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市场调查报告书
商品编码
1866359

全球消费者DNA检测市场预测（2025-2030年）

Global Consumer DNA (Genetic) Testing Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 150 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球消费者DNA（基因）检测市场预计将从2025年的1,813,099,000美元快速成长到2030年的3,161,211,000美元，复合年增长率为11.76%。

全球消费者DNA（基因）检测市场正经历加速成长，这主要得益于消费者对直接面向消费者（DTC）服务的需求不断增长，以及人们对身分探索和寻根溯源的兴趣日益浓厚。这些检测透过分析染色体、基因和蛋白质突变来评估疾病风险、排除某些疾病或揭示家族渊源。推动市场成长的关键因素包括大众对技术进步的认知不断提高，以及主要企业对创新DTC解决方案的大量投资。 Ancestry和23andMe等主要企业正致力于打造更先进的侦测平台，以提高侦测的准确性和使用者体验。基因祖源检测的扩展是推动市场成长的关键因素，它超越了历史记录的限制，透过口腔拭子和唾液样本揭示深层的家族连结。该细分市场的吸引力在于其娱乐性和发现隐藏家族连结的潜力，这正推动着市场渗透率的不断提高。

市场驱动因素

基因谱系检测的激增

基因谱系检测是蓬勃发展的市场的基础，它使个人能够以前所未有的精确度追溯其血统和种族起源。随着消费者对价格亲民的家用检测套装的需求日益增长，尤其是在欧洲和北美，市场需求更是飙升，使得这项服务更加普及。这些检测通常售价约为59美元，提供关于祖先根源、迁徙模式和亲缘关係匹配的全面报告，将个人的好奇心转化为切实可行的见解。领先的供应商维护庞大的DNA资料库，汇集数百万份DNA样本，以优化匹配演算法并扩展参考人群。例如，Ancestry和23andMe拥有全球最大的人类DNA资料库之一，能够提供可靠的种族估算和系谱整合服务。

DTC模式的成长正在加速这一趋势，使用户无需前往诊所即可获得即时结果。 Gene By Gene和MyHeritage等公司贡献了包含数百万个使用者资料的庞大祖源资料库，并支援高解析度地理亚群分析等进阶功能，涵盖数千个地区。这项创新不仅提高了用户参与度，还透过提供科学支援的个人化讯息，帮助它们赢得市场份额。 myDNA和FamilyTreeDNA等基因组公司之间的合併趋势表明，它们正着力整合DTC和专业级分析，并加强客製化见解的科学基础。这些发展代表着一个成熟的生态系统，在这个系统中，祖源检测与健康和保健应用相融合，从而推动了交叉销售机会和可持续的收入成长。

区域展望

亚太地区预计将凭藉Start-Ups的蓬勃发展和人们对DNA祖源研究日益增长的兴趣，获得显着的市场份额。快速的都市化、不断增长的可支配收入以及人们对具有文化相关性的祖源研究日益浓厚的兴趣，正在加速这一领域的普及，使该地区成为高成长的中心。这与欧洲和北美形成鲜明对比，后者成熟的基础设施为加值服务提供了支援。然而，亚太地区的扩充性为全球企业带来了尚未开发的潜力。

市场展望

预计到2030年，消费者DNA检测市场将保持强劲成长势头，其中基因祖源分析是创新和消费者接受度的核心。价格亲民、以用户为中心的试剂盒和庞大的资料库不断降低进入门槛，而直接面向消费者（DTC）的检测模式则将祖源分析与预测性健康分析相结合。产业相关人员应密切注意资料隐私和伦理资料来源的监管动态，以降低风险。对人工智慧驱动的分析技术进行策略性投资，并发展区域伙伴关係关係，对于掌握亚太地区的成长势头，并在由数据丰富的现有企业主导的竞争格局中实现可持续的差异化至关重要。

本报告的主要优势：

  • 深入分析：获得主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、行业垂直领域和其他细分市场。
  • 竞争格局：了解全球主要企业的策略倡议，并了解透过正确的策略进入市场的机会。
  • 市场驱动因素与未来趋势：探讨影响市场的动态因素和关键趋势及其对未来市场发展的影响。
  • 可操作的建议：利用这些见解，在动态环境中做出策略决策，并开拓新的商机和收入来源。
  • 受众广泛：对Start-Ups、研究机构、顾问公司、中小企业和大型企业都很有用且经济实惠。

报告的主要用途

产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

报告范围：

  • 2022-2024年实际数据及2025-2030年预测数据
  • 成长机会、挑战、供应链前景、法规结构与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 各业务板块和地区（包括国家）的收入成长和预测评估
  • 公司简介（主要包括策略、产品、财务资讯、重大发展等）

目录

第一章执行摘要

第二章 市场概览

  • 市场概览
  • 市场定义
  • 调查范围
  • 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策与法规
  • 策略建议

第四章 技术展望

5. 全球消费者DNA（基因）检测市场依类型划分

  • 介绍
  • 基因带原检测
  • 祖源测试
  • 预测性测试
  • 其他的

6. 全球消费者DNA检测市场（依样本类型划分）

  • 介绍
  • 唾液
  • 颊黏膜取样
  • 其他的

7. 全球消费者DNA（基因）检测市场依分销管道划分

  • 介绍
  • 在线的
  • 离线

8. 全球消费者DNA（基因）检测市场依分销管道划分

  • 介绍
  • 血缘关係
  • 祖先和家谱
  • 健康与保健检测
  • 其他的

9. 全球消费者DNA（基因）检测市场（依地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 台湾
    • 其他的

第十章 竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 併购、协议和合作
  • 竞争对手仪錶板

第十一章：公司简介

  • Quest Diagnostics Inc.
  • Mapmygenome
  • Labcorp
  • Gene by Gene, Ltd
  • Myriad Genetics
  • Color Health Inc.
  • 23andMe Inc.
  • Ancestry
  • Veritas Genetics
  • Nebula Genomics

第十二章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061611330

The Global Consumer DNA (Genetic) Testing Market will soar from USD 1,813.099 million in 2025 to USD 3,161.211 million in 2030, with an 11.76% compound annual growth rate (CAGR).

The global consumer DNA (genetic) testing market is experiencing accelerated growth, propelled by escalating demand for direct-to-consumer (DTC) services, identity exploration, and ancestry insights. These tests analyze chromosomal, genetic, and protein variations to assess disease risks, rule out conditions, or uncover familial heritage. Key drivers include heightened public awareness of technological advancements and substantial investments by leading firms in innovative DTC solutions. Major players like Ancestry and 23andMe are channeling resources into superior testing platforms, enhancing accuracy and user accessibility. The expansion of genetic ancestry testing, which extends beyond historical records to reveal deep genealogical connections via cheek swabs or saliva kits, is a pivotal force. This segment's appeal lies in its entertainment value and potential for discovering hidden family ties, fostering broader market penetration.

Market Drivers

Surge in Genetic Ancestry Testing

Genetic ancestry testing represents a cornerstone of market expansion, enabling individuals to trace lineage and ethnic origins with unprecedented precision. Demand has surged particularly in Europe and North America, where consumers seek affordable, at-home kits priced competitively to democratize access. These tests, often costing around US$59, deliver comprehensive reports on heritage, migration patterns, and relative matches, transforming personal curiosity into actionable insights. Leading providers maintain vast DNA databases, aggregating millions of profiles to refine matching algorithms and expand reference populations. For instance, Ancestry and 23andMe boast some of the world's largest human DNA repositories, facilitating robust ethnicity estimates and family tree integrations.

The DTC model's growth amplifies this trend, empowering users to bypass clinical settings for immediate results. Companies like Gene By Gene and MyHeritage contribute through expansive ancestry databases-encompassing millions of profiles-supporting advanced features such as high-resolution geographic subgrouping across thousands of regions. This innovation not only boosts user engagement but also enhances market share by offering personalized, scientifically grounded narratives. The merger dynamics among genomics firms, such as those involving myDNA and FamilyTreeDNA, underscore a strategic focus on bolstering scientific foundations for tailored insights, integrating DTC with professional-grade analytics. Such developments signal a maturing ecosystem where ancestry testing intersects with health and wellness applications, driving cross-selling opportunities and sustained revenue growth.

Geographical Outlook

The Asia-Pacific region is poised to capture a substantial market share, fueled by a proliferation of startups and burgeoning enthusiasm for ancestral DNA exploration. Rapid urbanization, rising disposable incomes, and cultural interest in heritage tracing are accelerating adoption, positioning the region as a high-growth hub. This contrasts with established markets in Europe and North America, where mature infrastructure supports premium services, but Asia-Pacific's scalability offers untapped potential for global players.

Market Outlook

The consumer DNA testing market is on a trajectory of robust expansion through 2030, with genetic ancestry as a linchpin for innovation and consumer adoption. Affordable, user-centric kits and expansive databases will continue to lower barriers, while DTC evolution integrates ancestry with predictive health analytics. Industry experts should monitor regulatory shifts around data privacy and ethical sourcing to mitigate risks. Strategic investments in AI-driven interpretations and regional partnerships will be essential to capitalize on Asia-Pacific's momentum, ensuring sustained differentiation in a competitive landscape dominated by data-rich incumbents.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

By Type

  • Carrier Testing
  • Ancestry Testing
  • Predictive Testing
  • Others

By Sample Type

  • Saliva
  • Cheek Swab
  • Others

By Distribution Channel

  • Online
  • Offline

By Application

  • Kinship
  • Ancestry & Genealogy
  • Health & Wellness Testing
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL CONSUMER DNA (GENETIC) TESTING MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Carrier Testing
  • 5.3. Ancestry Testing
  • 5.4. Predictive Testing
  • 5.5. Others

6. GLOBAL CONSUMER DNA (GENETIC) TESTING MARKET BY SAMPLE TYPE

  • 6.1. Introduction
  • 6.2. Saliva
  • 6.3. Cheek Swab
  • 6.4. Others

7. GLOBAL CONSUMER DNA (GENETIC) TESTING MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. GLOBAL CONSUMER DNA (GENETIC) TESTING MARKET BY DISTRIBUTION CHANNEL

  • 8.1. Introduction
  • 8.2. Kinship
  • 8.3. Ancestry & Genealogy
  • 8.4. Health & Wellness Testing
  • 8.5. Others

9. GLOBAL CONSUMER DNA (GENETIC) TESTING MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. Germany
    • 9.4.2. France
    • 9.4.3. United Kingdom
    • 9.4.4. Italy
    • 9.4.5. Spain
    • 9.4.6. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. UAE
    • 9.5.3. Israel
    • 9.5.4. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. India
    • 9.6.3. Japan
    • 9.6.4. South Korea
    • 9.6.5. Indonesia
    • 9.6.6. Thailand
    • 9.6.7. Taiwan
    • 9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Quest Diagnostics Inc.
  • 11.2. Mapmygenome
  • 11.3. Labcorp
  • 11.4. Gene by Gene, Ltd
  • 11.5. Myriad Genetics
  • 11.6. Color Health Inc.
  • 11.7. 23andMe Inc.
  • 11.8. Ancestry
  • 11.9. Veritas Genetics
  • 11.10. Nebula Genomics

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key benefits for the stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations