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市场调查报告书
商品编码
1825371
帕拉坦特市场:2025-2030 年预测Palatant Market - Forecasts from 2025 to 2030 |
预计辅助器具市场规模将从 2025 年的 16.67 亿美元成长至 2030 年的 23.1 亿美元,复合年增长率为 6.74%。
由于宠物饲主数量的增加、对优质营养宠物食品的需求不断增长以及人们对动物健康和营养意识的增强,Paratant 市场正在经历显着增长。 Paratant 可以改善宠物食品和动物饲料的口感、香气和质地,对于满足消费者对高品质、高偏好产品的期望至关重要。
市场驱动因素
人性化的宠物
人性化趋势,即宠物被视为家庭成员,是 Paratant 市场的主要驱动力。宠物饲主越来越注重为宠物提供营养丰富、高品质且符合感官的食物。 Paratant 透过改善口感、香气和质地来提升宠物食品的偏好,鼓励食用并确保营养摄取。这种消费行为的转变推动了对高端和客製化宠物食品的需求,尤其是在都市区,这使得 Paratant 成为宠物食品行业的重要组成部分。
宠物数量不断增加
全球宠物数量不断增长,尤其是在都市区,这刺激了对Paratant的需求。随着宠物数量的增加,对偏好、高品质且有益于动物健康的食品的需求也随之增长。人们对宠物营养的关注以及高端宠物食品品牌的日益普及正在推动市场成长。 Paratant能够提高宠物对食品的吸引力,从而提高饲料效率并改善宠物的整体健康状况。
The palatant market is expected to grow from USD 1.667 billion in 2025 to USD 2.310 billion in 2030, at a CAGR of 6.74%.
The palatant market is experiencing significant growth, driven by the rising number of pet owners, increasing demand for premium and nutritious pet food, and heightened awareness of animal health and nutrition. Palatants, which enhance the taste, smell, and texture of pet and animal feed, are becoming essential in meeting consumer expectations for high-quality, palatable products.
Market Drivers
Pet Humanization
The trend of pet humanization, where pets are treated as family members, is a primary driver of the palatant market. Pet owners are increasingly focused on providing nutritious, high-quality food that appeals to their pets' senses. Palatants enhance the palatability of pet food by improving taste, aroma, and texture, encouraging consumption and ensuring nutritional intake. This shift in consumer behavior, particularly in urban areas, is driving demand for premium and custom-made pet food products, positioning palatants as critical components in the pet food industry.
Growing Pet Population
The global pet population is expanding, particularly in urban centers, fueling demand for palatants. As pet ownership rises, so does the need for palatable, high-quality feed that supports animal health. The focus on pet nutrition and the increasing popularity of premium pet food brands are driving market growth, as palatants ensure that pets find their food appealing, thereby improving feed efficiency and overall health outcomes.
Expansion of the Cattle Segment
The cattle segment is anticipated to hold a significant market share by 2028, driven by growing demand for high-quality, nutritious animal feed. Increasing awareness among livestock owners about animal health and nutrition has led to the adoption of palatants to enhance feed palatability and efficiency. The focus on animal welfare and safety, coupled with rising incomes and population growth, further supports the demand for natural and additive-free palatants in this segment, contributing to market expansion.
Growth in the Poultry Sector
The global poultry sector is expanding, driven by increasing demand for protein-rich foods and growing awareness of poultry's nutritional benefits. According to the USDA's World Agricultural Supply and Demand Estimates, global poultry exports are projected to increase by approximately 25% from 2021 to 2031, reaching about 16 million metric tons by 2031. This growth in poultry production and international trade is boosting the need for palatants to improve feed palatability, ensuring optimal feed intake and supporting the sector's expansion.
Geographical Outlook
North America's Market Leadership
North America, particularly the United States, is expected to experience significant growth in the palatant market. The rise in pet ownership, coupled with increasing demand for high-quality pet food and heightened awareness of palatability's role in pet nutrition, drives market expansion. The poultry sector's growth, supported by initiatives like the joint venture between the U.S. Poultry & Egg Association (USPOULTRY) and the USA Poultry & Egg Export Council (USAPEEC) through "The Coop Group, LLC," further fuels demand for palatability-enhancing ingredients. This expansion underscores North America's position as a key market for palatants, driven by consumer demand for premium and nutritious animal feed.
Market Segmentation Analysis
Cattle and Poultry Segments
The cattle and poultry segments are poised for significant growth, driven by the need for nutritious and palatable feed. In the cattle sector, palatants address the demand for high-quality feed that supports animal health and productivity. In poultry, the global increase in exports and domestic consumption necessitates palatants to enhance feed appeal, ensuring efficient feed intake. The focus on natural and additive-free palatants aligns with consumer preferences for sustainable and safe animal feed solutions.
Key Developments
In April 2023, Zoetis launched Zoetis Palatant, a natural palatant made from amino acids and nucleotides, designed to improve the palatability of animal feed and increase intake. This product reflects the industry's shift toward natural ingredients to meet consumer demands for high-quality, health-focused feed solutions.
The palatant market is on a strong growth trajectory, driven by pet humanization, the rising pet population, and the expanding cattle and poultry sectors. North America leads the market, supported by increased pet ownership and poultry industry growth, while the demand for natural and premium feed solutions fuels innovation. Developments like Zoetis's natural palatant launch in 2023 highlight the industry's focus on health and sustainability. As consumer awareness of animal nutrition grows, the palatant market is well-positioned for sustained expansion, catering to the needs of both pet owners and livestock producers during the forecast period.
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