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市场调查报告书
商品编码
1775430

孕妇装市场：2025-2030 年预测

Maternity Wear Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 141 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

孕妇装市场预计将从 2025 年的 131.85 亿美元成长到 2030 年的 196.24 亿美元，复合年增长率为 8.28%。

本研究报告对全球孕妇装市场进行了全面分析，为行业专业人士提供有关市场动态、新兴趋势和竞争策略的关键见解。本研究报告深入探讨了不断变化的孕妇装格局，这些格局是由消费者偏好变化、技术进步以及主要市场参与者的策略倡议所驱动的。动态重点关注产品创新、材料偏好和分销管道，相关人员提供可操作的信息，帮助他们在这个充满活力的领域中探索。

市场概况和研究范围

孕妇装市场研究报告将孕妇装市场定义为包括专为孕妇设计的服装，例如外套、上衣、下装、内衣、睡衣、连身裙、罩衣和其他特殊服装。该研究按产品、材料、分销管道和地区细分市场，并对成长机会和挑战进行了详细分析。研究涵盖北美、欧洲、亚太、南美、中东和非洲等地区，并分析了美国、中国、德国和巴西等主要国家。报告中还详细检验了市场驱动因素，例如对舒适时尚孕妇装日益增长的需求，以及永续材料高昂的生产成本等限制因素。

商业和技术格局

孕妇装市场研究报告探讨了影响该行业的关键商业因素。市场驱动因素包括人们对孕妇时尚的认识不断提高、可支配收入不断增加以及电子商务平台的不断发展。相反，尺寸标准化有限和某些地区的经济波动等阻碍因素带来了挑战。机会在于永续和包容性的设计、迎合不同体型的需求以及有环保意识的消费者。该研究还包括波特五力分析、产业价值链分析，重点在于供应商公司的议价能力以及技术进步在生产和零售中的作用。可拉伸、透气材料等技术创新和人工智慧主导的设计工具的使用正在改变孕妇装市场，使品牌能够提供个性化和功能性的服装。

市场区隔洞察

孕妇装市场研究报告根据产品、材质和分销管道对市场进行了分类。虽然连身裙和罩衣等产品类型因其多功能性而越来越受欢迎，但内衣和睡衣仍然对舒适性至关重要。按材质划分，棉因其透气性而占主导地位，而聚酯纤维和尼龙也因其耐用性和成本绩效而广受欢迎。对分销管道的分析显示，虽然线下零售在北美和欧洲等地区仍占据强劲地位，但由于线上平台的便利性和产品种类的多样性，消费者正明显转向线上平台。从地理位置来看，亚太地区人口众多，购买力不断上升，是一个高成长地区，而北美则在高端和永续孕妇装方面处于领先地位。

竞争格局与分析

竞争格局是孕妇装市场研究的重点，本研究对主要企业进行了详细的分析并制定了相应的策略。 Seraphine、H&M 和 Pinkblush Maternity 等主要市场参与者正在推动创新和市场扩张。例如，Seraphine 透过与知名设计师和名流进行策略合作，提高了品牌知名度并吸引了追求时尚的消费者，从而巩固了其市场地位。该公司最近推出了一个永续孕妇装系列，该系列采用有机棉和再生材料，以满足消费者对环保服装日益增长的需求。同样，H&M 也利用其全球供应链扩展了其孕妇装系列，提供价格实惠且时尚的选择，并在最近推出了一个胶囊系列，其设计适用于产后穿着。这些发展突显了竞争对手对永续性和多功能性的关注。该研究还检验了併购和伙伴关係，例如 Asos 收购了一些较小的孕妇装品牌以加强其线上产品组合，这反映了为抢占市场占有率而进行的整合趋势。竞争力仪錶板提供了市场定位的简介，并重点介绍了公司如何透过产品创新、定价策略和数位行销来实现差异化。

公司简介和策略见解

孕妇装市场研究详细介绍了 Asos、Mamacouture、Hotmilk Lingerie 和 HATCH Collection 等主要企业。这些公司简介分析了每家公司的产品系列、策略倡议和市场表现。例如，HATCH Collection 专注于高端经典的设计，目标客户是富裕阶层，而 Hotmilk 女用贴身内衣强调功能性和时尚的内衣。研究重点介绍了这些公司如何适应区域偏好，例如在中东提供低调的孕妇装，在亚太地区提供丰富多彩且价格实惠的款式。策略建议包括投资全通路零售，并利用数据分析预测消费者趋势。

本报告的主要优点

  • 深入分析：深入了解主要和新兴地区的市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
  • 适用范围广：对于新兴企业、科学研究机构、顾问公司、中小企业、大型企业都有利且划算。

它有什么用途？

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

研究范围

  • 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
  • 成长机会、挑战、供应链前景、法律规范与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 收益成长和预测包括国家在内的细分市场和地区分析
  • 公司概况（特别是财务状况和关键发展）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 研究范围
  • 市场区隔

第三章 商业景气

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

第五章 孕妇装市场（依产品）

  • 介绍
  • 外套
  • 最高额
  • 下装
  • 内衣
  • 睡衣
  • 洋装和罩衣
  • 其他的

第六章 孕妇装市场（依材质）

  • 介绍
  • 棉布
  • 聚酯纤维
  • 尼龙
  • 其他的

第七章 孕妇装市场通路

  • 介绍
  • 离线
  • 在线的

第八章 孕妇装市场区域分布

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 其他的
  • 亚太地区
    • 中国
    • 日本
    • 韩国
    • 印度
    • 泰国
    • 台湾
    • 印尼
    • 其他的

第九章竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争仪錶板

第十章 公司简介

  • Seraphine
  • Asos
  • H&M
  • Mamacouture
  • Hotmilk Lingerie
  • Pinkblush Maternity
  • Belabumbum
  • House of Napius
  • GAP
  • Marquee Brands
  • HATCH Collection

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061613149

The Maternity Wear Market is expected to grow from USD 13.185 billion in 2025 to USD 19.624 billion in 2030, at a CAGR of 8.28%.

The Maternity Wear Market Study provides a comprehensive analysis of the global maternity wear industry, offering industry experts critical insights into market dynamics, emerging trends, and competitive strategies. This study delves into the evolving landscape of maternity apparel, driven by shifting consumer preferences, technological advancements, and strategic moves by key market players. With a focus on product innovation, material preferences, and distribution channels, the Maternity Wear Market Study equips stakeholders with actionable intelligence to navigate this dynamic sector.

Market Overview and Scope

The Maternity Wear Market Study defines the market as encompassing clothing designed specifically for pregnant women, including outerwear, top wear, bottom wear, innerwear, nightwear, dresses, gowns, and other specialized apparel. The study segments the market by product, material, distribution channel, and geography, providing a granular view of growth opportunities and challenges. It covers regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa, analyzing key countries like the USA, China, Germany, and Brazil. The scope includes an in-depth examination of market drivers, such as increasing demand for comfortable and stylish maternity wear, and restraints, including high production costs for sustainable materials.

Business and Technological Landscape

The Maternity Wear Market Study explores key business factors shaping the industry. Market drivers include rising awareness of maternity fashion, growing disposable incomes, and the expansion of e-commerce platforms. Conversely, restraints such as limited sizing standardization and economic fluctuations in certain regions pose challenges. Opportunities lie in sustainable and inclusive designs, catering to diverse body types and eco-conscious consumers. The study also includes a Porter's Five Forces Analysis and an industry value chain analysis, highlighting the bargaining power of suppliers and the role of technological advancements in production and retail. Technological innovations, such as the use of stretchable, breathable fabrics and AI-driven design tools, are transforming the maternity wear market, enabling brands to offer personalized and functional apparel.

Market Segmentation Insights

The Maternity Wear Market Study segments the market by product, material, and distribution channel. Product categories like dresses and gowns are gaining traction due to their versatility, while innerwear and nightwear remain essential for comfort. Cotton dominates the material segment for its breathability, though polyester and nylon are popular for their durability and cost-effectiveness. The distribution channel analysis reveals a significant shift toward online platforms, driven by convenience and a broader product range, although offline retail retains a strong presence in regions like North America and Europe. Geographically, Asia Pacific is a high-growth region due to its large population and increasing purchasing power, while North America leads in premium and sustainable maternity wear.

Competitive Environment and Analysis

In the Maternity Wear Market Study, the competitive environment is a focal point, with detailed analysis of major players and their strategies. Key market players like Seraphine, H&M, and Pinkblush Maternity are driving innovation and market expansion. For instance, Seraphine has strengthened its position through strategic collaborations with high-profile designers and celebrities, enhancing brand visibility and appealing to fashion-forward consumers. Their recent launch of a sustainable maternity collection, incorporating organic cotton and recycled materials, aligns with growing consumer demand for eco-friendly apparel. Similarly, H&M has expanded its maternity line by leveraging its global supply chain to offer affordable yet stylish options, recently introducing a capsule collection with adaptive designs for postpartum wear. These developments underscore the competitive focus on sustainability and versatility. The study also examines mergers, acquisitions, and partnerships, such as Asos's acquisition of smaller maternity brands to bolster its online portfolio, reflecting the trend of consolidation to capture market share. The competitive dashboard provides a snapshot of market positioning, highlighting how companies differentiate through product innovation, pricing strategies, and digital marketing.

Company Profiles and Strategic Insights

The Maternity Wear Market Study includes detailed profiles of key players like Asos, Mamacouture, Hotmilk Lingerie, and HATCH Collection, among others. These profiles analyze each company's product portfolio, strategic initiatives, and market presence. For example, HATCH Collection focuses on premium, timeless designs, targeting affluent consumers, while Hotmilk Lingerie emphasizes functional yet stylish innerwear. The study highlights how these companies adapt to regional preferences, such as offering modest maternity wear in the Middle East or vibrant, affordable options in Asia Pacific. Strategic recommendations include investing in omnichannel retail and leveraging data analytics to anticipate consumer trends.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Product

  • Outerwear
  • Top Wear
  • Bottom Wear
  • Innerwear
  • Nightwear
  • Dresses & Gowns
  • Others

By Material

  • Cotton
  • Polyester
  • Nylon
  • Others

By Distribution Channel

  • Offline
  • Online

By Geography

  • North America
  • The United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • Spain
  • United Kingdom
  • France
  • Others
  • Middle East and Africa
  • UAE
  • Saudi Arabia
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Thailand
  • Taiwan
  • Indonesia
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MATERNITY WEAR MARKET BY PRODUCT

  • 5.1. Introduction
  • 5.2. Outerwear
  • 5.3. Top Wear
  • 5.4. Bottom Wear
  • 5.5. Innerwear
  • 5.6. Nightwear
  • 5.7. Dresses & Gowns
  • 5.8. Others

6. MATERNITY WEAR MARKET BY MATERIAL

  • 6.1. Introduction
  • 6.2. Cotton
  • 6.3. Polyester
  • 6.4. Nylon
  • 6.5. Others

7. MATERNITY WEAR MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Offline
  • 7.3. Online

8. MATERNITY WEAR MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East & Africa
    • 8.5.1. UAE
    • 8.5.2. Saudi Arabia
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. Japan
    • 8.6.3. South Korea
    • 8.6.4. India
    • 8.6.5. Thailand
    • 8.6.6. Taiwan
    • 8.6.7. Indonesia
    • 8.6.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Seraphine
  • 10.2. Asos
  • 10.3. H&M
  • 10.4. Mamacouture
  • 10.5. Hotmilk Lingerie
  • 10.6. Pinkblush Maternity
  • 10.7. Belabumbum
  • 10.8. House of Napius
  • 10.9. GAP
  • 10.10. Marquee Brands
  • 10.11. HATCH Collection

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations