润肤剂市场报告：趋势、预测和竞争分析（至 2031 年）

全球润肤剂市场前景光明，在护肤、头髮护理、除臭剂和口腔护理市场都存在机会。预计全球润肤剂市场在 2025 年至 2031 年期间的复合年增长率为 4.5%。该市场的主要驱动力是动植物油等天然成分市场的成长、皮肤病发病率上升导致的社会对皮肤护肤问题的认识不断提高，以及个人护理和化妆品业务的全球增长。

• Lucintel 表示，按类型划分，酯类预计在预测期内仍将是最大的细分市场。
• 从应用角度来看，由于消费者对保湿霜、乳霜和乳液等护肤产品的使用越来越多，预计护肤将继续成为最大的细分市场。
• 由于对减少污染的护肤产品的需求不断增加、旅游业的增长以及名人代言的重要性，预计亚太地区将在预测期内实现最高增长。

润肤剂市场的策略性成长机会

在不断变化的消费者趋势和技术变革的推动下，润肤剂市场在关键应用领域提供了各种策略性成长机会。这些机会对于品牌赢得市场占有率至关重要。

• 护肤产品：为了满足对保湿产品日益增长的需求，对润肤乳脸霜和乳液的需求也不断增加。新配方可能会吸引有特定皮肤问题的不同消费群组。
• 婴儿护理：润肤剂市场在婴儿护理领域具有很高的成长潜力，因为母亲们寻求对婴幼儿娇嫩皮肤温和的产品。经皮肤病学测试的低过敏性乳液可以满足这些需求。
• 防晒：当润肤剂添加到防晒产品中时，它可以滋润皮肤，同时保护皮肤免受有害紫外线的伤害，从而使消费者受益。对于喜欢一步到位的解决方案或单一产品提供多种好处的消费者来说，这个机会很有吸引力。
• 男士美容：男士美容产品的成长凸显了男士护肤专用润肤剂市场的空白。开发预防和治疗皮肤干燥和粗糙的产品对于满足这个不断增长的细分市场至关重要。
• 环保产品：努力进行负责任的采购和包装，并采取对环境负责的做法，可以提升您的品牌在有环保意识的消费者中的形象。植物来源润肤剂的开发还可以在日益饱和的市场中创造有效的定位策略。

对成长机会的关注正在改变润肤剂市场的性质，推动创新、响应消费者需求以及对永续性和整体性的承诺。

润肤剂市场的驱动因素与挑战

润肤剂市场受到各种驱动因素​​和挑战的影响，包括技术发展、经济状况和法规。对于润肤剂产业的相关人员来说，了解这些因素对于成功驾驭市场至关重要。

推动润肤剂市场发展的因素有：

• 提高对皮肤健康的认识：消费者对皮肤健康的关注度不断提高是推动市场发展的关键因素。这一趋势导致对护肤解决方案的需求增加。
• 电子商务的兴起：改进的电子商务平台使更多消费者能够购买润肤产品，扩大了品牌的影响力。网路购物满足了当今消费者对便利性的需求。
• 对天然成分的需求：天然和有机产品市场的不断增长迫使品牌改进其配方，以满足日益增长的清洁美容需求。
• 都市化和生活方式的改变：都市化和生活方式的改变导致皮肤干燥和敏感等皮肤问题的增加。这就产生了对具有持久保湿和保护功效的润肤剂的需求。
• 技术进步：配方技术的进步不断提高润肤剂的功效，增加其在消费者中的采用率。持续的研究增强了市场。

润肤剂市场面临的挑战包括：

• 遵守法规：製造商面临遵守复杂的化妆品法律规范的挑战。进入新市场需要遵守安全法规。
• 竞争激烈：润肤剂市场竞争激烈，许多品牌都在争夺消费者的注意力。开发独特的产品来提高品牌忠诚度是一项挑战。
• 价格敏感度：消费者通常寻求物有所值的产品，因此价格敏感度成为润肤产品的关键问题。品牌很难在保持价格实惠的同时保持品质。

因此，市场驱动因素和挑战与润肤剂市场密切相关，影响品牌和消费行为，塑造该产业的成长轨迹。

目录

第一章执行摘要

第二章全球润肤剂市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球润肤剂市场趋势（2019-2024）及预测（2025-2031）
• 全球润肤剂市场（按类型）
  • 酯
  • 脂醇类
  • 脂肪酸
  • 醚
  • 硅胶
  • 其他的
• 全球润肤剂市场（按形态）
  • 固体的
  • 液体
• 全球润肤剂市场（按应用）
  • 护肤
  • 护髮
  • 除臭剂
  • 口腔护理
  • 其他的

第四章区域市场趋势与预测分析（2019-2031）

• 全球润肤剂市场（按地区）
• 北美润肤剂市场
• 欧洲润肤剂市场
• 亚太地区润肤剂市场
• 世界其他地区润肤剂市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球润肤剂市场成长机会（按类型）
  • 全球润肤剂市场成长机会（按形态）
  • 全球润肤剂市场的成长机会（按应用）
  • 全球润肤剂市场各区域成长机会
• 全球润肤剂市场的新趋势
• 战略分析
  • 新产品开发
  • 扩大全球润肤剂市场的产能
  • 全球润肤剂市场的企业合併
  • 认证和许可

第七章主要企业简介

• BASF
• Clariant
• Eastman Chemical Company
• The Lubrizol Corporation
• Covestro
• Evonik Industries
• Hallstar
• Croda International
• Ashland
• Sasol

The future of the global emollient market looks promising with opportunities in the skin care, hair care, deodorant, and oral care markets. The global emollient market is expected to grow with a CAGR of 4.5% from 2025 to 2031. The major drivers for this market are growth in the market for natural components such as oils derived from plants and animals, rising public awareness of skincare issues bolstered by an increase in the frequency of skin disorders, along global growth of the personal care and cosmetics business.

• Lucintel forecasts that, within the type category, the ester will remain the largest segment over the forecast period.
• Within the application category, skin care will remain the largest segment due to the rising use of skin care products such as moisturizers, creams, and lotions, among consumers.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to increasing demand for skincare products that reduce pollution, the growth of the travel and tourism sector, and the importance of celebrity endorsements.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Emollient Market

The emollient market has encountered some emerging trends that reveal shifts in consumer behavior, new tools, and materials used in the market, as well as an increase in the need for sustainable development. The evolution of the emollient market is the reason why the complexion of product development and product marketing is changing.

• Natural and Organic Ingredients: One prominent trend is the increasing penetration of natural and organic emollients among consumers. This is due to the growing concern for the safety and environmental friendliness of product use. Brands are substituting synthetic emollients with plant oils and butter, increasing consumer confidence in the market.
• Personalization: Aided by the latest technologies, providing tailored emollients based on individual skin types now appears to be a feasible solution. This trend improves consumer satisfaction and loyalty, as many individuals are likely to benefit from personalized products.
• Sustainability Practices: Emollients play a significant role in the market. Brands like Cut & Paste have adopted greener practices in their ingredients and product packaging. Consumers are demanding products with low ecological impacts, prompting companies to amend their methods to more sustainable ones.
• Multifunctional Products: Consumers are increasingly seeking emollients not only for skin hydration but also for other benefits, such as anti-aging and sun protection. This trend of providing added value expands the scope for marketers, allowing for greater creativity in enhancing their products.
• Digital Engagement: Consumers become brand advocates by using digital marketing channels, creating opportunities for interactions between brands and consumers through social media and influencers. This trend broadens the audience for the brand's emollient products, appealing to all ages.

These emerging trends are transforming the emollient market through innovative and consumer-centric strategies, enhancing sustainability and personalization.

Recent Developments in the Emollient Market

Recent developments in the emollient market include increased innovation, a focus on sustainability, and an emphasis on the consumer. Competitive forces in the emollient market are improving product lines and meeting the changing preferences of customers.

• Innovation in Formulations: Firms are investing more resources into research on advanced skin emollients that are easily absorbed and effective. This innovation is critical for meeting the high expectations of consumers regarding skincare products.
• Expansion of Clean Beauty: The development of new emollient products is driven by clean beauty concepts that prioritize safety and transparency in ingredients. This development appeals to health-conscious consumers seeking effective skincare products.
• Regulatory Compliance: Increased stringency in safety and environmental regulations regarding product composition is leading firms to adopt best practices. Compliance is essential for market entry and for maintaining a positive image with consumers.
• Rise of E-commerce: Online shopping is becoming increasingly significant in the emollient market, and brands are striving to establish a stronger online presence to reach consumers effectively. E-commerce offers opportunities for broader coverage and targeted advertising.
• Collaborations and Partnerships: Collaborations are emerging between manufacturers of cosmetic and emollient components to expedite product development processes and create more emollient products. These partnerships can lead to faster development and better formulation quality.

These recent developments are positively revolutionizing the emollient market by fostering innovation, building trust with consumers, and creating market opportunities through strategic and digital activities.

Strategic Growth Opportunities for the Emollient Market

The emollient market has various strategic growth opportunities across key applications due to changing consumer trends and technological shifts. These opportunities are important for brands to gain market share.

• Skin Care Products: There is a rising demand for emollient facial creams or lotions to address the growing need for moisturizing products. New formulations could appeal to different consumer groups with specific skin concerns.
• Baby Care: The emollient market has high growth potential in the baby care segment, as mothers seek gentle products for their infants' delicate skin. Hypoallergenic and dermatologically tested emulsions can meet this need.
• Sun Care: Including emollients in sun care products benefits consumers by moisturizing the skin while protecting it against harmful UV rays. This opportunity is appealing to consumers who prefer a one-step solution or a single product offering multiple benefits.
• Men's Grooming: The growth of men's grooming products highlights a gap in the market for emollients tailored to men's skincare. It is important to develop products that prevent and treat dryness and irritation, catering to a growing market segment.
• Eco-Friendly Products: Adopting environmentally friendly practices aimed at responsible sourcing and packaging can enhance a brand's image among eco-conscious consumers. Developing plant-based emollients can also create effective positioning strategies as the market becomes more saturated.

This focus on growth opportunities is changing the nature of the emollient market, promoting innovation, responsiveness to consumer requests, and a commitment to sustainability and inclusivity.

Emollient Market Driver and Challenges

The emollient market is influenced by various drivers and challenges, including technological developments, economic conditions, and regulations. It is crucial for stakeholders in the industry to understand these elements to navigate the market successfully.

Factors driving the emollient market include:

• Growing Awareness of Skin Health: The increasing concern among consumers about skin health is an important market driver. This trend has led to heightened demand for skincare solutions.
• Rise in E-commerce: Improvements in e-commerce platforms allow more consumers to access emollient products, increasing brands' reach. Online shopping satisfies today's consumer demand for convenience.
• Demand for Natural Ingredients: The growing market for natural and organic products compels brands to improve their formulations, meeting the rising demand for clean beauty.
• Urbanization and Lifestyle Changes: Urbanization and changes in lifestyle are leading to more skin issues, such as dryness and sensitivity. This creates a demand for emollient treatments that provide lasting moisture and protective benefits.
• Technological Advancements: Advances in formulation technologies continue to improve the effectiveness of emollients, increasing their adoption among consumers. Ongoing research enhances the market.

Challenges in the emollient market include:

• Regulatory Compliance: Manufacturers face challenges in navigating the complexities of regulatory frameworks for cosmetics. Adhering to safety regulations is essential for entering new markets.
• Intense Competition: The emollient market is highly competitive, with numerous brands vying for consumer attention. Developing unique products to enhance brand loyalty can be challenging.
• Price Sensitivity: Consumers often seek value for money, making price sensitivity a significant challenge for emollient products. It can be difficult for brands to maintain quality while keeping prices affordable.

Consequently, drivers and challenges are closely related to the emollient market, influencing both brands and consumer behavior and shaping the growth trajectory of the sector.

List of Emollient Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, emollient companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the emollient companies profiled in this report include-

• BASF
• Clariant
• Eastman Chemical Company
• The Lubrizol Corporation
• Covestro
• Evonik Industries
• Hallstar
• Croda International
• Ashland
• Sasol

Emollient by Segment

The study includes a forecast for the global emollient market by type, form, application, and region.

Emollient Market by Type [Analysis by Value from 2019 to 2031]:

• Esters
• Fatty Alcohols
• Fatty Acids
• Ethers
• Silicones
• Others

Emollient Market by Form [Analysis by Value from 2019 to 2031]:

• Solid
• Liquid

Emollient Market by Application [Analysis by Value from 2019 to 2031]:

• Skin Care
• Hair Care
• Deodorants
• Oral Care
• Others

Emollient Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Emollient Market

The emollient market share is poised for explosive growth due to an increasing consumer base focused on skincare and moisturizing products with protective properties. New ingredients, formulations, and sustainability approaches are emerging, particularly in the U.S., Chinese, German, Indian, and Japanese markets, reflecting an overall evolution in personal care toward health and wellness.

• United States: In the U.S., the emollient market is on the rise, driven by increasing consumer concern for skin health. Companies are focusing on research to develop natural and organic emollients, leading to a shift toward clean-label products. The effectiveness of emollients in skincare is also improving due to advanced formulation processes.
• China: The emollient market in China is growing rapidly, fueled by a sophisticated consumer base with higher disposable incomes and a focus on skincare. There is an increased demand for functional emollient products, such as moisturizing and anti-aging solutions. E-commerce platforms are expanding the target demographic.
• Germany: The emollient market in Germany is experiencing a growing trend where consumers seek sustainable and natural products. Many manufacturers are adopting green practices and utilizing sustainable materials, aligning with consumer demand for environmentally friendly products.
• India: The emollient market in India is growing due to an increase in skin-related issues and a rising need for emollients. Some brands are focusing on affordable and accessible Ayurvedic and herbal emollients, catering to the demand for sensitive skin solutions.
• Japan: In Japan, the emollient market is characterized by a steady demand for multifunctional products that provide moisturizing and anti-aging benefits. Japanese companies are actively improving their products through sophisticated technologies and active ingredients, such as hyaluronic acid and collagen. There is also an increasing focus on products for sensitive skin and sun protection for children.

Features of the Global Emollient Market

Market Size Estimates: Emollient market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Emollient market size by type, form, application, and region in terms of value ($B).

Regional Analysis: Emollient market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, forms, applications, and regions for the emollient market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the emollient market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the emollient market by type (esters, fatty alcohols, fatty acids, ethers, silicones, and others), form (solid and liquid), application (skin care, hair care, deodorants, oral care, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Emollient Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Emollient Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Emollient Market by Type
  • 3.3.1: Esters
  • 3.3.2: Fatty Alcohols
  • 3.3.3: Fatty Acids
  • 3.3.4: Ethers
  • 3.3.5: Silicones
  • 3.3.6: Others
• 3.4: Global Emollient Market by Form
  • 3.4.1: Solid
  • 3.4.2: Liquid
• 3.5: Global Emollient Market by Application
  • 3.5.1: Skin Care
  • 3.5.2: Hair Care
  • 3.5.3: Deodorants
  • 3.5.4: Oral Care
  • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Emollient Market by Region
• 4.2: North American Emollient Market
  • 4.2.1: North American Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.2.2: North American Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others
• 4.3: European Emollient Market
  • 4.3.1: European Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.3.2: European Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others
• 4.4: APAC Emollient Market
  • 4.4.1: APAC Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.4.2: APAC Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others
• 4.5: ROW Emollient Market
  • 4.5.1: ROW Market by Type: Esters, Fatty Alcohols, Fatty Acids, Ethers, Silicones, and Others
  • 4.5.2: ROW Market by Application: Skin Care, Hair Care, Deodorants, Oral Care, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Emollient Market by Type
  • 6.1.2: Growth Opportunities for the Global Emollient Market by Form
  • 6.1.3: Growth Opportunities for the Global Emollient Market by Application
  • 6.1.4: Growth Opportunities for the Global Emollient Market by Region
• 6.2: Emerging Trends in the Global Emollient Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Emollient Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Emollient Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: BASF
• 7.2: Clariant
• 7.3: Eastman Chemical Company
• 7.4: The Lubrizol Corporation
• 7.5: Covestro
• 7.6: Evonik Industries
• 7.7: Hallstar
• 7.8: Croda International
• 7.9: Ashland
• 7.10: Sasol