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市场调查报告书
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1918306

全球咀嚼咖啡市场－2026年至2031年预测

Global Chewable Coffee Market - Forecast from 2026 to 2031
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 141 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球咀嚼咖啡市场预计将维持 15.79% 的复合年增长率，从 2025 年的 303,012,000 美元成长到 2031 年的 730,335,000 美元。

咀嚼咖啡市场是功能性零食和膳食补充剂领域一个创新且快速发展的细分市场。与传统的液态咖啡不同，咀嚼咖啡以固态、便携、方便的形式提供咖啡因和咖啡带来的益处，主要形式为咀嚼咖啡棒和咖啡软糖。这些产品旨在提供更易于控制的咖啡因摄取量以及其他功能性成分，目标客户是那些寻求快速提神、提升认知能力和营养益处，但又不想冲泡新鲜咖啡或饮用液态咖啡的消费者。

成长催化剂和市场驱动因素

市场成长的关键驱动因素是消费者对便捷易用的功能性营养品的需求日益增长。现代生活方式专注于能够提供特定益处（例如能量、专注力和蛋白质）的产品，并且希望这些产品只需极少的准备和食用时间。咀嚼咖啡产品完美地满足了这一需求，为能量饮料和咖啡提供了干净便捷的替代品，可以随时随地享用。这也与营养领域「零食化」的大趋势相契合。

咖啡成分在健身和健康补充剂行业的日益普及也是推动成长要素。製造商正在开发将咖啡因与蛋白质、B群维生素、适应原和其他生物活性化合物结合的咀嚼型咖啡棒。这些产品定位为运动前能量补充品、运动后恢復辅助剂或有助于提升体能和精神状态的健康零食。这使得咀嚼型咖啡棒处于运动营养和益智药市场的交会点，吸引寻求优势的健身爱好者和专业人士。

此外，消费者对咖啡健康益处的普遍认知也为此奠定了坚实的基础。适量饮用咖啡与认知功能、新陈代谢健康和身体机能的潜在正面影响之间的密切联繫，降低了消费者接受这些新型咖啡产品的门槛。市场正利用这种积极的品牌形象，同时提供可精确控制咖啡因摄取量的产品，以满足那些关注每日咖啡因摄取总量的消费者的需求。

产品细分与创新趋势

市场区隔可分为两大类：

  • 咀嚼型咖啡棒：类似营养补充品或蛋白棒，这类产品含有咖啡粉或咖啡萃取物，通常还添加了蛋白质和膳食纤维等关键营养素和功能性成分。它们被作为代餐、运动补充剂和能量补给零食进行销售。
  • 咖啡软糖：以趣味十足、类似糖果的形式，控制咖啡因摄取量。创新之处在于口味（例如摩卡、香草拿铁）、口感，以及添加其他促智成分，例如L-茶氨酸，后者可以调节咖啡因的作用，促进平静和专注。

创新重点在于提升产品功效和消费者体验。这包括开发能够提高咖啡因生物利用度的先进输送系统，采用符合道德规范的有机咖啡原料打造洁净标示产品，以及去除过量糖分和人工香料等不必要的添加剂。围绕咖啡采购的可持续性故事也正成为品牌脱颖而出的关键因素。

地理视角与区域趋势

南美洲是咖啡种植的历史中心，以巴西和哥伦比亚主导，占据着重要的战略地位。虽然全球大部分咖啡消费集中在北美和欧洲，但南美洲作为重要的生产中心，对整个供应链都产生了深远的影响。位置原料产地的优势，使其在采购、成本结构以及建构可靠且可追溯的产品体系方面都拥有显着优势。此外，南美洲本身也是一个不断成长的消费市场，当地消费者对高附加价值咖啡产品和健康趋势的兴趣日益浓厚。

北美和欧洲是这些高附加价值成品的主要消费市场，消费者在健康方面的支出很高，保健品文化已经形成，而且健身品牌的强大影响力推动了这些地区产品的早期普及和优质化。

竞争格局与策略考量

竞争格局的特点是：敏捷的Start-Ups公司和专业机能性食品公司，以及成熟的点心棒和营养补充品品牌不断涌入。成功因素包括：

  • 品牌定位：清楚传达功能性益处（补充能量、提高注意力、健身益处），并将其与普通糖果甜点分开来。
  • 配方技术：平衡口味、质地和功能效果，特别是掩盖咖啡浓缩液苦味的能力。
  • 分销策略：确保在健身房、保健食品店、线上保健品零售商和便利商店等高曝光管道获得销售位置。
  • 透明度和品质：透过清楚地展示每份咖啡因含量，并突出我们咖啡原料的品质和来源，来建立信任。

总而言之，咀嚼咖啡市场正利用咖啡的普适性，转型为便携、可控份量且多功能的固态产品。便利性、功能性营养和健身这三大趋势是推动市场成长的主要动力。虽然这种产品形式仍在逐步被主流市场接受，但市场趋势表明，未来将出现更深入的细分，产品将专注于特定用途，例如提升运动表现、增强认知能力和促进日常健康。成功的关键在于不断改进产品的感官特性，为功能性宣称提供可靠的临床支持，并有效应对充斥着创新食用能量产品的零售市场。

本报告的主要优势：

  • 深入分析：获取主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解全球主要企业的策略倡议，并了解透过正确的策略进入市场的可能性。
  • 市场驱动因素与未来趋势：探讨影响市场的动态因素和关键趋势及其对未来市场发展的影响。
  • 可操作的建议：利用这些见解，在动态环境中做出策略决策，并开拓新的商机和收入来源。
  • 受众广泛：适用于Start-Ups、研究机构、顾问公司、中小企业和大型企业，且经济实惠。

企业使用我们的报告的目的是什么？

产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

报告范围：

  • 2021年至2025年的历史数据和2026年至2031年的预测数据
  • 成长机会、挑战、供应链前景、法规结构与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 按业务板块和地区（包括国家）分類的收入和预测评估
  • 公司概况（策略、产品、财务资讯）及主要发展动态。

目录

第一章执行摘要

第二章 市场概览

  • 市场概览
  • 市场定义
  • 调查范围
  • 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策与法规
  • 策略建议

第四章 技术展望

第五章 全球碎咖啡市场（依产品类型划分）

  • 介绍
  • 药片
  • 软糖和方块
  • 酒吧

6. 全球碎咖啡市场（依包装类型划分）

  • 介绍
  • 单份包装
  • 多剂量包装

第七章 全球即溶咖啡市场（依通路划分）

  • 介绍
  • 在线的
  • 离线
    • 超级市场和大卖场
    • 便利商店

第八章 全球碎咖啡市场（按应用划分）

  • 介绍
  • 家用
  • 对于健身爱好者来说
  • 其他的

第九章 全球碎咖啡市场（按地区划分）

  • 介绍
  • 北美洲
    • 我们
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第十章 竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 合併、收购、协议和合作
  • 竞争对手仪錶板

第十一章：公司简介

  • Guangdong Fuwei Fruits & Nuts Manufacturing Co., Ltd.
  • Dry Brew
  • Herbal Essentials Inc
  • Viter Energy
  • Verb Energy
  • Seattle Gummy Company
  • ThinkTinc

第十二章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061616309

Global Chewable Coffee Market, sustaining a 15.79% CAGR, is anticipated to rise from USD 303.012 million in 2025 to USD 730.335 million in 2031.

The chewable coffee market represents an innovative and rapidly evolving niche within the broader functional snacks and dietary supplements sector. This market diverges from traditional liquid coffee by delivering caffeine and coffee-derived benefits through solid, portable, and convenient formats, primarily chewable coffee bars and coffee-infused gummies. These products are designed to offer a controlled caffeine dose alongside other functional ingredients, targeting consumers seeking quick energy, cognitive focus, and nutritional benefits without the need for brewing or liquid consumption.

Growth Catalysts and Market Drivers

A primary driver for market expansion is the increasing consumer demand for convenient and on-the-go functional nutrition. Modern lifestyles prioritize products that deliver specific benefits-such as energy boosts, enhanced concentration, or protein intake-in a format that requires no preparation and minimal consumption time. Chewable coffee products fit this need precisely, offering a discrete, non-messy alternative to energy drinks or coffee cups that can be consumed anywhere, aligning with the broader trend of snackification in nutrition.

The rising integration of coffee ingredients within the fitness and wellness supplement industry is a significant growth vector. Manufacturers are formulating chewable coffee bars that combine caffeine with other bioactive compounds like protein, B-vitamins, and adaptogens. These products are positioned as pre-workout energizers, post-workout recovery aids, or general wellness snacks that support both physical performance and mental alertness. This positions chewable coffee at the intersection of the sports nutrition and nootropic markets, appealing to fitness enthusiasts and professionals seeking an edge.

Furthermore, the established and growing consumer awareness of coffee's health benefits provides a strong foundation. The well-documented association of moderate coffee consumption with potential positive effects on cognitive function, metabolic health, and physical performance lowers the barrier to adoption for these novel formats. The market leverages this positive perception while offering a format that allows for precise caffeine dosing, which appeals to consumers mindful of their total daily intake.

Product Segmentation and Innovation Trends

The market is primarily segmented into two key formats:

  • Chewable Coffee Bars: Often resemble nutrition or protein bars, incorporating coffee powder or extract, and are frequently fortified with additional macronutrients (protein, fiber) and functional ingredients. They are marketed as meal replacements, workout supplements, or sustained-energy snacks.
  • Coffee Gummies: Offer a candy-like, enjoyable format with controlled caffeine delivery. Innovation here focuses on flavor profiles (e.g., mocha, vanilla latte), texture, and the inclusion of other nootropics like L-theanine to modulate the caffeine effect and promote calm focus.

Innovation is centered on enhancing product efficacy and consumer experience. This includes developing advanced delivery systems for improved caffeine bioavailability, creating clean-label products with ethically sourced and organic coffee ingredients, and eliminating undesirable additives like excessive sugar or artificial flavors. Sustainability storytelling around coffee sourcing is also becoming a key differentiator for brands.

Geographical Outlook and Regional Dynamics

South America, as the historic heartland of coffee cultivation led by Brazil and Colombia, holds a strategically important position. While a significant portion of global consumption occurs in North America and Europe, South America's role as the dominant production hub influences the entire supply chain. This proximity to raw material sources can provide advantages for ingredient sourcing, cost structure, and the development of authentic, traceable product narratives. The region itself is also a growing consumption market, with rising local interest in value-added coffee products and health trends.

North America and Europe are the primary consumption markets for these finished, value-added products. High consumer spending on wellness, established supplement cultures, and a strong presence of fitness-oriented brands drive early adoption and premiumization in these regions.

Competitive Landscape and Strategic Considerations

The competitive landscape is characterized by agile startups and specialized functional food companies, alongside incursions from established snack bar and supplement brands. Success factors include:

  • Brand Positioning: Clearly communicating the functional benefit (energy, focus, fitness) and differentiating from mere confectionery.
  • Formulation Expertise: Balancing taste, texture, and functional efficacy, particularly in masking the bitterness of coffee concentrates.
  • Distribution Strategy: Securing placement in high-visibility channels such as gyms, health food stores, online supplement retailers, and convenience stores.
  • Transparency and Quality: Providing clear caffeine quantification per serving and emphasizing quality and sourcing of coffee ingredients to build trust.

In summary, the chewable coffee market capitalizes on the universal appeal of coffee by transforming it into a portable, dose-controlled, and multifunctional solid format. Its growth is fueled by overarching trends in convenience, functional nutrition, and fitness. While product formats are still gaining mainstream recognition, the market's trajectory points toward increased segmentation, with products tailored for specific use cases like athletic performance, cognitive enhancement, or general daily wellness. Success will depend on continuous sensory improvement, robust clinical backing for functional claims, and effective navigation of a retail environment increasingly crowded with innovative edible energy products.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2021 to 2025 & forecast data from 2026 to 2031
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Global Chewable Coffee Market Segmentation

  • By Product Type
  • Tablets
  • Gummies & Cubes
  • Bars
  • By Packaging
  • Single-Serve Packaging
  • Multi-Serve Packaging
  • By Distribution Channel
  • Online
  • Offline
  • Supermarket & Hypermarket
  • Convenience Store
  • By Application
  • Household
  • Fitness Enthusiasts
  • Others
  • By Geography
  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL CHEWABLE COFFEE MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Tablets
  • 5.3. Gummies & Cubes
  • 5.4. Bars

6. GLOBAL CHEWABLE COFFEE MARKET BY PACKAGING

  • 6.1. Introduction
  • 6.2. Single-Serve Packaging
  • 6.3. Multi-Serve Packaging

7. GLOBAL CHEWABLE COFFEE MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline
    • 7.3.1. Supermarket & Hypermarket
    • 7.3.2. Convenience Store

8. GLOBAL CHEWABLE COFFEE MARKET BY APPLICATION

  • 8.1. Introduction
  • 8.2. Household
  • 8.3. Fitness Enthusiasts
  • 8.4. Others

9. GLOBAL CHEWABLE COFFEE MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. Germany
    • 9.4.2. France
    • 9.4.3. United Kingdom
    • 9.4.4. Spain
    • 9.4.5. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. UAE
    • 9.5.3. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. India
    • 9.6.3. Japan
    • 9.6.4. South Korea
    • 9.6.5. Indonesia
    • 9.6.6. Thailand
    • 9.6.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Guangdong Fuwei Fruits & Nuts Manufacturing Co., Ltd.
  • 11.2. Dry Brew
  • 11.3. Herbal Essentials Inc
  • 11.4. Viter Energy
  • 11.5. Verb Energy
  • 11.6. Seattle Gummy Company
  • 11.7. ThinkTinc

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key Benefits for the Stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations