meat products. Mustard seeds are widely popular in cosmetic industries as they act as a hydrating agent, are used for natural scrubbing, and help in hair growth and preservation.

Increased Imports of Mustard Seeds

There is a huge demand in the food and beverage industry for mustard seeds from which dip sauce, mayonnaise, table mustards can be produced. The yellow mustard sauce has been registering a higher demand as compared to honey mustard, spicy brown because of its use as a flavoring agent in various food dishes. Germany, Brazil, Poland, Romania, and Switzerland are the leading importer of mustard seeds. Mustard oil and Mustard seeds have a substantial demand in the global market. Imports of mustard oil and herbs have also increased because of its therapeutic benefits.

Asia-Pacific Region to Register Highest Growth

With the rising income and a great desire for various healthier food products, Asia- Pacific is seeing impressive growth in the mustard market. India and China are two of the leading exporters of mustard seeds apart from Sudan. Mustard Condiments Sauces are highly popular among millennials. Europe is a significant market for mustard seeds because of a higher demand for mustard paste and oil. Furthermore, Europe is also a leading producer of mustard seeds that is increasing the overall revenue. Canada is also registering a higher growth.

Distribution and Application Channel

Whole seeds, powder, oil, and paste have significant revenue and growth in the mustard market. The mustard sauce and dips are used with a lot of food products. The oil is used for cooking and cosmetic purposes. The distribution is divided into direct and indirect segments. It can be further segmented into retail stores, wholesale markets, farmers market, confectionery stores, and online retail. Retail has a substantial share of revenue among others. Online retail is expected to increase because of the advancement in technology and with the introduction of various social media applications. There are a lot of private and government-based schemes that allow a small farmer, producer, and retailer to connect directly with the consumer online.

Challenges in the Mustard Market

There is a vital concern in developing countries regarding the cultivation of mustard. Farmers sometimes get a lower quality of seeds. Insect pets cause considerable damage which causes a lot of damage and decreases the yield of mustard crops. Fungal diseases and weeds cause a lot of damage if not controlled. The harvest crops have a storage challenge because of the lack of storage facilities in developing countries. One of the considerable concerns in the mustard industry is adulteration which reduces the quality of the product. There are other social challenges as it is difficult to change consumer eating behavior. Despite that, the mustard market continues to grow.

Competitive Insights

The industry has 5 significant and substantial players such as Backwoods Mustard Company, Mustard and Co, Woeber Mustard Manufacturing Company, Unilever, and Boer's Head Brand. They have consolidated the market and it is not easier to overtake them. The global market is highly fragmented as it is unorganized, and the local players are leading the market. There are a lot of incentives that the government provides to local farmers and producers. Due to that, it is not easier for new outside players to penetrate the market.

Market Segmentation:

By Form

• Mustard Seeds
• Mustard Oil
• Mustard Powder
• Others

By Type

• Black mustard
• Brown mustard
• Others

By Industry

• Food and Beverage
• Cosmetics & Personal Care
• Pharmaceuticals
• Others

By Distribution Channels

• Online
• Offline
• Supermarket / Hypermarket
• Retail Stores
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• South Africa
• Others
• Asia Pacific
• China
• India
• Japan
• Indonesia
• Australia
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL MUSTARD MARKET BY FORM

• 5.1. Introduction
• 5.2. Mustard Seeds
• 5.3. Mustard Oil
• 5.4. Mustard Powder
• 5.5. Others

6. GLOBAL MUSTARD MARKET BY TYPE

• 6.1. Introduction
• 6.2. Black mustard
• 6.3. Brown mustard
• 6.4. Others

7. GLOBAL MUSTARD MARKET BY INDUSTRY

• 7.1. Introduction
• 7.2. Food and Beverage
• 7.3. Cosmetics & Personal Care
• 7.4. Pharmaceuticals
• 7.5. Others

8. GLOBAL MUSTARD MARKET BY DISTRIBUTION CHANNEL

• 8.1. Introduction
• 8.2. Online
• 8.3. Offline
  • 8.3.1. Supermarket / Hypermarket
  • 8.3.2. Retail Stores
  • 8.3.3. Others

9. GLOBAL MUSTARD MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. United Kingdom
  • 9.4.2. Germany
  • 9.4.3. France
  • 9.4.4. Italy
  • 9.4.5. Spain
  • 9.4.6. Others
• 9.5. Middle East & Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. South Africa
  • 9.5.3. Others
• 9.6. Asia Pacific
  • 9.6.1. China
  • 9.6.2. India
  • 9.6.3. Japan
  • 9.6.4. Indonesia
  • 9.6.5. Australia
  • 9.6.6. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Backwoods Mustard Company
• 11.2. Mustard and Co
• 11.3. Conagra Brand
• 11.4. McCormick & Company
• 11.5. Charroux
• 11.6. Woebar Mustard Manufacturing Company
• 11.7. Podravka
• 11.8. Boar's Head Brand
• 11.9. Kraft Heinz Company
• 11.10. Unilever

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key Benefits for the Stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations