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市场调查报告书
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1878411

身分验证即服务 (AAAS) 市场 - 2025 年至 2030 年预测

Authentication-As-A-Service (AAAS) Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 146 Pages | 商品交期: 最快1-2个工作天内

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简介目录

身分验证即服务 (AAAS) 市场预计将从 2025 年的 32.25 亿美元成长到 2030 年的 67.13 亿美元，复合年增长率为 15.79%。

预计在预测期内，身分验证即服务 (AaaS) 市场将快速成长，其主要驱动力是企业加强安全态势、简化使用者身分验证工作流程以及确保符合严格的存取控制法规。 AaaS 透过第三方供应商提供云端原生身分验证和授权功能，进而减轻内部 IT 团队的身分管理复杂性。这些平台采用月度收费模式，提供可扩展且灵活的身份验证方法，包括使用者名称/密码、多因素身份验证 (MFA)、生物识别和社交登录，同时支援即时行为监控，以检测异常存取模式，例如地理位置异常和未知端点。这种外包架构显着降低了身分验证基础设施的资本支出，减少了营运成本，并提高了在动态数位生态系统中的敏捷性。

成长要素是云端基础应用的快速普及，这使得跨分散式环境的无缝、安全的身份整合至关重要。随着企业将工作负载迁移到公共云端、私有云端和混合云端，对可互通的云端优先身份验证框架的需求日益增长。 Flexera 报告称，IT 云端基础设施支出将年增 40%，混合云端采用率将成长 51%。到 2022 年，超过 58% 的组织将采用混合平台。 AaaS 解决方案正是为了因应此变更而生，提供即插即用的功能，例如单一登入 (SSO)、自适应多因素身分验证 (MFA) 和自动化使用者生命週期管理，从而确保在 SaaS、IaaS 和本地资产中执行一致的策略，避免供应商锁定或整合摩擦。

资料外洩和网路入侵的日益频繁和复杂化推动了这一趋势，迫使各组织将身分认证作为关键的安全屏障。 2022年9月11日，约50,150名Revolut用户的资料外洩；2022年7月，Twitter帐号的联络资讯被盗用，这些备受瞩目的事件凸显了传统身分验证系统固有的脆弱性。疫情后的网路威胁环境导致网路钓鱼基础设施激增，根据Verizon发布的《2020年资料外洩调查报告》显示，网路犯罪者利用在暗网市场流通的超过150亿笔被盗凭证进行攻击。这些威胁因素正在加速对身分验证即服务（AaaS）平台的投资。 AaaS平台整合了基于风险的身份验证、装置指纹识别和持续会话检验，能够主动防止帐户盗用（ATO）、撞库人员编制和横向移动。这种深度防御是静态密码无法实现的。

儘管有这些有利因素，市场碎片化仍构成结构性挑战。从身分验证通讯协定到威胁讯号机制再到整合API，AaaS供应商之间缺乏统一的标准，这使得供应商评估、互通性测试和长期迁移规划变得复杂。这种异质性使得企业在关键身分功能方面对依赖第三方持谨慎态度，尤其是在风险规避型产业。儘管功能成熟度不断提高，但标准化方面的差距限制了其普及速度。

从市场区隔来看，银行、金融服务和保险 (BFSI) 以及医疗保健产业预计将占据显着的市场份额。这两个行业均需遵守严格的监管要求，例如 PCI DSS、HIPAA 和 GDPR，这些要求对受保护的资料类别进行细粒度的存取控制和审核。 AaaS 平台透过提供生物识别註册、即时异常检测和不可篡改的审核跟踪，原生支援这些框架，无需定制开发即可实现合规性。基于情境风险评分客製化自适应身分验证的能力，进一步降低了高价值交易和病患记录存取的风险。

预计亚太地区将在预测期内引领AaaS消费，这主要得益于IT产业的爆炸性成长、云端迁移的加速以及数位转型带来的网路安全优先顺序的提升。该地区聚集了大量的银行、金融和保险（BFSI）、医疗保健和零售集团，面临全通路触点日益复杂的身份管理挑战。 OneSpan在日本一家银行的实施案例便是这一趋势的鲜明例证。透过整合应用程式内动态密码（OTP）和指纹生物生物识别，行动银行的身份验证得到增强，安全性和使用者体验均得到提升。同时，电子商务的快速发展，尤其是在印度、中国和东南亚地区，对结帐和帐户创建阶段的诈欺防范提出了更高的要求。 AaaS解决方案透过可扩展的身份验证、机器人侦测和交易签章来满足此需求，有效降低了高速数位市场中合成身分诈骗和支付扣回争议帐款。

整体而言，以云端为中心的应用架构、日益严峻的身分安全威胁、监管合规压力以及亚太地区数位经济的快速成长，共同为AaaS市场的持续成长奠定了基础。这些因素的融合，正将AaaS从单纯的便利层提升为策略驱动力，从而实现集中式身分管治、面向未来的存取策略，并增强现代企业保全行动基础设施的韧性。

本报告的主要优势：

  • 深入分析：提供对主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、行业垂直领域和其他细分市场。
  • 竞争格局：了解全球主要企业的策略倡议，并了解透过正确的策略实现市场渗透的潜力。
  • 市场驱动因素与未来趋势：探讨影响市场的动态因素和关键趋势及其对未来市场发展的影响。
  • 可操作的建议：利用这些见解，在动态环境中做出策略决策，并开拓新的商机和收入来源。
  • 受众广泛：适用于Start-Ups、研究机构、顾问公司、中小企业和大型企业，且经济实惠。

以下是一些公司如何使用这份报告的范例

产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

报告范围：

  • 2022年至2024年的历史数据和2025年至2030年的预测数据
  • 成长机会、挑战、供应链前景、法规结构与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 按业务板块和地区分類的收入成长和预测评估，包括国家/地区
  • 公司概况（策略、产品、财务资讯、关键发展等）

市场区隔:

  • 认证即服务 (AAAS) 市场按类型划分
  • 硬体
  • 软体
  • 服务
  • 身份验证即服务 (AAAS) 组件市场
  • 多因素身份验证
  • 生物识别
  • 动态密码
  • 其他的
  • 按部署类型分類的身份验证即服务 (AAAS) 市场
  • 云
  • 本地部署
  • 按公司规模分類的认证即服务 (AAAS) 市场
  • 中小企业
  • 大公司
  • 最终用户认证即服务 (AAAS) 市场
  • 银行、金融和保险（BFSI）
  • 资讯科技/通讯
  • 零售与电子商务
  • 医疗保健
  • 政府/国防
  • 教育
  • 其他的
  • 按地区分類的认证即服务 (AAAS) 市场
  • 北美洲
  • 美国
  • 加拿大
  • 墨西哥
  • 南美洲
  • 巴西
  • 阿根廷
  • 其他的
  • 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他的
  • 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 以色列
  • 其他的
  • 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 泰国
  • 其他的

目录

第一章执行摘要

第二章 市场概览

  • 市场概览
  • 市场定义
  • 调查范围

第二章 4. 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策与法规
  • 策略建议

第四章 技术展望

5. 按组件分類的身份验证即服务 (AAAS) 市场

  • 介绍
  • 硬体
  • 软体
  • 服务

6. 按类型分類的认证即服务 (AAAS) 市场

  • 介绍
  • 多因素身份验证
  • 生物识别
  • 动态密码
  • 其他的

7. 按部署类型分類的身份验证即服务 (AAAS) 市场

  • 介绍
  • 云
  • 本地部署

8. 按公司规模分類的认证即服务 (AAAS) 市场

  • 介绍
  • 中小企业
  • 大公司

9. 按最终使用者分類的身份验证即服务 (AAAS) 市场

  • 介绍
  • 银行、金融和保险业 (BFSI)
  • 资讯科技/通讯
  • 零售与电子商务
  • 医疗保健
  • 政府/国防
  • 教育
  • 其他的

10. 按地区分類的认证即服务 (AAAS) 市场

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第十一章 竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 合併、收购、协议和合作
  • 竞争对手仪錶板

第十二章：公司简介

  • Thales
  • OneSpan
  • Microsoft Corporation
  • IBM
  • Google LLC
  • ASSA ABLOY
  • Optimal IdM
  • Shearwater Group plc
  • Okta, Inc
  • HID Global Corporation

第十三章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061615179

Authentication-As-A-Service (AAAS) Market is expected to grow at a 15.79% CAGR, achieving USD 6.713 billion by 2030 from USD 3.225 billion in 2025.

The Authentication-as-a-Service (AaaS) market is poised for accelerated expansion throughout the forecast period, propelled by the imperative to bolster enterprise security posture, streamline user authentication workflows, and ensure compliance with stringent access control regulations. AaaS delivers cloud-native authentication and authorization capabilities through third-party providers, offloading identity management complexity from internal IT teams. Offered on a subscription model with monthly recurring fees, these platforms provide scalable, flexible authentication modalities-including username/password, multi-factor authentication (MFA), biometric verification, and social login-while enabling real-time behavioral monitoring to flag anomalous access patterns such as geolocation anomalies or unfamiliar endpoints. This outsourced architecture significantly reduces capital expenditure on authentication infrastructure, mitigates operational overhead, and enhances agility in dynamic digital ecosystems.

A primary growth catalyst is the surging adoption of cloud-based applications, which necessitates seamless, secure identity integration across distributed environments. As enterprises migrate workloads to public, private, and hybrid clouds, the demand for interoperable, cloud-first authentication frameworks intensifies. Flexera reported a 40% year-over-year increase in IT cloud infrastructure spending, driving a 51% rise in hybrid cloud deployments and positioning over 58% of organizations on hybrid platforms in 2022. AaaS solutions address this shift by delivering plug-and-play capabilities such as single sign-on (SSO), adaptive MFA, and automated user lifecycle management, ensuring consistent policy enforcement across SaaS, IaaS, and on-premises assets without vendor lock-in or integration friction.

Compounding this trend is the escalating frequency and sophistication of data breaches and cyber intrusions, compelling organizations to prioritize identity as the definitive security perimeter. High-profile incidents-such as the September 11, 2022, breach at Revolut exposing data of approximately 50,150 users and the July 2022 Twitter incident compromising contact details of 5.4 million accounts-underscore the vulnerability of legacy credential systems. The post-pandemic threat landscape has seen phishing infrastructure surge, with cybercriminals leveraging over 15 billion exposed credentials circulating on dark web marketplaces, per Verizon's 2020 Data Breach Investigations Report. These vectors have galvanized investment in AaaS platforms, which embed risk-based authentication, device fingerprinting, and continuous session validation to preempt account takeover (ATO), credential stuffing, and lateral movement-delivering a layered defense that static passwords cannot sustain.

Despite robust tailwinds, market fragmentation poses a structural challenge. The absence of unified standards across AaaS providers-spanning authentication protocols, threat signal schemas, and integration APIs-complicates vendor evaluation, interoperability testing, and long-term migration planning. This heterogeneity breeds enterprise hesitation, particularly among risk-averse sectors, regarding third-party dependency for mission-critical identity functions. Standardization gaps thus temper adoption velocity, even as functional maturity advances.

From a segmentation perspective, the Banking, Financial Services, and Insurance (BFSI) and healthcare verticals are projected to command substantial market share. Both domains operate under rigorous regulatory mandates-such as PCI DSS, HIPAA, and GDPR-that prescribe granular access controls and auditability for protected data classes. AaaS platforms align natively with these frameworks by furnishing biometric enrollment, real-time anomaly detection, and immutable audit trails, enabling compliance without custom development. Their ability to orchestrate adaptive authentication based on contextual risk scores further de-risks high-value transactions and patient record access.

Geographically, the Asia-Pacific region is anticipated to dominate AaaS consumption over the forecast horizon, driven by explosive IT sector growth, accelerating cloud migration, and heightened cybersecurity prioritization amid digital transformation. The region hosts a dense concentration of BFSI, healthcare, and retail conglomerates, all grappling with identity sprawl across omnichannel touchpoints. A OneSpan deployment at a Japanese bank exemplifies this trend: integration of in-app one-time passwords (OTPs) and fingerprint biometrics fortified mobile banking authentication, enhancing both security and user experience. Concurrently, the e-commerce boom-particularly in India, China, and Southeast Asia-demands industrialized fraud prevention at checkout and account creation stages. AaaS solutions fulfill this need through scalable identity proofing, bot detection, and transaction signing, curbing synthetic identity fraud and payment chargebacks in high-velocity digital marketplaces.

In aggregate, the confluence of cloud-centric application architectures, identity-centric threat escalation, regulatory compliance pressure, and Asia-Pacific's digital economy surge establishes a durable growth scaffold for the AaaS market. These forces collectively elevate AaaS from a convenience layer to a strategic enabler-centralizing identity governance, future-proofing access policies, and embedding resilience into the fabric of modern enterprise security operations.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Market Segmentation:

  • AUTHENTICATION AS A SERVICE (AAAS) MARKET BY TYPE
  • Hardware
  • Software
  • Services
  • AUTHENTICATION AS A SERVICE (AAAS) MARKET BY COMPONENT
  • Multi-Factor Authentication
  • Biometric Authentication
  • One-Time Password
  • Others
  • AUTHENTICATION AS A SERVICE (AAAS) MARKET BY DEPLOYMENT
  • Cloud
  • On-Premise
  • AUTHENTICATION AS A SERVICE (AAAS) MARKET BY ENTERPRISE SIZE
  • Small & Medium Enterprise (SMEs)
  • Large Enterprise
  • AUTHENTICATION AS A SERVICE (AAAS) MARKET BY END-USER
  • BFSI
  • IT & Telecommunication
  • Retail & E-Commerce
  • Medical & Healthcare
  • Government & Defense
  • Education
  • Others
  • AUTHENTICATION AS A SERVICE (AAAS) MARKET BY GEOGRAPHY
  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. AUTHENTICATION AS A SERVICE (AAAS) MARKET BY COMPONENT

  • 5.1. Introduction
  • 5.2. Hardware
  • 5.3. Software
  • 5.4. Services

6. AUTHENTICATION AS A SERVICE (AAAS) MARKET BY TYPE

  • 6.1. Introduction
  • 6.2. Multi-Factor Authentication
  • 6.3. Biometric Authentication
  • 6.4. One-Time Password
  • 6.5. Others

7. AUTHENTICATION AS A SERVICE (AAAS) MARKET BY DEPLOYMENT

  • 7.1. Introduction
  • 7.2. Cloud
  • 7.3. On-Premise

8. AUTHENTICATION AS A SERVICE (AAAS) MARKET BY ENTERPRISE SIZE

  • 8.1. Introduction
  • 8.2. Small & Medium Enterprise (SMEs)
  • 8.3. Large Enterprise

9. AUTHENTICATION AS A SERVICE (AAAS) MARKET BY END-USER

  • 9.1. Introduction
  • 9.2. BFSI
  • 9.3. IT & Telecommunication
  • 9.4. Retail & E-Commerce
  • 9.5. Medical & Healthcare
  • 9.6. Government & Defense
  • 9.7. Education
  • 9.8. Others

10. AUTHENTICATION AS A SERVICE (AAAS) MARKET BY GEOGRAPHY

  • 10.1. Introduction
  • 10.2. North America
    • 10.2.1. USA
    • 10.2.2. Canada
    • 10.2.3. Mexico
  • 10.3. South America
    • 10.3.1. Brazil
    • 10.3.2. Argentina
    • 10.3.3. Others
  • 10.4. Europe
    • 10.4.1. Germany
    • 10.4.2. France
    • 10.4.3. United Kingdom
    • 10.4.4. Spain
    • 10.4.5. Others
  • 10.5. Middle East and Africa
    • 10.5.1. Saudi Arabia
    • 10.5.2. UAE
    • 10.5.3. Israel
    • 10.5.4. Others
  • 10.6. Asia Pacific
    • 10.6.1. China
    • 10.6.2. India
    • 10.6.3. Japan
    • 10.6.4. South Korea
    • 10.6.5. Indonesia
    • 10.6.6. Thailand
    • 10.6.7. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 11.1. Major Players and Strategy Analysis
  • 11.2. Market Share Analysis
  • 11.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 11.4. Competitive Dashboard

12. COMPANY PROFILES

  • 12.1. Thales
  • 12.2. OneSpan
  • 12.3. Microsoft Corporation
  • 12.4. IBM
  • 12.5. Google LLC
  • 12.6. ASSA ABLOY
  • 12.7. Optimal IdM
  • 12.8. Shearwater Group plc
  • 12.9. Okta, Inc
  • 12.10. HID Global Corporation

13. APPENDIX

  • 13.1. Currency
  • 13.2. Assumptions
  • 13.3. Base and Forecast Years Timeline
  • 13.4. Key Benefits for the Stakeholders
  • 13.5. Research Methodology
  • 13.6. Abbreviations