营养化妆品市场报告：2031 年趋势、预测与竞争分析

全球营养化妆品市场未来很可能在超级市场/大卖场、药局/药局、专卖店和线上零售市场中看到机会。预计 2025 年至 2031 年期间全球营养化妆品市场的复合年增长率为 7.8%。这个市场的主要驱动力是消费者对用于整体护肤的「内在美」产品的兴趣日益浓厚，对营养与皮肤健康之间联繫的认识日益加深，以及对护肤产品中天然和功能性成分的需求不断增加。

• Lucintel 预测，预测期内，护肤将在产品类别中经历最高的成长。
• 根据应用，超级市场/大卖场预计将实现最高成长。
• 根据地区，预计北美在预测期内仍将是最大的地区。

营养化妆品市场的策略性成长机会

营养化妆品市场的各个应用领域都存在着多种策略成长机会。它们是强大的业务发展驱动力，也是吸引新消费者的手段。

• 个人化营养：另一个关键的成长机会来自个人化营养美容解决方案的开发，利用个人的健康状况和基因资讯。个人化产品有助于更好地满足特定的美容和健康需求，并确保消费者对整体效果感到满意。
• 永续产品线：具有环保意识的消费者越来越期待永续且环保的营养美容品的发展。这可以透过负责任地采购原料和受全球永续性趋势影响的环保包装趋势来实现。
• 数位整合：透过数位健康平台提供的营养化妆品解决方案（例如用于监测和个人化消费量的应用程式）将开启成长机会。它提高了消费者的参与度并能够收集关键资料以增强产品开发。
• 新兴市场：如果你关注新兴市场，你会发现这是一个成长机会，因为那里的可支配收入正在上升，人们对健康的兴趣也不断增长。在这些地区取得成功可能来自于根据当地偏好和法规环境客製化产品。
• 整体健康产品：营养化妆品市场正在满足从皮肤、头髮到整体健康的各种需求。这增加了吸引更多消费者的可能性。整体产品力求满足日益增长的整体自我护理趋势。

这些新的成长机会正在透过创新、扩大消费者覆盖范围和改善产品供应来推动营养化妆品市场的发展。

营养美容品市场驱动因素与挑战

营养化妆品市场由市场驱动因素和挑战决定，主要包括技术、消费者和监管因素。因此，了解这些方面对于驾驭市场至关重要。营养化妆品市场的驱动因素和挑战包括技术发展、消费者趋势和法规。这些正在推动市场动态，并改变企业实现成长的不同方式。

推动营养化妆品市场发展的因素有：

1. 提高消费者意识：提高消费者意识：消费者越来越意识到美容解决方案的好处，从而推动了对营养化妆品的需求。消费者也对能明显改善皮肤、头髮和整体健康的产品表现出兴趣。

2. 技术发挥关键作用：成分技术和配方的改进正在提高营养美容品的功效。高效价输送系统和成分等创新进一步提高了性能。

3. 增强永续性：永续性和环保意识现在越来越受到客户关注。采用特定品牌的永续工艺和材料得到了对环境负责的消费者的支持，从而提高了相关公司的品牌股权。

4. 科学检验：人们对透过科学检验和临床研究来支持​​产品声明的兴趣日益浓厚。有了可靠的研究支持某些产品，消费者的信任和信心正在推动市场扩张。

5. 扩大市场覆盖范围：新兴市场可支配收入的增长和人们对健康的态度的转变为营养美容品打开了新的机会之窗。

营养化妆品市场面临的挑战包括：

1. 监管障碍：不同地区的监管规定复杂且难以遵循。确保遵守各种标准需要大量资源，这可能会影响市场进入和扩张。

2. 竞争：营养化妆品市场竞争激烈，许多品牌提供类似的产品。创新和品质是两大差异化领域，使企业在市场上占有一席之地。

3. 消费者怀疑：有些消费者仍然对营养美容品的功效持怀疑态度。有证据支持的明确主张应该能够消除上述不信任，赢得信任，并在客户心中建立产品的优势。

这些驱动因素和挑战塑造了营养化妆品市场，并继续影响产品开发、消费行为和市场动态。

目录

第一章执行摘要

第 2 章 全球营养化妆品市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动因素与挑战

第 3 章 市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）与预测（2025-2031）
• 全球营养化妆品市场趋势（2019-2024 年）及预测（2025-2031 年）
• 全球营养化妆品市场（依产品划分）
  • 护肤
  • 头髮护理
  • 指甲护理
• 全球营养化妆品市场（按分销管道）
  • 超级市场/大卖场
  • 药局/药房
  • 专卖店
  • 网路零售
  • 其他的

第 4 章区域市场趋势与预测分析（2019-2031 年）

• 全球营养化妆品市场（按区域）
• 北美营养化妆品市场
• 欧洲营养化妆品市场
• 亚太营养化妆品市场
• 其他地区的营养化妆品市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球营养化妆品市场（按产品）成长机会
  • 全球营养化妆品市场按分销管道分類的成长机会
  • 全球营养化妆品市场各区域成长机会
• 全球营养化妆品市场的新趋势
• 战略分析
  • 新产品开发
  • 全球营养化妆品市场生产能力的扩大
  • 全球营养化妆品市场的企业合併
  • 认证和许可

第七章主要企业简介

• Activ'Inside
• Air Liquide
• Amway
• BASF
• Beiersdorf
• Functionalab
• GliSODin
• GNC India
• Herbalife International of America
• International Flavors and Fragrances

The future of the global nutricosmetic market looks promising with opportunities in the supermarket/hypermarket, drug store/pharmacy, specialist store, and online retail markets. The global nutricosmetic market is expected to grow with a CAGR of 7.8% from 2025 to 2031. The major drivers for this market are the rising consumer interest in beauty-from-within products for holistic skincare, growing awareness of the link between nutrition and skin health, and increasing demand for natural and functional ingredients in skincare products.

• Lucintel forecasts that, within the product category, skin care is expected to witness the highest growth over the forecast period.
• Within the application category, supermarket/hypermarket is expected to witness the highest growth.
• In terms of regions, North America will remain the largest region over the forecast period.

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Emerging Trends in the Nutricosmetic Market

The nutricosmetic market keeps remolding itself, tested by several key trends that show the evolution of consumer preferences and technological developments that are now evolving the new beauty-from-within landscape.

• Personalization: There is a trend for personalized nutricosmetic products that are in great demand. Brands offer customized supplements based on individual genetic, lifestyle, and health data to enhance effectiveness and consumer satisfaction.
• Sustainable Ingredients: There is a growing demand for sustainable and eco-friendly ingredients in nutricosmetics. Consumers are increasingly seeking products that use responsibly sourced and biodegradable materials, aligning with broader environmental concerns.
• Scientific Validation: Products with scientific validation are increasingly popular. Brands are funding clinical trials and research to prove claims, and such allows consumers to build trust and credibility in them.
• Digital Health Integration: Nutricosmetics is more and more integrated with digital health through apps or wearables for personalized recommendations and tracking of efficacy. The meeting of technology and beauty will henceforth improve consumer engagement and product performance.
• Holistic Beauty: The concept of holistic beauty is fast catching up, where one product is aimed at benefiting not just skin or hair but overall health. Nutricosmetics combine different nutrients and ingredients to fulfill several benefits.

These trends are driving innovation and consumer interest in the nutricosmetic market toward personalized, sustainable, and scientifically validated products.

Recent Developments in the Nutricosmetic Market

Several key developments have characterized the nutricosmetic market, which indicates the future direction it will take. These developments denote continuing changes in consumer preferences, technological innovations, and regulatory environments.

• Introduction of Advanced Formulations: Lately, advanced nutricosmetic formulations with high-potency ingredients like hyaluronic acid and marine collagen have been introduced. These new developments are targeted at improving skin hydration and elasticity more professionally.
• Personalized Supplements: Personalized nutricosmetic supplements, designed for individual health profiles and beauty goals, are being increasingly adopted in the market. This trend is supported by recent advances in genetic testing and data analysis.
• The Rise of Sustainable Packaging: Companies within the nutricosmetic market are increasingly using recyclable and biodegradable materials in their packaging to reduce environmental impact, appealing to consumers' consciousness of the environment.
• Expansion of Clinical Research: Brands are increasingly investing in clinical research and trials as one sure way of scientifically proving the efficacy of their nutricosmetic products. Emphasis on scientific validation enhances the credibility of the product and builds consumers' confidence.
• Integration of Traditional and Modern Ingredients: The market is increasingly blending traditional ingredients with modern nutritional science. This includes incorporating time-tested herbal remedies alongside contemporary nutrients to create effective, innovative products.

These factors are facilitating growth and innovations in nutricosmetic products, making them more effective, personalized, and environmentally responsible.

Strategic Growth Opportunities for Nutricosmetic Market

There are several strategic opportunities for growth within the different applications of the nutricosmetic marketplace. These can serve as strong business development drivers, as well as a means to acquire new consumers.

• Personalized Nutrition: Another important growth opportunity exists in the development of personalized nutricosmetic solutions, drawing on individual health profiles and genetic information. Personalized products help to better target specific needs for beauty and wellness, making consumers satisfied with the overall outcome.
• Sustainable Product Lines: Nutricosmetics developed as sustainable and eco-friendly are increasingly expected by environmentally active consumers. This can be achieved through responsible sourcing of ingredients and eco-friendly packaging trends influenced by the direction of global sustainability.
• Digital Integration: Nutricosmetic solutions delivered via digital health platforms, such as apps monitoring and personalizing their consumption, open growth opportunities. It increases engagement with consumers and allows for critical data collection to inform enhanced product development.
• Emerging Markets: This is a growth opportunity when focusing on emerging markets that continue to have an increase in disposable incomes and a rise in interest in wellness. Success in such regions could be driven by tailoring products to local tastes and regulatory environments.
• Holistic Wellness Products: The nutricosmetic market opens toward the demands of addressing different needs, from skin and hair to overall wellness. Thus, the possibility increases of capturing a range of consumers. Holistic products are about to appeal to an ever-growing trend of self-care comprehensively.

These emerging growth opportunities are driving the nutricosmetic market through innovations, extensive expansion in reach to consumers, and improvement in product offerings.

Nutricosmetic Market Driver and Challenges

The nutricosmetic market is defined by these drivers and challenges, mainly technological, consumer, and regulatory factors. Thus, understanding these aspects is highly vital for navigation in the market. The drivers and challenges matter in the nutricosmetic marketplace, including technological developments, consumer trends, and regulation. These have been driving market dynamics for change in the various ways companies approach growth.

The factors responsible for driving the nutricosmetic market include:

1. Increased Consumer Awareness: Consumers are increasingly aware of the benefits of beautiful solutions, thus driving demand for nutricosmetics. Consumers also show interest in products that can bring about visible improvements in skin, hair, and overall wellness.

2. Technology plays a crucial role: Improved ingredient technology and formulation are increasing the performance of nutricosmetics. Innovations like high-potency delivery systems and ingredients further enrich performance.

3. Increased Sustainability: Sustainability and eco-friendliness are presently capturing growing customer interest. The adoption of sustainable processes and materials by brands finds favor with environmentally responsible consumers, thereby improving brand equity for the companies concerned.

4. Scientific Validation: The interest in scientific validation and clinical research to support the claims of products is on the rise. With solid research to back certain products, consumer trust and credibility have become the driving force behind the rise in markets.

5. Expansion of Market Reach: Growing disposable incomes and changing attitudes toward wellness in developing markets have opened a new window of opportunity for nutricosmetics. Brands are now expanding into taking advantage of such emerging growth consumer sets.

Challenges in the nutricosmetic market are:

1. Regulatory Hurdles: Navigating complex and varying regulations across different regions can be challenging. Ensuring compliance with diverse standards requires significant resources and can impact market entry and expansion.

2. Competition: The nutricosmetic market is very competitive, with a lot of brands offering similar products. Innovation and quality are two immediate areas of differentiation that will enable players to carve a niche for themselves in the market.

3. Consumer Skepticism: A few consumers are still skeptical regarding the efficacy of nutricosmetics. Clear, and substantiated claims supported by evidence should give reassurance for the above disbelief, create trust, and capture product benefits in the minds of customers.

These drivers and challenges are mapping the nutricosmetic market and continue to shape product development, consumer behavior, and market dynamics.

List of Nutricosmetic Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies nutricosmetic companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the nutricosmetic companies profiled in this report include-

• Activ'Inside
• Air Liquide
• Amway
• BASF
• Beiersdorf
• Functionalab
• GliSODin
• GNC India
• Herbalife International of America
• International Flavors and Fragrances

Nutricosmetic by Segment

The study includes a forecast for the global nutricosmetic market by product, distribution channel, and region.

Nutricosmetic Market by Product [Analysis by Value from 2019 to 2031]:

• Skin Care
• Hair Care
• Nail Care

Nutricosmetic Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Supermarket/Hypermarket
• Drug Store/Pharmacy
• Specialist Store
• Online Retail
• Others

Nutricosmetic Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Nutricosmetic Market

The nutricosmetic market is a high-development industry owing to increasing consumers showing interest in beauty-from-within solutions, technological innovations, and variable market dynamics across key regions. These developments reflect an increasing trend for integration between nutrition and skincare for the enhancement of beauty and well-being.

• United States: The US is a nutricosmetic growing market where unique formulations combine collagen, vitamins, and antioxidants among a host of ingredients. The industry moves in the direction of personalized beauty and advanced delivery systems to increase effectiveness and consumer interaction.
• China: It is one of the fastest-growing nutricosmetic markets, driven by the fast-rising middle class and increased awareness of beauty and health. New products are also integrating traditional Chinese medicine components with modern formulations, merging cultural applications with contemporary science.
• Germany: Germany has a market focusing on scientifically supported nutricosmetic products, comprising high-quality, sustainable ingredients. Here, the focus is on transparency and effectiveness. A marked increase in clinical trials supporting product claims and a push toward organic and natural formulations are noted.
• India: With rising disposable incomes and changing consumer attitudes toward well-being and appearance, the nutricosmetic market has become a growth area. The demand is growing for products with herbal and Ayurvedic ingredients combined with nutrition science in a modern way.
• Japan: There is immense demand in the Japanese nutricosmetic market to integrate traditional ingredients such as Japanese marine collagen into high-end nutritional research. Emphasis is given to the maintenance of skin health and anti-aging benefits through scientifically formulated supplements.

Features of the Global Nutricosmetic Market

Market Size Estimates: Nutricosmetic market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Nutricosmetic market size by product, distribution channel, and region in terms of value ($B).

Regional Analysis: Nutricosmetic market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different products, distribution channels, and regions for the nutricosmetic market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the nutricosmetic market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the nutricosmetic market by product (skin care, hair care, and nail care), distribution channel (supermarket/hypermarket, drug store/pharmacy, specialist store, online retail, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Nutricosmetic Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Nutricosmetic Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Nutricosmetic Market by Product
  • 3.3.1: Skin Care
  • 3.3.2: Hair Care
  • 3.3.3: Nail Care
• 3.4: Global Nutricosmetic Market by Distribution Channel
  • 3.4.1: Supermarket/Hypermarket
  • 3.4.2: Drug Store/Pharmacy
  • 3.4.3: Specialist Store
  • 3.4.4: Online Retail
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Nutricosmetic Market by Region
• 4.2: North American Nutricosmetic Market
  • 4.2.1: North American Market by Product: Skin Care, Hair Care, and Nail Care
  • 4.2.2: North American Market by Distribution Channel: Supermarket/Hypermarket, Drug Store/Pharmacy, Specialist Store, Online Retail, and Others
• 4.3: European Nutricosmetic Market
  • 4.3.1: European Market by Product: Skin Care, Hair Care, and Nail Care
  • 4.3.2: European Market by Distribution Channel: Supermarket/Hypermarket, Drug Store/Pharmacy, Specialist Store, Online Retail, and Others
• 4.4: APAC Nutricosmetic Market
  • 4.4.1: APAC Market by Product: Skin Care, Hair Care, and Nail Care
  • 4.4.2: APAC Market by Distribution Channel: Supermarket/Hypermarket, Drug Store/Pharmacy, Specialist Store, Online Retail, and Others
• 4.5: ROW Nutricosmetic Market
  • 4.5.1: ROW Market by Product: Skin Care, Hair Care, and Nail Care
  • 4.5.2: ROW Market by Distribution Channel: Supermarket/Hypermarket, Drug Store/Pharmacy, Specialist Store, Online Retail, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Nutricosmetic Market by Product
  • 6.1.2: Growth Opportunities for the Global Nutricosmetic Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Nutricosmetic Market by Region
• 6.2: Emerging Trends in the Global Nutricosmetic Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Nutricosmetic Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Nutricosmetic Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Activ'Inside
• 7.2: Air Liquide
• 7.3: Amway
• 7.4: BASF
• 7.5: Beiersdorf
• 7.6: Functionalab
• 7.7: GliSODin
• 7.8: GNC India
• 7.9: Herbalife International of America
• 7.10: International Flavors and Fragrances