甘草糖市场报告：2031 年趋势、预测与竞争分析

全球甘草糖市场前景光明，超级市场、线上零售和便利商店都蕴藏着巨大的机会。预计2025-2031年期间，全球甘草糖市场的复合年增长率将达到4.6%。推动该市场发展的关键因素包括：草药成分需求的不断增长、功能性糖果的日益普及以及消费者健康意识的不断提升。

• Lucintel 预测，根据类型，水果口味糖果预计在预测期内将出现高速增长。
• 从应用程式来看，预计网上销售将实现最高成长。
• 根据地区来看，预计亚太地区将在预测期内实现最高成长。

我们超过 150 页的综合报告提供宝贵见解，协助您的业务决策。以下是一些范例资料和见解：

甘草糖市场的新趋势

全球甘草糖果市场正受到几个新兴趋势的影响，这些趋势反映了消费者不断变化的偏好以及对健康、天然成分和新颖口味体验的关注。

• 天然健康成分：消费者越来越青睐含有天然甘草萃取、甜菊糖和蜂蜜等天然甜味剂，且不含人工色素和香精的甘草糖。这一趋势推动了人们对更清洁成分錶和更健康偏好的需求。
• 超越经典黑甘草的口味创新：各公司正在尝试超越经典黑甘草的不同口味混合，例如水果浸泡（例如覆盆子、草莓）、薄荷口味，甚至咸甘草等咸味，以满足更广泛的口味。
• 美食/手工产品：对于愿意为美食体验支付高价的消费者来说，对优质、小批量、手工甘草糖果的需求日益增长，这些糖果具有有趣的质地、优质的原料和优质的包装。
• 素食/纯素食产品：植物性饮食的兴起推动了对不含明胶和其他动物的甘草糖果甜点的需求，以满足寻求道德、整体糖果选择的素食者和纯素食消费者的需求。
• 功能性甘草糖果：利用甘草根的健康益处，功能性甘草糖果已出现在旨在舒缓喉咙痛和帮助消化的产品中，模糊了糖果甜点和健康食品之间的界限。

透过扩大口味组合、优先考虑更健康、更天然的成分、尊重饮食限制并利用潜在的功能特性，这些倡议有望改变全球甘草糖果市场，最终扩大其在主流消费者之外的知名度。

甘草糖市场的最新趋势

全球甘草糖果市场的市场发展正在推动其转型，并吸引更广泛的消费者购买甘草糖果。

• 增强萃取和加工：增强甘草根萃取和糖果製造工艺，可促进最终产品的风味更加一致、质地更好、品质更高。
• 增强无糖和低糖产品：为了解决健康问题，食品製造商正在增加使用天然和人工甜味剂的无糖和低糖甘草糖果的产量，以满足糖尿病患者和健康消费者的需求。
• 引进新的质地和形式：产品开发创新正在带来超越传统耐嚼棒的新质地，例如软糖、硬糖和层级构造甘草产品，提供多样化的感官体验。
• 改进包装以保持新鲜和美观：在甘草行业中，越来越多地看到先进的包装技术（例如可重新密封的包装、一次性容器）可以确保新鲜度、改善美观并提供便利。
• 扩大线上供应和直接面向消费者的销售：线上平台正在向传统零售通路之外的消费者提供更多的甘草品牌和口味，包括国际品牌和特色品牌。

这些进步正在影响全球甘草糖果产业，满足医疗保健需求，提供多样化的产品体验，改善品质和外观，并使产品更容易透过电子零售获得。

目录

第一章执行摘要

第二章全球甘草糖果市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章 2019年至2031年市场趋势及预测分析

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球甘草糖市场趋势（2019-2024）及预测（2025-2031）
• 全球甘草糖果市场类型
  • 原味黑甘草
  • 水果口味糖果
• 全球甘草糖果市场应用状况
  • 超级市场
  • 网上销售
  • 便利商店

第四章2019年至2031年区域市场趋势与预测分析

• 甘草糖市场（按地区）
• 北美甘草市场
• 欧洲甘草市场
• 亚太甘草糖市场
• 其他地区的甘草糖市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球甘草糖市场成长机会（按类型）
  • 全球甘草糖市场的成长机会（按应用）
  • 甘草糖市场各地区的成长机会
• 全球甘草糖果市场的新趋势
• 战略分析
  • 新产品开发
  • 全球甘草糖市场产能扩张
  • 全球甘草糖市场的合併、收购与合资企业
  • 认证和许可

第七章主要企业简介

• Twizzzlers
• Red Vines
• Wiley Wallaby
• Venco
• Good & Plenty
• Halva
• Klene
• RJ'S
• Kraepelien & Holm
• Kenny's Candy

The future of the global licorice candy market looks promising with opportunities in the supermarket, online sale, and convenient store markets. The global licorice candy market is expected to grow with a CAGR of 4.6% from 2025 to 2031. The major drivers for this market are the increasing demand for herbal ingredients, the rising popularity of functional candies, and the growing health consciousness among consumers.

• Lucintel forecasts that, within the type category, fruit flavored candy is expected to witness higher growth over the forecast period.
• Within the application category, online sale is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report. Sample figures with some insights are shown below.

Emerging Trends in the Licorice Candy Market

The global licorice candy market is being shaped by several emerging trends that reflect evolving consumer preferences and a focus on health, natural ingredients, and novel flavor experiences.

• Natural and Healthier Ingredients: Consumers are increasingly seeking licorice candies made with natural licorice extract, natural sweeteners like stevia or honey, and without artificial colors or flavors. This trend drives demand for cleaner ingredient lists and healthier indulgence options.
• Flavor Innovation Beyond Classic Black: Companies are trying out more variety of flavor blends outside of classic black licorice, such as fruit infusions (e.g., raspberry, strawberry), mint flavors, and even savory flavor such as salted licorice, catering to a wider palate.
• Gourmet and Artisanal Products: There is increasing demand for high-end, small-batch, and artisanal licorice candies with interesting textures, premium ingredients, and upscale packaging for consumers who are prepared to pay more for a gourmet experience.
• Vegetarian and Vegan Products: The growth of plant-based diets is fueling demand for gelatin- and other animal-free licorice candies for vegetarian and vegan consumers looking for ethical and inclusive confectionery options.
• Functional Licorice Candies: Drawing on the purported health attributes of licorice root, functional licorice candies are emerging as products intended to calm a sore throat or support digestion, obscuring the distinction between confectionery and wellness products.

These movements are transforming the licorice candy market worldwide by expanding flavor portfolios, prioritizing healthier and natural ingredients, respecting dietary limitations, and tapping potential functional attributes, ultimately looking to expand its popularity beyond mainstream consumers.

Recent Developments in the Licorice Candy Market

Current developments in the global licorice candy market are driving its transformation and attempts at drawing a broader consumer segment towards it.

• Enhanced Extraction and Processing Methods: Enhancements in licorice root extraction and candy production processes are driving more consistent flavor, better texture, and better quality of the final product.
• Intensification of Sugar-Free and Low-Sugar Products: To address health issues, food makers are increasingly producing sugar-free and low-sugar licorice candies made with natural or artificial sweeteners to serve diabetic and healthy consumers.
• Introduction of New Textures and Forms: Product development innovation is leading to new textures other than the traditional chewy sticks in the form of soft gummies, hard candies, and two-layered licorice products, providing diversified sensory experiences.
• Improved Packaging for Freshness and Aesthetics: Advanced packaging technologies that guarantee freshness, are aesthetically pleasing, and provide convenience (e.g., resealable packets, single-serve containers) are increasingly found in the licorice candy industry.
• Greater Online Availability and Direct-to-Consumer Sales: Online platforms are offering wider availability of a greater number of licorice brands and flavors, including international and specialty brands, to consumers outside the conventional retail channels.

These advances are affecting the global licorice candy industry by meeting healthcare needs, presenting varied product experiences, enhancing quality and appearance, and making product access more accessible through e-retailing.

Strategic Growth Opportunities in the Licorice Candy Market

Several strategic growth opportunities exist in the global licorice candy industry across various applications, addressing diverse consumer tastes and market segments.

• Gourmet and Specialty Retail: Target specialty food stores, gourmet shops, and confectionery boutiques with specialty and gourmet licorice products to appeal to shoppers looking for distinctive and high-quality treats.
• Health and Wellness Sector: Creating and marketing licorice candies that use natural ingredients, have low sugar levels, or have functional attributes (e.g., throat lozenges) can target the health and wellness market segment.
• Novelty and Gift Products: Developing novel licorice candy shapes, gift packs, and seasonal products can attract consumers seeking novelty products and gifts.
• Flavor Combinations and Culinary Use: Encouraging the combination of licorice candy or licorice flavor with other foods (e.g., chocolate, coffee) or in cooking can extend its appeal beyond conventional confectionery.
• International Expansion and Niche Markets: Targeting and identifying particular international markets with a leaning towards licorice flavors or underpenetrated niche segments can open up new growth prospects.

These strategic growth prospects are influencing the global licorice candy market by broadening its market base, tapping into health and wellness trends, developing new product applications, and addressing particular consumer segments.

Licorice Candy Market Driver and Challenges

The international licorice candy industry is shaped by a mix of driving factors and challenges that influence its development and growth.

The factors responsible for driving the licorice candy market include:

1. Distinctive and Special Taste: The sweet but slightly bitter taste of licorice resonates with a loyal consumer segment looking for an exclusive taste experience distinct from other confectionery.

2. Cultural Significance in Specific Markets: In the Netherlands and Germany, licorice candy is culturally important and has broad appeal across all age groups.

3. Perceived Health Attributes: Licorice root is used in traditional medicine, and some people buy licorice candy for its perceived soothing or digestive attributes, even though these are not necessarily scientifically supported in confectionery form.

4. Nostalgia and Tradition: For most consumers, licorice candies evoke a sense of nostalgia and are connected to childhood memories and traditional sweets.

5. Availability and Variety: Growing availability of wider varieties of licorice and flavors, both offline and online, appeals to varying tastes and fuels consumption.

Challenges in the licorice candy market are:

1. Polarizing Taste Profile: The intense, characteristic taste of licorice is neither universally accepted nor universally liked and can be very polarizing, confining its possible consumers to a smaller market than other more conventional confectionery.

2. Health Issues Due to Glycyrrhizin: The glycyrrhizin content in licorice root can have negative effects on health when taken in large amounts, resulting in regulations and consumer vigilance.

3. Competition from Other Confectionery: The market for licorice candy is highly competitive against a wide variety of other chocolate, sweet, and gummy confectionary candies that have wider appeal.

The licorice candy market globally is led by the unique taste of licorice, cultural attachments in some cultures, perceived nutritional advantages, and its nostalgic pull. Nevertheless, difficulties with polarized taste, health issues associated with it, and stiff confectionery industry competition restrict overall size and opportunities in the licorice candy market.

List of Licorice Candy Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies licorice candy companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the licorice candy companies profiled in this report include-

• Twizzzlers
• Red Vines
• Wiley Wallaby
• Venco
• Good & Plenty
• Halva
• Klene
• RJ'S
• Kraepelien & Holm
• Kenny's Candy

Licorice Candy Market by Segment

The study includes a forecast for the global licorice candy market by type, application, and region.

Licorice Candy Market by Type [Value from 2019 to 2031]:

• Original Black Licorice
• Fruit Flavored Candy

Licorice Candy Market by Application [Value from 2019 to 2031]:

• Supermarket
• Online Sales
• Convenient Store

Licorice Candy Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Licorice Candy Market

The global licorice candy market, based on its unique flavor profile that is obtained from the licorice root, is a complicated mix of regional tastes and changing consumer preferences. Recent trends in major regions reflect an increasing demand for natural and healthier ingredients, new and creative flavor combinations outside the classic black licorice, and the impact of cultural subtleties on consumption trends. In spite of competition from other confectionery, licorice candy has a loyal consumer base and is evolving in accordance with new market needs.

• United States: The US licorice candy market is fairly specialized, with black licorice being the prevalent form. Recent trends have involved growing availability of gourmet and artisanal licorice products, sometimes in the form of natural licorice extract and distinctive flavor infusions such as sea salt or fruit. There is also a growing consumer group looking for licorice alternatives based on natural sweeteners. The market consists of a blend of domestic and international brands.
• China: The Chinese licorice candy market is driven by traditional Chinese medicine, in which licorice root has been highly prized for centuries for its medicinal value. New trends involve the launch of licorice candies with additional herbal ingredients promoted for health reasons. Sweet and savory licorice snacks are also gaining popularity. Domestic production is high, and online retailing channels are increasing market coverage.
• Germany: Germany possesses a robust and varied licorice candy sector, with large numbers of both salty and sweet types in popular demand. The latest trends feature ongoing emphasis on quality ingredients and classic recipes. Organic and natural licorice products are emerging as strong options. Innovation exists in flavor pairs, such as fruit and mint infusions. Retailers have large selections of domestic and international licorice.
• India: The licorice taste is not as traditionally widespread in Indian sweets as other spices and sweets. Recent trends in the licorice candy industry are limited, with access largely through imported products in urban regions. There is a small but increasing demand for international sweets, including licorice, among younger consumers. Online shopping is an important outlet for these products.
• Japan: The Japanese licorice candy market is comparatively small, with a bias towards less strong and sweeter confectionery. New trends involve the availability of imported licorice candies, usually in smaller premium sizes. There is a niche demand for the distinctive flavor, mainly among consumers who have been exposed to it through foreign travel or media. Health-oriented licorice candies with natural sweeteners are also gaining ground.

Features of the Global Licorice Candy Market

Market Size Estimates: Licorice candy market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Licorice candy market size by type, application, and region in terms of value ($B).

Regional Analysis: Licorice candy market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the licorice candy market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the licorice candy market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the licorice candy market by type (original black licorice and fruit flavored candy), application (supermarket, online sales, and convenient store), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Licorice Candy Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Licorice Candy Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Licorice Candy Market by Type
  • 3.3.1: Original Black Licorice
  • 3.3.2: Fruit Flavored Candy
• 3.4: Global Licorice Candy Market by Application
  • 3.4.1: Supermarket
  • 3.4.2: Online Sales
  • 3.4.3: Convenient Store

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Licorice Candy Market by Region
• 4.2: North American Licorice Candy Market
  • 4.2.1: North American Market by Type: Original Black Licorice and Fruit Flavored Candy
  • 4.2.2: North American Market by Application: Supermarket, Online Sales, and Convenient Store
• 4.3: European Licorice Candy Market
  • 4.3.1: European Market by Type: Original Black Licorice and Fruit Flavored Candy
  • 4.3.2: European Market by Application: Supermarket, Online Sales, and Convenient Store
• 4.4: APAC Licorice Candy Market
  • 4.4.1: APAC Market by Type: Original Black Licorice and Fruit Flavored Candy
  • 4.4.2: APAC Market by Application: Supermarket, Online Sales, and Convenient Store
• 4.5: ROW Licorice Candy Market
  • 4.5.1: ROW Market by Type: Original Black Licorice and Fruit Flavored Candy
  • 4.5.2: ROW Market by Application: Supermarket, Online Sales, and Convenient Store

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Licorice Candy Market by Type
  • 6.1.2: Growth Opportunities for the Global Licorice Candy Market by Application
  • 6.1.3: Growth Opportunities for the Global Licorice Candy Market by Region
• 6.2: Emerging Trends in the Global Licorice Candy Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Licorice Candy Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Licorice Candy Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Twizzzlers
• 7.2: Red Vines
• 7.3: Wiley Wallaby
• 7.4: Venco
• 7.5: Good & Plenty
• 7.6: Halva
• 7.7: Klene
• 7.8: RJ'S
• 7.9: Kraepelien & Holm
• 7.10: Kenny's Candy