猫粮市场－2026-2031年预测

预计猫粮市场将从 2025 年的 414.55 亿美元成长到 2031 年的 525.6 亿美元，复合年增长率为 4.04%。

猫粮是一种全面均衡的营养系统，旨在满足猫科动物（Felis catus）作为严格肉食动物的营养需求，提供优质动物蛋白（干物质含量至少为26-40%）、必需脂肪酸（花生油酸、EPA/DHA）、牛磺酸（250-500毫克/公斤）、维生素A以及易于消化的能量（3.5-4.50/公斤）。市售产品包括干粮（水分含量8-12%）、湿粮（水分含量72-82%）、半湿粮、新鲜和冷冻食品以及治疗性食品，其中高端和超高端产品在已开发市场占55-70%的销售额。

关键的结构性因素包括全球猫咪饲养数量的持续成长以及以猫为中心的家庭数量加速成长。在北美、欧洲和亚太都市区，猫咪已经超越狗，成为最常见的伴侣动物。这主要得益于猫咪对公寓生活的适应性强、饲养成本低，以及深受千禧世代和Z世代的亲和性。单身和双人家庭的增加、生育年龄的推迟以及后疫情时代人们心理健康状况的改善，进一步巩固了猫咪作为「家庭第一成员」的地位。

湿猫粮在销售和以金额为准方面持续超越干猫粮。其高水分含量（78-82%）有助于维护泌尿系统健康，降低慢性肾臟病风险，并提升老年猫和挑食猫的偏好。单份包装袋和85克罐装是主要销售形式，因其便于控制份量、保持新鲜度和方便食用而备受青睐。在成熟市场，湿猫粮的市占率每年持续成长4-7%，同时其价格比同等重量的干猫粮高出150-300%。

宠物拟人化的趋势是影响宠物食品创新和获利能力的重要因素。饲主追求标榜「人类食用级」、「源自祖先」和「新鲜」的食品，推动了冷藏生肉、慢煮食品和冷冻干燥产品的爆炸性增长。如今，标籤上强调的是可识别的成分（去骨鲑鱼、放养鸡、南瓜、蓝莓）和功能性宣称（例如：化毛、关节保健、添加L-茶氨酸和初乳缓解压力）。针对特定治疗阶段和生命阶段的宠物食品（例如：幼猫粮、7岁以上老年犬粮、体重管理粮、肾臟保健粮、低过敏性食品）已成为专卖店和线上通路的常规产品。

电子商务和直接面向消费者的管道正成为成长最快的通路。在北美和西欧，纯线上通路和全通路渗透率已超过25-35%，订阅模式（自动出货）的客户维繫终身价值也提高了20-30%。这种转变在高端和超高端市场尤为明显，消费者更重视丰富的产品选择、详细的成分透明度和便利的宅配。

为此，製造商正大力投资扩大湿粮和鲜粮的生产能力。在低成本、高需求地区（如泰国、波兰和墨西哥），针对铝箔托盘、杀菌袋和高压加工（HPP）製程优化的新工厂正在陆续运作，以满足国内和出口市场的需求。同时，代工伙伴关係和白牌生产模式降低了新兴品牌进入市场的门槛，这些品牌专注于小众产品（如无谷物、成分精简、仅限兽医使用）。

功能性成分超越了基础营养的范畴，益生元（MOS/FOS）、后生元、核苷酸、富含Omega-3的藻油以及植物化学物质（蔓越莓原花青素、姜黄素）如今已成为中高端产品的标配。牛磺酸强化仍至关重要，干粮的标准含量为1000-2500毫克/公斤，湿粮的标准含量为2000-3000毫克/公斤，以预防扩大性心肌病。

永续性受到关注，但健康和偏好仍被放在次要位置。在欧洲和Z世代消费者中，那些标榜可回收托盘、采用负责任采购的海洋蛋白以及实现碳中和的产品越来越受欢迎。然而，由于猫的肉食性生理特征，以植物或昆虫蛋白质为基础的猫粮仍受到限制。

总之，猫粮类别正发展成为宠物照护领域中利润丰厚、创新主导的细分市场，受益于有利的人口结构、消费者的情感依恋以及升级换代的倾向。成功将越来越取决于能否将兽医的权威性与营养吸引力相结合，同时充分利用数位化优先的分销管道和订阅经济模式。在如今这个宠物饲主始终将猫咪的生活品质置于价格之上的市场中，那些拥有生产湿粮和生鲜产品规模并能灵活采购功能性原料的品牌将占据更大的市场份额。

本报告的主要优势：

• 深入分析：取得以客户群、政府政策和社会经济因素、消费者偏好、垂直产业和其他细分市场为重点的深入市场洞察，涵盖主要地区和新兴地区。
• 竞争格局：了解主要企业采取的策略倡议，并了解透过正确的策略打入市场的潜力。
• 市场驱动因素与未来趋势：探索动态因素和关键市场趋势，以及它们将如何塑造未来的市场发展。
• 可执行的建议：利用洞察力为策略决策提供讯息，从而在动态环境中开拓新的业务管道和收入来源。
• 受众范围广：对新兴企业、研究机构、顾问公司、中小企业和大型企业都有益处且经济高效。

它是用来做什么的？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范及其影响、新产品开发、竞争影响

分析范围

• 历史资料（2021-2025 年）和预测资料（2026-2031 年）
• 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
• 竞争对手定位、策略和市场占有率分析
• 按业务板块和地区（国家）分類的收入成长和预测分析
• 公司概况（策略、产品、财务资讯、关键趋势等）

目录

第一章执行摘要

第二章市场概述

• 市场概览
• 市场定义
• 分析范围
• 市场区隔

第三章 商业情境

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策和法规
• 策略建议

第四章 技术展望

第五章 依产品类型分類的猫粮市场

• 介绍
• 干粮
• 湿粮
• 半湿食物
• 冷冻和冷冻干燥食品

第六章 以猫龄分類的猫粮市场

• 介绍
• 小猫（1岁以下）
• 成年猫（1岁以上）

第七章 依价格范围分類的猫粮市场

• 介绍
• 低价位
• 中价位
• 高价位范围

第八章 猫粮市场依通路划分

• 介绍
• 在线的
• 离线

第九章 各地区猫粮市场

• 介绍
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他的
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 泰国
  • 其他的

第十章 竞争格局与分析

• 主要企业和策略分析
• 市占率分析
• 企业合併、协议、商业合作
• 竞争对手仪錶板

第十一章：公司简介

• Mars Petcare Inc.
• General Mills Inc
• Nestle Purina Petcare
• Deuerer Gnbh
• The JM Smucker Company
• Hill's Pet Nutrition
• Diamond Pet Foods
• Simmons Pet Food
• Agrolimen SA

第十二章附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要收益
• 分析方法
• 简称

Cat Food Market, with a 4.04% CAGR, is anticipated to reach USD 52.56 billion in 2031 from USD 41.455 billion in 2025.

Cat food constitutes a complete, balanced dietary system formulated to meet the obligate carnivore requirements of Felis catus, delivering high-quality animal protein (minimum 26-40 % DM), essential fatty acids (arachidonic acid, EPA/DHA), taurine (250-500 mg/kg), vitamin A, and highly digestible energy at 3.5-4.5 kcal/g. Commercial portfolios span dry kibble (8-12 % moisture), wet formats (72-82 % moisture), semi-moist, raw/frozen, and therapeutic diets, with premium and super-premium segments now representing 55-70 % of value sales in developed markets.

The primary structural driver remains the sustained rise in global cat ownership and the accelerating rate of feline-centric households. Cats have overtaken dogs as the most numerous companion animal in North America, Europe, and urban Asia-Pacific, fueled by suitability for apartment living, lower ownership cost, and strong millennial/Gen-Z affinity. One- and two-person households, delayed parenthood, and post-pandemic mental-health benefits have further cemented cats as the preferred "starter family member."

Wet cat food continues to outpace dry in both volume and value growth. Higher moisture content (78-82 %) supports urinary tract health, reduces chronic kidney disease risk, and improves palatability for senior and picky eaters. Single-serve pouches and 85 g cans have become the dominant SKU, benefiting from portion control, freshness perception, and convenience. The segment commands 150-300 % price premiums over equivalent dry weight yet consistently gains 4-7 % share annually in mature markets.

Pet humanization is the dominant behavioral trend shaping innovation and margin structure. Owners increasingly seek "human-grade," "ancestral," or "fresh" diets, driving explosive growth in refrigerated raw, gently cooked, and freeze-dried categories. Labeling now emphasizes recognizable ingredients (deboned salmon, cage-free chicken, pumpkin, blueberries) and functional claims (hairball control, joint support, stress reduction via L-theanine or colostrum). Therapeutic and life-stage diets (kitten, senior 7+, weight management, renal, hypoallergenic) have become standard shelf sets in specialty and online channels.

E-commerce and direct-to-consumer channels have emerged as the fastest-growing distribution vector. Online pure-play and omnichannel penetration now exceeds 25-35 % in North America and Western Europe, with subscription models (auto-ship) delivering 40-60 % customer retention and 20-30 % higher lifetime value. The shift is particularly pronounced in premium and super-premium tiers, where consumers prioritize assortment depth, detailed ingredient transparency, and home delivery convenience.

Manufacturers are responding with heavy capital allocation toward wet and fresh capacity. Green-field plants optimized for aluminum trays, retort pouches, and high-pressure processing (HPP) are being commissioned in low-cost, high-demand regions (Thailand, Poland, Mexico) to serve both domestic and export markets. Concurrently, co-manufacturing partnerships and white-label offerings have lowered barriers for challenger brands focused on niche claims (grain-free, limited-ingredient, veterinary-exclusive).

Functional ingredients are expanding beyond basic nutrition: prebiotics (MOS/FOS), postbiotics, nucleotides, omega-3-rich algae oil, and phytochemicals (cranberry proanthocyanidins, turmeric curcuminoids) are now commonplace in mid-tier and above formulations. Taurine fortification remains non-negotiable, with typical inclusion at 1,000-2,500 mg/kg in dry and 2,000-3,000 mg/kg in wet to safeguard against dilated cardiomyopathy.

Sustainability is rising on the agenda, though still secondary to health and indulgence. Recyclable trays, responsibly sourced marine proteins, and carbon-neutral claims are gaining traction in Europe and among Gen-Z buyers, while plant-based and insect-protein cat foods remain marginal due to obligate carnivore physiology.

In conclusion, the cat food category has evolved into a high-margin, innovation-led segment within pet care, benefiting from favorable demographics, emotional attachment, and willingness to trade up. Success increasingly hinges on the ability to combine veterinary science credibility with culinary appeal while leveraging digital-first distribution and subscription economics. Brands that secure wet/fresh production scale and maintain agility in functional ingredient sourcing will capture disproportionate share in a market where owners consistently prioritize their cats' perceived quality of life over price.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2021 to 2025 & forecast data from 2026 to 2031
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Cat Food Market Segmentation:

• By Product Type
• Kibble
• Wet Food
• Semi-moist Food
• Frozen and Freeze-dried Food
• By Cat Age
• Kitten (under one year)
• Senior (one and above)
• By Price Type
• Economic Segment
• Mid-range Segment
• Premium Segment
• By Distribution Channel
• Online
• Offline
• By Geography
• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. CAT FOOD MARKET BY PRODUCT TYPE

• 5.1. Introduction
• 5.2. Kibble
• 5.3. Wet Food
• 5.4. Semi-moist Food
• 5.5. Frozen and Freeze-dried Food

6. CAT FOOD MARKET BY CAT AGE

• 6.1. Introduction
• 6.2. Kitten (under one year)
• 6.3. Senior (one and above)

7. CAT FOOD MARKET BY PRICE TYPE

• 7.1. Introduction
• 7.2. Economic Segment
• 7.3. Mid-range Segment
• 7.4. Premium Segment

8. CAT FOOD MARKET BY DISTRIBUTION CHANNEL

• 8.1. Introduction
• 8.2. Online
• 8.3. Offline

9. CAT FOOD MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. Germany
  • 9.4.2. France
  • 9.4.3. United Kingdom
  • 9.4.4. Spain
  • 9.4.5. Others
• 9.5. Middle East and Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Others
• 9.6. Asia Pacific
  • 9.6.1. China
  • 9.6.2. India
  • 9.6.3. Japan
  • 9.6.4. South Korea
  • 9.6.5. Indonesia
  • 9.6.6. Thailand
  • 9.6.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Mars Petcare Inc.
• 11.2. General Mills Inc
• 11.3. Nestle Purina Petcare
• 11.4. Deuerer Gnbh
• 11.5. The J.M. Smucker Company
• 11.6. Hill's Pet Nutrition
• 11.7. Diamond Pet Foods
• 11.8. Simmons Pet Food
• 11.9. Agrolimen SA

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key Benefits for the Stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations