行动商务付款市场报告：2031 年趋势、预测与竞争分析

全球行动商务付款市场的未来在行动网路付款、近距离场通讯和简讯/直接营运商收费市场中充满机会。预计到 2031 年，全球行动商务付款市场规模将达到 353 亿美元，2025 年至 2031 年的复合年增长率为 17.5%。该市场的主要驱动力是行动商务付款在网路购物和银行交易中的日益普及，以及付款领域对数位化的倾向日益增强。

• 根据Lucintel的预测，受网路购物日益普及和交易频繁的推动，行动零售预计将在预测期内见证所有付款方式中最高的增长。
• 按交易类型来看，近距离场通讯预计将实现最大成长。
• 从地区来看，由于拥有先进的数位基础设施以及消费者越来越多地采用行动付款，预计北美将在预测期内实现最高成长。

行动商务付款市场的策略成长机会

行动商务付款市场在一系列用例中提供了策略成长机会。这种成长是由不断变化的消费者需求和技术进步所推动的，使公司能够抓住机会并在不断扩大的行动付款市场中提升其市场地位。

• 行动电子钱包整合：行动电子钱包与各种金融服务和零售应用程式的整合有望显着成长。企业可以透过提供单一付款、忠诚度计画和财务管理平台来提高用户参与度并最大化交易量。透过这种整合，企业还可以提供通常不可能实现的针对性行销和个人化服务，从而为消费者增加价值。
• 新兴市场的成长：智慧型手机普及率不断提高的地区的出现为行动商务的成长带来了巨大的机会。这些快速成长的市场中的行动付款预计将从不断增长的采用曲线和基本客群获益。进入新市场时，付款解决方案需要适应当地的偏好和监管要求。
• 先进的安全功能：对生物识别和人工智慧诈欺侦测等先进安全功能的投资将使行动付款系统更加可靠和安全。强而有力的防范非法贸易和资料外洩是行动商务产业领先公司吸引消费者的关键原因。
• 电子商务整合：行动付款解决方案可以与网路购物平台整合，带来更流畅的购买体验、更高的转换率和更高的客户满意度。这种整合有助于企业掌握网路购物的需求并提高整体销售表现。
• 跨境付款解决方案：行动付款解决方案促进跨境交易，为参与国际贸易的企业创造新的收益管道。

透过提供高效、经济且安全的跨境付款选项，企业可以保持竞争力并接触全球基本客群。

摘要，行动商务付款市场的策略性成长机会包括行动钱包整合、向新兴市场扩张、开发先进的安全功能、与电子商务平台整合以及采用跨境付款解决方案。

行动商务付款市场的驱动因素与挑战

行动商务付款市场受到各种影响其成长和发展的驱动因素和挑战的影响。这些因素包括技术进步、经济状况、监管考量等，它们共同塑造市场动态并影响公司和相关人员的策略决策。

推动行动商务付款市场的因素有：

1. 技术进步：智慧型手机的广泛应用、安全付款技术的发展以及人工智慧的融合等技术进步是行动商务付款市场的主要驱动力。这些技术创新使得交易更快、更安全，改善了整体用户体验，并有助于更广泛的采用和市场成长。

2. 消费者对行动付款的偏好增加：由于行动支付的便利性和易用性，消费者对行动付款的偏好增加，这是行动商务市场的主要驱动力。随着越来越多的消费者在日常交易中采用行动付款解决方案，企业面临着整合这些解决方案以满足客户期望并保持竞争力的压力。

3. 数位钱包和付款管道的扩展：Apple Pay、Google Pay 和支付宝等数位钱包和付款管道的成长正在推动行动商务付款市场的发展。这些平台提供无缝的付款体验，并与一系列金融服务相结合，使其对消费者和企业更具吸引力。

4. 支持性法律规范：支持性法规结构在促进创新的同时确保消费者保护，对于行动商务付款市场的成长至关重要。明确的指导方针和法规将帮助企业避免合规问题并为行动交易创造安全的环境。

行动商务付款市场面临的挑战是：

1.安全和诈欺风险：安全和诈欺风险仍然是行动商务付款市场面临的主要挑战。确保敏感财务资讯的安全并防止诈欺是关键关注点，需要持续投资于先进的安全措施和诈欺检测技术。

2. 监管合规性：对于在行动商务付款市场营运的企业来说，满足复杂且不断变化的监管要求是一项艰鉅的挑战。遵守资料保护法、反洗钱法规和其他法律要求需要大量资源和专业知识。

3. 新兴市场的基础设施限制：新兴市场的基础设施限制，例如网路连线有限和缺乏可靠的付款系统，对这些地区行动商务的发展构成了挑战。解决这些限制需要对基础设施和客製化解决方案进行投资。

行动商务付款市场受到各种驱动因素​​和挑战的影响，包括技术进步、消费者偏好和支援性法规结构，以及安全性、监管合规性和基础设施限制方面的挑战。了解这些因素对于企业有效驾驭市场和利用成长机会至关重要。

目录

第一章执行摘要

第二章 全球行动商务付款市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球行动商务付款市场趋势（2019-2024）及预测（2025-2031）
• 全球行动商务付款市场（按付款方式）
  • 行动网路付款
  • 近距离无线通讯
  • 简讯/电信商直接付款
  • 其他的
• 全球行动商务付款市场（按交易类型划分）
  • 行动零售
  • 行动票务
  • 移动收费
  • 其他的

第四章区域市场趋势与预测分析（2019-2031）

• 全球行动商务付款市场（按地区）
• 北美行动商务付款市场
• 欧洲行动商务付款市场
• 亚太地区行动商务付款市场
• 其他地区的行动商务付款市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球行动商务付款市场按付款方式分類的成长机会
  • 全球行动商务付款市场按交易类型分類的成长机会
  • 全球行动商务付款市场各区域成长机会
• 全球行动商务付款市场新趋势
• 战略分析
  • 新产品开发
  • 全球行动商务付款市场产能扩张
  • 全球行动商务付款市场的企业合併
  • 认证和许可

第七章主要企业简介

• ACI Worldwide
• Alphabet
• Apple
• FIS
• Fiserv
• Ingenico
• Mastercard
• PayPal
• Square
• Visa

The future of the global M-commerce payment market looks promising with opportunities in the mobile web payments, near-field communication, and SMS/direct carrier billing markets. The global M-commerce payment market is expected to reach an estimated $35.3 billion by 2031 with a CAGR of 17.5% from 2025 to 2031. The major drivers for this market are the widespread adoption of M-commerce payments for online shopping and banking transactions and the increasing inclination towards digitalization in the payment sector.

• Lucintel forecasts that, within the payment method category, M-retailing is expected to witness the highest growth over the forecast period due to extensive online shopping activities and frequent transactions.
• Within the transaction type category, near-field communication is expected to witness the largest growth.
• In terms of regions, North America is expected to witness the largest growth over the forecast period due to the presence of advanced digital infrastructure and the growing adoption of mobile payments by consumers in the region.

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Emerging Trends in the M-Commerce Payment Market

The M-commerce payment market is evolving dynamically with the changing trends of interaction between consumers and mobile payment systems. These trends reflect a significant transformation in technology, changes in consumer behavior, and progressive development in the regulatory environment. Businesses are becoming vigilant to stay ahead of trends to take full advantage of emerging opportunities in the M-commerce space.

• Contactless Payments: Contactless payments are gaining immense popularity because the whole process is simple and transactions are executed rapidly. By using Near Field Communication (NFC) technology, customers can easily swipe their mobile devices against a payment terminal. Increased hygiene-related concerns and awareness about safety, along with the sales of new NFC-enabled devices and installations of payment terminals, are some factors driving this trend as businesses opt for a more streamlined contactless payment infrastructure for a better experience and faster checkout.
• Integration with Digital Wallets: The functionalities of digital wallets are no longer restricted to mere payment processing. Integration with loyalty programs, rewards, and personalized offers is becoming the primary trend, generating a more integrated shopping experience for consumers while gathering business insights on consumer purchasing behavior and tailoring marketing strategies accordingly. This trend is encouraged by advancements in mobile technology and the increasing options available for using a digital wallet.
• Biometric Authentication: The M-commerce payment market is currently observing rising popularity in biometric authentication methods, such as fingerprint scanning and facial recognition. With less dependency on passwords or PINs, these technologies enhance security while providing a seamless user experience. The adoption of biometric authentication is receiving impetus from significant innovations in mobile hardware and a strong emphasis on securing sensitive financial transactions against fraud.
• Artificial Intelligence and Machine Learning: AI and ML are being applied to improve fraud detection capabilities, personalize user experiences, and simplify payment processing. Algorithms that employ AI monitor and detect patterns of transactions that may indicate suspicious activity potentially leading to fraud. ML models support personalized recommendations for users and targeted promotions. This trend represents an extension of AI and ML technologies into other domains of application.
• Cross-Border Payments: As business and personal transactions increasingly cut across borders, cross-border mobile payments are gaining even more momentum. Improved exchange rates, reduced fees, and faster processing times all contribute to making cross-border payments more accessible. This trend is supported by an increasingly interconnected world and the globalization of commerce, where payment solutions need to be seamless.

These emerging trends are transforming M-commerce payment, making it more convenient, secure, and personalized. As business and consumer behaviors align with the new reality taking shape, the industry is likely to be led by technological innovation and consumer interests.

Recent Developments in the M-Commerce Payment Market

The M-commerce payment market has been characterized by several important developments that have shaped how transactions are performed on mobile devices. These developments reflect broader trends in technology and shifts in consumer behavior, thus influencing both market dynamics and regulatory frameworks.

• Growth of M-Commerce Payment Platforms: The swift spread of mobile payment platforms, such as Apple Pay, Google Pay, and Samsung Pay, has significantly impacted the M-commerce payment market. With these technological advancements, customers are enabled to perform secure transactions from anywhere using their mobile phones. As a result, the widespread adoption and usage of these platforms by businesses to attract tech-savvy customers and streamline payment processes will continue to be prominent in the market.
• Rise of the United Payments Interface (UPI): UPI, introduced by the Indian government, has transformed mobile payments by consolidating various financial transactions onto a single platform. The interoperability and ease with which UPI operates have facilitated rapid integration, resulting in increased mobile payment transactions with more financial services available on mobile applications.
• Expansion of Digital Wallets: Digital wallets have evolved from facilitating simple transactions to encompassing loyalty programs, financial management tools, and peer-to-peer (P2P) transactions. These changes have improved the user experience and added extra value, driving more people toward mobile payments.
• Contactless Payments and Popularity: Contactless payment methods have seen a rise in international adoption as consumers today prefer to transact quickly and without contamination. Developments in mobile devices and terminal technologies, particularly with the integration of NFC, have supported this growth, increasing the usage and acceptance of contactless payments across various sectors.
• Regulatory Changes and Data Protection: Regulatory changes in the M-commerce payment market have focused on data protection and fraud prevention. Governments and regulatory authorities have introduced tighter guidelines regarding consumer information and safe transactions. These regulations are influencing how businesses design and manage mobile payment solutions.

Recent developments in the M-commerce payment market are driving significant changes in transaction conduct. The rise of mobile payment platforms, the emergence of UPI, the expansion of digital wallets, the increase in contactless payments, and the evolution of regulatory frameworks are creating a dynamic and secure landscape for M-commerce.

Strategic Growth Opportunities for M-Commerce Payment Market

The M-commerce payment market presents a wide array of strategic growth opportunities across applications. This growth depends on the evolving needs of consumers, coupled with advancements in technology, forming a pool of opportunities for businesses to seize in the expanding mobile payment landscape and improve their market position.

• Mobile Wallet Integration: The integration of mobile wallets with various financial services and retail applications promises substantial growth. Businesses can increase user engagement and maximize transactions by offering a single platform for payments, loyalty programs, and financial management. This integration also enables businesses to provide targeted marketing and personalized offers that would otherwise not be possible, adding value for consumers.
• Growth in Emerging Markets: The emergence of regions where smartphone adoption is increasing presents a large opportunity for M-commerce growth. Mobile payments from these rapidly growing markets can benefit from the adoption curve and the achievement of a larger customer base. Local preferences and regulatory requirements must be segmented to adapt payment solutions when entering new markets.
• Advanced Security Features: Investment in advanced security features, including biometric authentication and AI-powered fraud detection, will further enhance trust and safety within mobile payment systems. Robust protection against fraudulent transactions and data breaches will be a key reason consumers are drawn to businesses that lead in the M-commerce industry.
• Integration with E-Commerce: Mobile payment solutions can be integrated with online shopping platforms, leading to smooth purchasing experiences, higher conversion rates, and increased customer satisfaction. This integration allows businesses to stay attuned to the needs of online shoppers and enhance overall sales performance.
• Cross-Border Payment Solutions: Mobile payment solutions that facilitate cross-border transactions will create new revenue channels for businesses engaged in international trade.

When businesses offer efficient, cost-effective, and secure cross-border payment options, they can maintain a competitive edge while reaching out to a global customer base.

In summary, strategic growth opportunities in the M-commerce payment market include mobile wallet integration, expansion into emerging markets, development of advanced security features, integration with e-commerce platforms, and adoption of cross-border payment solutions.

M-Commerce Payment Market Driver and Challenges

The M-commerce payment market is influenced by a range of drivers and challenges that impact its growth and development. These factors include technological advancements, economic conditions, and regulatory considerations, which collectively shape market dynamics and influence the strategic decisions of businesses and stakeholders.

The factors driving the M-commerce payment market include:

1. Technological Advancements: Technological advancements, such as the proliferation of smartphones, the development of secure payment technologies, and the integration of AI, are major drivers of the M-commerce payment market. These innovations enable faster, more secure transactions and enhance the overall user experience, contributing to increased adoption and market growth.

2. Growing Consumer Preference for Mobile Payments: The increasing consumer preference for mobile payments, driven by convenience and ease of use, is a significant driver of the M-commerce market. As more consumers adopt mobile payment solutions for everyday transactions, businesses are compelled to integrate these solutions to meet customer expectations and remain competitive.

3. Expansion of Digital Wallets and Payment Platforms: The growth of digital wallets and payment platforms, such as Apple Pay, Google Pay, and Alipay, is driving the M-commerce payment market. These platforms offer seamless payment experiences and integrate with various financial services, increasing their appeal to consumers and businesses alike.

4. Supportive Regulatory Frameworks: Supportive regulatory frameworks that promote innovation while ensuring consumer protection contribute to the growth of the M-commerce payment market. Clear guidelines and regulations help businesses navigate compliance issues and foster a secure environment for mobile transactions.

Challenges in the M-commerce payment market include:

1. Security and Fraud Risks: Security and fraud risks remain significant challenges for the M-commerce payment market. Ensuring the protection of sensitive financial information and preventing fraudulent activities are critical concerns that require ongoing investment in advanced security measures and fraud detection technologies.

2. Regulatory Compliance: Navigating complex and evolving regulatory requirements can be challenging for businesses operating in the M-commerce payment market. Compliance with data protection laws, anti-money laundering regulations, and other legal requirements necessitate significant resources and expertise.

3. Infrastructure Limitations in Emerging Markets: Infrastructure limitations in emerging markets, such as limited internet connectivity and a lack of reliable payment systems, pose challenges to the growth of M-commerce in these regions. Addressing these limitations requires investment in infrastructure development and tailored solutions to meet local needs.

The M-commerce payment market is shaped by various drivers, including technological advancements, consumer preferences, and supportive regulatory frameworks, as well as challenges related to security, regulatory compliance, and infrastructure limitations. Understanding these factors is crucial for businesses to navigate the market effectively and capitalize on growth opportunities.

List of M-Commerce Payment Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies M-commerce payment companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the M-commerce payment companies profiled in this report include-

• ACI Worldwide
• Alphabet
• Apple
• FIS
• Fiserv
• Ingenico
• Mastercard
• PayPal
• Square
• Visa

M-Commerce Payment by Segment

The study includes a forecast for the global M-commerce payment market by payment method, transaction type, and region.

M-Commerce Payment Market by Payment Method [Analysis by Value from 2019 to 2031]:

• Mobile Web Payments
• Near-Field Communication
• SMS/Direct Carrier Billing
• Others

M-Commerce Payment Market by Transaction Type [Analysis by Value from 2019 to 2031]:

• M-Retailing
• M-Ticketing
• M-Billing
• Others

M-Commerce Payment Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the M-Commerce Payment Market

Over the past few years, the M-commerce payment market has experienced a dynamic transformation due to technological innovations, changes in consumer behavior, and evolving regulations. The term "mobile commerce," commonly known as M-commerce, refers to the electronic buying and selling of goods and services through mobile devices. The rise in smartphone adoption, advancements in mobile payment technology, and the increasing prevalence of digital wallets have accelerated its growth. Although customers are still becoming comfortable with mobile transactions, companies are investing to make their M-commerce interfaces more attractive and appealing for seamless and secure checkout processes. This shift is also attributed to regional market trends, corresponding regulatory landscapes, and technological advancements specific to each country.

• United States: The M-commerce payment market in the United States has been experiencing high growth due to the extensive adoption of mobile payment solutions such as Apple Pay, Google Pay, and Samsung Pay. The adoption of biometric authentication technologies, such as fingerprint recognition and facial recognition, has further strengthened security and convenience for users. Integration with loyalty programs and personalized offers has skyrocketed digital wallet usage, boosting consumer spending and engagement. The regulatory environment is supportive but remains dynamic, emphasizing improvements in data protection and fraud prevention.
• China: China is the world leader in M-commerce, with mobile payment giants Alipay and WeChat Pay leading the way. QR codes have become the norm in today's transaction culture due to a strong online and offline merchant ecosystem. Recent trends include the geographical expansion of these payment systems and mergers with other digital products, including insurance and investment goods. The Chinese government is now focusing more on openness and the prevention of monopolistic practices among market leaders.
• Germany: Germany is a relatively conservative market regarding the adoption of mobile payment technologies. However, it is consistent. The two main cashless payment methods are cash and credit cards; recently, mobile wallets like PayPal and Google Pay have gained popularity. There has been deep collaboration between banks and fintech startups regarding the release of innovative payment applications and strengthened safety measures. Consumer protection and data privacy are the main themes controlling this market.
• India: The M-commerce payment market in India has grown significantly due to the rise of smartphones and government initiatives for a digital economy. UPI offers an innovative, seamless, and interoperable platform for transactions. Paytm and Google Pay, among other major players, have expanded their scope by offering bill payments, financial services, and integration with e-commerce. Infrastructure limitations and cybersecurity threats continue to challenge market development.
• Japan: The preferences in the M-commerce payment market in Japan are characterized by the use of mobile payment apps and contactless payments, which are proliferating. Merging mobile payments with public transport and retail stores has made the consumer experience easy and seamless. Biometric authentication and other new payment products are now being adopted, and major companies like Rakuten and SoftBank have begun initiatives to create new payment products. Regulatory bodies in Japan are focusing on enhancing security features and building consumer confidence in mobile payments.

Features of the Global M-Commerce Payment Market

Market Size Estimates: M-commerce payment market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: M-commerce payment market size by payment method, transaction type, and region in terms of value ($B).

Regional Analysis: M-commerce payment market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different payment methods, transaction types, and regions for the M-commerce payment market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the M-commerce payment market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the M-commerce payment market by payment method (mobile web payments, near-field communication, SMS/direct carrier billing, and others), transaction type (M-retailing, M-ticketing, M-billing, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global M-Commerce Payment Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global M-Commerce Payment Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global M-Commerce Payment Market by Payment Method
  • 3.3.1: Mobile Web Payments
  • 3.3.2: Near-Field Communication
  • 3.3.3: SMS/Direct Carrier Billing
  • 3.3.4: Others
• 3.4: Global M-Commerce Payment Market by Transaction Type
  • 3.4.1: M-Retailing
  • 3.4.2: M-Ticketing
  • 3.4.3: M-Billing
  • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global M-Commerce Payment Market by Region
• 4.2: North American M-Commerce Payment Market
  • 4.2.1: North American Market by Payment Method: Mobile Web Payments, Near-Field Communication, SMS/Direct Carrier Billing, and Others
  • 4.2.2: North American Market by Transaction Type: M-Retailing, M-Ticketing, M-Billing, and Others
• 4.3: European M-Commerce Payment Market
  • 4.3.1: European Market by Payment Method: Mobile Web Payments, Near-Field Communication, SMS/Direct Carrier Billing, and Others
  • 4.3.2: European Market by Transaction Type: M-Retailing, M-Ticketing, M-Billing, and Others
• 4.4: APAC M-Commerce Payment Market
  • 4.4.1: APAC Market by Payment Method: Mobile Web Payments, Near-Field Communication, SMS/Direct Carrier Billing, and Others
  • 4.4.2: APAC Market by Transaction Type: M-Retailing, M-Ticketing, M-Billing, and Others
• 4.5: ROW M-Commerce Payment Market
  • 4.5.1: ROW Market by Payment Method: Mobile Web Payments, Near-Field Communication, SMS/Direct Carrier Billing, and Others
  • 4.5.2: ROW Market by Transaction Type: M-Retailing, M-Ticketing, M-Billing, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global M-Commerce Payment Market by Payment Method
  • 6.1.2: Growth Opportunities for the Global M-Commerce Payment Market by Transaction Type
  • 6.1.3: Growth Opportunities for the Global M-Commerce Payment Market by Region
• 6.2: Emerging Trends in the Global M-Commerce Payment Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global M-Commerce Payment Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global M-Commerce Payment Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: ACI Worldwide
• 7.2: Alphabet
• 7.3: Apple
• 7.4: FIS
• 7.5: Fiserv
• 7.6: Ingenico
• 7.7: Mastercard
• 7.8: PayPal
• 7.9: Square
• 7.10: Visa