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市场调查报告书
商品编码
1680606

赛马市场报告：2031 年趋势、预测与竞争分析

Horse Racing Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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简介目录

全球赛马市场前景光明，线上市场、彩票零售商和赛马市场都存在机会。预计到 2031 年，全球赛马市场规模将达到 7,198 亿美元，2025 年至 2031 年的复合年增长率为 8.1%。该市场的主要驱动力是对更丰富的赌博环境的需求不断增长、大型赛事的日益普及以及对虚拟赛马和电子竞技的日益增长的偏好。

  • Lucintel 预测，按比赛类型划分，赢注将在整个预测期内保持最大份额。
  • 根据应用，预计赛马场将在预测期内实现最高成长。
  • 从地区来看，预测期内北美仍将是最大的地区。

赛马市场的策略成长机会

赛马市场的特征是策略性成长机会的出现，特别是在技术使用方面，这得益于消费者接受度的提高和全球化的不断增强。

  • 健康与保健计划：引入与骑手健身和马匹復健相关的计划将提高表现并吸引更多注重健康的消费者，从而扩大市场。
  • 企业赞助概况和赞助：增加企业赞助将导致行销支出增加，提高比赛地位并吸引更多的观众。
  • 投注中的创新解决方案：复杂的投注方法，例如赛中投注和预测，可提供更好的客户体验并吸引更多人加入该行业，同时实施措施以提高市场渗透率。
  • 全球市场扩张：地理扩张为收益创造了新的成长机会，并扩大了相对较小的国内市场的市场规模。
  • 先进的数位选项：将虚拟实境和互动等新技术融入您的数位平台，将帮助您吸引更多精通科技的受众，并提高粉丝参与度，从而扩大您的市场成长。

这些策略性成长机会将透过专注于技术、跨境市场和粉丝赋权来增强赛马市场的未来。这些对于跟上行业发展和不断变化的需求至关重要。

赛马市场的驱动因素与挑战

有刺激赛马市场的因素，也有阻碍赛马市场的因素。了解这些因素对于有效引导产业发展是必要的。

推动赛马市场的因素包括：

  • 对更健康生活方式的认识：随着人们的健康意识增强，人们对骑手健身和马匹护理计划的兴趣也越来越浓厚，这对行业的发展产生了积极的影响。
  • 新技术：投註解决方案和资料分析的进步将为市场带来更好的客户体验和更高的业务效率。
  • 不断发展的法律体制：产业发展和支持体育博彩的政府政策促进了赛马市场的稳定和成长。
  • 对植物来源产品的需求不断增加：市场正在向更天然或植物来源的产品转变，为创新创造了新的机会。
  • 加大研发投入：加大研发投入将带来技术与应用的进步，并增强市场竞争力。

赛马市场面临的挑战是：

  • 认证和合规问题：监管要求通常难以满足，从而限制了市场成长和消费者信任。
  • 供应链效率低：供应链延迟和相关成本限制了产品的可用性和定价，对市场产生负面影响。
  • 价格波动：导致原物料价格和市场需求波动的内部因素会造成不确定性，需要有计画的风险管理。

个人健康促进和对法律和技术动态的理解等最佳实践正在推动市场成长。然而，法规遵循、供应链效率低和价格波动等挑战需要仔细考虑。实现这些目标对于在赛马市场中成功定位自己至关重要。

目录

第一章执行摘要

第二章 全球赛马市场：市场动态

  • 简介、背景和分类
  • 供应链
  • 产业驱动力与挑战

第三章 2019年至2031年市场趋势及预测分析

  • 宏观经济趋势（2019-2024）及预测（2025-2031）
  • 全球赛马市场趋势（2019-2024）及预测（2025-2031）
  • 全球赛马市场（依赛事类型）
    • 单身的
    • 双倍的
    • 赢
    • 三赢
    • 种马股份系统
    • 其他的
  • 全球赛马市场的应用
    • 在线的
    • 投注站
    • 赛马场
    • 其他的

第四章2019年至2031年区域市场趋势与预测分析

  • 按地区划分：全球赛马市场
  • 北美赛马市场
  • 欧洲赛马市场
  • 亚太赛马市场
  • 其他区域赛马市场

第五章 竞争分析

  • 产品系列分析
  • 业务集成
  • 波特五力分析

第六章 成长机会与策略分析

  • 成长机会分析
    • 全球赛马市场成长机会（依赛事类型）
    • 全球赛马市场的成长机会（按应用）
    • 全球赛马市场各区域成长机会
  • 全球赛马市场的新趋势
  • 战略分析
    • 新产品开发
    • 全球赛马市场容量不断扩大
    • 全球赛马市场的併购与合资
    • 认证和许可

第七章主要企业简介

  • Churchill Downs
  • The Stronach
  • Keeneland Association
  • Del Mar Thoroughbred Club
  • Breeders'Cup
  • Woodbine Entertainment
  • Godolphin
简介目录

The future of the global horse racing market looks promising with opportunities in the online, lottery store, and racecourse markets. The global horse racing market is expected to reach an estimated $719.8 billion by 2031 with a CAGR of 8.1% from 2025 to 2031. The major drivers for this market are the growing demand for a greater gambling environment, the rising popularity of high-profile events, and expanding preference towards virtual horse racing and e-sports.

  • Lucintel forecasts that, Within the race type category, win bet will remain the largest segment over the forecast period.
  • Within the application category, racecourse is expected to witness the highest growth over the forecast period.
  • In terms of regions, North America will remain the largest region over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Horse Racing Market

The horse racing market is experiencing changes in fan engagement, betting processes, and regulatory aspects due to recent shifts. These trends address the effects of technology and sociological changes on the sport, generating new avenues.

  • Growing Digital Interaction: The increasing number of digital platforms is improving fan interaction through real-time video coverage, applications, and social networks to attract younger audiences and market the game effectively.
  • Expanding Legitimization of Sports Betting: The expansion of sports betting in various territories is increasing revenues for tracks and operators, leading to the development of modern and complex betting systems with more aggressive promotion.
  • Sustaining a Passion for Horses: Caring for racing horses is becoming a positive trend, providing better conditions at racetracks and efficient services from veterinarians while addressing societal and regulatory concerns.
  • The Use of More Advanced Data Analytics: Enhanced data analytics are providing horse riders with detailed information about horse performance and betting patterns, making it less risky for bettors.
  • Sustainability and Green Initiatives: Such initiatives appeal to consumers by promoting carbon footprint sustainability and racecourse green awareness.

These new phenomena are transforming the horse racing industry by fostering digitization, increasing betting possibilities, and addressing ethical and ecological issues. They are shaping the industry's future.

Recent Developments in the Horse Racing Market

Modernized horse racing facilities are evolving due to advances in technology, revised regulations, and enhanced participation of stakeholders. These developments are changing the industry and affecting how races are held and experienced.

  • Advanced Betting Technologies: Improvements in mobile betting applications and websites provide users with up-to-date information and graphics, as well as interactive options to place bets, enhancing functionality and user engagement.
  • Regulatory Reforms: More rigorous policies are establishing race integrity and animal welfare standards, including banned substances and safety measures, thus preserving the sport's integrity.
  • Digital Fan Engagement: The diversity of scenery and interactive approaches to horse racing has resulted in a larger fan base, increasing public interest and engagement with horse racing.
  • Investment in Racecourse Infrastructure: The development of racecourse amenities and improvement of track surfaces are increasing attendance by making race days more enjoyable.
  • Expansion of International Collaborations: International partnerships and cross-border races are enabling the sport to reach a larger global audience and create avenues for future competition.

These important transformations have bolstered the growth and expansion of the horse racing market. By understanding technology, market and regulatory modifications, and consumer structures, the market is adapting to changing conditions.

Strategic Growth Opportunities for Horse Racing Market

The horse racing market is characterized by the emergence of strategic growth opportunities, particularly in the use of technology as consumer adoption increases and globalization expands.

  • Health and Wellness Programs: The introduction of programs related to jockey fitness and horse rehabilitation will enhance performance and attract a growing segment of health-conscious consumers, thereby enhancing the market.
  • Corporate Sponsor Profiles and Sponsorships: Increased corporate sponsorship will result in a rise in marketing expenditures, improving the game's status and attracting more spectators.
  • Innovative Solutions for Betting: Complex betting methods, such as in-play betting or forecasts, provide a better customer experience, attracting more individuals to the industry while implementing measures to improve market penetration.
  • Expanded Global Markets: Geographical expansion creates new growth opportunities in revenue and broadens market size beyond the relatively small domestic market.
  • Advanced Digital Options: The inclusion of new technologies such as virtual reality and interactive features in digital platforms appeals to a more technologically oriented audience, increasing market growth through enhanced fan engagement.

These strategic growth opportunities reinforce the future of the horse racing market by focusing on technology, cross-border markets, and fan enhancement. They are essential for the industry's development and for meeting changing demands.

Horse Racing Market Driver and Challenges

Several factors can enhance or hinder the horse racing market. Understanding these factors is necessary to navigate the industry effectively.

The factors driving the horse racing market include:

  • Healthier Lifestyle Awareness: With the rise in health and wellness consciousness, there has been growing interest in programs related to the fitness of jockeys and horse care, positively affecting industry growth.
  • New Technologies: Advancements in betting solutions and data analytics deliver enhanced client experiences and operational efficiency to the market.
  • Evolving Legal Frameworks: Government policies that support industry development and sports betting are stabilizing and growing the horse racing market.
  • Increasing Demand for Plant-Based Products: The market is witnessing a shift toward more natural or plant-based products, creating new opportunities for innovation.
  • Increased Investment in R&D: Growing investments in research and development lead to advancements in technology and applications, enhancing market competitiveness.

Challenges in the horse racing market include:

  • Certification and Compliance Issues: Meeting regulatory requirements is often challenging, limiting market growth and consumer confidence.
  • Supply Chain Inefficiencies: Delays in supply chains and associated costs can constrain product supply and pricing, adversely affecting the market.
  • Price Fluctuations: Internal factors leading to changes in raw material prices and market demand may result in uncertainties, necessitating well-planned risk management practices.

Best practices such as promoting personal health, understanding legal and technological dynamics, and other conducive factors are driving market growth. However, challenges like regulatory compliance, supply chain inefficiencies, and price fluctuations require careful consideration. Achieving these objectives is vital for successful positioning in the horse racing market.

List of Horse Racing Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. through these strategies horse racing companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the horse racing companies profiled in this report include-

  • Churchill Downs
  • The Stronach
  • Keeneland Association
  • Del Mar Thoroughbred Club
  • Breeders' Cup
  • Woodbine Entertainment
  • Godolphin

Horse Racing by Segment

The study includes a forecast for the global horse racing by race type, application, and region.

Horse Racing Market by Race Type [Analysis by Value from 2019 to 2031]:

  • Single
  • Double
  • Win Bet
  • Treble
  • Patent
  • Others

Horse Racing Market by Application [Analysis by Value from 2019 to 2031]:

  • Online
  • Lottery Store
  • Racecourse
  • Others

Horse Racing Market by Region [Analysis by Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Horse Racing Market

The horse racing market is evolving due to advancements in technology, regulatory changes, and shifts in consumer patterns. Key markets like the United States, India, Germany, and Japan are undergoing significant changes that indicate industrialization and innovation within the industry.

  • United States: In the U.S. horse racing market, development is driven by growing sports betting and digital activities. Factors such as data analysis, skill, and live streaming are enhancing fan enjoyment and expanding betting options, resulting in positive revenue developments within distribution channels.
  • Indian: The Indian horse racing market is witnessing growth due to the redevelopment of racecourses and betting. Government policy changes are encouraging industry growth, although concerns regarding infrastructure and regulatory consistency need to be addressed.
  • Germany: Germany is modernizing the horse racing market while respecting traditional practices. Industry growth is supported by advancements in betting systems and improvements in racetrack quality. A significant challenge is to engage younger audiences, particularly women, in the sport.
  • Japan: The focus on English highlights makes the foreign tourist market viable in the Japanese horse racing context. Recent updates emphasize digitalization and interaction with foreign agencies, although maintaining high product quality and managing economic impacts remain challenges.

Features of the Global Horse Racing Market

Market Size Estimates: Horse racing market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Horse racing market size by race type, application, and region in terms of value ($B).

Regional Analysis: Horse racing market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different race types, applications, and regions for the horse racing market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the horse racing market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the horse racing market by race type (single, double, win bet, treble, patent, and others), application (online, lottery store, racecourse, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Horse Racing Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

  • 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
  • 3.2. Global Horse Racing Market Trends (2019-2024) and Forecast (2025-2031)
  • 3.3: Global Horse Racing Market by Race Type
    • 3.3.1: Single
    • 3.3.2: Double
    • 3.3.3: Win Bet
    • 3.3.4: Treble
    • 3.3.5: Patent
    • 3.3.6: Others
  • 3.4: Global Horse Racing Market by Application
    • 3.4.1: Online
    • 3.4.2: Lottery Store
    • 3.4.3: Racecourse
    • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

  • 4.1: Global Horse Racing Market by Region
  • 4.2: North American Horse Racing Market
    • 4.2.1: North American Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
    • 4.2.2: North American Market by Application: Online, Lottery Store, Racecourse, and Others
  • 4.3: European Horse Racing Market
    • 4.3.1: European Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
    • 4.3.2: European Market by Application: Online, Lottery Store, Racecourse, and Others
  • 4.4: APAC Horse Racing Market
    • 4.4.1: APAC Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
    • 4.4.2: APAC Market by Application: Online, Lottery Store, Racecourse, and Others
  • 4.5: ROW Horse Racing Market
    • 4.5.1: ROW Market by Race Type: Single, Double, Win Bet, Treble, Patent, and Others
    • 4.5.2: ROW Market by Application: Online, Lottery Store, Racecourse, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Horse Racing Market by Race Type
    • 6.1.2: Growth Opportunities for the Global Horse Racing Market by Application
    • 6.1.3: Growth Opportunities for the Global Horse Racing Market by Region
  • 6.2: Emerging Trends in the Global Horse Racing Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Horse Racing Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Horse Racing Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Churchill Downs
  • 7.2: The Stronach
  • 7.3: Keeneland Association
  • 7.4: Del Mar Thoroughbred Club
  • 7.5: Breeders' Cup
  • 7.6: Woodbine Entertainment
  • 7.7: Godolphin