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市场调查报告书
商品编码
1866468
全球眼镜产品市场-2025-2030年预测Global Eyewear Market - Forecasts from 2025 to 2030 |
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全球眼镜产品市场预计将从 2025 年的 1,318.17 亿美元快速成长到 2030 年的 1,894.16 亿美元,复合年增长率为 7.52%。
受老龄化相关视力障碍导致处方眼镜和隐形眼镜需求增加以及眼镜产品作为时尚配件日益普及的推动,全球眼镜产品市场预计在预测期内将持续增长。主要市场驱动因素包括技术进步、网路普及率提高以及消费者偏好转向线上购物。然而,矫正手术的日益普及以及品牌产品与非品牌产品之间的价格差异等挑战可能会阻碍市场扩张。
市场驱动因素
老花眼、远视、近视和散光等视力障碍的快速成长是主要驱动因素,而这又与年轻一代长时间接触电子萤幕密切相关。电脑视觉综合症(CVS)和数位眼睛疲劳的日益增多,尤其是长时间使用电脑导致的眼睛疲劳,推动了人们对视力矫正和缓解眼睛疲劳眼镜的需求。此外,消费者越来越注重时尚和形象,也凸显了眼镜产品作为时尚配件的作用。网路普及率的提高和智慧型手机的广泛使用促进了眼镜产品眼镜销售。电子商务平台提供丰富的产品选择和便捷的支付方式,推动了这一向线上零售的转变,而人均收入的成长和消费者在时尚产品上的支出增加也起到了重要作用。为了满足不断变化的消费者需求,製造商也在投资研发具有更强紫外线防护和减少眩光功能的创新产品。
The Global Eyewear Market is expected to surge from USD 131.817 billion in 2025 to USD 189.416 billion in 2030, driven by a 7.52% CAGR.
The global eyewear market is poised for growth during the forecast period, driven by increasing demand for prescription spectacles and contact lenses due to age-related vision impairments and the rising popularity of eyewear as a fashion accessory. Key growth drivers include technological advancements, growing internet penetration, and shifting consumer preferences toward online purchasing. However, challenges such as the adoption of corrective surgeries and pricing disparities between branded and unbranded products may hinder market expansion.
Market Drivers
The surge in vision impairments, such as presbyopia, hyperopia, myopia, and astigmatism, is a primary driver, fueled by prolonged exposure to digital screens among younger generations. The increasing prevalence of Computer Vision Syndrome (CVS) or digital eye strain, particularly from extended computer use, is boosting demand for vision correction and anti-fatigue glasses. Additionally, eyewear's role as a fashion statement is gaining traction, driven by consumer focus on style and image. The rise in internet penetration and smartphone usage has accelerated online eyewear sales, with e-commerce platforms offering diverse product portfolios and convenient payment options. This shift toward online retail is a significant tailwind, supported by rising per capita income and consumer spending on fashion products. Manufacturers are also investing in innovative products with enhanced UV protection and reduced glare to meet evolving consumer needs.
Market Segmentation
The eyewear market is segmented by product type (spectacles, sunglasses, contact lenses, and others), end-user (men, women, unisex), distribution channel (offline and online), and geography (North America, South America, Europe, Middle East and Africa, Asia Pacific). These segments reflect the diverse applications and purchasing channels driving market growth, catering to both functional and aesthetic demands.
Impact of Global Trends
The market experienced disruptions from supply chain challenges during past global health crises, which limited product availability. However, the shift to remote work and increased screen time for work and entertainment has heightened demand for vision correction and anti-fatigue eyewear. Virtual events and digital marketing strategies have helped companies maintain market presence in a slow-growing environment, with expectations of gradual recovery driven by advanced product offerings.
Challenges
The market faces challenges from the growing adoption of corrective surgeries like LASIK and PRK, which reduce demand for traditional eyewear. Additionally, significant price differences between branded and unbranded products in price-sensitive regions shift consumer preference toward low-cost alternatives, particularly among middle-class populations. The sale of illegal decorative lenses also poses a risk to market integrity.
Competitive Landscape
Key players in the eyewear market are employing strategies such as product innovation, partnerships, and investments to gain a competitive edge. Companies are focusing on expanding online presence and developing advanced eyewear solutions to meet consumer demands for both functionality and style.
The eyewear market is set for steady growth, driven by vision correction needs, fashion trends, and the rise of online retail. While corrective surgeries and pricing challenges may impede progress, technological advancements and increasing digital adoption offer significant opportunities. Strategic innovation and market adaptation will be crucial for sustained growth.
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