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市场调查报告书
商品编码
1866353

全球图形通讯市场－2025-2030年预测

Global Graphic Communications Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 150 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计图形通讯市场将从 2025 年的 378.05 亿美元快速成长到 2030 年的 478.47 亿美元，复合年增长率为 4.82%。

全球图形传播市场利用色彩、纹理、线条和形状等视觉讯号来传达讯息、情感、态度、体验、生活方式和概念。这种媒介超越了语言和人口统计的障碍，透过图像、图形和动画展现出普世的吸引力。全球化、网路的普及和智慧型手机的流行推动了图形传播的扩张，使品牌能够触及更广泛的受众。与部落格报导和数据演示等文字形式不同，图形传播能够给人留下深刻的印象，有助于产品发布和在不同地域、阶层、性别、教育水平和年龄段的受众群体中保持用户忠诚度。

市场区隔分析

市场按类型和应用领域进行细分。通用商业印刷占最大份额，凭藉其多功能性和扩充性，成为促销材料、包装和广告的主要媒介。在应用领域，教育产业对图形媒体的依赖性很强，尤其是在幼儿认知发展阶段，视觉讯息能够吸引幼儿的注意力，并帮助他们理解复杂的概念。这一领域的成长证明了图形媒体在互动学习工具、资讯图表和多媒体教育内容中的重要作用。

成长要素

内容行销的兴起

内容行销策略的蓬勃发展是关键驱动力，品牌越来越多地与内容创作者合作，共同打造部落格、影片和社群媒体宣传活动。这些平台正在整合创新的图形元素，以提升消费者参与并扩大市场覆盖范围。表情包已成为一种新的视觉趋势，凭藉其病毒式传播的特性，吸引了许多品牌的关注，有效提升了受众互动和品牌记忆度。随着内容行销不断发展，融入动画和资讯图表等动态视觉元素，对图形化传播的需求也日益增长，透过增强故事叙述和激发消费者衝动，推动市场扩张。

网路连线和智慧型手机的广泛使用

网路普及率和智慧型手机使用量的不断提高正在推动市场快速成长。全球互联互通使得人们能够即时获取视觉内容，而图形交流凭藉其直观性和语言中立性，持续成为一种备受青睐的表达方式。智慧型手机已成为日常生活不可或缺的一部分，促进了图形在社交平臺、电子商务和行动应用程式等管道的无缝传播。这个数位生态系统支援从个人化广告到扩增实境体验等各种即时互动，使图形交流成为现代行销和资讯共用的关键要素。

竞争格局

主要市场领导包括惠普公司（HP Development Company, LP）、Konica Minolta）、施乐公司（Xerox Corporation）、Pentagram、Graphic Communications, Inc.、理光公司（Ricoh Company, Ltd.）、Randall、Charlie Smith Design 和佳能公司（Canon Inc.）。这些公司正积极推行成长策略，包括推出新产品、併购等，以确保竞争优势。印刷技术、数位设计工具和永续材料的创新使其能够实现差异化，而策略整合则拓展了服务组合和全球企业发展。日益激烈的竞争促使企业持续投资于人工智慧增强图形技术和环保工艺，以满足消费者对身临其境型和环保视觉体验不断变化的需求。

市场展望

在数位转型和内容主导型策略的推动下，图形传播市场预计将在2030年前持续扩张。其在教育、广告等广泛领域的适应性，确保了其在技术变革中保持韧性。业内人士应优先考虑扩充性的、整合人工智慧的解决方案，以掌握身临其境型视觉和跨平台互动的新机会。同时，他们也必须透过卓越的创新执行来应对内容饱和等挑战。

本报告的主要优势：

  • 深入分析：取得以客户群、政府政策和社会经济因素、消费者偏好、垂直产业和其他细分市场为重点的深入市场洞察，涵盖主要地区和新兴地区。
  • 竞争格局：了解主要企业采取的策略倡议，并了解透过正确的策略打入市场的潜力。
  • 市场驱动因素与未来趋势：探索动态因素和关键市场趋势，以及它们将如何塑造未来的市场发展。
  • 可执行的建议：利用洞察力为策略决策提供讯息，从而在动态环境中开拓新的业务管道和收入来源。
  • 受众范围广：对新兴企业、研究机构、顾问公司、中小企业和大型企业都有益处且经济高效。

它是用来做什么的？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范及影响、新产品开发、竞争影响

分析范围

  • 历史资料（2022-2024 年）和预测资料（2025-2030 年）
  • 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按业务板块和地区（国家）分類的收入成长和预测分析
  • 公司概况（策略、产品、财务资讯、关键趋势等）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 分析范围
  • 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策和法规
  • 策略建议

第四章 技术展望

5. 全球图形通讯市场（按组件划分）

  • 介绍
  • 硬体
  • 软体
  • 服务

6. 全球图形通讯市场（按类型划分）

  • 介绍
  • 影片和动画
  • 照片
  • 平面设计
  • 其他的

7. 全球图形通讯市场（按最终用户划分）

  • 介绍
  • 媒体与娱乐
  • 教育
  • 医疗保健
  • 包装
  • 零售
  • 其他的

8. 全球图形通讯市场（按地区划分）

  • 介绍
  • 北美洲
    • 按组件
    • 按类型
    • 最终用户
    • 按国家/地区
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按组件
    • 按类型
    • 最终用户
    • 按国家/地区
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 按组件
    • 按类型
    • 最终用户
    • 按国家/地区
      • 德国
      • 法国
      • 英国
      • 义大利
      • 西班牙
      • 其他的
  • 中东和非洲
    • 按组件
    • 按类型
    • 最终用户
    • 按国家/地区
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 以色列
      • 其他的
  • 亚太地区
    • 按组件
    • 按类型
    • 最终用户
    • 按国家/地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 印尼
      • 泰国
      • 台湾
      • 其他的

第九章：竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 企业合併、协议、商业合作
  • 竞争对手仪錶板

第十章：公司简介

  • HP Inc.
  • Konica Minolta, Inc
  • Xerox Corporation
  • Ricoh Company Ltd
  • Canon Inc.
  • Adobe Systems Incorporated
  • Matthews International Corporation
  • Ricoh USA, Inc
  • Fujifilm
  • Taylor Corporation

第十一章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 分析方法
  • 简称
简介目录
Product Code: KSI061611193

The Graphic Communications Market will surge from USD 37.805 billion in 2025 to USD 47.847 billion in 2030, registering a 4.82% compound annual growth rate (CAGR).

The global graphic communications market leverages visual signals-colors, textures, lines, and shapes-to convey messages, emotions, attitudes, experiences, lifestyles, and concepts. This medium transcends linguistic and demographic barriers, offering universal appeal through pictures, graphics, and animations. Its expansion is accelerated by globalization, the proliferation of internet access, and smartphone adoption, enabling brands to engage broader audiences. Unlike textual formats such as blog posts or data presentations, graphic communications create lasting impressions, enhancing product launches and audience retention across diverse geographies, classes, genders, education levels, and age groups.

Market Segment Analysis

The market is segmented by type and application. General commercial printing commands the largest share, serving as the predominant medium for promotional materials, packaging, and advertising due to its versatility and scalability. By application, the education sector exhibits strong reliance on graphical modes, particularly in early cognitive development stages, where visuals captivate young learners and facilitate complex concept absorption. This segment's growth underscores the medium's role in interactive learning tools, infographics, and multimedia educational content.

Growth Factors

Expansion of Content Marketing

The surge in content marketing strategies is a pivotal driver, with brands increasingly partnering with creators for blogs, videos, and social media campaigns. These platforms integrate innovative graphical elements to boost consumer engagement and expand market reach. Memes, as a rising visual trend, have gained traction among brands for their viral potential, fostering audience interaction and brand recall. As content marketing evolves, incorporating dynamic visuals like animations and infographics, it amplifies the demand for graphic communications, propelling market proliferation through enhanced storytelling and impulse-driven consumer responses.

Proliferation of Internet Connectivity and Smartphones

Rising internet penetration and smartphone usage are fueling exponential market growth. With global connectivity enabling instant access to visual content, graphic communications thrive as a preferred representation form due to their intuitive, language-agnostic nature. Smartphones, integral to daily interactions, facilitate seamless dissemination of graphics via social platforms, e-commerce, and mobile apps. This digital ecosystem supports real-time engagement, from personalized ads to augmented reality experiences, positioning graphic communications as essential for modern marketing and information sharing.

Competitive Landscape

Key market leaders include HP Development Company, L.P., Konica Minolta Business Solutions, Xerox Corporation, Pentagram, Graphic Communications Inc., Ricoh Company Ltd., Landor, Charlie Smith Design, and Canon. These players pursue aggressive growth strategies, such as product launches, mergers, and acquisitions, to secure competitive edges. Innovations in printing technologies, digital design tools, and sustainable materials enable differentiation, while strategic consolidations expand service portfolios and global footprints. The competitive intensity drives continuous investment in AI-enhanced graphics and eco-friendly processes, aligning with evolving consumer demands for immersive and responsible visual experiences.

Market Outlook

The graphic communications market is primed for sustained expansion through 2030, propelled by digital transformation and content-driven strategies. Its adaptability across sectors-from education to advertising-ensures resilience amid technological shifts. Industry experts should prioritize scalable, AI-integrated solutions to harness emerging opportunities in immersive visuals and cross-platform engagement, while addressing challenges like content saturation through superior creative execution.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Component

  • Hardware
  • Software
  • Services

By Type

  • Video & Animation
  • Photography
  • Graphic Design
  • Others

By End-User

  • Media & Entertainment
  • Education
  • Healthcare
  • Packaging
  • Retail
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL GRAPHIC COMMUNICATION MARKET BY COMPONENT

  • 5.1. Introduction
  • 5.2. Hardware
  • 5.3. Software
  • 5.4. Services

6. GLOBAL GRAPHIC COMMUNICATION MARKET BY TYPE

  • 6.1. Introduction
  • 6.2. Video & Animation
  • 6.3. Photography
  • 6.4. Graphic Design
  • 6.5. Others

7. GLOBAL GRAPHIC COMMUNICATION MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Media & Entertainment
  • 7.3. Education
  • 7.4. Healthcare
  • 7.5. Packaging
  • 7.6. Retail
  • 7.7. Others

8. GLOBAL GRAPHIC COMMUNICATION MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Component
    • 8.2.2. By Type
    • 8.2.3. By End-User
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Component
    • 8.3.2. By Type
    • 8.3.3. By End-User
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Component
    • 8.4.2. By Type
    • 8.4.3. By End-User
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. France
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. Italy
      • 8.4.4.5. Spain
      • 8.4.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Component
    • 8.5.2. By Type
    • 8.5.3. By End-User
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Israel
      • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Component
    • 8.6.2. By Type
    • 8.6.3. By End-User
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. India
      • 8.6.4.3. Japan
      • 8.6.4.4. South Korea
      • 8.6.4.5. Indonesia
      • 8.6.4.6. Thailand
      • 8.6.4.7. Taiwan
      • 8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. HP Inc.
  • 10.2. Konica Minolta, Inc
  • 10.3. Xerox Corporation
  • 10.4. Ricoh Company Ltd
  • 10.5. Canon Inc.
  • 10.6. Adobe Systems Incorporated
  • 10.7. Matthews International Corporation
  • 10.8. Ricoh USA, Inc
  • 10.9. Fujifilm
  • 10.10. Taylor Corporation

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations