户外运动 GPS 设备市场报告：2030 年趋势、预测与竞争分析

户外运动GPS设备的趋势与预测

全球户外运动 GPS 设备市场的未来前景广阔，在高尔夫、跑步和骑乘应用领域中存在着机会。 2030年，全球户外运动GPS设备市场预计将达到377亿美元，2024年至2030年的复合年增长率为14.2%。该市场的主要驱动因素是户外运动活动的日益普及、对具有GPS功能的智慧型手錶的日益偏好以及自行车公路赛车比赛的数量不断增加。

• 根据 Lucintel 的预测，按类型划分，手持设备预计将在预测期内实现最高增长，因为它们在汽车导航、休閒和户外活动等各种应用中大量使用。
• 在应用程式类别中，跑步仍将是最大的细分市场，因为这项运动对 GPS 装置的需求不断增加，以持续监测心率、配速、路线和距离。
• 从地区来看，由于新技术的出现、参与户外运动的人数不断增加以及为了个人安全而使用 GPS 设备的人数不断增加，预计北美地区将在预测期内实现最高的增长。

户外运动 GPS 设备市场的策略性成长机会

由于技术进步和消费者兴趣的增加，户外运动 GPS 设备市场在各种应用中拥有许多策略性成长机会。

• 健行和越野跑：开发专门用于健行和越野跑的 GPS 设备具有巨大的潜力，该设备具有导航、安全功能和崎岖地形中的性能监控功能。
• 骑乘：在使用常用技术追踪性能指标、导航和安全功能方面，骑乘领域还有很大的成长空间。即时资料共用和高级分析功能的结合有望进一步渗透市场。
• 钓鱼和划船：渔船 - 具有水上导航功能的 GPS（全球定位系统）系统以及鱼类追踪器正在蓄势待发。改进的天气更新以及路线规划可以吸引更多这些运动的爱好者。
• 健身与训练：基于 GPS 的穿戴式装置有机会与健康监测系统配合使用，产生全面的资料分析，专为人们设计，追踪表现指标并要求有关其健康的资讯。
• 探险运动：该领域的顶尖产品包括登山、滑雪等探险运动专用的GPS导航设备。该设备在冒险运动爱好者中很受欢迎，因为它可以承受恶劣的条件并提供精确的位置记录。

这些成长机会正在影响产品开发和消费者偏好，推动户外运动 GPS 设备市场的创新和扩张。

户外运动GPS设备市场的驱动因素与挑战

各种驱动因素​​/挑战塑造了户外运动 GPS 设备市场的成长和开发，例如：

推动户外运动 GPS 设备市场的因素包括：

• 技术进步：技术进步：GPS 小工具上先进技术的使用透过创建更复杂的多功能且可在户外活动中使用的设备来帮助其扩张。
• 户外活动增加：为了满足消费者对户外健身兴趣增加的需求，对具有增强追踪资讯的 GPS 小工具和其他导航设备的需求不断增加。
• 与穿戴式装置整合：将 GPS 装置与心率监测带和智慧手錶等穿戴式装置整合，可增强功能并吸引寻求完整锻炼解决方案的消费者。
• 改进的连接性：GPS 设备的吸引力源于其增强的连接功能，包括蓝牙和 Wi-Fi 功能，可以更好地与其他设备整合。
• 强调耐用性：随着参与高强度运动等户外活动的用户选择专为恶劣环境设计的坚固耐用的 GPS 设备，市场机会正在不断增长。

户外运动GPS设备市场面临的挑战是：

• 高成本：想要购买具有高级功能的先进 GPS 系统的人预计会花费更多。
• 电池寿命问题：虽然电池寿命有所改善，但对于在户外广泛使用的 GPS 设备来说，电池寿命仍然是一个巨大的挑战，人们主要喜欢在使用过程中持续更长时间而无需重新充电的设备。
• 市场饱和：如今销售的 GPS 系统有如此多元不同品牌和型号，市场可能会趋于饱和状态。

这些力量或驱动因素/挑战推动了户外运动 GPS 设备市场的发展，因为它们决定了成长模式并影响产业层面的策略。

目录

第一章执行摘要

第二章全球户外运动GPS设备市场：市场动态

• 简介、背景、分类
• 供应链
• 产业驱动因素与挑战

第三章 2018-2030年市场趋势及预测分析

• 宏观经济趋势（2018-2023）与预测（2024-2030）
• 全球户外运动GPS设备市场趋势（2018-2023）与预测（2024-2030）
• 全球户外运动 GPS 设备市场（按类型）
  • 手持装置
  • 穿戴式装置
• 全球户外运动 GPS 设备市场（按应用）
  • 高尔夫球
  • 跑步
  • 骑自行车

第四章 2018-2030年区域市场趋势及预测分析

• 按地区分類的户外运动 GPS 设备市场
• 北美户外运动GPS设备市场
• 欧洲户外运动GPS设备市场
• 亚太户外运动GPS设备市场
• 其他地区户外运动GPS设备市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 按类型分類的全球户外运动 GPS 设备市场的成长机会
  • 全球户外运动 GPS 设备市场应用成长机会
  • 全球户外运动 GPS 设备市场区域成长机会
• 全球户外运动GPS设备市场新趋势
• 战略分析
  • 新产品开发
  • 全球户外运动GPS设备市场容量扩张
  • 全球户外运动GPS设备市场的併购与合资
  • 认证和许可

第七章主要企业概况

• Apple
• Bryton
• Bushnell
• Fitbit
• Garmin
• GlobalSat WorldCom
• Goyourlife
• Polar Electro
• Samsung

Outdoor Sport GPS Device Trends and Forecast

The future of the global outdoor sport GPS device market looks promising with opportunities in the golf, running, and cycling applications. The global outdoor sport GPS device market is expected to reach an estimated $37.7 billion by 2030 with a CAGR of 14.2% from 2024 to 2030. The major drivers for this market are the rising popularity of outdoor sporting activities, the growing preference for GPS-enabled smartwatches, and the increasing number of road bicycle racing competitions.

• Lucintel forecast that, within the type category, handheld devices are expected to witness the highest growth over the forecast period due to their significant usage in various applications, such as automotive navigation, recreation, and outdoor activities.
• Within the application category, running will remain the largest segment due to the increasing need for GPS devices in this exercise to monitor heart rate continuously, pace, routes, and distance.
• In terms of regions, North America is expected to witness the highest growth over the forecast period due to the availability of new technologies, the rising number of people participating in outdoor sports, and the growing population's use of GPS devices for personal safety in the region.

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Emerging Trends in the Outdoor Sport GPS Device Market

The market for GPS devices used in outdoor sports has been changing with the adoption of new technologies to improve functionality and user experience.

• Multi-Sport Functionality: Modern GPS devices are increasingly capable of supporting multiple sports, accommodating a wide range of activities. This trend emphasizes flexibility and better performance tracking across various kinds of sports, workouts, etc.
• Integration with Wearables: It is now common for wearable technology such as heart rate monitors or smartwatches to be incorporated into GPS devices. This improves overall user experience, and health records as well as enhances data precision.
• Real-Time Data Sharing: Increasingly, there is the ability to share real-time information including location details or performance metrics. This practice promotes social interaction and safety where users can immediately post their activities on social media sites such as Facebook.
• Enhanced Battery Life: Longer battery life is a major consideration when it comes to making these gadgets last longer during use outdoors. Newer GPS units last longer reducing the frequency at which they must be recharged during long trips away from home.
• Advanced Navigation Features: among other things, topo maps and waypoint marking are increasingly being included in GPS units. The use of such navigation improvements has brought about more detailed, accurate, and precise navigation easing the user's mind in challenging environments.

These trends drive innovations in outdoor sport GPS devices including both technological advancements and consumer preferences.

Recent Developments in the Outdoor Sport GPS Device Market

Recent occurrences in the outdoor sports GPS device markets signify significant advances in technology as well as shifts in consumer choices.

• Advanced GPS Tracking Technologies: New global positioning systems have additional tracking technologies like multi-frequency GNSS receivers to improve accuracy and dependability across different outdoor settings.
• Integration with Health Metrics: Advanced fitness trackers now include key health monitoring functions like heart rate, oxygen saturation levels, and sleep patterns to give a more comprehensive overview of health and performance capabilities.
• Enhanced Durability and Design: The most recent models have been ruggedized with better water resistance and shockproof abilities for harsh outdoor conditions or activities that involve lots of movement.
• Improved Connectivity Features: The newer ones come with Bluetooth, Wi-Fi et cetera so that they can all be connected with smartphones for better functionality as well as data sharing.
• User-friendly interfaces: Modern GPS devices that are being made now have friendlier user interfaces, which simply means that they have touchscreen displays and are quite simple to use during outdoor activities.

These developments will shape the outdoor sport GPS device market by giving consumers more sophisticated options that are reliable and easy to use.

Strategic Growth Opportunities for Outdoor Sport GPS Device Market

The outdoor sport GPS device market has many strategic growth opportunities across different applications due to technological advancements and increased consumer interest.

• Hiking and Trail Running: There is considerable potential for developing dedicated GPS devices for hiking and trail running with navigation features, safety features, and rugged terrain performance monitoring.
• Cycling: The cycling segment offers a lot of room for expansion concerning performance metrics tracking, navigation, and safety features using commonly used technologies. Real-time data sharing coupled with advanced analytics can promote further market penetration.
• Fishing and Boating: Growth prospects come from fishing-boat-GPS (Global Positioning System) systems having water navigation attributes as well as fish trackers. Improved weather updates along with route planning may attract practitioners in these sports.
• Fitness and Training: Opportunities for GPS-based wearable gadgets that work with health-monitoring systems, generate comprehensive data analyses, are designed for people, Track performance indicators and request information about their health.
• Adventure Sports: Some of the top products in this line include purpose-built GPS navigation devices for adventure sports such as climbing and skiing that can withstand extreme conditions and deliver pinpoint position logging to attract increasing numbers of adventure enthusiasts.

These growth opportunities are driving innovation and expansion in the outdoor sport GPS device market, influencing product development and consumer preferences.

Outdoor Sport GPS Device Market Driver and Challenges

Different drivers and challenges shape the growth and development of the outdoor sport GPS device market including:

The factors responsible for driving the outdoor sport GPS device market include:

• Advancement in Technology: The use of advanced technology on G.P.S gadgets has helped its expansion by creating multipurpose more sophisticated devices that can be used during outdoor activities.
• Increasing Outdoor Activities: Demand is growing for GPS gadgets that contain enhanced tracking information as well as other navigation devices to meet demand from consumers who are increasingly interested in physical fitness outdoors.
• Integration with Wearables: Integration of GPS devices with wearables like heart rate monitor bands or smart watches increases functionalities attracting audiences demanding an entire exercise solution.
• Improved Connectivity: The increased appeal of GPS devices is caused by enhanced connectivity features that allow better integration with other devices because of their Bluetooth and Wi-Fi capabilities.
• Focus on Durability: The market opportunities are expanding, as users involved in outdoor activities such as high-impact sports choose rugged and durable GPS devices specifically designed for harsh environments.

Challenges in the outdoor sport GPS device market are:

• High Costs: People intending to buy advanced GPS systems with premium features should be ready to spend more money since the price can be a major barrier to budget-minded buyers hence affecting the whole market growth rates.
• Battery Life Concerns: Even though better, battery life is still a huge challenge for GPS units used outdoors extensively where individuals predominantly prefer those that can stay longer in use without refilling.
• Market Saturation: The market could become saturated because there are so many different manufacturers and models of GPS systems sold today; thus making it difficult for new entrants who want to differentiate themselves from existing firms and get any meaningful share.

These forces or drivers and challenges drive the outdoor sport GPS device Market as they influence industry-level strategies, determining growth patterns.

List of Outdoor Sport GPS Device Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies outdoor sport GPS device companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the outdoor sport GPS device companies profiled in this report include-

• Apple
• Bryton
• Bushnell
• Fitbit
• Garmin
• GlobalSat Worldcom
• Goyourlife
• Polar Electro
• Samsung

Outdoor Sport GPS Device by Segment

The study includes a forecast for the global outdoor sport GPS device by type, application, end use industry, technology, and region

Outdoor Sport GPS Device Market by Type [Analysis by Value from 2018 to 2030]:

• Handheld Device
• Wearable Device

Outdoor Sport GPS Device Market by Application [Analysis by Value from 2018 to 2030]:

• Golf
• Running
• Cycling

Outdoor Sport GPS Device Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Outdoor Sport GPS Device Market

The outdoor sport GPS device market is witnessing significant progress due to technological advancements and rising consumer interest in outdoor activities plus fitness tracking.

• United States: The use of advanced multi-sport enabled GPS devices with more connectivity features is on the rise. Examples include real-time weather updates and health monitoring systems integration, which has boosted customer satisfaction as well as overall performance.
• China: China, on its part, is getting into this market with affordable GPS devices that bring with them advanced tracking capabilities while at the same time integrating into indigenous digital ecosystems. This is because it has identified a market niche for high-value products that cater to the growing appetite for outdoor sports and fitness.
• Germany: Germany is found to be leading in high-precision GPS technology characterized by recent developments that have seen the production of robust devices meant for extreme sports and outdoor scenarios. In addition, efforts are being made towards combining sophisticated navigation mechanisms with monitoring functions among others.
• India: An upsurge of economical yet dependable tracking-oriented GPS appliances that can offer long battery life can be witnessed in India. Increased demand coupled with the growing popularity of outdoor activities and physical training among people living here has also resulted in the growth of this market segment.
• Japan: Japan is currently working on developing small and highly precise navigation systems, which integrate sophisticated components like satellite communication and body monitoring. The company's main goals are accuracy and user convenience in a variety of outdoor sports.

Features of the Global Outdoor Sport GPS Device Market

Market Size Estimates: Outdoor sport GPS device market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Outdoor sport GPS device market size by type, application, and region in terms of value ($B).

Regional Analysis: Outdoor sport GPS device market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the outdoor sport GPS device market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the outdoor sport GPS device market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the outdoor sport GPS device market by type (handheld device and wearable device), application (golf, running, and cycling), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Outdoor Sport GPS Device Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Outdoor Sport GPS Device Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Outdoor Sport GPS Device Market by Type
  • 3.3.1: Handheld Device
  • 3.3.2: Wearable Device
• 3.4: Global Outdoor Sport GPS Device Market by Application
  • 3.4.1: Golf
  • 3.4.2: Running
  • 3.4.3: Cycling

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Outdoor Sport GPS Device Market by Region
• 4.2: North American Outdoor Sport GPS Device Market
  • 4.2.1: North American Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.2.2: North American Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.3: European Outdoor Sport GPS Device Market
  • 4.3.1: European Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.3.2: European Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.4: APAC Outdoor Sport GPS Device Market
  • 4.4.1: APAC Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.4.2: APAC Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling
• 4.5: ROW Outdoor Sport GPS Device Market
  • 4.5.1: ROW Outdoor Sport GPS Device Market by Type: Handheld Device and Wearable Device
  • 4.5.2: ROW Outdoor Sport GPS Device Market by Application: Golf, Running, and Cycling

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Outdoor Sport GPS Device Market by Type
  • 6.1.2: Growth Opportunities for the Global Outdoor Sport GPS Device Market by Application
  • 6.1.3: Growth Opportunities for the Global Outdoor Sport GPS Device Market Region
• 6.2: Emerging Trends in the Global Outdoor Sport GPS Device Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Outdoor Sport GPS Device Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Outdoor Sport GPS Device Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Apple
• 7.2: Bryton
• 7.3: Bushnell
• 7.4: Fitbit
• 7.5: Garmin
• 7.6: GlobalSat WorldCom
• 7.7: Goyourlife
• 7.8: Polar Electro
• 7.9: Samsung