鞣革油和乳液市场报告：趋势、预测和竞争分析（至 2030 年）

晒黑油和乳液的趋势和预测

全球晒黑油和乳液市场的未来充满希望，线上和线下销售市场都有机会。预计 2024 年至 2030 年，全球晒黑油和乳液市场将以 6.6% 的复合年增长率成长。该市场的主要驱动力是消费者对护肤和紫外线防护意识的提高、日光浴等户外休閒活动的日益普及以及对具有保湿和滋养功效的晒黑产品的需求不断增长。

• 按类型划分，Lucintel 预测鞣革油在预测期内将出现高速成长。
• 从应用程式来看，线上销售预计将出现更高成长。
• 从地区来看，预计北美在预测期内将出现最高成长。

鞣革油和乳液市场的策略性成长机会

在印度、中国和巴西等新兴市场的推动下，晒黑油和乳液市场正在经历动态成长，并转向同时提供美容和护肤功效的产品。随着消费者对免晒美黑替代品、环保包装和个人化配方的需求不断增加，品牌正在不断创新以满足这些期望。自晒黑技术的进步和对永续性的关注正在进一步塑造行业的发展，为老品牌和新品牌提供了令人兴奋的机会。

• 拓展新兴市场：随着可支配收入的增加以及对美容和护肤产品兴趣的增加，印度、中国和巴西等新兴市场提供了巨大的成长机会。为了吸引这些新的消费群体，对产品进行在地化以符合地区偏好非常重要。
• 融入护肤功效：对具有抗衰老、保湿和紫外线防护等其他护肤功效的晒黑油和乳液的需求不断增长。消费者正在寻找一次性使用即可提供美容和健康益处的多任务产品。
• 免晒美黑的创新：随着人们对晒伤风险的认识不断提高，对安全有效的免晒美黑产品的需求也在增加。配方创新，例如无条纹和持久色彩的美黑乳液，是关键的投资领域。
• 永续性和环保包装：永续性正在成为一个重要的竞争因素。投资环保、生物分解性包装和永续原料采购的品牌可能会吸引具有环保意识的消费者的注意。
• 客製化和个人化：根据个人肤色和喜好订製晒黑油和乳液正在成为一种趋势。让消费者能够选择自己理想的颜色和成分混合，代表了竞争激烈的市场中独特的成长机会。

晒黑油和乳液的未来在于创新、永续性和个人化消费者体验的结合。随着品牌扩展到新兴市场并越来越多地迎合注重健康和环保的消费者，能够提供多功能、环保和可客製化产品的品牌将继续引领这个竞争激烈且不断增长的市场。

鞣革油和乳液市场的驱动因素和挑战

在消费者皮肤健康意识的增强、清洁美容的兴起以及产品技术的进步的推动下，晒黑油和乳液市场正在经历重大转变。随着消费者越来越意识到紫外线的有害影响，对更安全的晒黑替代品的需求不断增长，包括含防晒油和无毒配方。同时，可支配收入的增加，尤其是在新兴市场，使消费者能够投资于适合护肤需求的优质产品。然而，该行业也面临监管合规、激烈竞争和环境问题等挑战，品牌必须克服这些挑战才能在快速发展的市场中保持竞争力。

推动鞣革油和乳液市场的因素是：

• 提高皮肤健康意识：提高皮肤健康意识：消费者越来越意识到紫外线的有害影响，推动了对更安全的替代晒黑剂和带防晒油的晒黑产品的需求。
• 清洁美容产品越来越受欢迎：清洁美容运动正在推动品牌创造天然、无毒的晒黑油和乳液，以吸引註重健康的消费者。
• 增加可支配收入：增加可支配收入（尤其是在新兴市场）使消费者能够投资于优质晒黑油和乳液，以满足他们特定的护肤需求。
• 技术进步：配方的进步使晒黑油和乳液更加有效和受欢迎，例如具有改进黏度、持久效果和保湿特性的自晒黑乳液。
• 全球美容趋势：随着全球美容标准的演变，对能够带来阳光般光泽且不会受到有害阳光照射的产品的需求持续增长，这有利于晒黑油市场。

晒黑油和乳液市场面临的挑战包括：

• 监管合规性：制革油产业面临有关成分​​安全和产品标籤的严格法规，特别是在欧盟和北美等市场。
• 竞争激烈的市场：随着如此多的品牌进入市场，差异化产品和维持消费者忠诚度对公司来说可能是一个挑战，特别是在饱和状态市场中。
• 环境问题：製革油和乳液产业必须解决包装和成分采购对环境影响的担忧。对永续性的承诺对于长期成功至关重要。

鞣革油和乳液市场正受到多种技术、经济和监管因素的重塑。皮肤健康意识增强、可支配收入增加和清洁美容趋势等趋势正在推动成长，而监管障碍、竞争和永续性问题等挑战则阻碍成长。

目录

第一章执行摘要

第二章全球鞣革油和乳液市场：市场动态

• 简介、背景、分类
• 供应链
• 产业驱动因素与挑战

第三章 市场趋势及预测分析（2018-2030）

• 宏观经济趋势（2018-2023）与预测（2024-2030）
• 全球鞣革油和乳液市场趋势（2018-2023）和预测（2024-2030）
• 按类型分類的全球晒黑油和乳液市场
  • 鞣革油
  • 晒黑乳液
• 全球晒黑油和乳液市场：按应用分类
  • 网上销售
  • 线下销售

第四章 各地区市场趋势及预测分析（2018-2030）

• 按地区分類的全球晒黑油和乳液市场
• 北美晒黑油和乳液市场
• 欧洲晒黑油和乳液市场
• 亚太晒黑油和乳液市场
• 其他地区鞣油及乳液市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 按类型分類的全球晒黑油和乳液市场成长机会
  • 全球晒黑油和乳液市场的成长机会：按应用分类
  • 全球鞣革油和乳液市场的成长机会：按地区划分
• 全球晒黑油和乳液市场新趋势
• 战略分析
  • 新产品开发
  • 扩大全球鞣油和乳液市场的产能
  • 全球鞣革油和乳液市场的企业合併(M&A) 和合资企业
  • 认证和许可

第七章主要企业简介

• Hawaiian Tropic
• Australian Gold
• Banana Boat
• Coppertone
• Sun Bum
• St. Tropez
• Ed Hardy Tanning
• European Gold Flash Black (Creative Laboratories)
• Millennium Tanning Products
• Maui Babe

Tanning Oil and Lotion Trends and Forecast

The future of the global tanning oil and lotion market looks promising with opportunities in the online sale and offline sale markets. The global tanning oil and lotion market is expected to grow with a CAGR of 6.6% from 2024 to 2030. The major drivers for this market are the growing consumer awareness of skin care and UV protection, the increasing popularity of outdoor recreational activities, such as sunbathing, and the rising demand for tanning products with moisturizing and nourishing properties.

• Lucintel forecasts that, within the type category, tanning oil is expected to witness higher growth over the forecast period.
• Within the application category, online sales are expected to witness higher growth.
• In terms of regions, North America is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Tanning Oil and Lotion Market

The tanning oil and lotion market is undergoing several key shifts driven by consumer preferences for natural ingredients, sustainability, and multifunctional products.

• Natural and Organic Ingredients: Consumers are gravitating towards products made from natural oils like coconut, argan, and jojoba. These ingredients are preferred for their skin-nourishing and tanning properties. As demand for clean beauty grows, brands are focusing on organic formulations free from harmful chemicals.
• Sunless Tanning Products: Sunless tanning lotions and oils are increasingly popular, especially as consumers become more aware of the dangers of UV exposure. These products offer a safer, healthier alternative to traditional sunbathing, giving users a bronzed glow without the risk of sun damage.
• Multifunctional Products: There is a growing trend for tanning oils and lotions to also provide skincare benefits, such as hydration, anti-aging, or UV protection. These multifunctional products are designed to cater to consumers looking for products that address multiple skin needs in one application.
• Sustainability and Eco-friendly Packaging: Sustainability has become a major concern in the cosmetics industry. Consumers are demanding eco-friendly packaging, biodegradable materials, and sustainably sourced ingredients. This trend is pushing companies to rethink packaging and the environmental impact of their products.
• Customizable Formulations: The trend toward personalization in skin care is making its way into tanning products. Companies are now offering customizable tanning oils and lotions, allowing consumers to choose the shade and skincare benefits they prefer. This trend is fueled by the increasing desire for tailored beauty solutions.

The beauty and skincare industry is evolving rapidly, driven by consumer demand for natural, effective, and environmentally conscious products. With the rise of natural oils like coconut, argan, and jojoba, consumers are increasingly seeking clean, organic formulations that nourish and protect their skin. Sunless tanning products offer a safer alternative to UV exposure, while multifunctional formulations are meeting the demand for skincare benefits alongside tanning. Sustainability and eco-friendly packaging are now essential considerations for brands, reflecting a broader shift toward environmental responsibility. Finally, the growing trend of customizable formulations empowers consumers to personalize their beauty routines. Together, these trends reflect a more conscious, health-focused approach to beauty that prioritizes both individual needs and the planet's well-being.

Recent Developments in the Tanning Oil and Lotion Market

The tanning oil and lotion market is undergoing significant transformation, driven by evolving consumer preferences and advancements in product development. With an increasing focus on eco-consciousness and clean beauty, consumers are gravitating toward products made with non-toxic ingredients, sustainable packaging, and eco-friendly practices. Sunless tanning solutions are gaining traction as safer alternatives to traditional sunbathing, offering consumers the opportunity to achieve a natural, streak-free tan without the harmful effects of UV exposure. In addition, tanning products are now being enhanced with skincare ingredients, such as hyaluronic acid, antioxidants, and SPF, to provide a more holistic beauty solution.

• Rise of Eco-friendly and Clean Beauty Products: Tanning oils and lotions are seeing a shift toward clean and eco-friendly formulations. With increased consumer demand for non-toxic ingredients and sustainable practices, many brands are reformulating products to exclude harsh chemicals and are adopting recyclable packaging.
• Growth of Sunless Tanning Solutions: Sunless tanning products are gaining popularity as consumers seek healthier alternatives to UV exposure. Innovations in self-tanning formulas now allow users to achieve a natural, streak-free tan with improved application processes and longer-lasting results.
• Integration of Skincare Ingredients: Many tanning oils and lotions now feature skincare elements like hyaluronic acid, antioxidants, and SPF. This shift reflects the growing trend of consumers seeking products that not only provide a tan but also offer hydration, skin protection, and anti-aging benefits.
• Expansion in Global Markets: As global beauty standards evolve, tanning oils and lotions are becoming more accessible in markets outside traditional tanning hotspots. The rise in interest in tanned skin, along with rising disposable incomes, is driving growth in countries like China and India.
• Technological Advancements in Formula Development: The development of advanced tanning oils and lotions with better consistency, enhanced UV filters, and skin-friendly additives is reshaping the market. These new formulas offer faster, more even tanning results, with a focus on maintaining skin health.

The tanning oil and lotion industry is rapidly adapting to meet the demands of a more informed and health-conscious consumer base. The rise of clean, eco-friendly formulations and the growing popularity of sunless tanning solutions reflect a significant shift toward safer, sustainable beauty practices. As skincare ingredients become integrated into tanning products, consumers are seeking solutions that offer both cosmetic and skincare benefits in one. Moreover, with the expansion of global markets and ongoing technological advancements, the tanning industry is poised for continued growth and innovation. Ultimately, the future of tanning oils and lotions lies in providing consumers with high-quality, effective, and responsible products that align with their values and beauty goals.

Strategic Growth Opportunities for Tanning Oil and Lotion Market

The tanning oil and lotion market is experiencing dynamic growth, driven by emerging markets like India, China, and Brazil, and a shift toward products that offer both beauty and skincare benefits. As consumer demand for sunless tanning alternatives, eco-friendly packaging, and personalized formulations rises, brands are innovating to meet these expectations. Technological advancements in self-tanning and a focus on sustainability are further shaping the industry's evolution, offering exciting opportunities for both established and new brands.

• Expansion into Emerging Markets: With growing disposable incomes and an increasing interest in beauty and skincare products, emerging markets like India, China, and Brazil present significant opportunities for growth. Localizing products to suit regional preferences is crucial for capturing these new consumer bases.
• Incorporation of Skin Care Benefits: Tanning oils and lotions that offer additional skincare benefits, such as anti-aging, moisturizing, and UV protection, are seeing growing demand. Consumers are seeking products that multitask, offering both cosmetic and health benefits in a single application.
• Technological Innovations in Sunless Tanning: As awareness of the risks of sun exposure increases, there is a growing demand for safe, effective sunless tanning products. Innovation in formulation, such as self-tanning lotions that provide streak-free, long-lasting color, is a key area for investment.
• Sustainability and Eco-friendly Packaging: Sustainability is becoming a key competitive factor. Brands that invest in eco-friendly, biodegradable packaging and sustainable sourcing of ingredients will be able to capture the attention of environmentally conscious consumers.
• Customization and Personalization: Personalized tanning oils and lotions tailored to individual skin tones and preferences are emerging as a trend. Offering consumers the ability to choose their ideal shade or blend of ingredients presents a unique growth opportunity in the competitive market.

The future of tanning oils and lotions lies in a combination of technological innovation, sustainability, and personalized consumer experiences. As brands expand into emerging markets and increasingly cater to health-conscious and environmentally aware consumers, those that can offer multifunctional, eco-friendly, and customizable products will lead the way in this competitive and growing market.

Tanning Oil and Lotion Market Driver and Challenges

The tanning oil and lotion market is experiencing significant transformation, driven by growing consumer awareness of skin health, the rise of clean beauty, and advancements in product technology. As consumers become more conscious of the harmful effects of UV rays, there is increasing demand for safer tanning alternatives, including sunscreen-infused and non-toxic formulations. Alongside this, higher disposable incomes, particularly in emerging markets, are enabling consumers to invest in premium products tailored to their skincare needs. However, the industry also faces challenges, including regulatory compliance, intense competition, and environmental concerns, which brands must navigate to stay competitive in a rapidly evolving market.

The factors responsible for driving the tanning oil and lotion market include:

• Growing Awareness of Skin Health: Consumers are becoming more aware of the harmful effects of UV rays, driving demand for safer tanning alternatives and sunscreen-infused tanning products.
• Rising Popularity of Clean Beauty: The clean beauty movement is pushing brands to create natural, non-toxic tanning oils and lotions that appeal to health-conscious consumers.
• Increase in Disposable Income: Higher disposable income, particularly in emerging markets, is enabling consumers to invest in premium tanning oils and lotions that cater to their specific skincare needs.
• Technological Advancements: Advances in formulation, including self-tanning lotions with improved consistency, long-lasting effects, and hydrating properties, are making tanning oils and lotions more effective and popular.
• Global Beauty Trends: As global beauty standards evolve, the demand for products that provide a sun-kissed glow without harmful sun exposure continues to rise, benefiting the tanning oil market.

Challenges in the tanning oil and lotion market are:

• Regulatory Compliance: The tanning oil industry faces strict regulations regarding ingredient safety and product labeling, particularly in markets like the European Union and North America.
• Competitive Market: With numerous brands entering the market, differentiating products and maintaining consumer loyalty can be challenging for companies, especially in saturated markets.
• Environmental Concerns: The tanning oil and lotion industry must address concerns about the environmental impact of packaging and ingredient sourcing. Sustainability efforts are critical for long-term success.

The tanning oil and lotion market is being reshaped by several technological, economic, and regulatory factors. Drivers such as the increasing awareness of skin health, rising disposable incomes, and clean beauty trends are fueling growth, while challenges like regulatory hurdles, competition, and sustainability issues present obstacles.

List of Tanning Oil and Lotion Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies tanning oil and lotion companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the tanning oil and lotion companies profiled in this report include-

• Hawaiian Tropic
• Australian Gold
• Banana Boat
• Coppertone
• Sun Bum
• St. Tropez
• Ed Hardy Tanning
• European Gold Flash Black (Creative Laboratories)
• Millennium Tanning Products
• Maui Babe

Tanning Oil and Lotion by Segment

The study includes a forecast for the global tanning oil and lotion by type, application, and region.

Tanning Oil and Lotion Market by Type [Analysis by Value from 2018 to 2030]:

• Tanning Oil
• Tanning Lotion

Tanning Oil and Lotion Market by Application [Analysis by Value from 2018 to 2030]:

• Online Sale
• Offline sale

Tanning Oil and Lotion Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Tanning Oil and Lotion Market

The global market for tanning oils and lotions has evolved significantly in recent years, driven by shifting consumer preferences, innovations in skincare, and an increased awareness of health and safety. As people seek a balance between achieving a desirable tan and protecting their skin from harmful UV rays, advancements in formulations, packaging, and marketing strategies have emerged across various regions. In countries like the United States, China, Germany, India, and Japan, both demand and regulatory conditions have shaped the development of tanning products, reflecting regional trends and consumer priorities.

• United States: In the U.S., tanning oils and lotions are increasingly integrating organic and clean beauty trends. Companies are focusing on non-toxic, vegan ingredients while emphasizing eco-friendly packaging. The rise in sunless tanning products has shifted market dynamics, pushing brands to innovate with formulas that deliver a natural glow without harmful UV exposure. Additionally, advancements in self-tanning lotions now include formulations that allow longer-lasting color with minimal application effort.
• China: China's tanning market is growing as consumers increasingly seek a healthy, bronzed skin tone. There has been a rise in demand for UV-protection-infused tanning oils and lotions. Local brands are making strides in formulating products that cater to both the beauty and skincare markets. The influence of international beauty brands also pushes local companies to improve their offerings, blending Chinese herbal ingredients with tanning lotions to appeal to local tastes and needs.
• Germany: Germany's market for tanning oils and lotions is heavily influenced by the country's focus on health and sustainability. German consumers prefer products with minimal chemical additives, turning toward natural tanning oils made from plant-based ingredients. The push for environmental consciousness has led to greater demand for eco-friendly, biodegradable packaging. Additionally, there's a rising interest in combining tanning oils with skincare benefits like anti-aging and skin hydration.
• India: In India, tanning products are seeing a rise as consumers embrace beauty routines that focus on skin tone enhancement. The market is evolving, with local brands incorporating Ayurvedic ingredients into their tanning oils and lotions. These products cater to consumers who seek natural, skin-friendly formulations. The Indian market is also witnessing the growing popularity of sun protection ingredients combined with tanning agents, as skin care awareness continues to rise.
• Japan: Japan's beauty industry has always emphasized healthy, radiant skin, and the tanning oil market is no different. The focus is shifting toward gentle, effective sunless tanning lotions that provide a natural glow without harmful UV exposure. Japanese consumers are drawn to products with advanced formulations that include hydrating elements like hyaluronic acid. Additionally, there's an increasing interest in products that incorporate SPF protection while enhancing the tanning process.

Features of the Global Tanning Oil and Lotion Market

Market Size Estimates: Tanning oil and lotion market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Tanning oil and lotion market size by type, application, and region in terms of value ($B).

Regional Analysis: Tanning oil and lotion market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the tanning oil and lotion market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the tanning oil and lotion market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the tanning oil and lotion market by type (tanning oil and tanning lotion), application (online sale and offline sale), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Tanning Oil and Lotion Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Tanning Oil and Lotion Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Tanning Oil and Lotion Market by Type
  • 3.3.1: Tanning Oil
  • 3.3.2: Tanning Lotion
• 3.4: Global Tanning Oil and Lotion Market by Application
  • 3.4.1: Online Sale
  • 3.4.2: Offline sale

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Tanning Oil and Lotion Market by Region
• 4.2: North American Tanning Oil and Lotion Market
  • 4.2.1: North American Market by Type: Tanning Oil and Tanning Lotion
  • 4.2.2: North American Market by Application: Online Sale and Offline sale
• 4.3: European Tanning Oil and Lotion Market
  • 4.3.1: European Market by Type: Tanning Oil and Tanning Lotion
  • 4.3.2: European Market by Application: Online Sale and Offline sale
• 4.4: APAC Tanning Oil and Lotion Market
  • 4.4.1: APAC Market by Type: Tanning Oil and Tanning Lotion
  • 4.4.2: APAC Market by Application: Online Sale and Offline sale
• 4.5: ROW Tanning Oil and Lotion Market
  • 4.5.1: ROW Market by Type: Tanning Oil and Tanning Lotion
  • 4.5.2: ROW Market by Application: Online Sale and Offline sale

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Tanning Oil and Lotion Market by Type
  • 6.1.2: Growth Opportunities for the Global Tanning Oil and Lotion Market by Application
  • 6.1.3: Growth Opportunities for the Global Tanning Oil and Lotion Market by Region
• 6.2: Emerging Trends in the Global Tanning Oil and Lotion Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Tanning Oil and Lotion Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Tanning Oil and Lotion Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Hawaiian Tropic
• 7.2: Australian Gold
• 7.3: Banana Boat
• 7.4: Coppertone
• 7.5: Sun Bum
• 7.6: St. Tropez
• 7.7: Ed Hardy Tanning
• 7.8: European Gold Flash Black (Creative Laboratories)
• 7.9: Millennium Tanning Products
• 7.10: Maui Babe