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市场调查报告书
商品编码
1775466
全球精酿烈酒市场:2025-2030 年预测Global Craft Spirits Market - Forecasts from 2025 to 2030 |
精酿烈酒市场预计将从 2025 年的 329.19 亿美元成长到 2030 年的 519.31 亿美元,复合年增长率为 9.55%。
优质化和消费者需求
精酿烈酒市场蓬勃发展,得益于优质化,消费者,尤其是千禧世代和Z世代,更青睐高品质、正宗且风味独特的烈酒。随着消费者寻求引人入胜的品牌故事和在地采购烈酒,高端和手工产品的趋势推动了2024年的显着成长。精酿威士忌和金酒尤其因其多功能性和创新的生产方法(例如使用当地植物成分和陈酿工艺)而备受青睐。
鸡尾酒文化的扩张
鸡尾酒文化和调酒术的兴起极大地推动了对精酿烈酒的需求。高级酒吧和餐厅,尤其是在都市区,正在使用精酿烈酒调製鸡尾酒,从而巩固了On-Trade管道的主导地位。 2023年,香港烈酒进口额达到7.79亿美元,人们对鸡尾酒的兴趣日益浓厚以及旅游业的復苏进一步推动了On-Trade消费。即饮鸡尾酒(RTD)的流行,例如三得利于2025年在加州推出的“MARU-HI”,证实了这一趋势。
增加可支配所得和都市化
中国、印度和巴西等新兴市场的可支配收入不断增长,推动了对高端精酿烈酒的需求。儘管预计到2023年,英国家庭可支配收入中位数将下降2.5%至34,500英镑,但富裕的都市区消费者仍优先考虑奢华的饮酒体验。都市化加剧了这一趋势,年轻一代追求真实的体验式产品,尤其是在亚太地区,中国和印度等市场正在经历快速成长。
永续性和在地采购
永续性是关键驱动因素,消费者青睐那些注重环保实践的品牌。 2023年,布赫拉迪酒厂(Bruichladdich Distillery)为永续精酿烈酒生产树立了标桿,透过重新设计包装,使用60%的再生玻璃,将碳排放减少了65%。本地采购的原料和有机认证进一步提升了消费者的吸引力,尤其是在北美和欧洲。
市场限制
监理复杂性
手工酿酒厂面临严格的监管障碍,包括不同地区的生产、分销和标籤检视要求。 2023年,美国烟酒税及贸易局(TTB)将根据第62号公共命令提案强制执行过敏原标籤,这将增加小型生产商的合规成本。这些复杂的监管规定对市场准入构成了障碍,尤其对新进入者而言。
製造成本高
精酿烈酒的生产劳动密集,成本高昂,而且通常依赖当地原料,因此价格不斐。年产量不足75万加仑的小型酿酒厂缺乏知名品牌的规模经济效益,这限制了它们扩充性和进行价格竞争的能力。
与知名品牌的竞争
帝亚吉欧和保乐力加等大型跨国公司正在收购精酿啤酒品牌,以抢占市场占有率。帝亚吉欧于2023年收购了蔡斯酒厂(Chase Distillery),保乐力加则收购了Codigo 1530的多数股权,这加剧了分销管道有限的小型生产商面临的竞争。
The Global Craft Spirits Market is expected to grow from USD 32.919 billion in 2025 to USD 51.931 billion in 2030, at a CAGR of 9.55%.
Premiumization and Consumer Demand
The craft spirits market thrives on premiumization, with consumers, particularly millennials and Generation Z, favoring high-quality, authentic spirits with unique flavor profiles. In 2024, the trend toward premium and artisanal products drove significant growth, as consumers sought spirits with compelling brand narratives and local sourcing. Craft whiskey and gin, in particular, gained traction due to their versatility and innovative production methods, such as the use of regional botanicals and aged expressions.
Expansion of Cocktail Culture
The global rise of cocktail culture and mixology has significantly boosted demand for craft spirits. High-end bars and restaurants, especially in urban areas, leverage craft spirits to create bespoke cocktails, enhancing the on-trade channel's dominance. In 2023, Hong Kong's spirits imports reached USD 779 million, driven by increased interest in cocktails and a resurgence in tourism, further amplifying on-trade sales. The popularity of ready-to-drink (RTD) cocktails, such as Suntory's MARU-HI launched in California in 2025, underscores this trend.
Rising Disposable Incomes and Urbanization
Increasing disposable incomes in emerging markets like China, India, and Brazil have fueled demand for premium craft spirits. Despite a 2.5% decrease in UK median household disposable income in 2023 to £34,500, affluent urban consumers continue to prioritize luxury drinking experiences. Urbanization amplifies this trend, with younger demographics seeking authentic, experiential products, particularly in Asia-Pacific, where markets like China and India show rapid growth.
Sustainability and Local Sourcing
Sustainability is a key driver, with consumers favoring brands that prioritize eco-friendly practices. In 2023, Bruichladdich Distillery reduced carbon emissions by 65% through redesigned packaging using 60% recycled glass, setting a benchmark for sustainable craft spirits production. Locally sourced ingredients and organic certifications further enhance consumer appeal, particularly in North America and Europe.
Market Restraints
Regulatory Complexities
Craft distilleries face stringent regulatory hurdles, including production, distribution, and labeling requirements that vary by region. In 2023, the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) proposed mandatory allergen labeling under Notice No. 62, adding compliance costs for small producers. These complexities can hinder market access, particularly for new entrants.
High Production Costs
Craft spirits production is labor-intensive and relies on premium, often locally sourced ingredients, leading to high costs. Small distilleries, producing less than 750,000 gallons annually, lack the economies of scale of larger brands, limiting scalability and price competitiveness.
Competition from Large Brands
Large multinational companies, such as Diageo and Pernod Ricard, are acquiring craft-style brands to capture market share. In 2023, Diageo acquired Chase Distillery, and Pernod Ricard took a majority stake in Codigo 1530, intensifying competition for smaller producers with limited distribution networks.
Market Segmentation
By Product Type: Whiskey
Whiskey dominates the craft spirits market, holding a 45% revenue share in 2024 due to its versatility and consumer appeal. Innovations like DIAGEO India's India Rare Spirits cask program, launched in December 2024, highlight whiskey's premium positioning through personalized craftsmanship. Health-focused variants with polyphenols also drive demand, particularly in the U.S.
By Distillery Size: Small
Small distilleries are the backbone of the craft spirits market, driving innovation with limited-edition releases. In 2023, the U.S. had 3,069 active craft distilleries, with a market volume of 13.5 million cases, though growth slowed to -3.6% due to economic challenges.
By Sales Channel: On-Trade
On-trade channels, including bars and restaurants, accounted for 58% of craft spirits sales in 2023, driven by the resurgence of social drinking post-pandemic and the popularity of craft cocktails. Urban venues like mezcalerias and gin bars enhance consumer engagement.
By Geography: North America
North America leads with a 59.3% market share in 2024, driven by the U.S.'s robust craft distilling culture and supportive regulations like the Craft Beverage Modernization and Tax Reform Act. The region's vibrant cocktail scene and high consumer spending solidify its dominance.
Competitive Insights
Key players like Pernod Ricard, Diageo, and Constellation Brands dominate through strategic acquisitions and premium offerings. In 2023, Constellation Brands acquired High West Spirits, expanding its whiskey portfolio. Smaller distilleries counter competition through innovation, such as FEW Spirits' 2023 Mizunara oak-finished whiskey.
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Craft Spirits Market Segmentation: