CBD葡萄酒市场报告：2031年的趋势、预测和竞争分析

全球 CBD 葡萄酒市场前景光明，大麻和大麻市场也充满机会。预计到 2031 年，全球 CBD 葡萄酒市场规模将达到 8,500 万美元，2025 年至 2031 年的复合年增长率为 25.7%。该市场的主要驱动力是对天然和有机 CBD 葡萄酒产品的兴趣和认识日益增长、对 CBD 葡萄酒的需求激增以及 CBD 饮料供应的不断增加。

Lucintel 预测，在整个预测期内，玻璃瓶将继续占据较大的市场份额，因为它具有使用安全、无反应、不易保留味道或染色等优点。

按类型划分，预计大麻基 CBD 葡萄酒在预测期内仍将占据较大份额。

从地区来看，预计北美在整个预测期内仍将是最大的地区，这得益于休閒和医疗用途大麻的合法化程度不断提高，且该地区拥有庞大的消费群体。

CBD葡萄酒市场的策略性成长机会

CBD 葡萄酒市场在各个应用领域展现出许多策略成长机会。技术进步、消费趋势和法律变化可以扩大现有业务并创造新的投资机会。

健康和保健产品：人们对健康和保健的日益关注为 CBD 葡萄酒创造了巨大的机会。透过将产品定位为高端保健产品，公司可以吸引寻求放鬆和缓解压力的顾客。

高端市场细分：对高端饮料和精酿产品的需求正在推动 CBD 葡萄酒市场的发展。例如，用 CBD 酿造的高品质手工葡萄酒可以销售给那些寻求在其他地方无法获得的独特奢华体验的富裕消费者。

国际市场：对于寻求发展的公司来说，CBD 监管较少的国际市场存在机会。公司可以透过调整产品以适应当地的偏好和法规，开拓新的地域并接触全球消费者。

产品创新：为了增加 CBD 葡萄酒市场的销售量，需要不断改进 CBD 注入技术和产品配方。因此，投资研发以提高功效和口味的公司将占据这一新兴市场领域的领导地位。

消费者教育与行销：公司有效的策略之一是投资消费者教育和有针对性的倡议。向消费者普及大麻二酚的益处和风险可以帮助公司建立信任并扩大基本客群。

成长机会塑造 CBD 葡萄酒市场中每个人的未来，包括健康趋势、优质化、国际扩张和创新等因素，同时透过消费者教育培养知情的买家。

CBD葡萄酒市场的驱动因素与挑战

葡萄酒市场受到多种影响其发展和成长的驱动因素和挑战。这包括技术进步、法规环境和不断变化的消费者趋势。

推动CBD葡萄酒市场的因素有：

技术进步：提取方法和注入技术的创新正在推动产业向 CBD 葡萄酒迈进。这些进步提高了生产质量，增强了产品对客户的吸引力，并支持了生产商之间的差异化。

监管发展：各地区关于含大麻二酚饮料消费的法规不断变化，随着时间的推移，成长率受到影响。如果某些国家颁布了有关这些物质的使用指南，这可以帮助公司推出该产品线或其他品牌线的产品，因为他们已经了解监管要求。

消费者对健康的需求：消费者对放鬆的需求促使他们选择 CBD 葡萄酒。越来越多的消费者希望减轻压力并获得 CBD 产品的健康益处，这推动了这一趋势。这种变化在工业国家尤其明显，这些国家正从传统的酒精饮料转向更健康的选择。

优质化趋势：对高端和精酿饮料的需求正在推动高品质 CBD 葡萄酒的成长前景。在这个领域，独特而奢华的产品价格高于同类产品，从而鼓励创新和市场扩张。

市场教育：向客户普及 CBD 的安全性和益处的重要性不容忽视。一旦人们了解 CBD，他们将更有可能接受其在葡萄酒中的使用，从而增加需求并提高利润率。

CBD葡萄酒市场面临的挑战包括：

监管不确定性：有关大麻二酚产品的法规不断变化并且可能很复杂。从事此贸易的公司需要彻底了解法律，以避免因不遵守法律而受到当局的处罚并损害消费者的信任。

生产成本高：高品质萃取方法和注入技术相关的成本可能非常高。控制生产成本同时保持优良的产品品质仍然是 CBD 葡萄酒生产商面临的挑战。

消费者认知：儘管人们对 CBD 产品的兴趣日益浓厚，但负面认知仍然存在，尤其是在那些不太熟悉 CBD 产品的人中，这可能导致错误的决策和低销售量。为了获得对这一趋势的支持，需要进行教育宣传活动来消除人们对发酵过程中使用的大麻衍生物质的担忧。

CBD 葡萄酒市场的挑战和驱动力决定了其发展和成长。技术进步、监管变化和消费者需求推动新颖性和市场扩张，而监管的不可预测性、生产成本和消费者认知则带来了需要策略管理的持续挑战。

CBD葡萄酒公司名单

市场上的公司根据其提供的产品品质竞争。该市场的主要企业正致力于扩大製造设施、投资研发、开发基础设施以及利用整个价值链的整合机会。这些策略使 CBD 葡萄酒公司能够满足不断增长的需求、保持竞争力、开发创新产品和技术、降低生产成本并扩大基本客群。

目录

第一章执行摘要

第二章 全球 CBD 葡萄酒市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章 2019年至2031年市场趋势及预测分析

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球CBD葡萄酒市场趋势（2019-2024）及预测（2025-2031）
• 按类型
  • 大麻CBD葡萄酒
  • 大麻酒
• 按包装
  • 能
  • 玻璃瓶
• 按分销管道
  • 离线
  • 在线的

第四章2019年至2031年区域市场趋势与预测分析

• 按地区划分：全球CBD葡萄酒市场
• 北美CBD葡萄酒市场
• 欧洲CBD葡萄酒市场
• 亚太CBD葡萄酒市场
• 其他CBD葡萄酒市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 按类型
  • 按包装
  • 按分销管道
  • 按地区
• 全球CBD葡萄酒市场的新趋势
• 战略分析
  • 新产品开发
  • 全球CBD葡萄酒市场容量不断扩大
  • 全球 CBD 葡萄酒市场的併购和合资企业
  • 认证和许可

第七章主要企业简介

• Diageo
• Hempfy
• Molson Coors Brewing
• House of Saka
• DrinkSipC
• Burdi
• SK Rodnik
• CannaVines
• Bodegas Santa Margarita
• Viv & Oak

The future of the global CBD wine market looks promising with opportunities in the hemp based and marijuana based markets. The global CBD wine market is expected to reach an estimated $85 million by 2031 with a CAGR of 25.7% from 2025 to 2031. The major drivers for this market are the rising interest and recognition of natural and organic CBD-infused wine products, the surge in the desire for CBD-infused wine, and expansion in the accessibility of beverages containing CBD.

Lucintel forecasts that, within the packaging category, glass bottle will remain the larger segment over the forecast period due to their various advantages, such as being safe to use, non-reactive, and not retain or stain flavors.

Within the type category, hemp-based CBD wine will remain the larger segment over the forecast period.

In terms of regions North America will remain the largest region over the forecast period due to the growing legalization of marijuana for recreational and medical purposes and the presence major consumer base in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the CBD Wine Market

The CBD wine sector has been experiencing various trends that have defined its current status. These changes reflect different consumer tastes, regulatory settings, and advanced technologies.

Regulatory Developments: The production and distribution of CBD wines have been affected by evolving regulatory systems. More regions are expected to expand the market over time as they clarify or relax their rules concerning the use of cannabis, which includes products like hemp oil capsules for pain relief. This will be a crucial step toward establishing a stable market where consumers trust the product lines being offered.

Health and Wellness Focus: The frequent mention of health in relation to CBD-infused wines results from increased attention among customers regarding well-being issues. The main attribute thought to characterize this component remains relaxation properties amid stress reduction. As more people become aware of these developments, several organizations will start manufacturing such commodities.

Premium and Craft Offerings: There has been an increase in premium and craft brands that focus on quality ingredients and artisanal production methods in producing CBD-infused wines. This trend targets consumers who want unique, luxurious experiences while aligning with other premiumization tendencies present in the beverage sector.

Technological Innovations: The efficacy and taste of CBD wine are now boosted by advances in extraction and infusion technologies. Innovations in these areas enhance the consumer experience and product effectiveness of CBD in wines.

Consumer Education and Awareness: Consumer education efforts about CBD have increased to demystify the substance. As people learn more about CBD, their interest in CBD wine grows. This is making the market more informed and engaged.

The influence of these trends on the CBD wine industry cannot be underestimated. Market expansion, for example, is fueled by regulatory clarity, health trends, and technological advancements, leading to increased market opportunities and consumer acceptance. Meanwhile, premium offerings combined with enhanced education are determining customer preferences, thus influencing market growth.

Recent Developments in the CBD Wine Market

Significant strides have been made in product innovation, market expansion, and regulatory adaptation through recent developments within the sphere of CBD wine. Some notable changes include production advancements, modifications to governing laws, and growing consumer interests, among others.

Production Techniques: The quality and efficacy of CBD wines have improved through advancements in extraction techniques for CBD product infusion technologies. Better experiences for customers regarding products are supported through novel approaches that enhance how well CBD is absorbed into the bloodstream after drinking it with wine.

Regulatory Evolution: While some regions fully accept CBD, others do not allow its use at all. As such, the regulatory framework governing the sale of this type of wine is changing across different geographical areas. This growth is important for opening larger markets where marketing can be done freely without fear from authorities that might impose bans due to a lack of legal basis or cultural biases against substances viewed as drugs, such as hemp seed oil. Such conditions help expand access points throughout the country while providing opportunities to create better product offerings based on regional preferences.

Market Expansion: The CBD wine market is fast-growing as more people look for wellness products. Increased awareness about the potential benefits of CBD and the need for unique beverages that offer novelty and premium experiences are also driving this expansion. To meet the demand, companies have started exploring new markets and distribution channels.

Consumer Preferences: Consumers are increasingly gravitating toward indulgent products with health benefits. This trend has led to a rise in demand for relaxation drinks like CBD wines, which significantly contribute to growth within these specific niches of the ultra-premium segment. Such factors also attract many customers, making this niche highly competitive as it draws a large number of travelers willing to spend freely without worrying about others' opinions while enjoying themselves.

Challenges and Opportunities: There are challenges related to regulatory uncertainty and educating the market, despite growth in the CBD wine business. However, by innovating around these challenges through product differentiation and customer education, companies can pave the way forward to expand their operations.

Recent developments, such as enhanced product quality, wider geographic reach through market expansion strategies, and addressing regulatory challenges, show how evolving customer needs shape this industry today-especially for those focusing on health or seeking innovative drinks instead of traditional options.

Strategic Growth Opportunities for CBD Wine Market

Numerous strategic growth opportunities exist for different uses in the CBD wine market. Technological advancements, consumer trends, and legal reforms could potentially expand current business and create new investment opportunities.

Health and Wellness Products: The growing focus on health and wellness presents significant opportunities for CBD wines. Companies can attract customers seeking relaxation and stress relief by positioning their products as premium wellness commodities.

Premium Market Segments: The demand for premium and craft beverages has opened up the CBD wine market. For instance, high-quality artisanal wines made from CBD can be marketed to affluent customers who seek unique, luxurious experiences that they cannot find elsewhere.

International Markets: For businesses looking to grow, opportunities lie in international markets with relaxing CBD regulations. Companies can open new territories and adapt their products to fit the tastes and regulations of those regions to tap into global consumers.

Product Innovation: Continuous improvements in CBD infusion technologies and product formulations are necessary to increase sales in the CBD wine market. Consequently, companies that invest in research and development to improve efficacy and flavoring will lead this emerging market segment.

Consumer Education and Marketing: One effective strategy for companies is to invest in consumer education coupled with targeted marketing initiatives. By informing customers about the benefits and risks associated with cannabidiol, companies can build trust and expand their customer base.

The growth opportunities shape the future of everyone in the CBD wine market, including factors such as health trends, premiumization, international expansion, and innovation, while fostering informed buyers through consumer education.

CBD Wine Market Driver and Challenges

The wine market has several drivers and challenges that influence its development and growth. This includes changing technological advancements, regulatory environments, and consumer trends.

The factors driving the CBD wine market include:

Technological Advancements: Innovations in extraction methods and infusion techniques are advancing the industry toward CBD wines. These advances improve production quality, increasing product appeal among customers and supporting differentiation among producers.

Regulatory Developments: Changes in regulations across various regions regarding the consumption of drinks containing cannabidiol have impacted growth rates over time. When specific countries establish guidelines for usage related to these substances, it helps firms launch products within this line or any other brand line, as they already understand regulatory requirements.

Consumer Demand for Wellness: The need for relaxation among consumers is leading them to opt for CBD wine. This trend has accelerated due to the growing number of consumers looking to reduce stress levels and obtain health benefits associated with CBD products. This shift has been particularly evident in industrial countries transitioning from traditional alcoholic drinks to healthier options.

Premiumization Trends: Growth prospects for high-quality CBD wines have increased due to the demand for premium and craft beverages. In this segment, unique and luxurious products can be sold at a higher price than their peers, driving innovation and market expansion.

Market Education: The importance of educating customers about the safety and benefits of CBD cannot be overlooked. Once individuals understand CBD, they are more likely to accept its use in wine, leading to increased demand and higher profit margins.

Challenges in the CBD wine market include:

Regulatory Uncertainty: Regulations regarding cannabidiol products are constantly changing and can be complex. Companies involved in this trade must have a solid understanding of the laws to avoid penalties from authorities or damage to consumer confidence due to violations.

High Production Costs: The costs associated with high-quality extraction methods and infusion techniques can be overwhelming. For CBD winemakers, managing production expenses while maintaining superior product quality remains a challenging task.

Consumer Perceptions: Despite the increasing interest in CBD products, some negative views may persist, especially among those who do not understand them, leading to misjudgments and low sales. To gain support for these trends, education campaigns are necessary to alleviate fears surrounding cannabis-derived substances used in the fermentation process.

The challenges and drivers in the CBD wine market shape its development and growth. Technological advancements, regulatory changes, and consumer demands drive novelty and market expansion, while regulatory unpredictability, production expenses, and consumer perceptions present ongoing challenges that require strategic management.

List of CBD Wine Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies CBD wine companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the CBD wine companies profiled in this report include-

Diageo

Hempfy

Molson Coors Brewing

House of Saka

DrinkSipC

Burdi

SK Rodnik

CannaVines

Bodegas Santa Margarita

Viv & Oak

CBD Wine by Segment

The study includes a forecast for the global CBD wine market by type, packaging, distribution channel, and region.

CBD Wine Market by Type [Analysis by Value from 2019 to 2031]:

Hemp Based CBD Wine

Marijuana Based Wine

CBD Wine Market by Packaging [Analysis by Value from 2019 to 2031]:

Cans

Glass Bottles

CBD Wine Market by Distribution Channel [Analysis by Value from 2019 to 2031]:

Offline

Online

CBD Wine Market by Region [Analysis by Value from 2019 to 2031]:

North America

Europe

Asia Pacific

The Rest of the World

Country Wise Outlook for the CBD Wine Market

CBD-infused wine is a new entrant in the beverage market, combining traditional winemaking with cannabidiol (CBD). The trend reflects a wider interest in potential CBD benefits and regulatory developments. This article examines recent developments in CBD wine across the United States, China, Germany, India, and Japan.

United States: In the U.S., CBD wine has made significant progress as both a luxury and wellness product. Some states have legalized CBD in foodstuffs, leading to the creation of premium wines infused with CBD. Innovations focus on improving taste and efficiency while adhering to state-specific regulations.

China: While strict regulations on cannabidiol hamper the growth of CBD-infused drinks, including wine, rising consumer and corporate demand cannot be ignored. Some Chinese firms have begun researching the use of CBD in their production processes, while others are yet to initiate plans. Despite restrictions limiting widespread commercialization, there are lasting possibilities for growth as laws governing cannabis use evolve.

Germany: Germany has adopted a liberal stance toward CBD-regulated products. The introduction of CBD-infused wines aligns with the country's focus on wellness and lifestyle products, including those containing CBG oil and hemp extract. Producers emphasize organic wines with high quality, health benefits, and gourmet appeal. Compliance and quality assurance can be achieved only by strictly conforming to EU standards when dealing with hemp-related products.

India: The market for CBD wine in India is still emerging due to regulatory constraints and cultural attitudes surrounding its use. Although people know little about its possible health advantages, there are limitations because cannabis products are banned by law. However, increasing awareness and advocacy may lead to industry development in the future.

Japan: Japan is cautious about CBD items, including CBD wine. Recent developments indicate increased interest in the health benefits attributed to CBD use. Japanese producers are making tentative moves into the market while adhering to strict regulations. They must ensure the safety and efficacy of their products before gradually introducing them under local laws.

Features of the Global CBD Wine Market

Market Size Estimates: CBD wine market size estimation in terms of value ($M).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: CBD wine market size by type, packaging, distribution channel, and region in terms of value ($M).

Regional Analysis: CBD wine market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, packaging, distribution channels, and regions for the CBD wine market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the CBD wine market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the CBD wine market by type (hemp based CBD wine and marijuana based wine), packaging (cans and glass bottles), distribution channel (offline and online), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global CBD Wine Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global CBD Wine Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global CBD Wine Market by Type
  • 3.3.1: Hemp Based CBD Wine
  • 3.3.2: Marijuana Based Wine
• 3.4: Global CBD Wine Market by Packaging
  • 3.4.1: Cans
  • 3.4.2: Glass Bottles
• 3.5: Global CBD Wine Market by Distribution Channel
  • 3.5.1: Offline
  • 3.5.2: Online

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global CBD Wine Market by Region
• 4.2: North American CBD Wine Market
  • 4.2.1: North American Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.2.2: North American Market by Packaging: Cans and Glass Bottles
• 4.3: European CBD Wine Market
  • 4.3.1: European Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.3.2: European Market by Packaging: Cans and Glass Bottles
• 4.4: APAC CBD Wine Market
  • 4.4.1: APAC Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.4.2: APAC Market by Packaging: Cans and Glass Bottles
• 4.5: ROW CBD Wine Market
  • 4.5.1: ROW Market by Type: Hemp Based CBD Wine and Marijuana Based Wine
  • 4.5.2: ROW Market by Packaging: Cans and Glass Bottles

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global CBD Wine Market by Type
  • 6.1.2: Growth Opportunities for the Global CBD Wine Market by Packaging
  • 6.1.3: Growth Opportunities for the Global CBD Wine Market by Distribution Channel
  • 6.1.4: Growth Opportunities for the Global CBD Wine Market by Region
• 6.2: Emerging Trends in the Global CBD Wine Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global CBD Wine Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global CBD Wine Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Diageo
• 7.2: Hempfy
• 7.3: Molson Coors Brewing
• 7.4: House of Saka
• 7.5: DrinkSipC
• 7.6: Burdi
• 7.7: SK Rodnik
• 7.8: CannaVines
• 7.9: Bodegas Santa Margarita
• 7.10: Viv & Oak