数位农业市场报告：2031 年趋势、预测与竞争分析

全球数位农业市场前景光明，在咨询服务、精密农业和农场管理、品管和可追溯性、数位采购、农业电子商务和金融服务市场等方面都存在机会。预计到 2031 年，全球数位农业市场规模将达到 419 亿美元，2025 年至 2031 年的复合年增长率为 10.8%。这个市场的主要驱动力是人们对数位农业的认识不断提高，而推动其应用的因素是政府的策略政策、技术进步、减少浪费和有效利用资源。

• Lucintel 预测，基于营运的监控和侦察预计将在预测期内实现最高成长，因为侦察和监控使农民和其他相关人员能够远端记录农业营运中的中断。
• 按服务类型划分，咨询服务预计将实现最高成长。这是因为大部分工作都是由服务供应商处理的，他们也会为农民提供如何提高产量的建议。
• 由于农业现代化，预计亚太地区将在预测期内实现最高成长。

数位农业市场的策略性成长机会

数位农业市场在一系列应用领域提供了众多策略成长机会。以下是相关人员可以利用的五个关键成长机会：

• 智慧灌溉系统的发展：高效水资源管理的需求正在推动智慧灌溉技术的发展。公司可以开发利用感测器和资料分析的综合解决方案来优化灌溉计划并减少水资源浪费。
• 资料分析服务的扩展：随着农民越来越依赖资料主导的洞察力，公司提供高阶分析服务的机会也越来越多。这些服务帮助农民解读资料并做出明智的决定。
• 投资永续农业技术：随着对永续性的日益关注，促进环境友善农业实践的技术具有成长潜力。这包括减少化学品使用和改善土壤健康的解决方案。
• 机器人与自动化的整合：农业劳动力短缺为机器人解决方案的发展创造了机会。公司可以投资自动化技术来协助完成种植、收穫和监测作物等任务。
• 与农业合作社的合作：与农业合作社的伙伴关係可以扩大市场范围并加速数位解决方案的采用。此类合作有助于扩大创新技术的规模并改善小农户的取得途径。

这些策略性成长机会凸显了数位农业市场巨大的成长潜力。专注于智慧灌溉、资料分析和永续农业技术将使相关人员能够推动创新并提高效率。机器人技术的整合将解决劳动力短缺问题，与农业合作社的合作将增强市场进入。综合起来，这些机会意味着数位农业市场将继续成长和发展，以满足现代农业方法和永续目标的需求。

数位农业市场驱动力与挑战

数位农业市场受到各种驱动因素​​和挑战的影响，这些驱动因素和挑战决定了其成长动力。了解这些因素对于寻求有效应对不断变化的情况的相关人员至关重要。以下是影响市场的五大驱动因素和三大挑战：

推动数位农业市场的因素有：

• 技术进步：物联网、人工智慧和资料分析等技术的快速进步正在推动农业领域采用数位解决方案。这些技术可以实现更好的资源管理并提高作物产量。
• 世界人口不断增长：世界人口不断增长推动着对增加粮食产量的需求。数位农业提供了提高生产力和永续满足日益增长的需求所需的工具。
• 强调永续性：人们对环境议题的认识不断提高，推动了对永续农业方法的需求。数位技术使农民能够实施环保的农业实践并优化资源利用。
• 政府支持和财政援助：许多政府为采用数位农业技术提供财政支持和奖励。这种支持将促进该领域的创新和先进解决方案的采用。
• 消费者对透明度的需求不断增加：消费者对食品生产的透明度的要求越来越高。区块链等数位农业解决方案可以增强可追溯性并确保产品满足消费者的期望。

数位农业市场面临的挑战包括：

• 初始投资成本高：采用数位技术的初始成本对许多农民，尤其是小农户来说可能是一个障碍。这项挑战可能会限制获得先进解决方案的途径并减缓市场成长。
• 缺乏数位基础设施：在许多地区，特别是农村地区，数位基础设施不足会阻碍数位农业技术的应用。网路连线受限影响了农民获取资料和数位工具的能力。
• 抵制改变：传统的耕作方法导致一些农民抵制采用新技术。为了克服这种心态，需要宣传和展示数位农业的好处。

这些市场驱动因素和挑战共同塑造了数位农业市场的动态。虽然技术进步和政府支援提供了巨大的成长机会，但也必须解决高启动成本和缺乏基础设施等挑战。对永续性的关注和消费者对透明度日益增长的需求正在推动数位解决方案的采用。透过解决这些复杂问题，相关人员可以增强其竞争地位，促进数位农业的持续发展，并确保应对现代粮食生产的挑战。

目录

第一章执行摘要

第二章全球数位农业市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章 2019年至2031年市场趋势及预测分析

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球数位农业市场趋势（2019-2024）及预测（2025-2031）
• 按类型
  • 硬体
  • 软体
  • 服务
• 按操作
  • 养殖与饲养
  • 监视和侦察
  • 行销和需求生成
• 透过提供
  • 咨询服务
  • 精密农业和农场管理
  • 品管和可追溯性
  • 数位化采购
  • 农业电商
  • 金融服务
• 依技术
  • 外围技术
  • 核心技术

第四章2019年至2031年区域市场趋势与预测分析

• 按地区划分：全球数位农业市场
• 北美数位农业市场
• 欧洲数位农业市场
• 亚太数位农业市场
• 其他地区的数位农业市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 按类型
  • 按操作
  • 透过提供
  • 依技术
  • 按地区
• 全球数位农业市场的新趋势
• 战略分析
  • 新产品开发
  • 扩大全球数位农业市场的能力
  • 全球数位农业市场的合併、收购和合资企业
  • 认证和许可

第七章主要企业简介

• CISCO Systems
• IBM Corporation
• Accenture
• Deere & Company
• Trimble
• DeLaval
• AKVA Group
• Hexagon
• DJI
• Epicor Software Corporation

The future of the global digital agriculture market looks promising with opportunities in the advisory service, precision agriculture & farm management, quality management & traceability, digital procurement, agri e-commerce, and financial service markets. The global digital agriculture market is expected to reach an estimated $41.9 billion by 2031 with a CAGR of 10.8% from 2025 to 2031. The major drivers for this market are increasing awareness of digital agriculture and helping to increase adoption is a strategic government policy, advances in technology, minimizing waste and efficient use of resources, and reducing wastage and efficient use of resources.

• Lucintel forecasts that, within the operation category, monitoring & scouting are expected to witness the highest growth over the forecast period due to farmers and other stakeholders can remotely record any disruption in farm work through scouting and monitoring.
• Within the service category, advisory service is expected to witness the highest growth due to most tasks being handled by service providers, who also advise farmers on how to increase output.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period due to growing modernization in the agriculture industry.

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Emerging Trends in the Digital Agriculture Market

The digital agriculture market is evolving rapidly, driven by several emerging trends that reflect advancements in technology and changing agricultural practices. Below are five key trends shaping the landscape of digital agriculture.

• Precision Farming Technologies: Precision farming utilizes advanced technologies such as GPS, IoT, and data analytics to optimize farming practices. This trend allows farmers to make data-driven decisions, improving crop yields and resource efficiency.
• Increased Use of Drones: Drones are increasingly employed for monitoring crop health, assessing field conditions, and managing irrigation. Their ability to collect real-time data enables farmers to respond promptly to potential issues, enhancing productivity.
• Integration of AI and Machine Learning: AI and machine learning are used to analyze agricultural data and predict outcomes. These technologies help farmers optimize planting schedules, pest management, and resource allocation, leading to better decision-making.
• Blockchain for Supply Chain Transparency: Blockchain technology is gaining traction in agriculture to enhance supply chain transparency. This trend allows for tracking the origin of products, ensuring food safety, and building consumer trust.
• Mobile Applications for Farmers: Mobile apps are becoming essential tools for farmers, providing access to weather forecasts, market prices, and best practices. This trend empowers farmers with information that helps them make informed decisions.

These emerging trends are fundamentally reshaping the digital agriculture market by enhancing efficiency, productivity, and transparency. Precision farming technologies enable data-driven decision-making, while drones provide crucial real-time insights. The integration of AI enhances predictive capabilities, improving resource management. Blockchain technology adds a layer of transparency to the supply chain, ensuring food safety and trust among consumers. Mobile applications empower farmers with critical information, fostering a more connected and informed agricultural community. Collectively, these trends are driving the transformation of agriculture into a more data-centric and efficient industry.

Recent Developments in the Digital Agriculture Market

Recent developments in the digital agriculture market reflect the rapid evolution of technology and its impact on farming practices. Below are five key developments that are shaping the industry.

• Launch of Advanced Precision Agriculture Tools: New precision agriculture tools that leverage IoT and data analytics are being introduced. These tools enable farmers to monitor crop health, optimize irrigation, and make informed decisions based on real-time data.
• Adoption of AI-Driven Solutions: Companies are increasingly integrating AI into agricultural applications to enhance predictive analytics. These solutions help farmers anticipate crop diseases, optimize yields, and manage resources more effectively.
• Growth of E-commerce Platforms for Farmers: The rise of e-commerce platforms specifically designed for agricultural products is facilitating direct sales from farmers to consumers. This development enhances market access for farmers and promotes local produce.
• Increased Collaboration between Tech Firms and Farmers: Partnerships between technology providers and farmers are becoming more common. These collaborations focus on developing tailored solutions that address specific agricultural challenges, fostering innovation and efficiency.
• Regulatory Support for Digital Agriculture Initiatives: Governments are providing regulatory support to promote the adoption of digital technologies in agriculture. This support includes funding for research and development, as well as initiatives to improve digital infrastructure in rural areas.

These recent developments are significantly impacting the digital agriculture market by enhancing the capabilities available to farmers. The introduction of advanced precision agriculture tools and AI-driven solutions is transforming how farming is managed, allowing for greater efficiency and productivity. The growth of e-commerce platforms provides new market opportunities, while collaborations between tech firms and farmers drive innovation. Additionally, regulatory support fosters a conducive environment for adopting digital technologies, ensuring that the agricultural sector is better equipped to meet future challenges.

Strategic Growth Opportunities for the Digital Agriculture Market

The digital agriculture market presents numerous strategic growth opportunities across various applications. Below are five key opportunities that stakeholders can leverage for growth.

• Development of Smart Irrigation Systems: The demand for efficient water management is driving growth in smart irrigation technologies. Companies can develop integrated solutions that use sensors and data analytics to optimize irrigation schedules and reduce water waste.
• Expansion of Data Analytics Services: As farmers increasingly rely on data-driven insights, there is a growing opportunity for companies to provide advanced analytics services. These services can help farmers interpret data and make informed decisions.
• Investment in Sustainable Farming Technologies: With a focus on sustainability, there is potential for growth in technologies that promote eco-friendly farming practices. This includes solutions that minimize chemical use and enhance soil health.
• Integration of Robotics and Automation: The labor shortage in agriculture creates opportunities for the development of robotic solutions. Companies can invest in automation technologies that assist with tasks such as planting, harvesting, and monitoring crops.
• Collaboration with Agricultural Cooperatives: Partnerships with agricultural cooperatives can enhance market reach and facilitate the adoption of digital solutions. These collaborations can help scale innovative technologies and improve access for smallholder farmers.

These strategic growth opportunities highlight the potential for significant advancements in the digital agriculture market. By focusing on smart irrigation, data analytics, and sustainable farming technologies, stakeholders can drive innovation and improve efficiency. The integration of robotics addresses labor shortages, while collaborations with agricultural cooperatives enhance market access. Collectively, these opportunities position the digital agriculture market for continued growth and evolution, meeting the demands of modern farming practices and sustainability goals.

Digital Agriculture Market Driver and Challenges

The digital agriculture market is influenced by various drivers and challenges that shape its growth dynamics. Understanding these factors is essential for stakeholders aiming to navigate the evolving landscape effectively. Below are five main drivers and three key challenges impacting the market.

The factors driving the digital agriculture market include:

• Technological Advancements: Rapid advancements in technology, such as IoT, AI, and data analytics, are driving the adoption of digital solutions in agriculture. These technologies enable better resource management and improve crop yields.
• Increasing Global Population: The growing global population is driving the demand for increased food production. Digital agriculture provides the tools necessary to enhance productivity and meet this rising demand sustainably.
• Focus on Sustainability: There is a heightened awareness of environmental issues and the need for sustainable farming practices. Digital technologies enable farmers to implement eco-friendly practices and optimize resource use.
• Government Support and Funding: Many governments are providing financial support and incentives for adopting digital agriculture technologies. This support encourages innovation and the adoption of advanced solutions in the sector.
• Rising Consumer Demand for Transparency: Consumers are increasingly demanding transparency in food production. Digital agriculture solutions, such as blockchain, can enhance traceability, ensuring that products meet consumer expectations.

Challenges in the digital agriculture market include:

• High Initial Investment Costs: The initial costs of implementing digital technologies can be a barrier for many farmers, especially smallholders. This challenge limits access to advanced solutions and can slow market growth.
• Lack of Digital Infrastructure: In many regions, particularly rural areas, inadequate digital infrastructure can hinder the adoption of digital agriculture technologies. Limited internet connectivity affects farmers' ability to access data and digital tools.
• Resistance to Change: Traditional farming practices can lead to resistance among some farmers to adopt new technologies. Overcoming this mindset requires education and demonstration of the benefits of digital agriculture.

These drivers and challenges collectively shape the dynamics of the digital agriculture market. While technological advancements and government support create significant growth opportunities, challenges such as high initial costs and lack of infrastructure must be addressed. The focus on sustainability and rising consumer demand for transparency drive the adoption of digital solutions. By navigating these complexities, stakeholders can enhance their competitiveness and contribute to the continued evolution of digital agriculture, ensuring it meets the challenges of modern food production.

List of Digital Agriculture Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, digital agriculture companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the digital agriculture companies profiled in this report include-

• CISCO Systems
• IBM Corporation
• Accenture
• Deere & Company
• Trimble
• DeLaval
• AKVA Group
• Hexagon
• DJI
• Epicor Software Corporation

Digital Agriculture by Segment

The study includes a forecast for the global digital agriculture market by type, operation, offering, technology, and region.

Digital Agriculture Market by Type [Analysis by Value from 2019 to 2031]:

• Hardware
• Software
• Service

Digital Agriculture Market by Operation [Analysis by Value from 2019 to 2031]:

• Farming & Feeding
• Monitoring & Scouting
• Marketing & Demand Generation

Digital Agriculture Market by Offering [Analysis by Value from 2019 to 2031]:

• Advisory Services
• Precision Agriculture & Farm Management
• Quality Management & Traceability
• Digital Procurement
• Agri E-commerce
• Financial Services

Digital Agriculture Market by Technology [Analysis by Value from 2019 to 2031]:

• Peripheral Technologies
• Core Technologies

Digital Agriculture Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Digital Agriculture Market

The digital agriculture market is experiencing rapid advancements as technology transforms farming practices globally. Innovations in data analytics, IoT, and AI are helping farmers optimize their operations, enhance productivity, and address sustainability challenges. Countries like the United States, China, Germany, India, and Japan are leading this transformation by integrating digital solutions into traditional agricultural practices. These developments are not only improving crop yields but also providing farmers with valuable insights to make informed decisions, ultimately reshaping the agricultural landscape.

• United States: In the United States, the digital agriculture market is advancing through the integration of precision farming technologies. Farmers are increasingly adopting IoT devices and drones for real-time monitoring of crops and soil health. Major companies are investing in data analytics platforms that provide actionable insights, helping farmers optimize resource usage and increase yields. Additionally, government initiatives promoting sustainable practices are driving the adoption of digital solutions. The focus on automation and AI-driven technologies is setting a new standard for efficiency in American agriculture.
• China: China's digital agriculture market is rapidly expanding, driven by government support for modernization in agriculture. The country is seeing a surge in the adoption of smart farming technologies, including AI and big data analytics. Farmers are using mobile apps to access real-time weather information, market prices, and crop management tools. The integration of e-commerce platforms with agricultural data is also gaining momentum, allowing farmers to reach consumers directly. These advancements aim to improve food security and enhance productivity across the agricultural sector.
• Germany: In Germany, the digital agriculture market is characterized by strong collaboration between technology providers and farmers. The country focuses on sustainable farming practices, with many farmers adopting precision agriculture tools that utilize satellite imagery and data analytics. Innovations in robotics and automation are also enhancing efficiency in crop production. Moreover, Germany is promoting research and development initiatives to create eco-friendly digital solutions, aiming to reduce the environmental impact of agriculture. This commitment to sustainability is reshaping the agricultural landscape in the country.
• India: India's digital agriculture market is gaining traction as farmers increasingly adopt mobile technologies and data-driven solutions. The government is promoting initiatives that provide access to digital platforms for weather forecasts, pest management, and market prices. Startups are emerging with innovative solutions that empower smallholder farmers to optimize their practices. Furthermore, the integration of fintech solutions is helping farmers access credit and insurance more easily, enabling them to invest in technology and improve their productivity. These developments are essential for enhancing food security in a rapidly growing population.
• Japan: Japan's digital agriculture market focuses on advanced technologies such as robotics and automation to address labor shortages in the agricultural sector. Farmers leverage precision farming techniques and data analytics to enhance productivity and sustainability. The government actively promotes smart agriculture initiatives that encourage the adoption of digital solutions. Additionally, Japan is seeing a rise in collaborations between agricultural cooperatives and tech companies, fostering innovation and improving the efficiency of farming practices. This focus on modernization is transforming Japan's agricultural landscape.

Features of the Global Digital Agriculture Market

Market Size Estimates: Digital agriculture market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Digital agriculture market size by various segments, such as by type, operation, offering, technology, and region in terms of value ($B).

Regional Analysis: Digital agriculture market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, operations, offerings, technology, and regions for the digital agriculture market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the digital agriculture market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the digital agriculture market by type (hardware, software, and service), operation (farming & feeding, monitoring & scouting, and marketing & demand generation), offering (advisory services, precision agriculture & farm management, quality management & traceability, digital procurement, agri e-commerce, and financial services), technology (peripheral technologies and core technologies), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Digital Agriculture Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Digital Agriculture Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Digital Agriculture Market by Type
  • 3.3.1: Hardware
  • 3.3.2: Software
  • 3.3.3: Service
• 3.4: Global Digital Agriculture Market by Operation
  • 3.4.1: Farming & Feeding
  • 3.4.2: Monitoring & Scouting
  • 3.4.3: Marketing & Demand Generation
• 3.5: Global Digital Agriculture Market by Offering
  • 3.5.1: Advisory Services
  • 3.5.2: Precision Agriculture & Farm Management
  • 3.5.3: Quality Management & Traceability
  • 3.5.4: Digital Procurement
  • 3.5.5: Agri E-commerce
  • 3.5.6: Financial Services
• 3.6: Global Digital Agriculture Market by Technology
  • 3.6.1: Peripheral Technologies
  • 3.6.2: Core Technologies

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Digital Agriculture Market by Region
• 4.2: North American Digital Agriculture Market
  • 4.2.1: North American Digital Agriculture Market by Operation: Farming & Feeding, Monitoring & Scouting, and Marketing & Demand Generation
  • 4.2.2: North American Digital Agriculture Market by Offering: Advisory Services, Precision Agriculture & Farm Management, Quality Management & Traceability, Digital Procurement, Agri E-commerce, and Financial Services
• 4.3: European Digital Agriculture Market
  • 4.3.1: European Digital Agriculture Market by Operation: Farming & Feeding, Monitoring & Scouting, and Marketing & Demand Generation
  • 4.3.2: European Digital Agriculture Market by Offering: Advisory Services, Precision Agriculture & Farm Management, Quality Management & Traceability, Digital Procurement, Agri E-commerce, and Financial Services
• 4.4: APAC Digital Agriculture Market
  • 4.4.1: APAC Digital Agriculture Market by Operation: Farming & Feeding, Monitoring & Scouting, and Marketing & Demand Generation
  • 4.4.2: APAC Digital Agriculture Market by Offering: Advisory Services, Precision Agriculture & Farm Management, Quality Management & Traceability, Digital Procurement, Agri E-commerce, and Financial Services
• 4.5: ROW Digital Agriculture Market
  • 4.5.1: ROW Digital Agriculture Market by Operation: Farming & Feeding, Monitoring & Scouting, and Marketing & Demand Generation
  • 4.5.2: ROW Digital Agriculture Market by Offering: Advisory Services, Precision Agriculture & Farm Management, Quality Management & Traceability, Digital Procurement, Agri E-commerce, and Financial Services

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Digital Agriculture Market by Type
  • 6.1.2: Growth Opportunities for the Global Digital Agriculture Market by Operation
  • 6.1.3: Growth Opportunities for the Global Digital Agriculture Market by Offering
  • 6.1.4: Growth Opportunities for the Global Digital Agriculture Market by Technology
  • 6.1.5: Growth Opportunities for the Global Digital Agriculture Market by Region
• 6.2: Emerging Trends in the Global Digital Agriculture Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Digital Agriculture Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Digital Agriculture Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: CISCO Systems
• 7.2: IBM Corporation
• 7.3: Accenture
• 7.4: Deere & Company
• 7.5: Trimble
• 7.6: DeLaval
• 7.7: AKVA Group
• 7.8: Hexagon
• 7.9: DJI
• 7.10: Epicor Software Corporation