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市场调查报告书
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1878106

全球广播设备市场－2025年至2030年预测

Global Broadcasting Equipment Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球广播设备市场预计将从 2025 年的 62.77 亿美元成长到 2030 年的 81.8 亿美元，复合年增长率为 5.44%。

广播设备市场正经历深刻的变革时期，其驱动力来自消费行为的根本变化和技术的进步。随着观众的偏好从传统电视转向数位媒体平台，整个广播媒体产业必须做出调整才能保持竞争力。这项变革的特点是消费者对卓越影像和音讯品质的需求迅速增长，进而推动了广播设备及相关技术的持续创新。此次变革的关键趋势是向4K和超高清（UHD）格式的内容製作转型。这推动了IP直播製作技术的应用，使得以这些高解析度格式进行直播内容播出成为可能，并显着提升了终端用户的观看体验。基于IP的系统所提供的灵活性和效率在直播製作环境中尤其重要，因为在这些环境中，强大而灵活的系统控制至关重要。

主要市场成长要素

全球视讯串流服务的成长预计将成为广播设备市场的主要成长要素。这一趋势的核心是智慧型手机的普及和高速网路存取的不断扩大，从而为视讯内容创造了庞大的全球连网用户群体。主要透过行动装置观看的线上直播影片的兴起，持续推动着对能够可靠地撷取、製作和传输高品质直播内容的高级广播装置的需求。这种需求涵盖了从大型串流媒体平台到个人内容创作者的各个方面，他们需要专业级的工具才能在竞争激烈的数位领域中脱颖而出。

为了满足这项需求，技术供应商和设备製造商正持续致力于开发更先进的解决方案。业界关注的重点在于开发能够提供超低延迟以支援即时互动、改进影片压缩技术以高效利用频宽以及提供高品质拍摄以增强观众沉浸感的设备。从现场拍摄到云端基础製作和最终分发，整个内容製作和分发流程都依赖互联广播设备的先进生态系统。各大内容平台对特定高效能摄影机和编码器的核准和采用，进一步凸显了先进广播技术与最终交付品质之间的密切联繫，这对专业设备市场产生了积极影响。

区域市场动态：印度案例研究

印度等地区媒体和娱乐产业的发展历程生动地展现了广播设备市场的趋势。该市场呈现双轨结构：传统广播媒体（如电视）仍占据市场主导地位，同时数位领域也在快速发展。收入水准的提高和智慧电视等耐用消费品支出的增加，推动了这一成长。智慧电视正逐渐成为数位内容消费的主要萤幕。高速、价格合理的网路服务的日益普及，是为高频宽影片串流媒体和数位广播消费提供基础设施的关键驱动力。

OTT（ Over-The-Top）平台、游戏、动画和视觉特效（VFX）的蓬勃发展，正成为塑造产业未来的强大力量。这种数位化扩张推动了对各类广播设备的需求，从用于动画製作的高阶摄影机和渲染农场，到用于OTT传输的强大伺服器基础设施，无所不包。这些地区媒体和娱乐产业的预期成长，预示着对支撑内容创作和传输的工具和技术的需求将持续成长，使其成为广播设备供应商的关键成长市场。

竞争格局及主要企业概况

广播设备市场由众多专业公司主导，这些公司提供针对製作和分发工作流程各个阶段量身定制的解决方案。

  • 罗德与施瓦茨定位为完美工程解决方案的供应商：其产品系列旨在满足各种运行环境（如播出中心、製作工作室和后製设施）的苛刻要求，确保整个配送网路的性能和可靠性。
  • Ross Video致力于为各行各业的公司提供多种解决方案，帮助他们打造引人入胜的影像体验。我们的工具旨在简化精彩内容的製作流程，涵盖新闻直播、体育赛事报导、大型场馆娱乐活动以及特殊环境下的教育内容等。
  • AutoScript是全球领先的专业提词器设备供应商。凭藉数十年的经验，AutoScript为各种应用提供可靠的硬体和软体解决方案，从大型网路营运到小规模独立製作环境，支援世界各地的广播公司和製作人内容传送。

这些主要企业和其他公司的策略包括：不断开发针对 4K/UHD 和基于 IP 的工作流程等新兴格式的产品，努力在关键任务型直播环境中实现可靠性，并提供扩充性的解决方案，以满足从全球网络到独立内容创作者的每个人的需求。

本报告的主要优势：

  • 深入分析：提供对主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解全球主要企业的策略倡议，并了解透过正确的策略实现市场渗透的潜力。
  • 市场驱动因素与未来趋势：探讨影响市场的动态因素和关键趋势及其对未来市场发展的影响。
  • 可操作的建议：利用这些见解，在动态环境中做出策略决策，并开拓新的商机和收入来源。
  • 受众广泛：对Start-Ups、研究机构、顾问公司、中小企业和大型企业都很有用且经济实惠。

企业使用我们的报告的目的是什么？

产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

报告范围：

  • 2022年至2024年的历史数据和2025年至2030年的预测数据
  • 成长机会、挑战、供应链前景、法规结构与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 按业务板块和地区分類的收入成长和预测评估，包括国家/地区
  • 公司概况（策略、产品、财务资讯、关键发展等）

目录

第一章执行摘要

第二章 市场概览

  • 市场概览
  • 市场定义
  • 调查范围

第二章 4. 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策与法规
  • 策略建议

第四章 技术展望

第五章 全球广播设备市场（依产品类型划分）

  • 介绍
  • 编码器
  • 伺服器
  • 相机
  • 扩大机
  • 其他的

第六章 全球广播设备市场（依应用划分）

  • 介绍
  • 收音机
  • 电视

第七章 全球广播设备市场（依技术划分）

  • 介绍
  • 模拟
  • 数位的

第八章 全球广播设备市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章 竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 合併、收购、协议和合作
  • 竞争对手仪錶板

第十章：公司简介

  • Eletec Radio Broadcasting Equipment & Transmitters
  • Rohde & Schwarz
  • ROSS VIDEO LTD
  • Autoscript Limited
  • Heartland Video Systems Inc.
  • ALC NetworX GmbH
  • PESA
  • TELEMETRICS INC
  • ENENSYS Technologies

第十一章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061613567

The global broadcasting equipment market is expected to grow at a 5.44% CAGR, attaining USD 8.180 billion by 2030 from USD 6.277 billion in 2025.

The broadcasting equipment market is undergoing a period of substantial transformation, driven by a fundamental shift in consumer behavior and technological advancement. As audience preferences increasingly migrate from traditional television to digital media platforms, the entire broadcast media landscape is compelled to adapt to remain relevant. This evolution is characterized by a rapidly growing consumer demand for superior video and audio quality, which in turn fuels continuous innovation in broadcast equipment and associated technologies. A significant trend within this shift is the move towards producing content in 4K and Ultra High Definition (UHD) formats. This has catalyzed the adoption of IP live-production technology, which enables the broadcasting of live content in these high-resolution formats, thereby significantly enhancing the end-user viewing experience. The flexibility and efficiency offered by IP-based systems are particularly critical for live production environments, where robust and agile system control is paramount.

Primary Market Growth Driver

The growth in video streaming services globally is anticipated to be a primary driver for the broadcasting equipment market. The proliferation of smartphones and the expansion of high-speed internet access are central to this trend, creating a massive, globally connected audience for video content. The increase in online live video streaming, consumed predominantly on mobile devices, is creating a sustained demand for advanced broadcasting equipment capable of capturing, producing, and delivering high-quality live content reliably. This demand spans from major streaming platforms to individual content creators, all of whom require professional-grade tools to compete in a crowded digital space.

In response to this demand, technology providers and equipment manufacturers are continuously working to develop more advanced solutions. The industry focus is on creating equipment that supports ultra-low latency for real-time interaction, improved video compression for efficient bandwidth use, and higher quality capture for a more immersive viewer experience. The entire content creation and distribution chain, from on-site capture in the field to cloud-based production and final transmission, relies on a sophisticated ecosystem of interconnected broadcasting equipment. The approval and use of specific high-performance cameras and encoders by major content platforms further underscore the critical link between advanced broadcasting technology and the quality of the final streamed product, positively impacting the market for professional-grade equipment.

Regional Market Dynamics: The Indian Case Study

The dynamics of the broadcasting equipment market are vividly illustrated by the evolution of the media and entertainment sector in regions such as India. The landscape is characterized by a dual structure where traditional broadcast media, such as television, continues to hold a significant market share, coexisting with rapidly expanding digital segments. This growth is underpinned by broader economic factors, including rising income levels and increased consumer spending on durable goods like smart TVs, which are becoming a primary screen for consuming digital content. The expanding availability of fast and affordable internet services is a critical enabler, providing the necessary infrastructure for the consumption of high-bandwidth video streaming and digital broadcasts.

The growth of Over-the-Top (OTT) platforms, gaming, animation, and visual effects (VFX) represents a powerful force shaping the industry's future. This digital expansion is driving demand for a wide array of broadcasting equipment, from high-end cameras and rendering farms for animation to robust server infrastructure for OTT delivery. The projected expansion of the media and entertainment sector in such regions indicates a sustained and growing need for the tools and technologies that power content creation and distribution, making them key growth markets for broadcasting equipment providers.

Competitive Landscape and Key Player Profiles

The broadcasting equipment market is served by a range of specialized companies that provide tailored solutions for different segments of the production and distribution workflow.

  • Rohde & Schwarz positions itself as a provider of engineered-to-perfection solutions. Its portfolio is designed to meet the demanding requirements of various operational environments, including playout centers, production studios, and post-production facilities, ensuring performance and reliability throughout the distribution network.
  • Ross Video focuses on providing a variety of solutions that enable businesses across multiple sectors to create compelling video experiences. Their tools are engineered to simplify the production of engaging content, ranging from live news and sports broadcasts to entertainment for large venues and motivational content for specialized settings.
  • Autoscript has established itself as a leading global supplier of professional teleprompting equipment. With decades of experience, the company offers a range of reliable hardware and software solutions that are utilized in both large network operations and smaller, standalone production setups, supporting scripted content delivery for broadcasters and producers worldwide.

The strategies of these and other key players often involve continuous product development to support emerging formats like 4K/UHD and IP-based workflows, a focus on reliability for mission-critical live environments, and providing scalable solutions that cater to everything from global networks to independent content creators.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

  • GLOBAL BROADCASTING EQUIPMENT MARKET BY PRODUCT TYPE
  • Encoders
  • Servers
  • Camera
  • Amplifiers
  • Others
  • GLOBAL BROADCASTING EQUIPMENT MARKET BY APPLICATION
  • Radio
  • Television
  • GLOBAL BROADCASTING EQUIPMENT MARKET BY TECHNOLOGY
  • Analog
  • Digital
  • GLOBAL BROADCASTING EQUIPMENT MARKET BY GEOGRAPHY
  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL BROADCASTING EQUIPMENT MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Encoders
  • 5.3. Servers
  • 5.4. Camera
  • 5.5. Amplifiers
  • 5.6. Others

6. GLOBAL BROADCASTING EQUIPMENT MARKET BY APPLICATION

  • 6.1. Introduction
  • 6.2. Radio
  • 6.3. Television

7. GLOBAL BROADCASTING EQUIPMENT MARKET BY TECHNOLOGY

  • 7.1. Introduction
  • 7.2. Analog
  • 7.3. Digital

8. GLOBAL BROADCASTING EQUIPMENT MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Eletec Radio Broadcasting Equipment & Transmitters
  • 10.2. Rohde & Schwarz
  • 10.3. ROSS VIDEO LTD
  • 10.4. Autoscript Limited
  • 10.5. Heartland Video Systems Inc.
  • 10.6. ALC NetworX GmbH
  • 10.7. PESA
  • 10.8. TELEMETRICS INC
  • 10.9. ENENSYS Technologies

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations