行动医疗（行动医疗）应用市场：2025-2030 年预测

行动医疗（行动医疗）应用市场预计将从 2025 年的 420.9 亿美元成长到 2030 年的 871.22 亿美元，复合年增长率为 15.66%。

智慧型手机和网路连线的日益普及推动了行动医疗医疗应用市场的蓬勃发展，这促进了健康相关数据的收集和追踪。消费者对健康监测意识的不断增强，加上生活方式的改善，正在推动对健身和医疗应用的需求。慢性病的日益普及和老年人口的不断增长，使得持续的健康追踪成为必要，这也为行动医疗应用市场带来了新的成长动力。此外，不断发展的应用功能，例如即时症状监测和与穿戴式装置的集成，正在提升用户参与度并推动市场扩张。政府积极主动的倡议，推广数位健康解决方案并确保合规性，也进一步推动了市场的成长。

监管和行业发展

监管环境对行动行动医疗市场有重大影响。 2022年12月，美国卫生与公众服务部与联邦贸易委员会 (FTC)、民权办公室 (OCR)、国家卫生资讯科技协调员办公室 (ONC) 以及美国食品药物管理局(FDA) 合作，更新了其行动医疗应用互动工具。该工具透过针对应用功能、资料收集和使用者服务提出有针对性的问题，帮助开发者了解其在《健康保险流通与责任法》(HIPAA) 和其他法规下的法定义务。此类倡议确保行动医疗应用符合严格的隐私和安全标准，从而提升信任度和采用率。

市场机会

行动医疗市场蕴含着巨大的机会，尤其是在解决医疗服务可近性差距方面。例如，桑福德健康公司（Sanford Health）于2022年8月5日启动的虚拟护理中心，就是该公司努力将远端医疗服务扩展到医疗资源匮乏的农村地区的一个例证。这座占地6万平方英尺（约5,600平方公尺）的设施配备了远端医疗工作站，克服了距离诊所较远等障碍，并改善了偏远地区居民的就医体验。网路的普及（超过90%的美国人已上网）支撑着行动医疗市场的快速成长。此外，消费者对健康监测的兴趣推动了对健康和健身应用的需求不断增长，这为开发者提供了创新和抢占市场占有率的机会。

地理视角

北美在行动医疗应用市场占据主导地位，这得益于慢性病高发病率、人口老化以及智慧型手机的广泛普及。该地区强大的技术基础设施和支援性法规环境进一步推动了市场成长。行动医疗应用的便携性和无线功能支援远端使用，提高了可近性并鼓励主动健康管理。儘管北美占据领先地位，但由于消费者意识的增强和政府支持的健康倡议，全球市场仍在不断扩张。

竞争和策略考虑

行动医疗医疗应用市场竞争激烈，产品不断创新。开发者致力于提升应用的品质和功能，以满足不断变化的消费者需求。本报告重点介绍了医疗保健专业人员在推广行动行动医疗应用方面发挥的作用，以及政府和私营部门对行动医疗应用在生活方式和健康管理方面益处的倡导。

本报告的主要优点

• 深刻分析：获得深入的市场洞察，重点关注客户细分、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场，涵盖主要地区和新兴地区。
• 竞争格局：了解主要企业采用的策略策略，并了解正确策略的市场渗透潜力。
• 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
• 可行的建议：利用洞察力来提供策略决策，在动态环境中开闢新的业务流和收益。
• 受众范围广：对于新兴企业、研究机构、顾问、中小企业和大型企业来说都是有益且具成本效益的。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

调查范围

• 2020 年至 2024 年的实际数据和 2025 年至 2030 年的预测数据
• 成长机会、挑战、供应链前景、法律规范与趋势分析
• 竞争定位、策略和市场占有率分析
• 收益成长和预测细分市场和区域分析（包括国家）
• 公司概况（策略、产品、财务、主要发展等）

目录

第一章执行摘要

第二章市场概述

• 市场概览
• 市场定义
• 调查范围
• 市场区隔

第三章 经营状况

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策法规
• 策略建议

第四章 技术展望

第五章行动医疗（行动医疗）应用程式市场（按作业系统）

• 介绍
• Android
• iOS

第六章行动医疗（行动医疗）应用市场（按应用）

• 介绍
• 健康与健身管理
• 远端监控
• 诊断与咨询
• 其他的

第七章行动医疗（行动医疗）应用程式市场（按最终用户）

• 介绍
• 一般消费者
• 医疗保健提供者
• 其他的

第八章行动医疗（行动医疗）应用市场（按地区）

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 义大利
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他的
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 泰国
  • 其他的

第九章：竞争格局及分析

• 主要企业和策略分析
• 市场占有率分析
• 合併、收购、协议和合作
• 竞争对手仪表板

第十章：公司简介

• Johnson & Johnson
• Airstrip Technologies Inc.
• Omron Healthcare Inc.
• Koninklijke Philips NV
• Medtronic Plc
• Alivecor Inc.
• iHealth Lab Inc.（Andon Health Co., Ltd.）
• OSP Labs
• Teladoc Health Inc.
• My Mhealth limited

第十一章 附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要利益
• 调查方法
• 简称

The Mobile Health (mHealth) App Market is expected to grow from USD 42.090 billion in 2025 to USD 87.122 billion in 2030, at a CAGR of 15.66%.

The mHealth app market is propelled by the rising use of smartphones and internet connectivity, which facilitate the collection and tracking of health-related data. Growing consumer awareness of health monitoring, coupled with lifestyle improvements, drives demand for fitness and medical apps. The market benefits from the increasing prevalence of chronic diseases and a growing geriatric population, which necessitate continuous health tracking. Additionally, advancements in app functionality, such as real-time symptom monitoring and integration with wearable devices, enhance user engagement and market expansion. Favorable government initiatives further accelerate growth by promoting digital health solutions and ensuring regulatory compliance.

Regulatory and Industry Developments

The regulatory landscape significantly influences the mHealth market. In December 2022, the U.S. Department of Health and Human Services, in collaboration with the Federal Trade Commission (FTC), the Office for Civil Rights (OCR), the Office of National Coordinator for Health Information Technology (ONC), and the Food and Drug Administration (FDA), updated the Mobile Health Apps Interactive Tool. This tool assists developers in navigating legal obligations under HIPAA and other regulations by posing targeted questions about app functionality, data collection, and user services. Such initiatives ensure that mHealth apps meet stringent privacy and security standards, fostering trust and adoption.

Market Opportunities

The mHealth market presents significant opportunities, particularly in addressing healthcare access gaps. For instance, Sanford Health's virtual care center, established on August 5, 2022, exemplifies efforts to expand telehealth services to underserved rural areas. This 60,000-square-foot facility, equipped with telemedicine workstations, enhances access for remote populations, overcoming barriers such as long distances to clinics. The proliferation of internet access, with over 90% of Americans connected, supports rapid market growth. Additionally, the increasing demand for wellness and fitness apps, driven by consumer focus on health monitoring, creates opportunities for developers to innovate and capture market share.

Geographical Outlook

North America dominates the mHealth app market, fueled by a high incidence of chronic diseases, an aging population, and widespread smartphone penetration. The region's robust technological infrastructure and supportive regulatory environment further bolster market growth. The portability and wireless capabilities of mHealth apps enable remote usage, enhancing accessibility and encouraging active health management. While North America leads, the global market is expanding due to rising consumer awareness and government-backed health initiatives.

Competitive and Strategic Insights

The mHealth app market is characterized by intense competition and continuous product innovation. Developers are focusing on improving app quality and functionality to meet evolving consumer needs. The report highlights the role of healthcare practitioners in promoting mHealth apps, alongside government and private sector advocacy for their benefits in lifestyle and health management.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2020 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Mobile Health (mHealth) App Market Segmentation

By Operating System

• Android
• iOS

By Application

• Wellness & Fitness Management
• Remote Monitoring
• Diagnosis & Consultation
• Others

By End-User

• General Consumers
• Healthcare Providers
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Italy
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MOBILE HEALTH (MHEALTH) APP MARKET BY OPERATING SYSTEM

• 5.1. Introduction
• 5.2. Android
• 5.3. iOS

6. MOBILE HEALTH (MHEALTH) APP MARKET BY APPLICATION

• 6.1. Introduction
• 6.2. Wellness & Fitness Management
• 6.3. Remote Monitoring
• 6.4. Diagnosis & Consultation
• 6.5. Others

7. MOBILE HEALTH (MHEALTH) APP MARKET BY END-USER

• 7.1. Introduction
• 7.2. General Consumers
• 7.3. Healthcare Providers
• 7.4. Others

8. MOBILE HEALTH (MHEALTH) APP MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Spain
  • 8.4.5. Italy
  • 8.4.6. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. Indonesia
  • 8.6.6. Thailand
  • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Competitive Dashboard

10. COMPANY PROFILES

• 10.1. Johnson & Johnson
• 10.2. Airstrip Technologies Inc.
• 10.3. Omron Healthcare Inc.
• 10.4. Koninklijke Philips N.V.
• 10.5. Medtronic Plc
• 10.6. Alivecor Inc.
• 10.7. iHealth Lab Inc. (Andon Health Co., Ltd.)
• 10.8. OSP Labs
• 10.9. Teladoc Health Inc.
• 10.10. My Mhealth limited

11. APPENDIX

• 11.1. Currency
• 11.2. Assumptions
• 11.3. Base and Forecast Years Timeline
• 11.4. Key Benefits for the Stakeholders
• 11.5. Research Methodology
• 11.6. Abbreviations