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市场调查报告书
商品编码
1866399

全球数位影片广告市场－2025-2030年预测

Global Digital Video Advertising Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

数位影片广告市场预计将从 2025 年的 1,384.26 亿美元快速成长到 2030 年的 3,450.23 亿美元，复合年增长率为 20.04%。

受网路和智慧型手机用户快速成长以及企业对创新广告策略投入增加的推动，数位影片广告市场预计将迎来显着成长。这种广告形式能够透过智慧型手机、平板电脑和桌上型电脑等设备，提供高品质的影片内容来推广产品和服务。社群媒体平台和OTT（Over-the-Top）服务的兴起，已将数位影片广告转变为触达广泛受众、提升品牌知名度和解决社会问题的强大工具。儘管其潜力巨大，但对资料隐私和安全的担忧仍对市场扩张构成挑战。

市场驱动因素

数位影片广告市场的主要驱动力是全球社交媒体的蓬勃发展。 YouTube、Instagram 和 TikTok 等平台已成为品牌透过定向影片内容与消费者互动的重要管道。社群媒体庞大的用户群和互动性使企业能够营造期待感，并有效地与特定人群建立联繫。例如，汽车品牌会利用预告影片在产品发布前激发消费者的热情。此外，数位影片广告在社会公益宣传活动中的日益普及也推动了市场成长。 Netflix、Amazon Prime 和 Disney+ 等 OTT 平台向影片内容的转变也拓展了市场机会，品牌纷纷将广告整合到这些服务中以吸引受众的注意。

市场限制

市场正面临资料隐私和安全的挑战，迫使大型科技公司采取更严格的措施，例如移除第三方 Cookie。这些变化使定向广告投放变得更加复杂，并要求品牌适应以隐私为先的框架，这可能会导致成本和复杂性的增加。此外，广告商还面临持续创新的挑战，以在竞争激烈的数位空间中脱颖而出。

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 分析范围
  • 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策和法规
  • 策略建议

第四章 技术展望

第五章 全球数位影片广告市场（依广告类型划分）

  • 介绍
  • 串流内广告
  • 外播广告
  • 社群媒体广告
  • 其他的

第六章 全球数位影片广告市场（依设备划分）

  • 介绍
  • 智慧型手机和平板电脑
  • 桌上型电脑/笔记型电脑
  • 其他的

第七章 全球数位影片广告市场（依最终用户划分）

  • 介绍
  • 零售与电子商务
  • 媒体与娱乐
  • 银行、金融服务和保险业 (BFSI)
  • 医疗保健
  • 车
  • 其他的

第八章：全球数位影片广告市场（按地区划分）

  • 介绍
  • 北美洲
    • 按广告类型
    • 透过装置
    • 最终用户
    • 按国家/地区
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按广告类型
    • 透过装置
    • 最终用户
    • 按国家/地区
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 按广告类型
    • 透过装置
    • 最终用户
    • 按国家/地区
      • 德国
      • 法国
      • 英国
      • 义大利
      • 西班牙
      • 其他的
  • 中东和非洲
    • 按广告类型
    • 透过装置
    • 最终用户
    • 按国家/地区
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 以色列
      • 其他的
  • 亚太地区
    • 按广告类型
    • 透过装置
    • 最终用户
    • 按国家/地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 印尼
      • 泰国
      • 台湾
      • 其他的

第九章：竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 企业合併、协议、商业合作
  • 竞争对手仪錶板

第十章：公司简介

  • Nexxen
  • Microsoft Corporation
  • Chatter Buzz
  • Brafton
  • Digital Silk
  • Stickyeyes
  • Supercool Creative
  • Google Inc
  • Meta Platforms Inc
  • Amazon Web Services Inc.

第十一章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 分析方法
  • 简称
简介目录
Product Code: KSI061613574

The Digital Video Advertising Market will soar from USD 138.426 billion in 2025 to USD 345.023 billion by 2030, with a 20.04% compound annual growth rate (CAGR).

The digital video advertising market is poised for significant growth, driven by the proliferation of internet and smartphone users and increased corporate investments in innovative advertising strategies. This form of advertising delivers high-quality video content to promote products or services across devices such as smartphones, tablets, and desktops. The rise of social media platforms and over-the-top (OTT) services has transformed digital video advertising into a powerful tool for reaching wide audiences, enhancing brand visibility, and addressing social issues. Despite its potential, concerns over data privacy and security pose challenges to market expansion.

Market Drivers

The primary driver of the digital video advertising market is the global surge in social media usage. Platforms like YouTube, Instagram, and TikTok have become critical channels for brands to engage consumers through targeted video content. Social media's vast user base and interactive nature enable companies to build anticipation and connect with specific demographics effectively. For instance, automotive brands leverage teaser videos to generate excitement before product launches. Additionally, the growing adoption of digital video advertising for social awareness campaigns further fuels market growth. The shift toward video content on OTT platforms like Netflix, Amazon Prime, and Disney+ also amplifies opportunities, as brands integrate advertisements into these services to capture viewer attention.

Market Constraints

The market faces challenges related to data privacy and security, which have prompted major tech companies to implement stricter measures, such as eliminating third-party cookies. These changes complicate targeted advertising efforts and require brands to adapt to privacy-focused frameworks, potentially increasing costs and complexity. Additionally, the need for continuous innovation to stand out in a crowded digital space poses a challenge for advertisers.

Market Segmentation

The digital video advertising market is segmented by device type, including smartphones, tablets, laptops, and others. The smartphone segment is expected to dominate due to widespread smartphone penetration, affordable internet plans, and enhanced Wi-Fi connectivity. Smartphones enable quick, engaging video advertisements that capture user attention efficiently, particularly on social media and OTT platforms. Factors such as the growth of e-commerce, mobile commerce, and increased time spent online further drive the smartphone segment's prominence.

Geographical Outlook

The Asia Pacific region is anticipated to witness significant growth, fueled by rising smartphone adoption and expanding internet access in emerging economies. North America and Europe remain key markets, supported by advanced digital infrastructure and high consumer engagement with social media and OTT platforms. The Middle East and Africa, along with South America, are expected to see steady growth as digital penetration increases.

Competitive Landscape

The market is highly competitive, with major players investing heavily in social media and OTT advertising solutions. Companies are leveraging collaborations with influencers and celebrities, as well as innovative formats like memes, to enhance engagement. Key players focus on tailoring video content to specific platforms, optimizing for mobile-first audiences, and integrating with e-commerce ecosystems to drive conversions.

Opportunities and Challenges

Opportunities abound in leveraging the growing influence of social media and OTT platforms to reach diverse audiences. The rise of mobile commerce and personalized advertising, enabled by AI and data analytics, presents significant potential. However, navigating data privacy regulations and ensuring consumer trust remain critical challenges. Industry experts should prioritize adaptive strategies, such as privacy-compliant targeting and creative content innovation, to capitalize on the dynamic growth of the digital video advertising market.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

The Digital Video Advertising Market is analyzed into the following segments:

By Advertisement Type

  • In-Stream Advertisement
  • Out-Stream Advertisement
  • Social Media Advertisement
  • Others

By Devices

  • Smartphones & Tablets
  • Desktops & Laptops
  • Others

By End-User

  • Retail & E-Commerce
  • Media & Entertainment
  • BFSI
  • Healthcare
  • Automotive
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY ADVERTISEMENT TYPE

  • 5.1. Introduction
  • 5.2. In-Stream Advertisement
  • 5.3. Out-Stream Advertisement
  • 5.4. Social Media Advertisement
  • 5.5. Others

6. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY DEVICES

  • 6.1. Introduction
  • 6.2. Smartphones & Tablets
  • 6.3. Desktops & Laptops
  • 6.4. Others

7. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Retail & E-Commerce
  • 7.3. Media & Entertainment
  • 7.4. BFSI
  • 7.5. Healthcare
  • 7.6. Automotive
  • 7.7. Others

8. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Advertisement Type
    • 8.2.2. By Devices
    • 8.2.3. By End-User
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Advertisement Type
    • 8.3.2. By Devices
    • 8.3.3. By End-User
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Advertisement Type
    • 8.4.2. By Devices
    • 8.4.3. By End-User
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. France
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. Italy
      • 8.4.4.5. Spain
      • 8.4.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Advertisement Type
    • 8.5.2. By Devices
    • 8.5.3. By End-User
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Israel
      • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Advertisement Type
    • 8.6.2. By Devices
    • 8.6.3. By End-User
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. India
      • 8.6.4.3. Japan
      • 8.6.4.4. South Korea
      • 8.6.4.5. Indonesia
      • 8.6.4.6. Thailand
      • 8.6.4.7. Taiwan
      • 8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Nexxen
  • 10.2. Microsoft Corporation
  • 10.3. Chatter Buzz
  • 10.4. Brafton
  • 10.5. Digital Silk
  • 10.6. Stickyeyes
  • 10.7. Supercool Creative
  • 10.8. Google Inc
  • 10.9. Meta Platforms Inc
  • 10.10. Amazon Web Services Inc.

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations