格兰诺拉麦片棒市场报告：趋势、预测和竞争分析（至 2031 年）

全球燕麦棒市场前景光明，超级市场/大卖场、百货公司、便利商店和线上销售管道市场都存在机会。预计 2025 年至 2031 年期间，全球燕麦棒市场将以 4.9% 的复合年增长率成长。该市场的主要驱动力是消费者对方便健康零食的需求不断增长、对天然和全谷物成分的偏好日益增长，以及消费者转向低脂、低糖和更健康的早餐选择。

• Lucintel 表示，根据产品类型，预计传统产品将在预测期内经历最高成长，这得益于便捷、无忧的零食解决方案。
• 从分销管道来看，超级市场由于超级市场影响力日益增强，可能仍将是最大的分销管道。
• 由于健康生活方式的兴起、健康意识的增强、农产品、电子商务和网上购物的兴起，预计北美将在预测期内实现最高增长。

格兰诺拉麦片棒市场的策略成长机会

受不断变化的消费者需求、健康趋势以及推动创新和成长的有利市场力量的推动，燕麦棒市场在关键应用领域提供了许多策略成长机会。

• 注重健康的细分市场：一个新兴市场专注于注重健康的消费者，他们寻求低糖、高蛋白、天然的零食。研究表明，许多消费者更重视营养而不是传统的零嘴零食。
• 客製化和个人化：推出允许消费者选择食材的燕麦棒可能会吸引更多样化的消费者群体，从而增加消费者互动，提高品牌忠诚度，并增加重复购买的可能性。
• 扩展到新兴市场：公司应该考虑针对印度和东南亚地区等新兴市场的行销策略，这些地区的可支配收入正在增加，零食消费者的健康意识也越来越强。
• 利用社群媒体：公司可以利用社群媒体行销的健康和保健运动，利用有影响力的人并利用社群媒体的动态特性来瞄准年轻族群，向注重健康的消费者推广他们的产品。
• 包装创新：新型环保和可重新密封的包装设计在解决包装挑战的同时，也提供了吸引有环保意识的消费者的机会。

这些策略性成长机会将透过培养创造力和加强消费者关係来重新定义燕麦棒市场，使该品牌能够在以健康和环保意识为首要考虑的市场中更好地定位自己。

格兰诺拉燕麦棒市场驱动因素与挑战

该报告评估了影响燕麦棒市场成长的因素。推动成长的因素包括技术、经济和消费者行为模式的变化。

推动燕麦棒市场发展的因素有：

• 不断增强的健康意识：消费者健康意识的不断增强导致对更健康零食选择的需求不断增长，将燕麦棒定位为营养零食。
• 忙碌的生活方式：当今的消费者生活忙碌，导致市场上缺少像燕麦棒这样的快速方便的零嘴零食。
• 可支配收入增加：在许多地区，收入的增加使消费者能够购买高品质的零食产品，从而推动了燕麦棒市场的表现。
• 产品多样化：品牌正在扩大其产品线，包括更多样化和异国风风味，以满足消费者需求并扩大其市场基础。
• 电子商务的成长：随着消费者越来越喜欢网路购物，燕麦棒也变得越来越容易买到，您可以透过网路行销来最大化您的销售额。

燕麦棒市场面临的挑战是：

• 激烈的竞争：燕麦棒市场竞争非常激烈，许多品牌都在争夺市场占有率，需要实现差异化。
• 价格敏感度：在某些市场，对价格敏感的消费者正在限制对优质燕麦棒的消费，迫使品牌调整品质和价格。
• 政府监管：对于品牌来说，实施有关食品安全和产品标籤的监管要求可能很复杂，需要坚持不懈地关注合规性并影响消费者信任。

报告中概述的这些驱动因素和挑战将有助于推动燕麦棒市场的发展，影响製造商的策略决策，以及塑造消费行为和市场动态。

目录

第一章执行摘要

第二章 全球格兰诺拉麦片棒市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球格兰诺拉麦片棒市场趋势（2019-2024）及预测（2025-2031）
• 全球格兰诺拉麦片棒市场（依产品类型）
  • 有机的
  • 传统的
• 全球格兰诺拉麦片棒市场（按分销管道）
  • 超级市场/大卖场
  • 百货公司
  • 便利商店
  • 网路销售管道
  • 其他的

第四章区域市场趋势与预测分析（2019-2031）

• 全球格兰诺拉麦片棒市场（按地区）
• 北美格兰诺拉麦片棒市场
• 欧洲格兰诺拉麦片棒市场
• 亚太地区格兰诺拉麦片棒市场
• 世界其他地区的格兰诺拉麦片棒市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球格兰诺拉麦片棒市场成长机会（依产品类型）
  • 全球格兰诺拉麦片棒市场按分销管道分類的成长机会
  • 全球格兰诺拉麦片棒市场各区域成长机会
• 全球格兰诺拉麦片棒市场的新趋势
• 战略分析
  • 新产品开发
  • 扩大全球燕麦棒市场的产能
  • 全球燕麦棒市场的企业合併
  • 认证和许可

第七章主要企业简介

• PepsiCo
• Mars
• John B. Sanfilippo & Son
• Bakery Barn
• Earnest Eats
• The Hershey Company
• Kellogg

The future of the global granola bar market looks promising with opportunities in the supermarket/hypermarket, departmental store, convenience store, and online sales channel markets. The global granola bar market is expected to grow with a CAGR of 4.9% from 2025 to 2031. The major drivers for this market are growing consumer demand for quick and wholesome snacks, increasing inclination towards natural and whole-grain components, as well as, customers moving toward low-fat and low-sugar breakfast options that are healthier.

• Lucintel forecasts that, within the product type category, the convectional is expected to witness the highest growth over the forecast period due to convenient and effortless snacking solutions.
• Within the distribution channel category, the supermarket will remain the largest segment due to the rise in the influence of supermarkets.
• In terms of region, North America is expected to witness the highest growth over the forecast period due to an increase in healthy lifestyles, rising health concerns, production, e-commerce, and online grocery shopping.

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Emerging Trends in the Granola Bar Market

The market for granola bars is changing due to the emergence of various trends indicative of improvements in consumer lifestyles, health, and environmental concerns. These trends are altering people's preferences as well as the products sold worldwide.

• Health and Wellness Focus: There is growing health awareness among consumers, leading brands to create more granola bars with natural ingredients, less sugar, and added nutrients to meet the increasing demand for healthy snacks.
• Clean Label Products: There is a shift toward labeling, with an increasing number of consumers demanding granola bars without artificial ingredients and preservatives. Companies are stepping up to produce clean-label products that focus on natural ingredients free of complex additives.
• Plant-Based Ingredients: The granola bar market is also being affected by the growing popularity of plant-based diets, with more plant proteins and dietary fiber being used. This trend appeals to vegans and health-conscious individuals who want healthy snacks.
• New Product Development: Consumers are craving more attention, fueling the development of granola bars with unique flavors. Products are being developed that include interesting and exotic flavor profiles.
• Eco-Friendly Packaging: The global market's green trends are compelling brands to explore sustainable options. Consumers tend to choose products offered by brands that employ environmentally friendly strategies and materials, making this an important aspect.

Factors motivating changes in the granola bar market include, among others, the market's responsiveness to modern trends and consumer needs for health, individuality, and environmental consciousness, which boosts loyalty and growth.

Recent Developments in the Granola Bar Market

Recent developments in the granola bar industry focus on introducing new products, mergers and acquisitions, and a shift toward health-focused ingredients. These changes highlight the evolving needs of consumers and the competitive landscape.

• Introduction of New Products: Several brands are launching new product lines of granola bars enriched with superfoods and organic ingredients featuring various flavor profiles to appeal to health-conscious consumers and expand their portfolios in a crowded market.
• Brand Partnerships with Health Organizations: Collaborating with health and wellness influencers or organizations has become a common practice for brands aiming to add credibility and reach health-conscious audiences.
• Growth of E-commerce: There has been an increase in online shopping trends, prompting industry participants to improve their e-commerce marketing activities. Consumer readiness for direct purchasing methods and increasing restrictions on retail advertising have made it necessary for brands to reach health-oriented audiences through online retailers.
• Use of Local Ingredients: More companies are sourcing local ingredients to appeal to regional preferences while gaining respect from local employment. This helps organizations with rebranding and meets the consumer desire to support the community.
• Clear Nutrition Labels: Improved labeling practices will ensure that nutritional content and sourcing information are available, helping customers make informed choices and trust brands.

These recent developments are powerfully reshaping the granola bar market, enabling new product development, enhancing customer interaction, and increasing transparency-all in a positive direction with health and sustainable development.

Strategic Growth Opportunities for the Granola Bar Market

The granola bar market has numerous strategic growth opportunities across major applications due to evolving consumer needs, health trends, and favorable market forces promoting innovation and growth.

• Health-Conscious Segments: One emerging market focuses on health-conscious customers seeking low-sugar, high-protein, and natural snacks. Surveys indicate that most consumers prioritize nutrition over traditional snacks available in the market.
• Customization and Personalization: Introducing granola bars where consumers can select their ingredients is likely to attract a diverse audience and improve consumer interaction, boosting brand loyalty and increasing the likelihood of repeat purchases.
• Expansion into Emerging Markets: Companies should consider marketing strategies targeting emerging markets, such as Indian and Southeast Asian regions, where there is increased disposable income and health consciousness among snack consumers.
• Leveraging Social Media: Companies can utilize beliefs in health movements to engage in social media marketing targeted at younger demographics by employing influencers and harnessing the dynamic nature of social media to promote their products to health-conscious audiences.
• Innovations in Packaging: New eco-friendly and resealable packaging designs provide opportunities to attract green consumers while addressing packaging challenges.

These strategic growth opportunities are redefining the granola bar market by fostering creativity and strengthening relationships with consumers, enabling brands to better position themselves in a market where health and environmental friendliness are gaining prominence.

Granola Bar Market Driver and Challenges

This report evaluates the factors influencing the growth of the granola bar market. Some growth drivers include technology, the economy, and changing consumer behavior patterns.

The factors driving the granola bar market include:

• Growing Health Awareness: Increasing health awareness among consumers is translating into greater demand for healthy snack options, positioning granola bars as nutritious snacks.
• Busy Lifestyles: Modern consumers lead busy lives, creating a gap in the market for quick and convenient snacks like granola bars, which are useful for hectic days.
• Rising Disposable Income: In many regions, increasing incomes enable consumers to purchase high-quality snack products, boosting the performance of the granola bar market.
• Product Diversification: Brands are extending their product lines to include diverse and exotic flavors to meet consumer demand and widen their market base.
• E-commerce Growth: Sales can be maximized through Internet marketing as consumers increasingly prefer online shopping, making granola bars more accessible.

Challenges in the granola bar market include:

• Intense Competition: The granola bar market is highly competitive, with many brands vying for market share, necessitating differentiation.
• Sensitivity to Price: In some markets, consumers are price-sensitive, limiting the consumption of premium granola bars, leading brands to adjust quality and pricing.
• Government Regulation: Implementing regulatory requirements regarding food safety and product labeling can be complicated for brands, requiring extensive focus on compliance and affecting consumer trust.

These drivers and challenges within this report help to drive the granola bar market and influence manufacturers' strategic decisions while shaping consumer behavior and market dynamics.

List of Granola Bar Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, granola bar companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the granola bar companies profiled in this report include-

• PepsiCo
• Mars
• John B. Sanfilippo & Son
• Bakery Barn
• Earnest Eats
• The Hershey Company
• Kellogg

Granola Bar by Segment

The study includes a forecast for the global granola bar market by product type, distribution channel, and region.

Granola Bar Market by Product Type [Analysis by Value from 2019 to 2031]:

• Organic
• Conventional

Granola Bar Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Supermarket/Hypermarket
• Departmental Stores
• Convenience Stores
• Online Sales Channel
• Others

Granola Bar Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Granola Bar Market

The growing shift in consumer needs toward healthier snacks has triggered significant growth in the granola bar market. Factors such as flavor innovations, ingredient transparency, and packaging have transformed the snack bar market in the USA, Indian, German, Chinese, and Japanese markets, aligning with global trends toward healthy and convenient snack options.

• United States: The granola bar business in the U.S. is steady, with brands focusing on high-protein, low-sugar bars. Consumers are specifically looking for healthy snacks, with a trend toward using superfoods like chia seeds and quinoa.
• China: The granola bar market in Chinese is rising, driven by the increasing middle-class population and a focus on healthy lifestyles. Local product improvements feature plant-based ingredients such as Asian red dates and berries for health promotion.
• Germany: German consumers show growing interest in granola bars made from natural organic ingredients sourced sustainably. Brand owners are responding by launching products with few or no preservatives to target health-conscious consumers.
• India: The granola bar market in India is growing, thanks to urbanization and the rising popularity of functional snacks. Jaggery and nut granola bars target diverse and evolving consumer preferences.
• Japan: The Japanese granola bar market offers a variety of flavors and convenience. Specialty brands have introduced matcha-flavored bars along with portion-controlled options for busy health-conscious individuals.

Features of the Global Granola Bar Market

Market Size Estimates: Granola bar market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Granola bar market size by product type, distribution channel, and region in terms of value ($B).

Regional Analysis: Granola bar market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, distribution channels, and regions for the granola bar market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the granola bar market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the granola bar market by product type (organic and conventional), distribution channel (supermarket/hypermarket, departmental stores, convenience stores, online sales channel, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Granola Bar Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Granola Bar Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Granola Bar Market by Product Type
  • 3.3.1: Organic
  • 3.3.2: Conventional
• 3.4: Global Granola Bar Market by Distribution Channel
  • 3.4.1: Supermarket/Hypermarket
  • 3.4.2: Departmental Stores
  • 3.4.3: Convenience Stores
  • 3.4.4: Online Sales Channel
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Granola Bar Market by Region
• 4.2: North American Granola Bar Market
  • 4.2.1: North American Market by Product Type: Organic and Conventional
  • 4.2.2: North American Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others
• 4.3: European Granola Bar Market
  • 4.3.1: European Market by Product Type: Organic and Conventional
  • 4.3.2: European Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others
• 4.4: APAC Granola Bar Market
  • 4.4.1: APAC Market by Product Type: Organic and Conventional
  • 4.4.2: APAC Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others
• 4.5: ROW Granola Bar Market
  • 4.5.1: ROW Market by Product Type: Organic and Conventional
  • 4.5.2: ROW Market by Distribution Channel: Supermarket/Hypermarket, Departmental Stores, Convenience Stores, Online Sales Channel, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Granola Bar Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Granola Bar Market by Distribution Channel
  • 6.1.3: Growth Opportunities for the Global Granola Bar Market by Region
• 6.2: Emerging Trends in the Global Granola Bar Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Granola Bar Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Granola Bar Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: PepsiCo
• 7.2: Mars
• 7.3: John B. Sanfilippo & Son
• 7.4: Bakery Barn
• 7.5: Earnest Eats
• 7.6: The Hershey Company
• 7.7: Kellogg