防水野餐毯市场报告：2031 年趋势、预测与竞争分析

全球防水野餐毯市场的未来前景很可能在于线上和线下销售市场。预计 2025 年至 2031 年期间，全球防水野餐毯市场的复合年增长率为 6.4%。该市场的主要驱动力是消费者对户外活动的兴趣日益浓厚、对产品耐用性和功能性的认识日益增强，以及环保材料的日益普及。

• Lucintel 表示，根据类型，传统防水野餐毯预计在预测期内将出现高速成长。
• 从应用程式来看，网路销售预计将出现高速成长。
• 根据地区，预计北美将在预测期内实现最高成长。

防水野餐毯市场的新趋势

防水野餐毯市场正在发生变化，以满足消费者重视功能性、永续性和美观性的不断变化的偏好。新兴趋势包括使用环保材料、多功能设计、更高程度的客製化以及紧凑型、便携式选项的日益普及。这些趋势正在彻底改变野餐毯的设计和行销，为户外用户提供更多功能和永续的产品。

• 环保材质：永续产品正在兴起，防水野餐毯也被迫转向环保材质。我们的产品采用再生织物、生物分解性涂料和天然纤维製成，以最大限度地减少对环境的影响。有机棉、竹子和再生聚酯的使用响应了永续性和环保消费日益增长的压力。随着环保意识的增强，注重永续性的公司越来越受到消费者的欢迎，尤其是在德国和日本等对环保产品有需求的国家。
• 多功能设计：现代防水野餐毯除了保持表面干燥之外，还具有多种功能。新产品通常具有可折迭垫子、内建储物袋和可变形设计，可用作沙滩巾或户外垫。这一趋势是为了满足消费者对多功能和实用性产品的需求，尤其是那些喜欢露营、远足和海滩旅行等户外活动的消费者。多功能概念使该毯子对追求便利和物有所值的消费者更具吸引力。
• 客製化和个人化：人们想要能够展现自己风格的物品，这为客製化防水野餐毯提供了更多的选择。每家公司都提供各种图案、颜色和尺寸，以及允许客户添加姓名或其他特殊功能的个人化选项。这一趋势证实了人们对独特、个人化产品日益增长的需求，尤其是用于礼物或特殊场合的产品。在美国和日本市场，客製化赋予产品情感方面，增强其大众吸引力。
• 便携和紧凑的设计：便携性在防水野餐毯行业中起着关键作用，消费者要求毯子轻巧、紧凑且易于携带。现代野餐毯往往配有整合的提把、背带和储物袋，以增加便利性。这种趋势在中国和印度等市场尤其普遍，因为空间和便携性是关键因素。紧凑的设计还使消费者在不使用时可以更轻鬆地存放毯子，从而进一步促进了对旅行友善户外产品的需求不断增长。
• 智慧技术整合：领先品牌正在将智慧技术融入其防水野餐毯中。例如，内置USB介面（可为电子设备供电）和温度调节布料的防水毯在美国和日本等市场越来越受欢迎。这一趋势吸引了那些注重技术的消费者，他们希望户外产品具有高端功能。智慧功能不仅为用户提供了便利，也为传统的野餐毯带来了现代气息，吸引了更多寻求多功能、高科技产品的受众。

这些新趋势透过强调消费者的永续性、功能性和个人化，正在改变防水野餐毯市场。随着户外休閒仍是一种日益增长的趋势，各公司正试图透过提供创新、环保、多用途的产品来满足消费者的偏好。客製化功能和智慧技术的存在进一步提升了防水野餐毯的普及度，并确保了其在全球市场上的持续成功。

防水野餐毯市场的最新趋势

防水野餐毯产业的当前趋势反映了消费者对高性能、持久耐用、多用途户外装备不断变化的需求。主要趋势包括布料创新、对环保材料的关注、客製化产品的日益普及、线上销售管道的扩展以及对旅行友好型和紧凑型设计的需求激增。

• 布料技术的创新：防水野餐毯产业最强劲的趋势之一是布料技术的发展。製造商使用先进的材料，确保更好的防水性、耐用性和舒适性。聚酯纤维和绝缘衬里等防水性能材料越来越受欢迎，因为它们在任何条件下都保持耐用并在使用过程中提供舒适感。这项创新提高了产品的整体功能性和耐用性，使其对户外用户更具吸引力。
• 重视环保材料：另一个主要趋势是防水野餐毯生产中越来越多地应用环保材料。消费者的环保意识越来越强，鼓励使用再生材料和天然纤维。公司使用有机棉、再生聚酯和生物分解性涂料来製造环保产品。这一趋势是消费行为更大模式的一部分，其中永续性正日益成为购买决策的因素。
• 客製化和个人化选项：客製化和个人化选项的增加也对防水野餐毯市场的成长做出了重大贡献。本公司为客户提供在野餐毯上添加名称、徽标和客製化设计的选项，以满足对个人化、独一无二产品日益增长的需求。这种创新最适合特殊场合和礼物，为产品增添情感色彩。能够客製化您的毛毯也有助于您的品牌在饱和的市场中脱颖而出。
• 拓展线上销售管道：电子商务的发展也是防水野餐毯市场的一大趋势。基于互联网的销售平台使消费者能够更轻鬆地访问各种各样的产品、发表评论并做出明智的购买选择。这一增长受到疫情的刺激，导致更多消费者网路购物。电子商务使製造商能够瞄准更大的受众，尤其是喜欢在线购买产品的便利的年轻消费者。分销管道的这种变化有助于扩大市场范围并实现整体成长。
• 需要紧凑、适合旅行的设计：人们对便携、轻巧、适合旅行的防水野餐毯的需求日益增长，这需要一种适合快速使用的紧凑设计。可折迭且配有内置背带或袋子的野餐毯越来越受欢迎。这项创新满足了户外运动爱好者对易于包装和储存的产品的消费者需求。这种适合旅行的设计使毯子更加灵活，并确保它能够覆盖更广泛的客户，特别是那些从事徒步旅行、海滩旅行和露营等活动的客户。

这些趋势凸显了对满足现代户外生活需求的防水野餐毯日益增长的需求。透过强调布料技术、环境永续性、客製化选项、电子商务管道和轻量化设计，该行业正在适应消费者的需求。随着这些趋势席捲整个行业，防水野餐毯市场预计将进一步成长和发展。

目录

第一章执行摘要

第二章全球防水野餐毯市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章 2019年至2031年市场趋势及预测分析

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球防水野餐毯市场趋势（2019-2024 年）及预测（2025-2031 年）
• 按类型
  • 传统防水野餐毯
  • 隔热野餐毯
• 按用途
  • 网上销售
  • 线下销售

第四章2019年至2031年区域市场趋势与预测分析

• 按地区
• 北美洲
• 欧洲
• 亚太地区
• 其他地区

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 按类型
  • 按用途
  • 按地区
• 全球防水野餐毯市场的新趋势
• 战略分析
  • 新产品开发
  • 全球防水野餐毯市场产能扩张
  • 全球防水野餐毯市场的合併、收购和合资企业
  • 认证和许可

第七章主要企业简介

• Beckworth
• Oceas Outdoors
• Picnic Time
• YODO
• Scuddles
• PortableAnd
• KingCamp
• Mumu Sugar
• Tirrinia
• HEHUI

The future of the global waterproof picnic blanket market looks promising with opportunities in the online sale and offline sale markets. The global waterproof picnic blanket market is expected to grow with a CAGR of 6.4% from 2025 to 2031. The major drivers for this market are the rising consumer interest in outdoor activities, the growing awareness of product durability & functionality, and the increasing popularity of eco-friendly materials.

• Lucintel forecasts that, within the type category, traditional waterproof picnic blanket is expected to witness higher growth over the forecast period.
• Within the application category, online sale is expected to witness higher growth.
• In terms of region, North America is expected to witness the highest growth over the forecast period.

Emerging Trends in the Waterproof Picnic Blanket Market

The waterproof picnic blanket market is transforming to address the shifting tastes of consumers who value functionality, sustainability, and beauty. Emerging trends are the use of environmentally friendly materials, multi-functional designs, greater customization, and growing popularity of compact and portable options. These trends are revolutionizing the design and marketing of picnic blankets, providing more versatile and sustainable products to outdoor users.

• Eco-Friendly Materials: Sustainable products are on the rise, forcing the transition towards eco-friendly materials for waterproof picnic blankets. Products are being made using recycled fabrics, biodegradable coatings, and natural fibers, minimizing their environmental footprint. Utilization of organic cotton, bamboo, and recycled polyester is complying with increased pressure on sustainability and eco-friendly consumption. As concern for the environment increases, companies that focus on sustainability are becoming more popular among consumers, especially in countries such as Germany and Japan, where green products are much sought after.
• Multi-Functional Designs: Contemporary waterproof picnic blankets are created to have multiple functions in addition to keeping a surface dry. New products generally feature aspects such as foldable mats, in-built storage pockets, or transformable designs for use as beach towels or outside mats. Such a trend has been an effort to meet consumers' demands for products that bring about versatility and practicality, particularly from people who like undertaking outdoor activities like camping, trekking, and beach trips. Multi-functional concepts render the blankets more attractive to consumers who yearn for convenience and value out of their money.
• Customization and Personalization: People are seeking items that express their personal style, resulting in expanded customization choices for waterproof picnic blankets. Companies are providing a range of patterns, colors, and sizes, and personalization options where customers can have their names or other special features added. This trend supports the expanding desire for distinctive, personalized products, particularly for presents or special occasions. In the U.S. and Japanese markets, customization introduces an emotional aspect to products, making them more appealing to the masses.
• Portability and Compact Designs: Portability plays a significant role in the waterproof picnic blanket industry, with consumers looking for lightweight, compact, and easy-to-carry blankets. Contemporary picnic blankets tend to have integrated carrying handles, straps, or storage bags for added convenience. This trend is especially common in markets such as China and India, where space and ease of transportation are key factors. Compact designs also allow consumers to more easily store their blankets when not in use, further contributing to the rise in demand for travel-friendly outdoor products.
• Smart Technology Integration: Certain progressive brands are adding smart technology to their waterproof picnic blankets. For example, waterproof blankets with integrated USB ports to power electronic devices, or temperature-controlling fabrics, are gaining traction in markets such as the U.S. and Japan. Such a trend appeals to technology-oriented consumers who are looking for higher-end features in their outdoor products. Smart features not only provide greater convenience to users but also bring a touch of modernity to the conventional picnic blanket, appealing to a wider audience in search of multifunctional, high-tech products.

These nascent trends are transforming the market for waterproof picnic blankets by highlighting sustainability, functionality, and personalization among consumers. As outdoor recreation remains a growing trend, companies are aligning with consumers' tastes by providing innovative, green, and multi-purpose products. The presence of customization features and intelligent technology further boosts the popularity of waterproof picnic blankets to ensure they remain successful in worldwide markets.

Recent Developments in the Waterproof Picnic Blanket Market

Current trends in the waterproof picnic blanket industry reflect evolving consumer need for high-performance, long-lasting, and multipurpose outdoor equipment. The primary trends are technology advances in fabric, greater emphasis on environmentally friendly materials, growing popularity of bespoke products, expanded online sales channels, and surging demand for travel-friendly and compact designs.

• Fabric Technology Innovations: One of the strongest trends in the waterproof picnic blanket industry is the development of fabric technology. Advanced materials are being employed by manufacturers that ensure better waterproofing, more durability, and greater comfort. The popularity of high-performance fabrics such as polyester with water-resistant finishes, along with insulated linings, is on the rise due to their capacity to maintain durability in any conditions while providing comfort during usage. This innovation improves the overall functionality of the product and its longevity, which makes it more attractive to outdoor users.
• Greater Emphasis on Environmentally Friendly Materials: Another significant trend is the increasing application of environmentally friendly materials in waterproof picnic blanket manufacturing. Consumers are increasingly aware of environmental sustainability, and this has prompted the use of recycled materials and natural fibers. Companies are using organic cotton, recycled polyester, and biodegradable coatings to produce eco-friendly products. This trend is part of larger consumer behavior patterns, where sustainability is increasingly becoming a determining factor in purchasing decisions.
• Customization and Personalization Options: The growth of customization and personalization options has also contributed significantly to the growth of the waterproof picnic blanket market. Companies are providing customers with the option to personalize their picnic blankets with names, logos, or custom designs, meeting the growing demand for personalized and individualistic products. This innovation is most favored for special occasions and gifts, providing an emotional touch to the product. The capacity to customize blankets also helps brands differentiate themselves in a saturated market.
• Growing Online Sales Channels: Development in e-commerce has been another major trend in the waterproof picnic blanket market. Internet-based sales platforms have facilitated consumers' access to a broad range of products, review comments, and making informed purchasing choices. The growth has been spurred by the pandemic, where more consumers used online shopping. E-commerce enables manufacturers to target a wider population, especially young consumers who like the convenience of buying products online. This change in distribution channels has extended the market's scope and helped achieve overall growth.
• Need for Compact and Travel-Friendly Designs: Rising need for portable, light-weight, and travel-friendly waterproof picnic blankets has generated the need for compact designs ideal for immediate use. Picnic blankets that fold into small, travel-package-friendly sizes with in-built carrying straps or bags are gaining popularity. This innovation is in response to the demands of consumers who are outdoor enthusiasts yet want products that are convenient to pack and store. Travel-friendly designs make the blankets more flexible, ensuring that they will reach a broader customer base, particularly those who engage in activities such as hiking, beach trips, and camping.

These trends underscore the increasing need for waterproof picnic blankets that address the requirements of contemporary outdoor living. By emphasizing fabric technology, environmental sustainability, customization options, e-commerce channels, and lightweight designs, the industry is adapting to the demands of consumers. With these trends set to dominate the industry, the market for waterproof picnic blankets is set for further growth and development.

Strategic Growth Opportunities in the Waterproof Picnic Blanket Market

The waterproof picnic blanket market provides good growth opportunities across a range of key applications, including outdoor recreation, environmental-friendly products, bespoke-designed blankets, travel, and premium. The opportunities arise as a result of shifting consumer behaviors, innovations, and the increased popularity of outdoor activities.

• Outdoor Recreation: As recreation outdoors in activities such as picnicking, hiking, and camping increases, the need for waterproof picnic blankets that provide convenience, comfort, and strength continues to grow. This presents one of the significant opportunities for expansion for manufacturers who can focus on outdoor recreational consumers with products that are functional as well as trendy. Through creation of blankets targeting different outdoor recreational activities, organizations can address a broad customer market and increase consumer base.
• Eco-Friendly Products: The growth in demand for sustainable products offers a great opportunity for growth in the waterproof picnic blanket industry. People are increasingly becoming eco-conscious, which means they are preferring eco-friendly materials such as organic cotton, recycled polyester, and biodegradable coatings. With a focus on sustainability and eco-friendly products, companies can create a loyal customer base and meet global environmental needs.
• Custom-Designed Blankets: The customization trend provides a rich growth strategy for the market. More and more consumers are looking for customized products that match their own tastes. Providing customization options, including the provision to put names or logos, can serve as a way to differentiate in a crowded market. This is particularly desirable for occasions, gifts, or branded items, creating new sources of expansion.
• Travel Accessories: Demand for lightweight, compact, and travel-pleasant picnic blankets is increasing as consumers look for outdoor products that are easy to take along. Products that are small enough to fold into neat, portable packages with carrying handles or straps are more desirable. Companies can take advantage of this trend by providing products that consumers who value ease of use and convenience in their outdoor equipment will love.
• Premium Products: As people become more inclined to look for high-quality, long-lasting, and luxurious outdoor products, the market for high-end waterproof picnic blankets is expanding. The blankets are typically crafted from high-tech materials, providing greater comfort, durability, and water resistance. By targeting high-income consumers and focusing on quality and craftsmanship, brands can ride the increasing trend for high-end outdoor products.

The market for waterproof picnic blankets provides a number of growth opportunities in key applications such as outdoor recreation, green products, customization, travel accessories, and premium. By partnering with the trends of consumers and concentrating on these domains, manufacturers can set themselves for triumph and take advantage of emerging market needs.

Waterproof Picnic Blanket Market Driver and Challenges

The waterproof picnic blanket industry is driven by a variety of drivers and challenges that are rooted in technological, economic, and regulatory considerations. With increasing consumer demand for high-quality, long-lasting, and multi-functional outdoor products, the industry has both opportunities and challenges. Key drivers like innovations in fabric technology, increasing participation in outdoor activities, and environmentally conscious consumer behavior are influencing the market, while challenges like material costs, regulatory restrictions, and market competition can affect growth. Identification of these drivers and challenges is crucial for businesses seeking to succeed in this competitive market.

The factors responsible for driving the waterproof picnic blanket market include:

1. Technology Advances in Fabric: Technology advances in fabric production are a key driver in the waterproof picnic blanket market. New fabric technology, including enhanced water-resistant treatments and breathable membranes, adds to the functionality and comfort of blankets. Manufacturers employ newer materials such as recycled polyester and environmental-friendly materials, making the blankets stronger, lighter, and cleaner to maintain. These new technologies offer a competitive advantage in the marketplace through meeting consumer demand for high-performance, long-life outdoor products. As technology advances, consumers expect products to improve further with enhanced waterproofing and comfort, which will drive demand higher.

2. Rising Outdoor Activities and Tourism: Rising outdoor activities like camping, hiking, beach trips, and picnics are propelling the demand for waterproof picnic blankets. With increasing interest in spending time outdoors and emphasis on health and wellness, increasing numbers of individuals are taking up recreational pursuits involving tough outdoor goods. Increased tourism at home and abroad is another factor, with outdoor leisure pursuits now being an integral part of vacations and day trips. As this trend persists, the waterproof picnic blanket market will grow, with consumers looking for products that will improve their outdoor experiences.

3. Increasing Consumer Interest in Sustainability: Sustainability is a major growth driver in the waterproof picnic blanket market. Environmentally conscious consumers are increasingly looking for products made from sustainable materials, including organic cotton, bamboo fibers, and recycled materials. Producers are meeting this need by making environmentally friendly picnic blankets that minimize harm to the environment. This trend is not just motivated by green considerations but by the increasing phenomenon of ethical consumption. With more individuals making sustainability a choice in their buying process, the marketplace for sustainable waterproof picnic blankets is likely to grow, creating a central growth area for companies in the sector.

4. Greater Customization and Personalization: Personalization and customization have emerged as key drivers in the waterproof picnic blanket industry. Customers are seeking products that can be personalized to their style or used as one-of-a-kind gifts. The ability to personalize with names, logos, or custom designs resonates with a broad spectrum of customers, from families to companies. With the ease of personalization through online channels, demand for custom-printed waterproof picnic blankets is increasing. The producers who incorporate this feature have an opportunity to attract a larger segment of buyers, including gift-seekers of special occasion products, which contributes to the improvement of their market presence.

5. Enhanced Retail and Online Sales Channels: Increased growth in the field of e-commerce has drastically transformed the waterproof picnic blanket industry. The customers now enjoy simpler access to numerous products through internet stores, where they can view prices, reviews, and make smart buys. Online shopping convenience has eased it for producers to access customers globally, and hence the market competition is increased. Also, increased retail channels, both offline and online, make waterproof picnic blankets more accessible to more consumers. The trend is facilitating the growth and development of the market to accommodate evolving consumer needs.

Challenges in the waterproof picnic blanket market are:

1. Increased Material Costs: One of the key challenges to the waterproof picnic blanket market is the increasing material cost of making high-quality, long-lasting products. Cloths with high levels of waterproofing, insulation, and comfort, like cutting-edge polyester blends and environmentally friendly materials, may be costly to procure and produce. These additional material costs usually translate into higher retail prices that may discourage price-sensitive buyers from buying high-end products. Producers have to weigh the need for quality and innovation against the requirement to maintain cost competitiveness, which is still a key challenge in a price-sensitive industry.

2. Regulatory and Environmental Standards: Regulatory issues can also affect the waterproof picnic blanket industry, particularly with regards to environmental standards. As governments globally impose increasing regulations on production processes, waste disposal, and the use of non-degradable materials, producers will need to conform in order to remain compliant. Making their products comply with these environmental requirements can raise the cost of production and complicate the supply chain. Moreover, regulatory agencies are placing emphasis on minimizing the carbon footprint of products, and this necessitates manufacturers to seek more environmentally friendly ways of production. Compliance with these standards, though essential, can be a challenge to companies in the sector.

3. High Market Competition: The market for waterproof picnic blankets is very competitive, with numerous players competing for market share. The prevalence of inexpensive alternatives, especially in markets such as China and India, has made it challenging for brands with premium products to differentiate themselves. Competition compels prices downward, and firms end up cutting costs, occasionally at the expense of quality. Aside from the pressures of prices, brands need to innovate constantly in order to distinguish themselves from other firms. This ongoing pressure to stay current in a competitive market can be a serious challenge for companies attempting to stay profitable and in the market.

The waterproof picnic blanket industry is influenced by a number of major drivers, such as technological innovation, increased interest in outdoor recreation, increasing demand for eco-friendly products, customization, and wider distribution channels. Yet obstacles like high material costs, regulatory pressures, and stiff competition can stifle growth. Firms that master these drivers and challenges through innovating, driving costs down, and satisfying the consumer demand for quality and sustainability will be most likely to position themselves for lasting success in this changing market.

List of Waterproof Picnic Blanket Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies waterproof picnic blanket companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the waterproof picnic blanket companies profiled in this report include-

• Beckworth
• Oceas Outdoors
• Picnic Time
• YODO
• Scuddles
• PortableAnd
• KingCamp
• Mumu Sugar
• Tirrinia
• HEHUI

Waterproof Picnic Blanket Market by Segment

The study includes a forecast for the global waterproof picnic blanket market by type, application, and region.

Waterproof Picnic Blanket Market by Type [Value from 2019 to 2031]:

• Traditional Waterproof Picnic Blanket
• Insulated Picnic Blanket

Waterproof Picnic Blanket Market by Application [Value from 2019 to 2031]:

• Online Sales
• Offline Sales

Waterproof Picnic Blanket Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Waterproof Picnic Blanket Market

The waterproof picnic blanket market has experienced rapid expansion as a result of rising outdoor activities, particularly in countries with robust outdoor cultures such as the United States, China, Germany, India, and Japan. Customers are growing more aware of durability, mobility, and ease of maintenance, which has translated into innovations in design and material. Waterproof picnic blankets today also blend comfort, functionality, and beauty, focusing on water-repellent, light, and easy-to-clean designs. As outdoor activities become increasingly popular, companies are tapping into these tendencies by providing premium and multi-use products that suit a broad spectrum of consumers.

• United States: In the United States, the market for waterproof picnic blankets has seen a rise in demand for multi-functional, long-lasting, and versatile products. With the increasing popularity of outdoor activities like picnics, beach trips, and camping, consumers are looking for blankets that provide comfort and functional features like portability and ease of cleaning. Brands based in the U.S. are innovating by incorporating eco-friendly materials and water-resistant materials, which not only address environmental issues but also make the blankets durable enough to face different weather conditions. The market has grown as a result of increased demand for premium, high-performance products that are a blend of luxury and functionality.
• China: The waterproof picnic blanket market in China is growing tremendously, fueled by a high demand for low-cost outdoor products. With an expanding middle class and rising interest in outdoor recreational activities, Chinese manufacturers are concentrating on offering waterproof picnic blankets at affordable prices while retaining quality. The market is witnessing an increase in blankets produced from high-tech water-repellent materials and those that provide multi-purpose applications like being foldable or usable as mats for outdoor activities. Additionally, Chinese producers are adding more vibrant and appealing designs, aiming at younger consumers who want style in addition to functionality.
• Germany: Germany's outdoor waterproof picnic blanket market is fueled by a robust outdoor lifestyle, with consumers frequently participating in outdoor activities like hiking, camping, and outdoor festivals. Consumers are clamoring for high-quality waterproof blankets produced from sustainable, eco-friendly materials, a trend that is indicative of a larger shift toward sustainability across consumer goods. German consumers value quality, durability, and design, and many look for blankets that are not only water-resistant but also comfortable and easy to store. The market is fueled by advances in lightweight materials, compact design, and improved insulation, which find favor with outdoor users and eco-friendly consumers alike.
• India: In India, the market for waterproof picnic blankets is slowly picking up pace, with the increasing popularity of outdoor recreational activities among urban dwellers. As disposable incomes increase, consumers are looking more and more for cheap but good-quality picnic blankets that are durable and versatile. Although the market is yet to develop, there is a growing demand for lightweight and portable ones that meet the requirements of individuals who use them often for picnics, camping, and beach trips. Indian producers are also launching waterproof picnic blankets that appeal to local tastes as well as the nation's varied climatic conditions.
• Japan: Japan's market for waterproof picnic blankets is driven by the country's passion for outdoor activities like Hanami (cherry blossom viewing), beach trips, and camping. The market is witnessing a trend towards small, lightweight, and good-looking picnic blankets that provide comfort as well as functionality. Japanese consumers are also gravitating towards sustainable and environmentally friendly products, with producers launching blankets produced from recycled or organic materials. The nation's devotion to quality craftsmanship and detail has resulted in premium waterproof picnic blankets that appeal to consumers who need both performance and style.

Features of the Global Waterproof Picnic Blanket Market

Market Size Estimates: Waterproof picnic blanket market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Waterproof picnic blanket market size by type, application, and region in terms of value ($B).

Regional Analysis: Waterproof picnic blanket market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the waterproof picnic blanket market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the waterproof picnic blanket market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the waterproof picnic blanket market by type (traditional waterproof picnic blanket and insulated picnic blanket), application (online sales and offline sales), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Waterproof Picnic Blanket Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Waterproof Picnic Blanket Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Waterproof Picnic Blanket Market by Type
  • 3.3.1: Traditional Waterproof Picnic Blanket
  • 3.3.2: Insulated Picnic Blanket
• 3.4: Global Waterproof Picnic Blanket Market by Application
  • 3.4.1: Online Sales
  • 3.4.2: Offline Sales

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Waterproof Picnic Blanket Market by Region
• 4.2: North American Waterproof Picnic Blanket Market
  • 4.2.1: North American Market by Type: Traditional and Insulated Picnic Blanket
  • 4.2.2: North American Market by Application: Online Sales and Offline Sales
• 4.3: European Waterproof Picnic Blanket Market
  • 4.3.1: European Market by Type: Traditional and Insulated Picnic Blanket
  • 4.3.2: European Market by Application: Online Sales and Offline Sales
• 4.4: APAC Waterproof Picnic Blanket Market
  • 4.4.1: APAC Market by Type: Traditional and Insulated Picnic Blanket
  • 4.4.2: APAC Market by Application: Online Sales and Offline Sales
• 4.5: ROW Waterproof Picnic Blanket Market
  • 4.5.1: ROW Market by Type: Traditional and Insulated Picnic Blanket
  • 4.5.2: ROW Market by Application: Online Sales and Offline Sales

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Waterproof Picnic Blanket Market by Type
  • 6.1.2: Growth Opportunities for the Global Waterproof Picnic Blanket Market by Application
  • 6.1.3: Growth Opportunities for the Global Waterproof Picnic Blanket Market by Region
• 6.2: Emerging Trends in the Global Waterproof Picnic Blanket Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Waterproof Picnic Blanket Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Waterproof Picnic Blanket Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Beckworth
• 7.2: Oceas Outdoors
• 7.3: Picnic Time
• 7.4: YODO
• 7.5: Scuddles
• 7.6: PortableAnd
• 7.7: KingCamp
• 7.8: Mumu Sugar
• 7.9: Tirrinia
• 7.10: HEHUI