查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1719799

影片商务市场报告：2031 年趋势、预测与竞争分析

Video Commerce Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

全球影片商务市场前景光明，零售和电子商务、时尚和美容、电子产品和小工具、家居和家具、食品和饮料以及旅游和酒店市场都存在机会。预计到 2031 年，全球影片商务市场规模将达到 5,0936 亿美元，2025 年至 2031 年的复合年增长率为 30.3%。这个市场的主要驱动力是直播的兴起、消费者偏好的不断变化的以及网路购物的兴起。

  • Lucintel 预测，在预测期内，社群媒体平台将实现跨平台最高成长。
  • 根据最终用途，零售和电子商务预计将实现最高成长。
  • 根据地区来看，预计亚太地区将在预测期内实现最高成长。

影片商务市场的策略成长机会

影片商务为各个关键应用提供了重要的策略成长机会。这反映了品牌可以透过使用影片内容来增强消费者体验、销售产品和创造动态、引人入胜的购物环境而获得的许多好处。

  • 电子商务整合：在电子商务网站添加影片内容本身就是一个成长机会。品牌可以透过教学、评论和现场演示来提高其产品的知名度和吸引力。这有利于丰富购物体验、增加购买意愿并提高转换率。
  • 有影响力的合作：与有影响力的合作也是推动影片商务成长的绝佳策略。透过引人注目的影片内容，有影响力的人可以正面推广您的产品，显着提高品牌知名度。此类合作使品牌能够透过有影响力人士的信任和信誉接触到新的受众，从而推动消费者参与和销售。
  • 直播销售活动：直播销售活动营造紧迫感和即时互动，促进销售。透过正确的推广，这些活动可以吸引观众、建立社群并推动即时购买决策。
  • 量身订製的购物体验：产品影片提供独特、个人化的购物体验。数据分析使您能够个性化内容，提高消费者参与度。个人化可以加强客户与您的品牌的关係，建立信任和忠诚度并增加重复购买。
  • 进入新兴市场：新兴市场为影片商务提供了重要的成长机会。品牌可以利用日益增长的网路连线和智慧型手机的使用来瞄准新连网的消费者。在尚未开发的市场中，根据当地偏好客製化内容可以推动采用和销售。

可以利用影片商务的这个策略成长机会来提高品牌知名度和参与度。透过进行品牌知名度宣传活动和提供教育内容，使用这些应用程式的企业可以提高客户忠诚度和销售额。这种积极主动的方法使得影片商务在瞬息万变的世界中取得成功。

影片商务市场驱动因素与挑战

多种技术、经济和监管因素正在显着影响影片商务市场。虽然这些驱动因素增加了市场的成长前景，但挑战可能会对这种成长产生不利影响。了解这些因素对于帮助相关人员有效应对不断变化的情况至关重要。

影片商务市场受以下因素驱动：

  • 科技进步：随着高速网路和智慧型手机的兴起，影片内容比以往任何时候都更容易取得。这将推动串流媒体技术和影片製作工具的创新，使品牌能够创造出对消费者有趣且引人注目的高品质内容。结果是改善了消费者体验，提高了转换率，并使影片商务成为首选的购物方式。
  • 社群媒体整合：Instagram、TikTok 和 Facebook 等平台已采用基于影片内容的购物功能，使品牌能够接触到更广泛的受众，并透过真实、相关的影片体验直接与潜在客户互动。社群媒体的病毒式传播特性也增加了曝光率，有助于快速提高品牌知名度。
  • 消费者对视觉内容的偏好：影片商务与消费行为向视觉更丰富的体验解决方案的转变相吻合。研究表明，消费者在观看有关产品的影片内容后更愿意购买。因此，影片正成为行销策略中越来越不可或缺的一部分，在参与度和转换率方面发挥关键作用。
  • 个人化和定位：进阶分析使品牌能够向目标受众群体提供高度个人化的影片内容。基于使用者行为的个人化建议使内容更具相关性，加深与消费者的情感连结。个人化直接转化为更高的参与度和转换率。
  • 进入影响者行销：影响者透过其值得信赖的认可和评论在影片商务中发挥关键作用。他们的熟悉度可以与粉丝建立信任和信誉，扩大您的品牌讯息并推动流量和销售。有影响力的人的行动号召引起了追随者的共鸣，增加了参与度和转换率。

影片商务市场面临的挑战是：

  • 内容饱和：随着影片数量的增加，市场最终会达到饱和，品牌将难以实现差异化。太多的选择会让消费者不知所措，并削弱每个影片的影响力。品牌可能需要注重品质、原创性和故事性来吸引註意力并保持兴趣。
  • 驾驭法规环境：影片商务正伴随着监管挑战而发展，包括广告标准和资料隐私。违反这些规定可能会导致巨额罚款并损害您的品牌声誉。品牌需要了解并遵守法律要求，并应定期审核其影片行销策略以确保合规。
  • 技术障碍：虽然科技为影片商务提供了机会，但也带来了挑战，尤其是对于资源有限的中小型企业而言。製作高品质影片的成本很高，频宽限制和基础设施不足等技术挑战阻碍了一些公司有效竞争。

科技进步、消费者偏好和社群媒体整合是影片商务市场的主要驱动力。主要挑战包括内容饱和和克服监管障碍。能够透过创新和合规克服这些挑战的品牌很可能会在这个充满活力的市场中蓬勃发展。

目录

第一章执行摘要

第二章 全球影片商务市场：市场动态

  • 简介、背景和分类
  • 供应链
  • 产业驱动力与挑战

第三章 2019年至2031年市场趋势及预测分析

  • 宏观经济趋势（2019-2024）及预测（2025-2031）
  • 全球影片商务市场趋势（2019-2024）及预测（2025-2031）
  • 按平台
    • 社群媒体平台
    • 电商平台
    • 影片串流平台
    • 直播平台
  • 按最终用途
    • 零售与电子商务
    • 时尚与美容
    • 电子产品和小工具
    • 住宅和家具
    • 饮食
    • 旅游与饭店
    • 其他的

第四章2019年至2031年区域市场趋势与预测分析

  • 按地区
  • 北美洲
  • 欧洲
  • 亚太地区
  • 其他地区

第五章 竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析

第六章 成长机会与策略分析

  • 成长机会分析
    • 按平台
    • 按最终用途
    • 按地区
  • 全球影片商务市场的新趋势
  • 战略分析
    • 新产品开发
    • 全球影片商务市场容量不断扩大
    • 全球影片商务市场的併购和合资企业
    • 认证和许可

第七章主要企业简介

  • Alibaba
  • Shopify
  • Amazon.com
  • Alphabet
  • Wayfair
  • Bambuser
  • Channelize.io
  • Firework
  • LiSA Social Commerce
  • BuyWith
简介目录

The future of the global video commerce market looks promising with opportunities in the retail & e-commerce, fashion & beauty, electronic & gadget, home & furniture, food & beverage, and travel & hospitality markets. The global video commerce market is expected to reach an estimated $5093.6 billion by 2031 with a CAGR of 30.3% from 2025 to 2031. The major drivers for this market are a rise in live streaming, evolving consumer preferences, and increased online shopping.

  • Lucintel forecasts that, within the platform category, the social media platform is expected to witness the highest growth over the forecast period.
  • Within the end-use category, retail & e-commerce is expected to witness the highest growth.
  • In terms of region, APAC is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Video Commerce Market

Emerging trends, such as those impacting consumer interaction and buying behavior, are constantly shaping the video commerce market. The business world is constantly evolving with technological change and changing the needs of consumers, and these emerging trends will be crucial in helping define future shopping landscapes.

  • More Wide Adoption of Streaming: Live streaming has evolved to make video commerce a feature that enables interaction in real-time between brands and consumers. This increases levels of engagement and creates urgency, which boosts conversion rates. Brands are investing in live events for product presentation and tapping into influencer partnerships to drive participation and sales.
  • Inclusion of Augmented Reality: Augmented reality provides a futuristic shopping experience as it empowers customers to see how the product will look in a space. This enhances customers' confidence in making their buying decisions. By implementing AR features in their video content, brands are likely to significantly increase engagement rates, satisfaction, and the possibility of conversion while reducing returns.
  • AI Personalization: AI-based personalization is gathering pace, enabling brands to personalize video content based on consumer preferences and behavior. This creates a better user experience and allows brands to bond more closely with their consumers. Personalized recommendations and targeted advertising through video can reach higher engagement levels and boost sales outcomes.
  • Rising Social Commerce: Social commerce is gaining momentum with the integration of shopping capabilities on platforms like Instagram and TikTok. This smoothens the buying process by enabling direct purchases from video content. As consumers increasingly shop on social media platforms, brands are aligning their video strategies to reach that growing audience.
  • User-generated Content: Consumers perceive reviews from their peers as much more authentic than advertisements. User-generated content has emerged as a key driver for video commerce. Brands are encouraging customers to share their experiences on video, establishing a real connection with them. Not only does this enhance brand loyalty, but it also leads to engagement, as it speaks directly to potential buyers.

Video commerce is changing the way consumers shop and connect with brands. Business engagement and conversion are improving through live streaming, shoppable content, influencer collaborations, personalization, and integration with social media. It is building toward a more immersive, interactive shopping experience.

Recent Developments in the Video Commerce Market

Various exciting developments are happening across the video commerce market, changing the way brands interact with consumers. These developments show an upward trajectory, presenting wider possibilities with more insightful experiences and new, innovative uses of technology.

  • Shoppable videos: The trend of shoppable videos has left a lasting impact and become a normal feature. It allows viewers to make purchases in real time within the video. This smoothens the buying process and enhances the consumer experience, leading to a boost in sales. Retailers are increasingly embracing this trend as it aligns with the seamlessness trend of shopping online.
  • Live shopping events are the way forward: Live shopping events have been widely followed recently, allowing brands to engage with audiences in real time. These events create urgency and excitement, which have proven profitable for sales. In many cases, companies are using influencers to host such events, establishing credibility and connecting better with the audience. These events have changed traditional shopping paradigms.
  • Better analytics: The core benefits derived from advanced analytics tools in video commerce can be illustrated by the fact that they provide a better understanding of consumer behavior. This enables more effective targeting and personalization, improving marketing strategies. Data is used as an optimization tool for content delivery, significantly improving engagement and conversion.
  • Cross-platform integration: Cross-platform integration is evolving, enabling brands to deliver video shopping experiences across multiple social media and e-commerce platforms. This increases reach and engagement since users can interact with brands on more than one medium. Strategies that capture diverse audiences are essential for maximizing sales.
  • Investment in technology: Video technology, including AR and VR, is receiving significant investment. Brands are leveraging these technologies to enrich consumer experiences and enhance their brand presence in the competitive market. Immersive shopping experiences help companies grow sales, increase engagement, and build brand loyalty.

Recent video commerce innovations will manifest the changes in shopping behaviors and brand strategies. Companies are enhancing customer engagement and sales through advanced analytics, the adoption of augmented reality, mobile optimization, subscription models, and multi-channel distribution. These changes lead to a more connected and innovative shopping experience.

Strategic Growth Opportunities for Video Commerce Market

Video commerce offers significant strategic growth opportunities in key applications. This reflects the various benefits that brands can accrue by using video content to enhance the consumer experience while selling products, creating a dynamic and engaging shopping environment.

  • E-commerce integration: Adding video content to e-commerce sites presents a growth opportunity in itself. Brands can make products more visible and engaging through tutorials, reviews, and live demos. This fosters a richer shopping experience, brings people closer to making confident purchases, and leads to higher conversion rates.
  • Influencer collaborations: Influencer collaborations are another excellent strategy that drives video commerce growth. Through attractive video content, influencers can authentically promote products, significantly increasing brand visibility. These collaborations help brands reach new audiences through influencers' trust and credibility, driving consumer engagement and sales.
  • Live streaming sales events: Live streaming sales events create a sense of urgency and real-time interaction, boosting sales. With proper promotion, these events can engage audiences, build community, and encourage immediate purchasing decisions.
  • Tailored shopping experience: Product videos provide unique, personal shopping experiences. Data analytics allows content to be customized for individuals, raising consumer engagement levels. Personalization leads to stronger relationships between customers and brands, fostering trust and loyalty, and increasing repeat purchases.
  • Entering emerging markets: Emerging markets present critical growth opportunities for video commerce. Brands can target newly connected consumers by leveraging increased internet connectivity and smartphone usage. In untapped markets, adoption and sales can be driven by adapting content to local preferences.

This strategic growth opportunity in video commerce can be capitalized on to build brand recognition and engagement. By running brand awareness campaigns and offering educational content, businesses using these applications are likely to increase customer loyalty and sales. This proactive approach is driving success in the constantly changing video commerce landscape.

Video Commerce Market Driver and Challenges

Several technological, economic, and regulatory factors significantly affect the video commerce market. These drivers augment the growth prospects of the market; however, challenges could adversely impact such growth. Understanding these factors is critical for stakeholders to navigate the shifting landscape efficiently.

The factors driving the video commerce market include:

  • Technological advancements: With high-speed internet and smartphones, video content is now more accessible than ever. This stimulates innovation in streaming technologies and video production tools, empowering brands to create high-quality content that is interesting and appealing to consumers. As a result, the consumer experience improves, leading to higher conversion rates and making video commerce a preferred shopping method.
  • Social media integration: Adoption of shopping features based on video content by platforms like Instagram, TikTok, and Facebook has opened doors for brands to reach wider audiences and directly engage with potential customers through authentic and relatable video experiences. The viral nature of social media also increases exposure, helping brands grow their visibility quickly.
  • Consumer preference for visual content: Video commerce aligns with the shift in consumer behavior toward more visual and rich experience solutions. Studies have shown that shoppers exhibit greater purchase intent after seeing video content of products. As a result, video is becoming increasingly integral to marketing strategies, playing a crucial role in both engagement and conversion.
  • Personalization and targeting: Advanced analytics help brands deliver highly personalized video content to targeted audience segments. Personalized recommendations based on user behavior increase the relevance of content, deepening emotional connections with consumers. Personalization directly improves both engagement and conversion rates.
  • Emergence of influencer marketing: Influencers play a key role in video commerce through authentic endorsements and reviews. Their relatability builds trust and credibility with followers, amplifying the brand message and driving traffic and sales. The calls-to-action from influencers resonate with their followers, increasing engagement and conversion.

Challenges in the video commerce market are:

  • Saturation of content: As the number of videos increases, the marketplace may eventually reach saturation, making it difficult for brands to differentiate themselves. This could overwhelm consumers with too many options, diluting the effectiveness of individual videos. Brands will need to focus on quality, originality, and storytelling to capture attention and maintain interest.
  • Compliance with the regulatory environment: Video commerce evolves alongside regulatory challenges, including advertising standards and data privacy. Breaching these regulations can result in hefty fines or damage to a brand's reputation. Brands must remain aware of and compliant with legal requirements, periodically auditing their video marketing strategies to ensure adherence.
  • Technical barriers: While technology presents opportunities for video commerce, it also creates challenges, particularly for small businesses with limited resources. The production of high-quality videos can be costly, and technical issues such as bandwidth limitations or inadequate infrastructure may prevent some companies from competing effectively.

Technological advancements, consumer preferences, and social media integration are key drivers for the video commerce market. The main challenges include overcoming content saturation and regulatory hurdles. Brands that can navigate these challenges through innovation and compliance will thrive in this dynamic market.

List of Video Commerce Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies video commerce companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the video commerce companies profiled in this report include-

  • Alibaba
  • Shopify
  • Amazon.com
  • Alphabet
  • Wayfair
  • Bambuser
  • Channelize.io
  • Firework
  • LiSA Social Commerce
  • BuyWith

Video Commerce by Segment

The study includes a forecast for the global video commerce market by platform, end use, and region.

Video Commerce Market by Platform [Analysis by Value from 2019 to 2031]:

  • Social Media Platforms
  • E-commerce Platforms
  • Video Streaming Platforms
  • Live Streaming Platforms

Video Commerce Market by End Use [Analysis by Value from 2019 to 2031]:

  • Retail & E-Commerce
  • Fashion & Beauty
  • Electronics & Gadgets
  • Home & Furniture
  • Food & Beverage
  • Travel & Hospitality
  • Others

Video Commerce Market by Region [Analysis by Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Video Commerce Market

Video content integration is rising across the video commerce market, with companies across regions incorporating video content to offer better online shopping experiences and boost sales.

  • United States: Live shopping events have become increasingly popular in the U.S., with more retailers, including Walmart and Target, hosting interactive sessions. Brand-influencer collaborations are growing more common. Shoppable videos on TikTok are gaining popularity, transforming basic marketing into a shopper experience.
  • China: Video commerce through Douyin, Kuaishou, and live shopping is developing rapidly in China. This cultural phenomenon has boosted sales, and brands are using AI to differentiate their personalizations. Influencer marketing continues to play a key role, as consumer trust and involvement with products remain paramount.
  • Germany: Video commerce in Germany focuses on sustainability and authenticity. This has led to an increase in video content across brands' online channels, with a continuous communication of product information. Influencer collaborations build credibility, while user-generated content has become increasingly important in reaching environmentally conscious consumers.
  • India: Video commerce is growing significantly in India, especially among younger consumers. E-commerce companies like Flipkart and Amazon are investing in live shopping features. The rise of local content is making video shopping more accessible to a wide range of linguistic and cultural groups, supporting market penetration.
  • Japan: Technology remains the driving force behind video commerce in Japan. Brands are leveraging augmented reality (AR) and virtual reality (VR) to enhance customer experiences. Live shopping is rapidly growing, and companies are focusing on integrating video content effectively across social media platforms to cater to digitally savvy consumers.

Features of the Global Video Commerce Market

Market Size Estimates: Video commerce market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Video commerce market size by platform, end use, and region in terms of value ($B).

Regional Analysis: Video commerce market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different platform, end use, and regions for the video commerce market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the video commerce market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the video commerce market by platform (social media platforms, e-commerce platforms, video streaming platforms, and live streaming platforms), end use (retail & e-commerce, fashion & beauty, electronics & gadgets, home & furniture, food & beverage, travel & hospitality, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Video Commerce Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

  • 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
  • 3.2. Global Video Commerce Market Trends (2019-2024) and Forecast (2025-2031)
  • 3.3: Global Video Commerce Market by Platform
    • 3.3.1: Social Media Platforms
    • 3.3.2: E-commerce Platforms
    • 3.3.3: Video Streaming Platforms
    • 3.3.4: Live Streaming Platforms
  • 3.4: Global Video Commerce Market by End Use
    • 3.4.1: Retail & E-commerce
    • 3.4.2: Fashion & Beauty
    • 3.4.3: Electronics & Gadgets
    • 3.4.4: Home & Furniture
    • 3.4.5: Food & Beverage
    • 3.4.6: Travel & Hospitality
    • 3.4.7: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

  • 4.1: Global Video Commerce Market by Region
  • 4.2: North American Video Commerce Market
    • 4.2.1: North American Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
    • 4.2.2: North American Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others
  • 4.3: European Video Commerce Market
    • 4.3.1: European Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
    • 4.3.2: European Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others
  • 4.4: APAC Video Commerce Market
    • 4.4.1: APAC Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
    • 4.4.2: APAC Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others
  • 4.5: ROW Video Commerce Market
    • 4.5.1: ROW Market by Platform: Social Media Platforms, E-commerce Platforms, Video Streaming Platforms, Live Streaming Platforms, , and
    • 4.5.2: ROW Market by End Use: Retail & E-commerce, Fashion & Beauty, Electronics & Gadgets, Home & Furniture, Food & Beverage, Travel & Hospitality, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Video Commerce Market by Platform
    • 6.1.2: Growth Opportunities for the Global Video Commerce Market by End Use
    • 6.1.3: Growth Opportunities for the Global Video Commerce Market by Region
  • 6.2: Emerging Trends in the Global Video Commerce Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Video Commerce Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Video Commerce Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Alibaba
  • 7.2: Shopify
  • 7.3: Amazon.com
  • 7.4: Alphabet
  • 7.5: Wayfair
  • 7.6: Bambuser
  • 7.7: Channelize.io
  • 7.8: Firework
  • 7.9: LiSA Social Commerce
  • 7.10: BuyWith