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市场调查报告书
商品编码
1918080
电动割草机市场-2026-2031年预测Electric Lawn Mowers Market - Forecast from 2026 to 2031 |
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预计到 2025 年,电动割草机市场规模将达到 150.8 亿美元,到 2031 年将达到 203.16 亿美元,复合年增长率为 5.09%。
受消费者偏好转向更永续、更便利的草坪护理解决方案的推动,电动割草机市场预计将稳定成长。这些割草机动力来源,正日益受到住宅的青睐。有线割草机和电池割草机的选择主要取决于个人需求,其中环境影响、操作便利性和噪音降低是关键的购买考量。
主要市场成长要素
电动割草机市场成长的关键驱动因素之一是其较低的总体拥有成本。无需汽油降低了营运成本,而简单的机械设计(省去了火星塞和化油器等零件)也降低了长期的维护和维修成本。这种经济优势使得电动割草机在长期使用中成为一种极具吸引力的选择,从而推动了其广泛普及。
除了成本因素外,消费者日益增强的环保意识也是推动市场发展的主要动力。电动割草机在运作中不会产生任何直接排放,这符合人们对环保草坪护理方式日益增长的需求,有助于减少空气污染和碳排放。地方政府的补贴、税额扣抵以及对汽油动力设备使用的限制等措施也进一步支持了这一趋势,为电动割草机的普及创造了有利的政策环境。
市场机会与限制因素
技术进步,尤其是电池技术的改进,为市场发展提供了巨大的机会。锂离子电池的创新提升了无线电动割草机的运作时间、功率输出和充电速度。这些性能和可靠性的提升增强了消费者的信心,并扩大了电动割草机的市场吸引力。
然而,电动割草机市场有许多限制。电动割草机的初始购买价格通常高于传统的汽油动力割草机,而无线型号则需要额外投资购买电池和充电器。此外,它们的动力不如汽油动力割草机强劲,可能被认为难以应对茂密的草坪或面积巨大的区域。有绳型号的一个实际限制是需要靠近电源插座,这限制了它们在大面积庭院中的使用;而全电动型号则依赖充电基础设施。
电动割草机的主要终端使用者是住宅使用者。它们适用于中小型花园,加上人口成长和住宅基础设施的不断完善,使得这一领域的需求持续强劲。住宅正在寻找一种便捷高效的传统割草机替代品,而电动割草机恰好满足了这一需求。
市场由成熟的户外动力设备製造商和专业品牌组成。主要企业提供多种有线和无线的产品,竞争主要集中在效能、电池续航力、耐用性和以使用者为中心的功能等。这些主要厂商及其广泛的经销网络对市场动态和产品供应有显着的影响。
区域展望
北美市场规模庞大,这主要得益于美国和加拿大住宅的高电动割草机普及率。电动割草机的环保性、易操作性和低噪音是其在该地区的主要卖点,而该地区也是许多主要製造商的所在地。
在欧洲,对环境永续性的高度重视,以及由此带来的监管和文化变革,正在推动电动割草机的普及。英国、德国和法国等国严格的排放法规,加上日益增长的绿色园艺文化,持续推动电动割草机的市场渗透。
亚太地区正在崛起成为需求不断增长的新中心,快速的都市化、日益增强的环保意识以及政府推广环保产品的倡议等因素预计将促进日本、中国和韩国等国家的市场增长加速。
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Electric Lawn Mowers Market, with a 5.09% CAGR, is expected to grow to USD 20.316 billion in 2031 from USD 15.080 billion in 2025.
The electric lawn mowers market is projected to experience steady growth, driven by a shift in consumer preference towards more sustainable and user-friendly lawn care solutions. These mowers, which utilize electricity as their power source via either a cord or rechargeable battery, are increasingly favored by homeowners. The choice between corded and battery-powered models is largely influenced by individual needs, with key purchase considerations including environmental impact, operational convenience, and noise reduction.
Primary Market Growth Drivers
A significant driver for market expansion is the lower total cost of ownership associated with electric mowers. Operating costs are reduced by the elimination of gasoline, and the simpler mechanical design-lacking components like spark plugs and carburetors-translates to lower long-term maintenance and repair expenses. This economic advantage makes electric mowers a financially attractive option over time, propelling their adoption.
Concurrent with cost factors, a rise in environmental consciousness among consumers is a major market force. Electric mowers produce zero direct emissions during operation, aligning with the growing demand for eco-friendly lawn care practices and contributing to a reduction in air pollution and carbon footprints. This trend is further supported by government initiatives in various regions, which may include subsidies, tax credits, or regulations limiting gas-powered equipment, thereby creating a favorable policy environment for electric mower adoption.
Market Opportunities and Restraints
Technological advancement, particularly in battery technology, presents a substantial opportunity for market development. Innovations in lithium-ion batteries have led to improvements in runtime, power output, and charging speed for cordless models. These enhancements in performance and reliability are increasing consumer confidence and broadening the appeal of electric mowers.
However, the market faces notable restraints. Electric mowers often carry a higher initial purchase price compared to traditional gas mowers, with cordless models requiring additional investment in batteries and chargers. Furthermore, they can be perceived as less powerful and less capable of handling dense, overgrown grass or very large properties than their gas-powered counterparts. A practical limitation for corded models is the need for proximity to a power outlet, which can restrict usability in larger yards, while all electric models depend on accessible charging infrastructure.
The residential sector is the primary end-user for electric lawn mowers. Their suitability for small to medium-sized yards, coupled with population growth and expanding residential infrastructure, sustains strong demand in this segment. Homeowners seek convenient and effective alternatives to traditional mowers, which electric models readily provide.
The market is served by a mix of established outdoor power equipment companies and specialized brands. Key players offer a diverse range of corded and cordless products, with competition centered on performance, battery life, durability, and user-centric features. The presence of these major companies, along with their extensive distribution networks, significantly influences market dynamics and product availability.
Geographical Outlook
North America represents a significant market, driven by high homeowner adoption in the United States and Canada. The environmental benefits, ease of use, and lower noise levels of electric mowers are key selling points in this region, which is also a hub for several leading manufacturers.
Europe has been a proactive adopter of electric lawn mowers, largely due to a strong regulatory and cultural emphasis on environmental sustainability. Strict emission regulations in countries like the United Kingdom, Germany, and France, combined with a growing culture of green gardening, continue to drive market penetration.
The Asia-Pacific region is emerging as an area of growing demand. Factors such as rapid urbanization, increasing environmental awareness, and government initiatives promoting eco-friendly products are contributing to an expected increase in market growth in countries including Japan, China, and South Korea.
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