宠物口腔护理产品市场报告：2031 年趋势、预测与竞争分析

未来全球宠物口腔护理产品市场很可能在牙刷、牙膏、漱口水/漱口水和牙齿咀嚼物市场中看到机会。预计全球宠物口腔护理产品市场从 2025 年到 2031 年的复合年增长率将达到 6.5%。市场的主要驱动力是宠物口腔疾病的增加以及人们对保持宠物口腔卫生重要性的认识不断提高。

• Lucintel 预测，根据动物类型，预测期内狗将继续成为最大的组成部分。
• 根据产品类型，漱口水/漱口水将继续成为最大的细分市场。
• 根据地区划分，由于宠物主人数量的增加以及对保持宠物口腔卫生重要性的认识不断提高，预计北美在预测期内仍将是最大的地区。

宠物口腔护理产品市场的策略性成长机会

由于宠物主人数量的增加和人们对宠物健康的兴趣日益浓厚，宠物口腔护理产品市场预计将大幅增长。随着消费者越来越意识到宠物牙齿健康的重要性，企业也面临创新和扩大产品范围的机会。透过满足未满足的需求、利用技术和提高消费者参与度可以实现策略性成长。以下是市场上五个关键策略成长的机会：

• 产品多样化：扩大我们的产品线，包括各种口腔清洁用品解决方案，如牙科凝胶、漱口水和特殊咀嚼物，将有助于我们吸引多样化的消费者群体，并满足不同品种和大小的狗的特定需求。
• 与兽医合作：与兽医合作开发联合品牌产品不仅可以建立信誉和信任，还可以提供解决宠物常见牙齿问题的有效配方的宝贵见解。
• 专注于教育：为宠物饲主开发教育内容和资源可以提高人们对牙齿护理重要性的认识，将您的品牌定位为思想领袖，并建立致力于定期口腔卫生的忠实客户群。
• 永续实践：在产品开发和包装中强调永续性可以引起具有环保意识的消费者的共鸣，为您带来竞争优势，同时也吸引越来越多优先考虑环保选择的消费者。
• 全球市场扩张：进入新兴市场，尤其是宠物拥有量不断增加的市场，具有巨大的成长潜力。透过在地化您的产品和行销策略，您可以有效地占领这些市场。

宠物口腔护理产品市场充满策略性成长机会。透过多样化产品、建立伙伴关係以及注重教育和永续性，该公司可以为长期成功做好准备，同时为世界各地宠物的健康和福祉做出贡献。

宠物口腔护理产品市场驱动因素与挑战

宠物口腔护理产品市场正在经历动态成长，推动因素包括反映消费者态度和产业趋势变化的各种驱动因素​​。随着宠物饲主越来越重视宠物的健康，对有效牙齿护理解决方案的需求也日益增长。然而，除了这些成长机会之外，仍存在一些影响市场扩张和产品开发的挑战。对于希望应对不断变化的宠物口腔护理状况的相关人员来说，了解这些驱动因素和挑战至关重要。

推动宠物口腔护理产品市场发展的因素有：

• 宠物拥有量的增加：宠物拥有量的增加趋势，尤其是在千禧世代和 Z 世代中，正在推动对宠物护理产品（包括口腔卫生解决方案）的需求，因为这些饲主希望为他们的宠物提供全面的护理。
• 宠物健康意识增强：宠物饲主越来越意识到牙齿健康在预防严重健康问题的重要性，并开始寻求促进整体健康的牙齿护理产品和服务。
• 产品开发创新：配方和交付方法的不断创新创造出更有效、更有吸引力的产品，例如牙科治疗产品和先进的牙科护理系统，这些产品可以吸引消费者的兴趣并有助于增加市场占有率。
• 强而有力的兽医建议：当兽医强调牙齿护理的必要性时，宠物饲主更有可能购买建议的产品，从而增加销售额并增强对口腔护理解决方案有效性的信心。
• 电子商务的成长：电子商务平台的兴起使得各种各样的宠物口腔护理产品变得触手可及，消费者可以在舒适的家中比较各种选择、阅读评论并做出明智的购买决定。

宠物口腔护理产品市场面临的挑战如下：

• 市场分散：宠物口腔护理市场高度分散，有许多竞争品牌和产品。这种碎片化让消费者感到困惑，并使品牌难以建立市场地位和忠诚度。
• 监管挑战：有关成分安全性和功效的监管日益严格，为製造商带来了挑战。遵守这些规定会增加成本并使产品开发过程复杂化，尤其是对于中小型企业而言。
• 教育和意识差距：儘管意识不断提高，但许多饲主仍然不全面了解牙齿护理的重要性。这种差距可能会阻碍口腔护理产品的采用并限制市场成长潜力。

宠物口腔护理产品市场受到宠物数量增加和健康意识增强等强劲成长要素的推动，但也面临市场分散和监管障碍等挑战。了解这些动态将使相关人员能够更好地掌握情况并利用新兴机会。

目录

第一章执行摘要

第二章全球宠物口腔护理产品市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章 2019年至2031年市场趋势及预测分析

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球宠物口腔护理产品市场趋势（2019-2024）及预测（2025-2031）
• 全球宠物口腔护理产品市场（依产品类型）
  • 牙刷
  • 牙膏
  • 漱口水/漱口水
  • 牙齿咀嚼
  • 其他的
• 全球宠物口腔护理产品市场（按动物类型划分）
  • 狗
  • 猫
  • 其他的
• 全球宠物口腔护理产品市场依通路划分
  • 超级市场和大卖场
  • 网路商店
  • 宠物专卖店
  • 兽医频道
  • 其他的

第四章 2019 年至 2031 年各地区市场趋势及预测分析

• 按地区划分：全球宠物口腔护理产品市场
• 北美宠物口腔护理产品市场
• 欧洲宠物口腔护理产品市场
• 亚太宠物口腔护理产品市场
• 世界其他地区宠物口腔护理产品市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 按产品类型：全球宠物口腔护理产品市场的成长机会
  • 依动物种类划分：全球宠物口腔护理产品市场的成长机会
  • 全球宠物口腔护理产品市场按分销管道分類的成长机会
  • 按地区划分：全球宠物口腔护理产品市场的成长机会
• 全球宠物口腔护理产品市场的新趋势
• 战略分析
  • 新产品开发
  • 全球宠物口腔护理产品市场产能扩张
  • 全球宠物口腔护理产品市场的併购和合资企业
  • 认证和许可

第七章主要企业简介

• All4pets
• AllAccem
• Ceva Sante Animale
• Cosmos
• Dechra Pharmaceuticals
• Goran Pharma
• Hill's Pet Nutrition
• Imrex
• Nestle Purina PetCare Company
• Petzlife

The future of the global pet oral care product market looks promising with opportunities in the toothbrush, toothpaste, mouthwash/rinse, and dental chews markets. The global pet oral care product market is expected to grow with a CAGR of 6.5% from 2025 to 2031. The major drivers for this market are the increasing occurrences of oral diseases in pets and growing awareness about the significance of maintaining oral hygiene for pets.

• Lucintel forecasts that, within the animal type category, dogs will remain a larger segment over the forecast period.
• Within the product type category, mouthwash/rinse will remain the largest segment.
• In terms of regions, North America will remain the largest region over the forecast period due to rising pet ownership and growing awareness of the importance of maintaining oral hygiene for pets in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Pet Oral Care Product Market

The pet oral care market is evolving, several trends are shaping its future, driven by increasing consumer awareness and technological advancements. Pet owners are becoming more proactive about their pets' dental health, paralleling trends in human dental care. This focus on prevention and holistic health is prompting manufacturers to innovate and adapt their offerings. Here are five emerging trends that are influencing the market landscape.

• Natural Ingredients: The demand for natural and organic ingredients in pet oral care products is rising, as pet owners seek safer, non-toxic options for their furry companions, mirroring broader consumer trends toward clean living.
• Smart Technology: The integration of smart technology into pet oral care is gaining traction, with products featuring apps and sensors that track dental health, providing personalized care plans and reminders for pet owners.
• Subscription Services: Subscription-based models are emerging, allowing pet owners to receive regular deliveries of dental care products, ensuring consistent care while capitalizing on the growing trend of convenience in consumer purchasing.
• Customization: Tailored oral care products are becoming more popular, with brands offering customizable options based on pet size, breed, and specific health needs, catering to a more personalized approach to pet care.
• Veterinary Recommendations: Increased collaboration between brands and veterinarians is occurring, with more products being developed in conjunction with professionals, ensuring that offerings are effective and trustworthy, thus gaining consumer confidence.

The pet oral care product market is rapidly adapting to consumer preferences and technological advancements. These emerging trends reflect a growing commitment to pet health and wellness, positioning the industry for continued growth and innovation.

Recent Developments in the Pet Oral Care Product Market

The pet oral care product market is undergoing transformative changes as awareness of dental health for pets rises among owners. With the growing recognition of the link between oral hygiene and overall pet health, manufacturers are responding with innovative products and solutions. These developments reflect not only advancements in technology but also a shift towards more natural and effective options. Here are five key developments shaping the landscape of the pet oral care market.

• Innovative Formulations: Manufacturers are increasingly focusing on developing advanced formulations that combine effective cleaning agents with natural ingredients, ensuring that products are both safe and efficient in promoting pet dental health.
• Increased Regulatory Standards: Stricter regulations surrounding pet health products are being implemented, prompting companies to enhance product quality and transparency, which helps build consumer trust and ensures the safety of ingredients used.
• Rise of Functional Treats: The market is seeing a significant increase in the popularity of functional treats that not only satisfy pets' cravings but also support dental health, combining enjoyment with preventive care to encourage regular use.
• Education and Awareness Campaigns: Brands are launching educational initiatives to inform pet owners about the importance of oral care, aiming to bridge the knowledge gap and encourage routine dental check-ups and care at home.
• E-commerce Expansion: The shift towards online shopping has led to an increase in e-commerce platforms dedicated to pet care, providing easy access to a variety of oral care products and facilitating informed purchasing decisions for pet owners.

The pet oral care product market is rapidly evolving, driven by innovations and a deeper understanding of pet health. These key developments reflect a commitment to enhancing the quality and accessibility of dental care for pets, ensuring a healthier future for our furry companions.

Strategic Growth Opportunities for Pet Oral Care Product Market

The pet oral care product market is poised for substantial growth, driven by increasing pet ownership and a heightened focus on pet health. As consumers become more aware of the importance of dental hygiene for their pets, opportunities are emerging for businesses to innovate and expand their offerings. Strategic growth can be achieved by addressing unmet needs, leveraging technology, and enhancing consumer engagement. Here are five key strategic growth opportunities in the market.

• Product Diversification: Expanding product lines to include a variety of oral care solutions, such as dental gels, rinses, and specialty chews, can attract diverse consumer segments and meet the specific needs of different breeds and sizes.
• Veterinary Partnerships: Collaborating with veterinarians to create co-branded products can enhance credibility and trust, as well as provide valuable insights into effective formulations that address common dental issues faced by pets.
• Focus on Education: Developing educational content and resources for pet owners can foster awareness about the significance of dental care, positioning brands as thought leaders and creating a loyal customer base committed to regular oral hygiene.
• Sustainable Practices: Emphasizing sustainability in product development and packaging can resonate with environmentally conscious consumers, providing a competitive edge while appealing to a growing demographic that prioritizes eco-friendly options.
• Global Market Expansion: Tapping into emerging markets, especially in regions with increasing pet ownership, presents significant growth potential. Localizing products and marketing strategies can help capture these markets effectively.

The pet oral care product market is ripe with strategic growth opportunities. By diversifying offerings, forming partnerships, and focusing on education and sustainability, companies can position themselves for long-term success while contributing to the health and well-being of pets worldwide.

Pet Oral Care Product Market Driver and Challenges

The pet oral care product market is experiencing dynamic growth, fueled by a variety of drivers that reflect changing consumer attitudes and industry trends. As pet owners increasingly prioritize their pets' health, the demand for effective dental care solutions is on the rise. However, alongside these growth opportunities, several challenges persist, affecting market expansion and product development. Understanding these drivers and challenges is crucial for stakeholders aiming to navigate the evolving landscape of pet oral care.

The factors responsible for driving the pet oral care product market include:

• Growing Pet Ownership: The rising trend of pet ownership, especially among millennials and Gen Z, is driving demand for pet care products, including oral hygiene solutions, as these owners seek to provide comprehensive care for their pets.
• Increased Awareness of Pet Health: Pet owners are becoming more informed about the importance of dental health in preventing serious health issues, leading to a greater focus on dental care products and services that promote overall well-being.
• Innovation in Product Development: Continuous innovation in formulations and delivery methods is creating more effective and appealing products, such as dental treats and advanced dental care systems, which help capture consumer interest and increase market share.
• Strong Veterinary Recommendations: As veterinarians emphasize the necessity of dental care, pet owners are more inclined to purchase recommended products, boosting sales and fostering trust in the effectiveness of oral care solutions.
• E-commerce Growth: The rise of e-commerce platforms is facilitating easier access to a wide range of pet oral care products, allowing consumers to compare options, read reviews, and make informed purchases from the comfort of their homes.

Challenges in the pet oral care product market are:

• Market Fragmentation: The pet oral care market is highly fragmented, with numerous brands and products competing for attention. This fragmentation can create confusion for consumers, making it challenging for brands to establish strong market presence and loyalty.
• Regulatory Challenges: Stricter regulations regarding ingredient safety and efficacy pose challenges for manufacturers. Complying with these regulations can increase costs and complicate the product development process, especially for smaller companies.
• Education and Awareness Gaps: While awareness is increasing, many pet owners still lack comprehensive knowledge about the importance of dental care. This gap can hinder the adoption of oral care products, limiting market growth potential.

The pet oral care product market is driven by strong growth factors such as rising pet ownership and increased health awareness, it also faces challenges including market fragmentation and regulatory hurdles. By understanding these dynamics, stakeholders can better navigate the landscape and capitalize on emerging opportunities.

List of Pet Oral Care Product Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies pet oral care product companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the pet oral care product companies profiled in this report include-

• All4pets
• AllAccem
• Ceva Sante Animale
• Cosmos
• Dechra Pharmaceuticals
• Goran Pharma
• Hill's Pet Nutrition
• Imrex
• Nestle Purina PetCare Company
• Petzlife

Pet Oral Care Product by Segment

The study includes a forecast for the global pet oral care product market by product type, animal type, distribution channel, and region.

Pet Oral Care Product Market by Product Type [Analysis by Value from 2019 to 2031]:

• Toothbrush
• Toothpaste
• Mouthwash/Rinse
• Dental Chews
• Others

Pet Oral Care Product Market by Animal Type [Analysis by Value from 2019 to 2031]:

• Dogs
• Cats
• Others

Pet Oral Care Product Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

• Supermarkets & Hypermarkets
• Online Stores
• Specialized Pet Shops
• Veterinary Channels
• Others

Pet Oral Care Product Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Pet Oral Care Product Market

The pet oral care product market has been experiencing notable growth globally, driven by increasing pet ownership, heightened awareness of pet health, and a growing focus on preventive care. As pet owners seek to improve their pets' dental hygiene, companies are innovating with a variety of products, including dental chews, toothpaste, and water additives. Regions such as the United States, China, Germany, India, and Japan are seeing significant advancements, reflecting the demand for effective and convenient oral care solutions tailored to pets' needs.

• United States: In the U.S., the pet oral care market is thriving, fueled by a surge in pet ownership and awareness of the importance of dental health. Innovations include a variety of dental chews and treats designed to reduce plaque and tartar buildup. Additionally, brands are increasingly emphasizing natural and organic ingredients to appeal to health-conscious pet owners. Online retailing is also expanding, with pet owners seeking convenience in purchasing oral care products. Educational campaigns about the significance of pet dental hygiene are further contributing to market growth.
• China: China pet oral care market is rapidly evolving, influenced by the growing middle class and increasing pet ownership. The demand for premium pet products is driving interest in dental hygiene solutions, with an emphasis on quality and effectiveness. Local and international brands are introducing innovative products, including flavored toothpaste and dental toys that appeal to pet owners. E-commerce platforms are becoming popular for purchasing these items, enhancing accessibility. Additionally, awareness campaigns about pet health are helping to educate consumers on the importance of regular dental care for pets.
• Germany: In Germany, the pet oral care market is experiencing steady growth, supported by a strong culture of pet ownership and welfare. There is an increasing demand for products that promote dental health, such as toothbrushes, dental gels, and chews. German consumers are showing a preference for products with natural ingredients, reflecting broader trends in health and sustainability. Additionally, veterinary practices are playing a crucial role in educating pet owners about oral hygiene, leading to a rise in product recommendations. The market is also seeing innovations in packaging and product formulations to enhance user experience.
• India: India's pet oral care market is emerging, with a growing recognition of the importance of dental hygiene for pets. Increased pet ownership and rising disposable incomes are contributing to market growth. Local startups are beginning to introduce specialized products such as dental wipes and chews, targeting urban pet owners who prioritize their pets' health. Awareness campaigns and veterinary recommendations are crucial in driving consumer interest in pet dental care. As the market matures, more international brands are also entering, expanding the variety of available products.
• Japan: Japan has a well-established pet care market, with a notable focus on pet health and wellness, including oral care. Recent developments include a rise in specialized dental products, such as enzymatic toothpaste and chew toys designed to promote dental hygiene. Japanese consumers are increasingly interested in premium, high-quality products that ensure their pets' health. The trend towards preventive care is driving sales of oral care products, with many brands emphasizing the long-term health benefits of maintaining good dental hygiene. Additionally, convenience-focused packaging is gaining traction in the market.

Features of the Global Pet Oral Care Product Market

Market Size Estimates: Pet oral care product market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Pet oral care product market size by product type, animal type, distribution channel, and region in terms of value ($B).

Regional Analysis: Pet oral care product market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, animal types, distribution channels, and regions for the pet oral care product market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the pet oral care product market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the pet oral care product market by product type (toothbrush, toothpaste, mouthwash/rinse, dental chews, and others), animal type (dogs, cats, and others), distribution channel (supermarkets & hypermarkets, online stores, specialized pet shops, veterinary channels, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Pet Oral Care Product Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Pet Oral Care Product Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Pet Oral Care Product Market by Product Type
  • 3.3.1: Toothbrush
  • 3.3.2: Toothpaste
  • 3.3.3: Mouthwash/Rinse
  • 3.3.4: Dental Chews
  • 3.3.5: Others
• 3.4: Global Pet Oral Care Product Market by Animal Type
  • 3.4.1: Dogs
  • 3.4.2: Cats
  • 3.4.3: Others
• 3.5: Global Pet Oral Care Product Market by Distribution Channel
  • 3.5.1: Supermarkets & Hypermarkets
  • 3.5.2: Online Stores
  • 3.5.3: Specialized Pet Shops
  • 3.5.4: Veterinary Channels
  • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Pet Oral Care Product Market by Region
• 4.2: North American Pet Oral Care Product Market
  • 4.2.1: North American Market by Product Type: Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Chews, and Others
  • 4.2.2: North American Market by Animal Type: Dogs, Cats, and Others
• 4.3: European Pet Oral Care Product Market
  • 4.3.1: European Market by Product Type: Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Chews, and Others
  • 4.3.2: European Market by Animal Type: Dogs, Cats, and Others
• 4.4: APAC Pet Oral Care Product Market
  • 4.4.1: APAC Market by Product Type: Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Chews, and Others
  • 4.4.2: APAC Market by Animal Type: Dogs, Cats, and Others
• 4.5: ROW Pet Oral Care Product Market
  • 4.5.1: ROW Market by Product Type: Toothbrush, Toothpaste, Mouthwash/Rinse, Dental Chews, and Others
  • 4.5.2: ROW Market by Animal Type: Dogs, Cats, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Pet Oral Care Product Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Pet Oral Care Product Market by Animal Type
  • 6.1.3: Growth Opportunities for the Global Pet Oral Care Product Market by Distribution Channel
  • 6.1.4: Growth Opportunities for the Global Pet Oral Care Product Market by Region
• 6.2: Emerging Trends in the Global Pet Oral Care Product Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Pet Oral Care Product Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Pet Oral Care Product Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: All4pets
• 7.2: AllAccem
• 7.3: Ceva Sante Animale
• 7.4: Cosmos
• 7.5: Dechra Pharmaceuticals
• 7.6: Goran Pharma
• 7.7: Hill's Pet Nutrition
• 7.8: Imrex
• 7.9: Nestle Purina PetCare Company
• 7.10: Petzlife