黑色星期五销售市场报告：2031 年趋势、预测与竞争分析

全球黑色星期五销售市场的未来看起来将在店内和线上销售市场中看到机会。预计全球黑色星期五销售市场从 2025 年到 2031 年的复合年增长率将达到 15.4%。该市场的主要驱动力是网路购物的日益普及、消费者对折扣产品的需求不断增加以及零售商之间的竞争日益激烈。

• Lucintel 预测，根据产品类型，服饰将在预测期内经历最高的成长。
• 根据应用，预计预测期内线上销售将出现高速成长。
• 根据地区，预计北美将在预测期内实现最高成长。

黑色星期五销售市场的策略性成长机会

黑色星期五销售市场持续扩大，为零售商提供了众多策略成长机会。消费行为向网路购物的转变，加上对永续性日益增长的需求，为企业增强产品供应开闢了新的途径。透过利用科技和促进客户参与，零售商可以创造与当今消费者产生共鸣的独特购物体验。识别并利用这些机会可以显着提高您的品牌在这个关键购物季节的知名度和盈利。

• 提高个人化：利用资料分析提供个人化的购物体验可以显着提高转换率。透过分析消费者的行为和偏好，零售商可以根据个人需求制定有针对性的促销和建议，最终提高客户满意度和忠诚度。
• 订阅模式：在黑色星期五推出订阅服务可以提供稳定的收益来源并培养客户忠诚度。提供独家商品、早期使用权和精选产品将帮助您吸引用户并建立超越假期季节的长期关係。
• 全球市场扩张：向新兴市场扩张为黑色星期五购物提供了巨大的成长潜力。透过根据当地偏好和文化差异制定行销策略，零售商可以开发新的客户群并在整个购物活动中增加销售。
• 专注于客户体验：投资改善整体购物体验可以帮助您的品牌在拥挤的市场中脱颖而出。这包括提高网站可用性、提供优质的客户服务以及创造身临其境的商店体验，鼓励消费者与您的品牌互动。
• 合作与伙伴关係：与互补品牌建立策略伙伴关係可以扩大您在黑色星期五期间的影响力和影响力。共同促销和捆绑产品可以吸引新客户、鼓励更多购买，并透过共用的行销努力使所有相关人员受益。

对于愿意适应和创新的零售商来说，黑色星期五销售市场充满了策略性成长机会。透过专注于个人化、拓展新市场、改善客户体验和促进协作，企业可以充分发挥其潜力并在竞争环境中蓬勃发展。

黑色星期五促销的市场驱动力与挑战

黑色星期五销售市场已发展成为对消费者购物行为和零售策略产生重大影响的重大事件。随着这种购物现象的持续成长，有几个关键因素促成了它的成功，同时也为零售商带来了挑战。了解这些因素对于寻求优化策略和有效吸引消费者的企业至关重要。透过利用驱动因素和应对挑战，零售商可以应对这个关键购物季的复杂情况。

推动黑色星期五销售市场的因素包括：

• 数位转型：科技的快速进步改变了零售业格局，让网路购物变得更加便利。增强的电子商务平台、行动应用程式和安全的付款选项吸引了喜欢在家购物的消费者，从而推动了黑色星期五的大量销售。
• 消费者对价值的需求：对折扣和独家产品的渴望仍然是黑色星期五消费者的主要动机。零售商利用消费者延迟购买的心理，提供诱人的促销活动，营造紧迫感。
• 社群媒体的影响：社群媒体的兴起改变了消费者发现交易和与品牌互动的方式。零售商正在使用 Instagram 和 TikTok 等平台来推广他们的黑色星期五促销活动，利用有影响力的伙伴关係关係和有针对性的广告来接触更多消费者并创造兴奋点。
• 消费行为的改变：不断变化的购物习惯，尤其是年轻一代的购物习惯，重视便利性和灵活性。消费者越来越要求全通路体验，使他们能够在线上和店内购物之间切换，这为零售商创造了满足不同偏好的机会。
• 强调永续性：对环境议题认识的提升促使消费者寻求永续产品。在黑色星期五期间强调其环保选择和道德实践的零售商可以吸引具有环保意识的消费者，从而提高品牌忠诚度和吸引力。

黑色星期五销售市场面临的挑战是：

• 供应链中断：供应链管理挑战对黑色星期五销售市场构成重大威胁。全球事件造成的干扰可能导致库存短缺、运输延误和成本增加，进而影响零售商在购物高峰期满足消费者需求的能力。
• 竞争激烈：黑色星期五是一个竞争激烈的时期，迫使零售商脱颖而出。随着越来越多的公司进入市场，吸引消费者註意力的斗争变得更具挑战性，需要创新的行销策略和独特的提案才能脱颖而出。
• 资料隐私问题：随着科技变得越来越普及，消费者也越来越意识到资料隐私。当零售商收集并使用客户资料进行个人化行销时，他们面临着建立信任的挑战，因为消费者可能出于隐私问题而不愿共用资讯。

黑色星期五销售市场受到技术进步、消费者对价值的需求以及对永续性的日益关注的推动。然而，供应链中断、竞争加剧和资料隐私问题等挑战迫使零售商采取创新策略。透过利用自身优势来应对这些挑战，企业可以充分利用这项重要的购物活动。

目录

第一章执行摘要

第二章 全球黑色星期五销售市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章 2019年至2031年市场趋势及预测分析

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球黑色星期五促销市场趋势（2019-2024）及预测（2025-2031）
• 全球黑色星期五销售市场类型
  • 衣服
  • 鞋类
  • 美容和个人护理
  • 家电
  • 家电
  • 配件
  • 图书
  • 其他的
• 全球黑色星期五销售市场（按应用）
  • 商店内部
  • 网上销售

第四章 2019 年至 2031 年各地区市场趋势及预测分析

• 按地区划分：全球黑色星期五销售市场
• 北美黑色星期五销售市场
• 欧洲黑色星期五销售市场
• 亚太地区黑色星期五促销市场
• 其他地区黑色星期五促销市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 按类型：全球黑色星期五促销市场成长机会
  • 按应用：全球黑色星期五促销市场的成长机会
  • 按地区划分：全球「黑色星期五」销售市场的成长机会
• 全球黑色星期五销售市场的新趋势
• 战略分析
  • 新产品开发
  • 扩大全球「黑色星期五」促销市场的产能
  • 全球黑色星期五销售市场的合併、收购和合资企业
  • 认证和许可

第七章主要企业简介

• Amazon
• Walmart
• Target
• Macy's
• Best Buy
• Puma
• John Lewis
• Luxe Strap
• New Egg
• Ebay

The future of the global black friday sale market looks promising with opportunities in the in-store and online sale markets. The global black friday sale market is expected to grow with a CAGR of 15.4% from 2025 to 2031. The major drivers for this market are the growing adoption of online shopping, increasing consumer demand for discounted products, and a rise in competition among retailers.

• Lucintel forecasts that, within the type category, clothing is expected to witness the highest growth over the forecast period.
• Within the application category, online sale is expected to witness higher growth over the forecast period.
• In terms of regions, North America is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Black Friday Sale Market

The black friday sale market continues to expand and evolve, several emerging trends are shaping consumer behavior and retail strategies across the globe. This year, the intersection of technology, sustainability, and changing consumer preferences is more pronounced than ever. Retailers are leveraging data and innovative approaches to meet demands, with a focus on creating memorable shopping experiences. Understanding these trends can provide valuable insights for businesses aiming to thrive in this competitive environment.

• Omnichannel Shopping Experience: Retailers are increasingly adopting omnichannel strategies, allowing consumers to shop seamlessly across online and offline platforms. This trend enhances convenience, as customers can browse, purchase, and pick up items from various channels, driving sales and improving customer satisfaction.
• Rise of Sustainability: Eco-conscious consumers are demanding sustainable products and practices, prompting retailers to focus on environmentally friendly offerings during black Friday. This shift not only aligns with consumer values but also enhances brand loyalty, as shoppers seek to support companies that prioritize sustainability.
• Livestream Shopping: The integration of livestream shopping is revolutionizing black Friday sales, particularly in markets like China. Retailers are leveraging social media platforms to create interactive shopping experiences, engaging customers with live demonstrations and real-time discounts that enhance excitement and urgency.
• Personalization through AI: Advances in artificial intelligence are enabling retailers to deliver personalized shopping experiences. By analyzing consumer behavior and preferences, retailers can tailor recommendations and promotions, enhancing the shopping experience and driving higher conversion rates during black Friday.
• Extended Sales Period: The traditional one-day sale is evolving into an extended promotional period, with many retailers starting discounts weeks in advance. This trend helps alleviate in-store crowding, offers consumers more flexibility to shop at their convenience, and encourages higher overall spending throughout the holiday season.

The black friday sale market is witnessing significant transformations driven by technology, consumer preferences, and sustainability. Retailers that adapt to these emerging trends can enhance their competitiveness, foster customer loyalty, and ultimately achieve greater success in the bustling holiday shopping season.

Recent Developments in the Black Friday Sale Market

The black friday sale market is undergoing rapid changes as retailers adapt to evolving consumer behaviors and technological advancements. Once a single-day shopping event, Black Friday has transformed into a broader phenomenon that encompasses multiple channels and strategies. This shift is characterized by a focus on convenience, sustainability, and enhanced customer engagement. As businesses prepare for this year's festivities, several key developments are shaping the landscape and influencing how consumers approach their holiday shopping.

• Expansion of E-Commerce: The surge in online shopping continues to dominate Black Friday, with many retailers investing heavily in their e-commerce platforms. Enhanced website functionalities, mobile apps, and seamless payment options are making it easier for consumers to shop from the comfort of their homes, leading to significant growth in online sales.
• Focus on Sustainability: As consumers become more environmentally conscious, retailers are increasingly emphasizing sustainable products during Black Friday. This includes promoting eco-friendly items, using recyclable packaging, and adopting responsible sourcing practices, which resonate with shoppers who prioritize ethical consumption.
• Increased Use of Technology: Retailers are leveraging advanced technologies like augmented reality (AR) and artificial intelligence (AI) to enhance the shopping experience. AR allows consumers to visualize products in their own space, while AI helps personalize recommendations, making it easier for shoppers to find what they want during busy sales.
• Social Media Integration: The role of social media in driving Black Friday sales is growing, with retailers using platforms like Instagram and TikTok for promotions. Influencer partnerships and targeted ads help reach younger audiences, while live shopping events create real-time engagement that fosters excitement and urgency.
• Shift to Hybrid Models: Many retailers are embracing hybrid shopping models that combine online and in-store experiences. By offering options like click-and-collect and exclusive in-store events, they cater to diverse consumer preferences and create more flexible shopping experiences, which enhances overall sales performance.

The black friday sale market is rapidly evolving, influenced by technological advancements and changing consumer preferences. By focusing on e-commerce, sustainability, and innovative shopping experiences, retailers can effectively meet the demands of today's consumers and thrive in this competitive environment.

Strategic Growth Opportunities for Black Friday Sale Market

The black friday sale market continues to expand, retailers are presented with numerous strategic growth opportunities. The shift in consumer behavior towards online shopping, coupled with a growing demand for sustainability, opens new avenues for businesses to enhance their offerings. By leveraging technology and fostering customer engagement, retailers can create unique shopping experiences that resonate with today's consumers. Identifying and capitalizing on these opportunities can significantly enhance a brand's presence and profitability during this crucial shopping season.

• Enhanced Personalization: Leveraging data analytics to deliver personalized shopping experiences can significantly boost conversion rates. By analyzing consumer behavior and preferences, retailers can create targeted promotions and recommendations that cater to individual needs, ultimately enhancing customer satisfaction and loyalty.
• Subscription Models: Implementing subscription services during black friday can provide a steady revenue stream and foster customer loyalty. By offering exclusive deals, early access, or curated product selections, retailers can entice consumers to subscribe, creating long-term relationships beyond the holiday season.
• Global Market Expansion: Entering emerging markets offers significant growth potential for Black Friday sales. Retailers can tailor their marketing strategies to local preferences and cultural nuances, allowing them to tap into new customer bases and increase overall sales during this shopping event.
• Focus on Customer Experience: Investing in improving the overall shopping experience can differentiate brands in a crowded market. This includes enhancing website usability, providing excellent customer service, and creating immersive in-store experiences that encourage shoppers to engage with the brand.
• Collaborations and Partnerships: Forming strategic partnerships with complementary brands can amplify reach and impact during black friday. Co-promotions and bundled offerings can attract new customers and encourage larger purchases, benefiting all parties involved through shared marketing efforts.

The black friday sale market is ripe with strategic growth opportunities for retailers willing to adapt and innovate. By focusing on personalization, expanding into new markets, enhancing customer experiences, and fostering collaborations, businesses can maximize their potential and thrive in this competitive landscape.

Black Friday Sale Market Driver and Challenges

The black friday sale market has evolved into a major event that significantly influences consumer shopping behavior and retail strategies. As this shopping phenomenon continues to grow, several key drivers contribute to its success while also presenting challenges for retailers. Understanding these factors is essential for businesses aiming to optimize their strategies and effectively engage with consumers. By leveraging the drivers and addressing the challenges, retailers can navigate the complexities of this crucial shopping season.

The factors responsible for driving the black friday sale market include:

• Digital Transformation: The rapid advancement of technology has revolutionized the retail landscape, making online shopping more accessible and convenient. Enhanced e-commerce platforms, mobile apps, and secure payment options attract consumers who prefer to shop from home, driving significant sales during Black Friday.
• Consumer Demand for Deals: The desire for discounts and exclusive offers remains a primary motivator for shoppers on Black Friday. Retailers capitalize on this by providing compelling promotions that create a sense of urgency, enticing consumers to make purchases they might have otherwise postponed.
• Social Media Influence: The rise of social media has transformed how consumers discover deals and engage with brands. Retailers use platforms like Instagram and TikTok to promote their Black Friday sales, leveraging influencer partnerships and targeted advertising to reach a broader audience and create excitement.
• Changing Consumer Behavior: Evolving shopping habits, especially among younger generations, emphasize convenience and flexibility. Consumers are increasingly seeking omnichannel experiences, allowing them to switch between online and in-store shopping, which presents an opportunity for retailers to cater to diverse preferences.
• Focus on Sustainability: Growing awareness of environmental issues has led consumers to seek sustainable products. Retailers who highlight eco-friendly options and ethical practices during Black Friday can attract environmentally conscious shoppers, enhancing brand loyalty and appeal.

Challenges in the black friday sale market are:

• Supply Chain Disruptions: Challenges in supply chain management pose a significant threat to the black friday sale market. Disruptions caused by global events can lead to inventory shortages, delayed shipments, and increased costs, affecting retailers' ability to meet consumer demand during peak shopping periods.
• Intense Competition: The competitive nature of Black Friday creates pressure for retailers to differentiate themselves. As more businesses enter the market, the struggle to capture consumer attention becomes more challenging, requiring innovative marketing strategies and unique offerings to stand out.
• Data Privacy Concerns: With the increasing use of technology comes heightened consumer awareness of data privacy. Retailers face challenges in building trust while collecting and utilizing customer data for personalized marketing, as shoppers may hesitate to share information due to privacy fears.

The black friday sale market is driven by technological advancements, consumer demand for deals, and a growing emphasis on sustainability. However, challenges such as supply chain disruptions, intense competition, and data privacy concerns require retailers to adopt innovative strategies. By leveraging their strengths and addressing these challenges, businesses can maximize their impact during this critical shopping event.

List of Black Friday Sale Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies Black Friday sale companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the Black Friday sale companies profiled in this report include-

• Amazon
• Walmart
• Target
• Macy's
• Best Buy
• Puma
• John Lewis
• Luxe Strap
• New Egg
• Ebay

Black Friday Sale by Segment

The study includes a forecast for the global black friday sale market by type, application, and region.

Black Friday Sale Market by Type [Analysis by Value from 2019 to 2031]:

• Clothing
• Footwear
• Beauty & Personal Care
• Consumer Electronics
• Consumer Appliances
• Accessories
• Books
• Others

Black Friday Sale Market by Application [Analysis by Value from 2019 to 2031]:

• In-Store
• Online Sales

Black Friday Sale Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Black Friday Sale Market

The black friday sale market has evolved significantly, becoming a global phenomenon that extends beyond the United States. Originally established as a post-Thanksgiving shopping event in the U.S., Black Friday now influences shopping behaviors in countries like China, Germany, India, and Japan. With the rise of e-commerce and digital marketing, retailers are adapting their strategies to cater to online shoppers, offering early promotions and exclusive online deals. As consumer expectations shift towards convenience and value, the Black Friday landscape is becoming increasingly competitive and diverse, reflecting regional shopping habits and cultural nuances.

• United States: In the U.S., Black Friday continues to be a major retail event, with both in-store and online sales reaching unprecedented levels. This year, retailers are increasingly launching deals earlier in the month, creating a "Black November" phenomenon. Many companies are focusing on omnichannel strategies, integrating online and physical store promotions to enhance customer experience. E-commerce sales have surged, with consumers preferring to shop online to avoid crowds. Additionally, sustainability has become a focal point, with some retailers promoting eco-friendly products during sales events, reflecting changing consumer values.
• China: In China, the concept of Black Friday has been assimilated into the larger Singles' Day shopping festival, held on November 11. Major e-commerce platforms like Alibaba and JD.com lead the charge, offering massive discounts and flash sales that capture consumer attention. This year, brands are leveraging live-streaming and social media to engage shoppers, creating an interactive and immersive shopping experience. Data analytics plays a crucial role in personalized marketing, with companies targeting consumers based on past behaviors. The focus on mobile shopping continues to grow, with a significant portion of sales coming from mobile devices.
• Germany: In Germany, Black Friday has gained popularity, with many retailers adopting the sales event to boost year-end revenues. This year, the focus is on online shopping, with e-commerce platforms reporting increased traffic and sales. German consumers are becoming more price-conscious, seeking deals across various categories, including electronics and fashion. Retailers are also emphasizing sustainability, promoting eco-friendly products and practices during the sale. Additionally, many brands are utilizing social media and email marketing to create awareness and drive traffic to their websites, making Black Friday a significant event in the German retail calendar.
• India: In India, Black Friday has started to resonate with consumers, particularly among younger demographics looking for discounts. E-commerce giants like Amazon and Flipkart have embraced the event, launching promotional campaigns that highlight significant savings. This year, the focus is on offering exclusive deals on electronics, home appliances, and fashion items. As Indian consumers increasingly seek international brands, retailers are adapting their strategies to align with local preferences. Additionally, the rise of digital payments has facilitated easier transactions, encouraging more consumers to participate in Black Friday sales.
• Japan: In Japan, Black Friday is gaining traction, primarily through international retailers and online platforms. Major department stores and e-commerce sites are participating, offering discounts that cater to both local and foreign consumers. This year, there is an emphasis on unique product offerings, including limited-edition items and exclusive collaborations, appealing to Japan's culture of novelty. Retailers are also leveraging social media to create buzz around their promotions, increasing engagement with consumers. While still not as established as in other countries, Black Friday is slowly becoming a recognized shopping event in the Japanese retail landscape.

Features of the Global Black Friday Sale Market

Market Size Estimates: black friday sale market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: black friday sale market size by type, application, and region in terms of value ($B).

Regional Analysis: black friday sale market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the black friday sale market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the black friday sale market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the black friday sale market by type (clothing, footwear, beauty & personal care, consumer electronics, consumer appliances, accessories, books, and others), application (in-store and online sales), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Black Friday Sale Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Black Friday Sale Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Black Friday Sale Market by Type
  • 3.3.1: Clothing
  • 3.3.2: Footwear
  • 3.3.3: Beauty & Personal Care
  • 3.3.4: Consumer Electronics
  • 3.3.5: Consumer Appliances
  • 3.3.6: Accessories
  • 3.3.7: Books
  • 3.3.8: Others
• 3.4: Global Black Friday Sale Market by Application
  • 3.4.1: In-Store
  • 3.4.2: Online Sales

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Black Friday Sale Market by Region
• 4.2: North American Black Friday Sale Market
  • 4.2.1: North American Market by Type: Clothing, Footwear, Beauty & Personal Care, Consumer Electronics, Consumer Appliances, Accessories, Books, and Others
  • 4.2.2: North American Market by Application: In-Store and Online Sales
• 4.3: European Black Friday Sale Market
  • 4.3.1: European Market by Type: Clothing, Footwear, Beauty & Personal Care, Consumer Electronics, Consumer Appliances, Accessories, Books, and Others
  • 4.3.2: European Market by Application: In-Store and Online Sales
• 4.4: APAC Black Friday Sale Market
  • 4.4.1: APAC Market by Type: Clothing, Footwear, Beauty & Personal Care, Consumer Electronics, Consumer Appliances, Accessories, Books, and Others
  • 4.4.2: APAC Market by Application: In-Store and Online Sales
• 4.5: ROW Black Friday Sale Market
  • 4.5.1: ROW Market by Type: Clothing, Footwear, Beauty & Personal Care, Consumer Electronics, Consumer Appliances, Accessories, Books, and Others
  • 4.5.2: ROW Market by Application: In-Store and Online Sales

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Black Friday Sale Market by Type
  • 6.1.2: Growth Opportunities for the Global Black Friday Sale Market by Application
  • 6.1.3: Growth Opportunities for the Global Black Friday Sale Market by Region
• 6.2: Emerging Trends in the Global Black Friday Sale Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Black Friday Sale Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Black Friday Sale Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Amazon
• 7.2: Walmart
• 7.3: Target
• 7.4: Macy's
• 7.5: Best Buy
• 7.6: Puma
• 7.7: John Lewis
• 7.8: Luxe Strap
• 7.9: New Egg
• 7.10: Ebay