全球马饲料市场－2026-2031年预测

全球马饲料市场预计将从 2025 年的 120.98 亿美元成长到 2031 年的 158.79 亿美元，复合年增长率为 4.64%。

全球马饲料市场预计将稳定成长，这主要得益于围绕马匹健康、专业营养以及马术运动经济效益等一系列因素的共同推动。马饲料繁多，从牧草、干草到浓缩营养饲料，是马匹照护的基础组成部分。动物健康意识的提高、马匹数量的增长以及商业性和竞技马术运动的蓬勃发展，都为市场扩张提供了支撑。

市场成长的关键驱动因素是马主、骑师和驯马师对马匹营养的认识和理解不断提高。为了优化动物的健康和性能，人们越来越倾向于选择专家客製化的营养方案。这得归功于学术机构和国际组织提供的详细营养指南，这些指南帮助马匹饲养者了解动物营养的基本原理。这种不断发展的知识体係正促使市场需求从通用饲料转向满足特定营养需求的专业化、高品质产品，进而提升市场价值和规模。

全球马匹数量的成长本身就对饲料产生了根本性的需求。随着马匹数量的增加，其生存、生长和维持所需的饲料量也随之增加。马匹数量的持续成长所带来的需求为市场成长提供了稳定的基础，饲料产品的需求与饲养和管理的马匹数量直接相关。

专业马饲料固有的健康益处进一步推动了市场发展。现代饲料配方旨在提供必需能量、提升运动表现并预防肌肉疾病和其他健康问题。尤其重要的是，人们认识到每匹马的营养需求会因其年龄、品种、活动水平和健康状况而异，这促使市场对客製化、专业化的饲料配方产生需求。这种向个人化营养的转变为生产者带来了巨大的价值创造机会。

马术运动的普及和商业化是成长要素。随着马场马术、耐力赛和赛马等赛事的知名度不断提高，竞技马匹的性能标准也随之提升。这直接催生了对高性能饲料的需求，这类饲料能够支持高强度训练、促进恢復并助力马匹取得竞技佳绩。与在着名赛事中获胜的马匹相关的品牌所拥有的市场优势，进一步加剧了饲料行业的竞争和创新，从而创造出一个以性能为导向的高端市场。

这种充满活力的市场环境为新参与企业提供了巨大的机会。持续的产品配方创新，旨在促进健康和提升运动表现，使新企业能够开闢利基市场。对有助于运动员快速恢復的饲料的特殊需求，为企业提供了一条精准的发展路径。与成功的马术运动员合作，能够显着提升品牌知名度，这对于敏捷且富有创新精神的企业而言，是一种强大的行销槓桿。

竞争格局中既有Royal Horse、BASF SE）和科汉森（CHR Hansen）等老牌企业，它们凭藉自身专业知识提供多元化的产品系列，包括针对运动、育种和休閒的特种产品线。饲料分析和配方数位化解决方案的整合，顺应了整个行业向精准营养和数据驱动型动物护理发展的趋势，凸显了市场持续的技术进步及其与先进马匹管理实践的契合度。

本报告的主要优势：

• 深入分析：取得以客户群、政府政策和社会经济因素、消费者偏好、垂直产业和其他细分市场为重点的深入市场洞察，涵盖主要地区和新兴地区。
• 竞争格局：了解主要企业采取的策略倡议，并了解透过正确的策略打入市场的潜力。
• 市场驱动因素与未来趋势：探索动态因素和关键市场趋势，以及它们将如何塑造未来的市场发展。
• 可执行的建议：利用洞察力为策略决策提供讯息，从而在动态环境中开拓新的业务管道和收入来源。
• 受众范围广：对新兴企业、研究机构、顾问公司、中小企业和大型企业都有益处且经济高效。

它是用来做什么的？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范及其影响、新产品开发、竞争影响

分析范围

• 历史资料（2021-2025 年）和预测资料（2026-2031 年）
• 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
• 竞争对手定位、策略和市场占有率分析
• 按业务板块和地区（国家）分類的收入成长和预测分析
• 公司概况（策略、产品、财务资讯、关键趋势等）

马饲料市场的主要发展动态：

• 2023年2月，Bluegrass Horsefeed推出了Mare Prepare，这是一款专为种母马和有生育问题的马匹设计的新产品。本产品含有ω脂肪酸、DHA和EPA，对生育能力和生殖健康有益。
• 2020年10月，Nutrena®在饲料中引入了「回弹技术」。这项技术有助于马匹从高强度训练和激烈比赛中恢復。此外，它的研发理念与人类运动员在连续比赛日后恢復体力的训练方法类似。
• 2020 年 9 月，Saracen Horse Feed 为其 2019 年推出的 Recovery Mash 增加了 1.5 公斤旅行装。本产品非常适合在旅行、比赛和运动后补充能量，能够有效维持水分和后肠健康。

目录

第一章执行摘要

第二章市场概述

• 市场概览
• 市场定义
• 分析范围
• 市场区隔

第三章 商业情境

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策和法规
• 策略建议

第四章 技术展望

5. 全球马饲料市场（按类型划分）

• 介绍
• 粗饲料
• 浓缩饲料
• 干草
• 其他的

6. 全球马饲料市场（依品种划分）

• 介绍
• 美国夸特马
• 纯种马
• 阿拉伯马
• 其他的

7. 全球马饲料市场（依形式划分）

• 介绍
• 颗粒
• 立方体
• 粉末

8. 全球马饲料市场（按地区划分）

• 介绍
• 北美洲
  • 按类型
  • 按品种
  • 按形状
  • 按国家/地区
    • 我们
    • 加拿大
    • 墨西哥
• 南美洲
  • 按类型
  • 按品种
  • 按形状
  • 按国家/地区
    • 巴西
    • 阿根廷
    • 其他的
• 欧洲
  • 按类型
  • 按品种
  • 按形状
  • 按国家/地区
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
• 中东和非洲
  • 按类型
  • 按品种
  • 按形状
  • 按国家/地区
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
• 亚太地区
  • 按类型
  • 按品种
  • 按形状
  • 按国家/地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 台湾
    • 其他的

第九章 竞争格局与分析

• 主要企业和策略分析
• 市占率分析
• 企业合併、协议、商业合作
• 竞争对手仪錶板

第十章：公司简介

• Royal Horse
• DSM-Firmenich
• Alltech
• Associated British Foods Plc
• Purina Animal Nutrition LLC
• Archer Daniels Midland
• Mars, Incorporated
• Kemin Industries
• Kent Nutrition Group
• Triple Crown Nutrition

第十一章附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要收益
• 分析方法
• 简称

The global horse feed market, with a 4.64% CAGR, is projected to increase from USD 12.098 billion in 2025 to USD 15.879 billion in 2031.

The global horse feed market is positioned for steady growth, driven by a confluence of factors centered on equine health, specialized nutrition, and the economics of equestrian sports. Horse feed, encompassing a range of products from pasture and hay to concentrated nutritional mixes, is fundamental to equine care. The market's expansion is underpinned by an increased awareness of animal health, a rising equine population, and the growing commercial and competitive footprint of horse-related sports.

A primary driver of market growth is the heightened awareness and sophistication regarding equine nutrition among horse owners, riders, and trainers. There is a growing trend towards seeking customized nutritional plans from experts to optimize animal health and performance. This is supported by the availability of detailed nutritional guidelines from academic and international institutions, which educate owners on the principles of animal nutrition. This evolving knowledge base is shifting demand from generic feed towards specialized, high-quality products tailored to meet specific dietary requirements, thereby driving value and volume in the market.

The expanding global horse population itself creates a foundational demand for feed. A larger population necessitates a greater volume of feed for basic survival, growth, and maintenance. This consistent, population-driven demand provides a stable base for market growth, with the requirement for nutritional products directly correlated to the number of horses being maintained and cared for.

The intrinsic health benefits of specialized horse feed further propel the market. Modern feed formulations are designed to provide essential energy, enhance performance, and protect against muscular disorders and other health issues. Critically, the understanding that dietary requirements vary significantly between individual horses-based on age, breed, activity level, and health status-is fueling demand for customized and specialized feed palates. This move towards personalized nutrition represents a significant value-creation opportunity for manufacturers.

The popularity and commercialization of horse-related sports represent a major growth vector. The visibility of events such as dressage, endurance riding, and horse racing is increasing, elevating the performance standards for competitive animals. This creates a direct need for high-performance feeds that can support intense training, enhance recovery, and contribute to competitive success. The marketing advantage for brands associated with winning horses at prestigious events further intensifies competition and innovation within the feed sector, creating a premium segment driven by performance outcomes.

This dynamic market environment presents substantial opportunities for new entrants. Continuous innovation in product formulation, with a focus on delivering improved health and performance benefits, allows new players to carve out niches. The specific demand within the competition segment for feeds that aid in rapid recovery presents a targeted avenue for development. The potential for significant brand recognition through association with successful equine athletes offers a powerful marketing lever that can be leveraged by agile and innovative companies.

The competitive landscape includes established players such as Royal Horse, BASF SE, and CHR Hansen. These companies leverage their expertise to offer a diversified portfolio, including specialized lines for sports, breeding, and leisure. The integration of digital solutions for feed analysis and formulation underscores a broader industry trend towards precision nutrition and data-driven animal care, highlighting the market's ongoing technological advancement and its alignment with sophisticated equine management practices.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2021 to 2025 & forecast data from 2026 to 2031
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Horse Feed Market Key Developments:

• In February 2023, Bluegrass Horse Feed launched a new product Mare Prepare specifically for broodmares and horses with fertility issues. It consists of omega fatty acid, DHA, and EPA which provide benefits in fertility and reproductive health.
• In October 2020, Nutrena(R) launched Rebound Technology in its feed. This technology helps horses in recovering from hard work or strenuous competition. Moreover, it was developed with an approach of comparable measure to human athletic recovery thus, it can provide recovery for consecutive performance days.
• In September 2020, Saracen Horse Feed launched a 1.5 kg travel pouch addition to its Recovery Mash which was launched in 2019. It is suitable for traveling, competing, and after exertion. It provides hydration and benefits in hindgut health.

Horse Feed Market Segmentation:

• By Type
• Roughage
• Concentrate
• Hay
• Others
• By Breed Type
• American Quarter Horse
• Thoroughbred
• Arabian Horse
• Others
• By Form
• Pellet
• Cubes
• Powder
• By Geography
• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Taiwan
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL HORSE FEED MARKET BY TYPE

• 5.1. Introduction
• 5.2. Roughage
• 5.3. Concentratae
• 5.4. Hay
• 5.5. Others

6. GLOBAL HORSE FEED MARKET BY BREED TYPE

• 6.1. Introduction
• 6.2. American Quarter Horse
• 6.3. Thoroughbred
• 6.4. Arabian Horse
• 6.5. Others

7. GLOBAL HORSE FEED MARKET BY FORM

• 7.1. Introduction
• 7.2. Pellet
• 7.3. Cubes
• 7.4. Powder

8. GLOBAL HORSE FEED MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. By Type
  • 8.2.2. By Breed Type
  • 8.2.3. By Form
  • 8.2.4. By Country
    • 8.2.4.1. USA
    • 8.2.4.2. Canada
    • 8.2.4.3. Mexico
• 8.3. South America
  • 8.3.1. By Type
  • 8.3.2. By Breed Type
  • 8.3.3. By Form
  • 8.3.4. By Country
    • 8.3.4.1. Brazil
    • 8.3.4.2. Argentina
    • 8.3.4.3. Others
• 8.4. Europe
  • 8.4.1. By Type
  • 8.4.2. By Breed Type
  • 8.4.3. By Form
  • 8.4.4. By Country
    • 8.4.4.1. Germany
    • 8.4.4.2. France
    • 8.4.4.3. United Kingdom
    • 8.4.4.4. Spain
    • 8.4.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. By Type
  • 8.5.2. By Breed Type
  • 8.5.3. By Form
  • 8.5.4. By Country
    • 8.5.4.1. Saudi Arabia
    • 8.5.4.2. UAE
    • 8.5.4.3. Israel
    • 8.5.4.4. Others
• 8.6. Asia Pacific
  • 8.6.1. By Type
  • 8.6.2. By Breed Type
  • 8.6.3. By Form
  • 8.6.4. By Country
    • 8.6.4.1. China
    • 8.6.4.2. India
    • 8.6.4.3. Japan
    • 8.6.4.4. South Korea
    • 8.6.4.5. Indonesia
    • 8.6.4.6. Thailand
    • 8.6.4.7. Taiwan
    • 8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Competitive Dashboard

10. COMPANY PROFILES

• 10.1. Royal Horse
• 10.2. DSM-Firmenich
• 10.3. Alltech
• 10.4. Associated British Foods Plc
• 10.5. Purina Animal Nutrition LLC
• 10.6. Archer Daniels Midland
• 10.7. Mars, Incorporated
• 10.8. Kemin Industries
• 10.9. Kent Nutrition Group
• 10.10. Triple Crown Nutrition

11. APPENDIX

• 11.1. Currency
• 11.2. Assumptions
• 11.3. Base and Forecast Years Timeline
• 11.4. Key Benefits for the Stakeholders
• 11.5. Research Methodology
• 11.6. Abbreviations