包装汉堡市场报告：趋势、预测和竞争分析（至 2031 年）

全球包装汉堡市场的未来很可能在超级市场和便利商店市场看到机会。预计到 2031 年全球包装汉堡市场规模将达到 572 亿美元，2025-2031 年期间的复合年增长率为 5.0%。该市场的主要驱动力是已调理食品和方便食品的需求不断增长、全球快餐连锁店和快餐店 (QSR) 的增长、忙碌的生活方式以及双收入家庭的增加。

• Lucintel 预测，在预测期内，冷冻汉堡将成为所有食品类型中成长率最高的食品。
• 在应用方面，超级市场预计将出现强劲成长。
• 根据地区，预计北美将在预测期内实现最高成长。

包装汉堡市场的策略性成长机会

包装汉堡市场的策略性成长机会受到不断变化的消费者偏好、技术进步和不断扩大的应用领域的推动。

• 扩展到植物来源领域：利用对植物来源和实验室培育汉堡日益增长的需求来吸引註重健康和环保的消费者。
• 开发高级产品：推出具有独特风味和食材的高品质美食汉堡，以满足高端市场的需求。
• 投资永续包装：采用环保和可回收的包装解决方案，以吸引有环保意识的消费者并满足监管要求。
• 提高便利性：专注于设计快速准备和易于食用的产品，以满足忙碌消费者的需求。
• 地理扩张：探索都市化不断加快、消费者对包装食品的支出不断增加的新兴市场中的机会。
• 利用创新：引进先进的包装技术来提高产品的新鲜度、保存期限和安全性。
• 客製化产品：开发当地调味改良的汉堡，以满足不同消费者的偏好和饮食偏好。

包装汉堡市场的策略性成长机会由产品开发、包装和市场扩张方面的创新所驱动，从而提供显着成长和市场渗透的潜力。

包装汉堡市场的驱动因素与挑战

包装汉堡市场受到各种影响其成长和发展的驱动因素和挑战的影响。

包装汉堡市场受以下因素驱动：

• 消费者对便利性的需求：对快速简单的饮食解决方案的偏好增加，推动了包装汉堡的成长。
• 创新产品：推出植物来源、实验室培育和优质汉堡，以吸引多样化的消费者群体。
• 技术进步：改良的包装技术提高了产品的新鲜度、保质期和安全性。
• 健康与保健趋势：人们对更健康、营养均衡的汉堡的兴趣日益浓厚。
• 强调永续性：环境议题推动人们越来越多地采用环保和可回收的包装材料。

包装汉堡市场面临的挑战是：

• 製造成本更高：创新优质汉堡产品的製造成本更高将影响定价和市场竞争力。
• 法规遵循：了解与食品安全、标籤和环境影响有关的复杂法规。
• 激烈的市场竞争：来自现有品牌和新参与企业的竞争压力推动着持续创新的需求。
• 供应链中断：采购原料及管理生产及分销物流的潜在挑战。
• 消费者期望：满足消费者对健康、口味和便利性不断变化的需求，同时平衡成本和品质。

包装汉堡市场由便利性、创新性和永续性驱动，但也面临与生产成本、法规遵循和市场竞争相关的挑战。

目录

第一章执行摘要

第二章全球包装汉堡市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球包装汉堡市场趋势（2019-2024 年）及预测（2025-2031 年）
• 全球包装汉堡市场（按类型）
  • 冷冻汉堡
  • 冰镇汉堡
  • 新鲜汉堡
• 全球包装汉堡市场（按应用）
  • 超级市场
  • 便利商店
  • 其他的

第四章。各地区市场趋势及预测分析（2019-2031）

• 全球包装汉堡市场（按地区）
• 北美包装汉堡市场
• 欧洲包装汉堡市场
• 亚太地区包装汉堡市场
• 其他地区的包装汉堡市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球包装汉堡市场的成长机会（按类型划分）
  • 全球包装汉堡市场的成长机会（按应用）
  • 全球包装汉堡市场各地区的成长机会
• 全球包装汉堡市场的新趋势
• 战略分析
  • 新产品开发
  • 全球包装汉堡市场产能扩张
  • 全球包装汉堡市场的合併、收购和合资企业
  • 认证和许可

第七章主要企业简介

• BUBBA foods
• DR. PRAEGER'S SENSIBLE FOODS
• Drink Eat Well
• Kellogg
• Monde Nissin
• Paragon Quality Foods
• The Kraft Heinz

The future of the global packaged burger market looks promising with opportunities in the supermarket and convenience store markets. The global packaged burger market is expected to reach an estimated $57.2 billion by 2031 with a CAGR of 5.0% from 2025 to 2031. The major drivers for this market are the rising demand for ready-to-eat and ready-to-cook foods, the growth of fast food chains and quick-service restaurants (QSRs) worldwide, busy lifestyles, and an increasing number of dual-income households.

• Lucintel forecasts that, within the type category, frozen burger is expected to witness the highest growth over the forecast period.
• Within the application category, the supermarket is expected to witness higher growth.
• In terms of regions, North America is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Packaged Burger Market

Emerging trends in the packaged burger market reflect shifts towards healthier options, sustainability, and convenience.

• Plant-Based and Lab-Grown Options: Rising consumer interest in vegetarian, vegan, and lab-grown burgers as part of a broader trend towards sustainable and ethical eating.
• Health-Conscious Choices: Increased demand for low-fat, low-sodium, and nutritionally balanced packaged burgers.
• Premium and Gourmet Products: Growing popularity of high-quality, gourmet, and artisanal packaged burgers with unique flavors and ingredients.
• Sustainable Packaging: Adoption of eco-friendly and recyclable packaging materials in response to environmental concerns.
• Convenience and Ready-to-Eat: Expansion of products designed for quick preparation and easy consumption, catering to busy lifestyles.
• Local Adaptations: Customization of burger offerings to align with regional tastes and dietary preferences.
• Technological Innovations: Advances in packaging technology to enhance product freshness, shelf life, and safety.

Emerging trends in the packaged burger market highlight a shift towards health-conscious and sustainable options, driven by consumer demand for convenience and quality.

Recent Developments in the Packaged Burger Market

Recent developments in the packaged burger market showcase advancements in product offerings, packaging, and market dynamics.

• Introduction of Plant-Based and Lab-Grown Burgers: Expansion of product lines to include innovative plant-based and lab-grown burgers, meeting the growing demand for sustainable options.
• Advancements in Packaging Technology: Implementation of vacuum-sealed, modified atmosphere, and eco-friendly packaging solutions to improve freshness and sustainability.
• Increased Availability of Premium Products: Growth in the market for high-quality and gourmet packaged burgers, reflecting consumer interest in premium offerings.
• Expansion of Online Delivery Services: Rising demand for packaged burgers driven by the growth of online food delivery platforms and convenience-focused products.
• Regional Flavor Adaptations: Introduction of regionally flavored burgers and adaptations to cater to local taste preferences and dietary restrictions.
• Focus on Health and Nutrition: Development of healthier packaged burger options with reduced fat, sodium, and artificial ingredients.
• Enhanced Supply Chain Efficiency: Investments in production and logistics to streamline supply chains and meet increasing consumer demand.

Recent developments in the packaged burger market include advancements in product innovation, packaging, and distribution, driven by changing consumer preferences and technological improvements.

Strategic Growth Opportunities for Packaged Burger Market

Strategic growth opportunities in the packaged burger market are driven by evolving consumer preferences, technological advancements, and expanding application areas.

• Expansion into Plant-Based Segments: Capitalizing on the growing demand for plant-based and lab-grown burgers to attract health-conscious and environmentally aware consumers.
• Development of Premium Products: Introducing high-quality, gourmet burgers with unique flavors and ingredients to cater to premium market segments.
• Investments in Sustainable Packaging: Adopting eco-friendly and recyclable packaging solutions to appeal to environmentally conscious consumers and meet regulatory requirements.
• Enhancing Convenience: Focusing on products designed for quick preparation and easy consumption to address the needs of busy consumers.
• Geographic Expansion: Exploring opportunities in emerging markets with increasing urbanization and rising consumer spending on packaged foods.
• Leveraging Technological Innovations: Implementing advanced packaging technologies to improve product freshness, shelf life, and safety.
• Customized Offerings: Developing regionally flavored and locally adapted burgers to meet diverse consumer tastes and dietary preferences.

Strategic growth opportunities in the packaged burger market are driven by innovations in product development, packaging, and market expansion, offering potential for significant growth and market penetration.

Packaged Burger Market Driver and Challenges

The packaged burger market is influenced by various drivers and challenges that impact its growth and development.

The factors responsible for driving the packaged burger market include:

• Consumer Demand for Convenience: Rising preference for quick and easy meal solutions driving the growth of packaged burgers.
• Innovation in Product Offerings: Introduction of plant-based, lab-grown, and premium burgers attracting diverse consumer segments.
• Technological Advancements: Improvements in packaging technology enhance product freshness, shelf life, and safety.
• Health and Wellness Trends: Growing interest in healthier and nutritionally balanced burger options.
• Sustainability Focus: Increasing adoption of eco-friendly and recyclable packaging materials in response to environmental concerns.

Challenges in the packaged burger market are:

• High Production Costs: Elevated costs of manufacturing innovative and premium burger products impact pricing and market competitiveness.
• Regulatory Compliance: Navigating complex regulations related to food safety, labeling, and environmental impact.
• Intense Market Competition: Competitive pressure from established brands and new entrants driving the need for continuous innovation.
• Supply Chain Disruptions: Potential challenges in sourcing ingredients and managing production and distribution logistics.
• Consumer Expectations: Meeting evolving consumer demands for health, taste, and convenience while balancing cost and quality.

The packaged burger market is driven by convenience, innovation, and sustainability, while facing challenges related to production costs, regulatory compliance, and market competition.

List of Packaged Burger Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies packaged burger companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the packaged burger companies profiled in this report include-

• BUBBA foods
• DR. PRAEGER'S SENSIBLE FOODS
• Drink Eat Well
• Kellogg
• Monde Nissin
• Paragon Quality Foods
• The Kraft Heinz

Packaged Burger by Segment

The study includes a forecast for the global packaged burger market by type, application, and region.

Packaged Burger Market by Type [Analysis by Value from 2019 to 2031]:

• Frozen Burger
• Chilled Burger
• Fresh Burger

Packaged Burger Market by Application [Analysis by Value from 2019 to 2031]:

• Supermarket
• Convenience Store
• Others

Packaged Burger Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Packaged Burger Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. The below content highlights recent developments by major packaged burger producers in key regions: the USA, Germany, China, India, and Japan.

• USA: In the USA, the packaged burger market has seen significant growth driven by innovations in convenience and health. Recent developments include the introduction of plant-based and lab-grown burgers to meet rising consumer demand for sustainable and health-conscious options. Major fast-food chains and grocery brands are expanding their product lines to include these new offerings. Additionally, advancements in packaging technology, such as vacuum-sealed and modified atmosphere packaging, are enhancing product shelf life and freshness. Companies are also investing in improved supply chain logistics to meet the growing demand for quick and efficient delivery.
• Germany: Germany's packaged burger market is evolving with a strong focus on sustainability and quality. Recent developments include an increased availability of organic and eco-friendly packaged burgers, reflecting consumer preferences for environmentally responsible products. German companies are also innovating with biodegradable and recyclable packaging solutions to reduce environmental impact. The market is seeing growth in premium and gourmet options, driven by consumer interest in high-quality, locally sourced ingredients. Additionally, there is a rise in the popularity of vegan and vegetarian burgers, aligning with broader trends towards plant-based diets.
• China: In China, the packaged burger market is expanding rapidly due to urbanization and increasing consumer spending power. Recent developments include the introduction of Western-style packaged burgers and local adaptations that cater to Chinese tastes. Major fast-food chains are investing in local production facilities to enhance supply chain efficiency and reduce costs. The market is also witnessing a surge in online food delivery services, which is driving demand for packaged burgers that are easy to prepare and consume. Innovations in packaging, such as tamper-evident and easy-open features, are also becoming more prevalent to meet consumer expectations for convenience and safety.
• India: India's packaged burger market is experiencing growth driven by changing dietary preferences and increased urbanization. Recent developments include the introduction of regionally flavored packaged burgers and a rise in demand for vegetarian and vegan options. Companies are focusing on local sourcing and adapting recipes to align with Indian taste preferences and dietary restrictions. Additionally, advancements in packaging technology are improving product shelf life and convenience, with innovations such as resealable and microwaveable packaging becoming more common. The market is also seeing increased penetration of packaged burgers in both urban and rural areas through expanded distribution channels.
• Japan: Japan's packaged burger market is characterized by a strong emphasis on quality and innovation. Recent developments include the launch of premium and gourmet packaged burgers featuring unique flavors and high-quality ingredients. Japanese companies are also focusing on incorporating traditional Japanese ingredients into their burger offerings to appeal to local tastes. Advances in packaging technology are enhancing product freshness and extending shelf life, with a focus on eco-friendly materials. The market is seeing growth in ready-to-eat and convenience-focused products, driven by busy lifestyles and the demand for quick meal solutions.

Features of the Global Packaged Burger Market

Market Size Estimates: Packaged burger market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Packaged burger market size by type, application, and region in terms of value ($B).

Regional Analysis: Packaged burger market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the packaged burger market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the packaged burger market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the packaged burger market by type (frozen burger, chilled burger, and fresh burger), application (supermarket, convenience store, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Packaged Burger Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Packaged Burger Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Packaged Burger Market by Type
  • 3.3.1: Frozen Burger
  • 3.3.2: Chilled Burger
  • 3.3.3: Fresh Burger
• 3.4: Global Packaged Burger Market by Application
  • 3.4.1: Supermarket
  • 3.4.2: Convenience Store
  • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Packaged Burger Market by Region
• 4.2: North American Packaged Burger Market
  • 4.2.1: North American Market by Type: Frozen Burger, Chilled Burger, and Fresh Burger
  • 4.2.2: North American Market by Application: Supermarket, Convenience Store, and Others
• 4.3: European Packaged Burger Market
  • 4.3.1: European Market by Type: Frozen Burger, Chilled Burger, and Fresh Burger
  • 4.3.2: European Market by Application: Supermarket, Convenience Store, and Others
• 4.4: APAC Packaged Burger Market
  • 4.4.1: APAC Market by Type: Frozen Burger, Chilled Burger, and Fresh Burger
  • 4.4.2: APAC Market by Application: Supermarket, Convenience Store, and Others
• 4.5: ROW Packaged Burger Market
  • 4.5.1: ROW Market by Type: Frozen Burger, Chilled Burger, and Fresh Burger
  • 4.5.2: ROW Market by Application: Supermarket, Convenience Store, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Packaged Burger Market by Type
  • 6.1.2: Growth Opportunities for the Global Packaged Burger Market by Application
  • 6.1.3: Growth Opportunities for the Global Packaged Burger Market by Region
• 6.2: Emerging Trends in the Global Packaged Burger Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Packaged Burger Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Packaged Burger Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: BUBBA foods
• 7.2: DR. PRAEGER'S SENSIBLE FOODS
• 7.3: Drink Eat Well
• 7.4: Kellogg
• 7.5: Monde Nissin
• 7.6: Paragon Quality Foods
• 7.7: The Kraft Heinz