香草市场：2025-2030年预测

香草市场预计将从 2025 年的 14 亿美元成长到 2030 年的 18.02 亿美元，复合年增长率为 5.18%。

由于消费者对天然香料的需求不断增长、食品饮料市场不断扩大以及在健康保健产品中的应用日益增多，香草市场正经历强劲增长。香草的吸引力涵盖糖果甜点、乳製品和製药行业，并受到其在奢侈品和手工製品中的应用以及其生物活性特性的推动。政府措施、永续种植实践以及研究的进步进一步推动了市场的发展。

市场驱动因素

政府措施和研究

政府计画和研究工作是香草市场的关键驱动力。 2023 年 9 月，美国国际开发署(USAID) 支持马达加斯加 SAVA 地区的香草生产商增加收益和市场准入，同时透过碳封存倡议促进环境永续性。 2023 年 10 月，佛罗里达大学热带研究与教育中心的研究人员启动了一项全面的香草研究，重点是确定施肥指南、产量抗病品种以及香草含量最佳的豆类。同样，2023 年，美国农业部 (USDA) 提供了津贴，支持佛罗里达大学的研究，旨在将香草确立为佛罗里达州南部小农的高价值作物。这些努力加强了国内生产和永续实践，推动了市场成长。

各行各业的需求不断成长

食品饮料产业对天然香草的需求日益增长，尤其是在烘焙、糖果甜点和冰淇淋等乳製品领域，这成为市场的主要驱动力。受健康保健趋势的推动，消费者对天然成分的偏好提升了香草在奢侈品和手工产品中的吸引力。此外，香草中的生物活性化合物，例如香草醛和香草酸，具有公认的抗菌特性，并被广泛应用于药物中，作为治疗由多重抗药性细菌（例如粪肠球菌和金黄色葡萄球菌）引起的感染疾病的替代疗法或辅助疗法。香草在食品、清洁剂和蜡烛等各种应用中的使用日益广泛，进一步推动了市场的成长。

永续性和优质化趋势

市场正受益于向永续种植和高级产品的转变。消费者对高品质、符合道德标准的香草的偏好，与手工产品日益增长的需求相吻合。永续种植方法和萃取技术的创新提升了香草的市场竞争力，解决了供应链挑战，并支持了市场扩张。这些趋势迎合了注重健康的消费者和注重环保的市场，将香草定位为一种用途广泛、价值高的原料。

地理视角

美国作为成长中心

受乳製品、咖啡和冰淇淋消费成长的推动，美国香草市场可望稳定成长。美国农业部将于2023年推出一项计划，旨在推广香草作为南佛罗里达州小农户的可用作物，凸显了其作为传统作物高价值作物品的潜力。佛罗里达大学的研发重点是开发抗病品种和优化产量，进一步支持国内生产。对天然优质香草产品日益增长的需求，加上政府的支持，使美国在预测期内成为关键的成长市场。

欧洲市场占有率高

欧洲是香草的主要市场，法国、德国和荷兰等国家占全球香草进口量的很大一部分。该地区强劲的食品和饮料产业支撑着市场成长，这得益于消费者对天然优质风味的需求。该地区注重永续采购和高品质产品，符合欧洲法规和消费趋势，确保了香草在糖果甜点、烘焙和健康食品领域的持续需求。

香草市场正呈现强劲成长势头，这得益于消费者对天然香料的需求、食品饮料行业的扩张以及香草在健康和医药领域的日益增长的应用。诸如美国国际开发署对马达加斯加的支持和美国开展的研究等政府倡议，以及永续的种植实践，是推动香草市场成长的关键催化剂。在优质化和健康趋势的推动下，美国和欧洲已成为主要市场。随着香草市场的持续创新和研究，预计香草市场将在预测期内持续扩张，以满足不同行业和消费者的偏好。

本报告的主要优点

• 深入分析：深入了解主要和新兴地区的市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
• 竞争格局：了解主要企业所采用的策略策略，并了解采用正确的策略的市场渗透潜力。
• 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
• 可行的建议：利用洞察力来制定策略决策，在动态环境中开闢新的业务流和收益。
• 受众广泛：对于新兴企业、研究机构、顾问、中小企业和大型企业来说，既有利又划算。

它有什么用途？

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

调查范围

• 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
• 成长机会、挑战、供应链前景、法律规范与趋势分析
• 竞争定位、策略和市场占有率分析
• 收益成长和预测细分市场和区域分析（包括国家）
• 公司概况（尤其是财务状况和关键发展）

目录

第一章执行摘要

第二章市场概述

• 市场概况
• 市场定义
• 调查范围
• 市场区隔

第三章 经营状况

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策法规
• 策略建议

第四章 技术展望

第五章 香草市场（依产地划分）

• 介绍
• 自然的
• 合成

第六章 香草市场的形式

• 介绍
• 豆子
• 萃取物
• 贴上
• 其他的

第七章 香草市场（依最终用户产业划分）

• 介绍
• 饮食
• 个人护理
• 製药
• 其他的

第 8 章 香草市场（依通路）

• 介绍
• 在线的
• 离线

第九章 香草市场（按地区）

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他的
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 泰国
  • 其他的

第十章竞争格局及分析

• 主要企业和策略分析
• 市占率分析
• 合併、收购、协议和合作
• 竞争对手仪表板

第十一章：公司简介

• Hawaiian Vanilla Company
• Nielsen-Massey Vanillas, Inc.
• Eurovanille
• Symrise
• Indovanili
• Pure Vanilla Madagascar
• Vanilla Impex
• The Mad Spice Company
• Laie Vanilla Company

第十二章 附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要利益
• 调查方法
• 简称

The vanilla market is expected to grow from USD 1.400 billion in 2025 to USD 1.802 billion in 2030, at a CAGR of 5.18%.

The vanilla market is experiencing robust growth, driven by rising consumer demand for natural flavors, the expansion of the food and beverage sector, and increasing applications in health and wellness products. Vanilla's appeal spans confectionery, dairy, and pharmaceutical industries, fueled by its use in premium and artisanal goods and its bioactive properties. Government initiatives, sustainable cultivation practices, and research advancements further propel the market.

Market Drivers

Government Initiatives and Research

Government programs and research efforts are pivotal in driving the vanilla market. In September 2023, the U.S. Agency for International Development (USAID) supported vanilla growers in Madagascar's SAVA region, enhancing revenue and market access while promoting environmental sustainability through carbon sequestration initiatives. In October 2023, researchers at the University of Florida's Tropical Research and Education Centre launched a comprehensive vanilla study, focusing on fertilizer guidelines, high-yielding and disease-resistant cultivars, and identifying beans with optimal vanillin content. Similarly, the United States Department of Agriculture (USDA) provided grants in 2023 to support University of Florida research, aiming to establish vanilla as a high-value crop for small farmers in southern Florida. These initiatives bolster domestic production and sustainable practices, driving market growth.

Rising Demand Across Industries

The growing demand for natural vanilla in the food and beverage sector, particularly in bakery, confectionery, and dairy products like ice cream, is a significant market driver. Consumer preference for natural ingredients, spurred by health and wellness trends, has increased vanilla's appeal in premium and artisanal products. Additionally, vanilla's bioactive compounds, such as vanillin and vanillic acid, are recognized for their antibacterial properties, making it valuable in pharmaceuticals as an alternative or adjunct treatment for infections caused by multidrug-resistant bacteria like Enterococcus faecium and Staphylococcus aureus. The expanding use of vanilla in diverse applications, from food to cleaning solutions and candles, further fuels market growth.

Sustainability and Premiumization Trends

The market is benefiting from a shift toward sustainable cultivation and premium products. Consumers' preference for high-quality, ethically sourced vanilla aligns with the growing demand for artisanal goods. Innovations in sustainable practices and extraction techniques enhance vanilla's commercial viability, addressing supply chain challenges and supporting market expansion. These trends cater to health-conscious consumers and environmentally aware markets, positioning vanilla as a versatile and high-value ingredient.

Geographical Outlook

United States as a Growth Hub

The U.S. vanilla market is poised for steady growth, driven by increasing consumption of dairy products, coffee, and ice cream. The USDA's 2023 initiatives to promote vanilla as a viable crop for small farmers in southern Florida highlight its potential as a high-value alternative to traditional crops. Research efforts at the University of Florida focus on developing disease-resistant varieties and optimizing yields, further supporting domestic production. The rising demand for natural and premium vanilla products, coupled with government support, positions the U.S. as a key growth market during the forecast period.

Europe's Significant Market Share

Europe remains a major market for vanilla, with countries like France, Germany, and the Netherlands accounting for a substantial portion of global imports. The region's strong food and beverage industry, driven by consumer demand for natural and premium flavors, supports market growth. The emphasis on sustainable sourcing and high-quality products aligns with Europe's regulatory and consumer trends, ensuring continued demand for vanilla in confectionery, bakery, and health-focused applications.

Key Developments

In October 2023, Rodelle expanded its market presence in Canada through a partnership with Walmart, offering Fairtrade Organic Pure Madagascar Bourbon Vanilla Extract and Vanilla Bean Paste in 227 retail locations from Quebec to Vancouver. This move reflects the growing consumer demand for premium, ethically sourced vanilla products and underscores the market's competitive landscape driven by innovation and accessibility.

The vanilla market is on a strong growth trajectory, propelled by consumer demand for natural flavors, the expansion of the food and beverage sector, and the increasing use of vanilla in health and pharmaceutical applications. Government initiatives, such as USAID's support in Madagascar and USDA-funded research in the U.S., alongside sustainable cultivation practices, are key growth catalysts. The U.S. and Europe lead as major markets, driven by premiumization and health trends. With ongoing innovations and research, the vanilla market is well-positioned for sustained expansion, catering to diverse industries and consumer preferences during the forecast period.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Origin

• Natural
• Synthetic

By Form

• Beans
• Extract
• Paste
• Others

By End-User Industry

• Food and Beverages
• Personal Care
• Pharmaceuticals
• Others

By Distribution Channel

• Online
• Offline

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. VANILLA MARKET BY ORIGIN

• 5.1. Introduction
• 5.2. Natural
• 5.3. Synthetic

6. VANILLAMARKET BY FORM

• 6.1. Introduction
• 6.2. Beans
• 6.3. Extract
• 6.4. Paste
• 6.5. Others

7. VANILLAMARKET BY END-USER INDUSTRY

• 7.1. Introduction
• 7.2. Food and Beverages
• 7.3. Personal Care
• 7.4. Pharmaceuticals
• 7.5. Others

8. VANILLAMARKET BY DISTRIBUTION CHANNEL

• 8.1. Introduction
• 8.2. Online
• 8.3. Offline

9. VANILLAMARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. Germany
  • 9.4.2. France
  • 9.4.3. United Kingdom
  • 9.4.4. Spain
  • 9.4.5. Others
• 9.5. Middle East and Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Others
• 9.6. Asia Pacific
  • 9.6.1. China
  • 9.6.2. India
  • 9.6.3. Japan
  • 9.6.4. South Korea
  • 9.6.5. Indonesia
  • 9.6.6. Thailand
  • 9.6.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Hawaiian Vanilla Company
• 11.2. Nielsen-Massey Vanillas, Inc.
• 11.3. Eurovanille
• 11.4. Symrise
• 11.5. Indovanili
• 11.6. Pure Vanilla Madagascar
• 11.7. Vanilla Impex
• 11.8. The Mad Spice Company
• 11.9. Laie Vanilla Company

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key benefits for the stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations