新鲜鸡肉市场报告：趋势、预测和竞争分析（至 2031 年）

全球鲜鸡肉市场前景光明，食品服务零售市场蕴藏着巨大机会。预计2025年至2031年，全球鲜鸡肉市场的复合年增长率将达5.4%。该市场的主要驱动力包括：对高蛋白肉类替代品的需求不断增长、已烹调肉类日益普及以及鸡肉消费量的增长。

• Lucintel 预测，在预测期内，无骨切鲜鸡将在所有产品类型中拥有最高的成长率。
• 在应用方面，餐饮服务业餐饮服务业的需求不断增加，食品服务业预计将出现高速成长。
• 由于肉类消费量的增加，预计亚太地区将在预测期内实现最高增长。

生鸡肉市场的新趋势

受消费者对更健康、更永续食品的需求推动，鲜鸡市场正在蓬勃发展。以下是塑造鲜鸡肉产业的五大关键新兴趋势。

• 家禽养殖的永续性：转向永续和环保的养殖方式是鲜鸡肉市场的关键趋势。消费者越来越关注动物福利和环境影响。因此，生产商正在采用有机和自由放养方式，减少碳排放，并使用环保包装。这一趋势在欧洲和北美尤为强劲。
• 注重健康的消费者：随着健康意识的增强，消费者正在寻求更精瘦、不含抗生素和荷尔蒙的鸡肉产品。有机和天然鸡肉的需求日益增长，生产商也纷纷推出不含抗生素和激素饲养的鸡肉。这种趋势在美国、德国和日本等市场尤其明显，这些市场的消费者更注重健康的食品选择。
• 加工流程的进步：自动化、人工智慧和冷藏技术改进等新型加工技术正在彻底改变鲜鸡肉产业。这些进步提高了生产效率，减少了食物废弃物，并增强了食品安全。自动化也帮助企业解决劳动力短缺问题，满足美国和中国等市场日益增长的鸡肉需求。
• 加值产品：对方便即食食品的需求推动了市场对加值鸡肉产品的需求，包括腌製、已烹调和已烹调产品，以满足忙碌且注重健康的消费者的需求。这类产品的兴起，透过提供便利优质的鸡肉选择，推动了印度和美国等国家鸡肉市场的成长。
• 重视食品安全和品质标准：随着食品安全成为全球关注的焦点，各国政府和企业正致力于制定更严格的法规和品管措施，包括确保鸡肉不含有害病原体和污染物。中国、德国和日本等国家已实施更严格的食品安全标准，从而提高了产品质量，并增强了消费者信心。

这些新趋势正在重塑新鲜鸡肉市场，永续性、健康和食品安全正成为该行业的关键支柱。随着消费者偏好的不断演变，市场也不断适应，提供更多样化、更健康、更高品质的产品。

鲜鸡市场近期趋势

鲜鸡肉市场近期的趋势反映了该行业对不断变化的消费者需求、技术创新和监管变化的适应。以下是影响市场的五个关键发展趋势：

• 有机和自由放养产品兴起：随着消费者对更高品质、符合道德标准的鸡肉的需求，有机和自由放养鸡肉市场正在成长。为此，许多生产者正在转向更永续的养殖方式，例如使用非基因改造饲料和减少抗生素的使用。这一趋势在美国、德国和日本等市场尤其明显，这些市场的消费者对符合道德标准的食品的期望日益提升。
• 加工技术进步：家禽加工领域的技术创新显着提高了生产效率、安全性和产量比率。自动化和人工智慧正在帮助生产商简化营运流程、减少废弃物并提升产品品质。这种转变已在包括美国和中国在内的主要市场中得到体现，这些市场的技术升级正在帮助他们满足日益增长的需求。
• 便利产品兴起：随着消费者追求便利性，对已烹调和加值鸡肉产品的需求日益增长。製造商纷纷推出腌製、已烹调且易于烹饪的鸡肉产品。这一趋势在印度和美国尤其明显，因为这些国家的繁忙生活方式推动了人们对省时膳食解决方案的需求。
• 食品安全法规日益受到重视：中国、日本和德国等国家推出了更严格的食品安全法规，推动了鸡肉品质的提升。生产商现在必须满足更高的病原体控制、可追溯性和标籤标准，增强了消费者对生鸡肉产品的信心。
• 对本地鸡肉的需求不断增长：尤其是在日本，消费者越来越追求高品质的本地鸡肉。这种对国产鸡肉的需求迫使生产商专注于提高产品品质和可追溯性，从而重塑市场格局，使其更有利于本地供应链。

这些市场发展反映了鲜鸡肉市场对不断变化的消费者需求、技术进步和食品安全标准的适应。生产商正在不断创新以满足这一需求，确保产业更加永续、健康、高效。

目录

第一章执行摘要

第二章全球新鲜鸡肉市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球新鲜鸡肉市场趋势（2019-2024）及预测（2025-2031）
• 全球新鲜鸡肉市场（按类型）
  • 带骨生鸡肉
  • 去骨切生鸡肉
  • 整隻生鸡
• 全球新鲜鸡肉市场（按应用）
  • 食品服务
  • 零售商

第四章区域市场趋势与预测分析（2019-2031）

• 全球新鲜鸡肉市场（按地区）
• 北美鲜鸡市场
• 欧洲鲜鸡市场
• 亚太鲜鸡市场
• 其他地区的鲜鸡市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析
• 市场占有率分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球新鲜鸡肉市场成长机会（按类型）
  • 全球新鲜鸡肉市场的成长机会（按应用）
  • 全球新鲜鸡肉市场各区域成长机会
• 全球鲜鸡肉市场的新趋势
• 战略分析
  • 新产品开发
  • 全球鲜鸡市场产能扩大
  • 全球鲜鸡市场的企业合併
  • 认证和许可

第七章主要企业简介

• JBS
• Tyson Foods
• Cargill
• BRF
• Mountaire Farms
• New Hope
• Sunner Development
• Koch Foods
• Foster Farms
• Perdue

The future of the global raw chicken meat market looks promising with opportunities in the food service and retail markets. The global raw chicken meat market is expected to grow with a CAGR of 5.4% from 2025 to 2031. The major drivers for this market are increasing demand for protein-rich meat alternatives, rising popularity of ready-to-cook meat products, and growing consumption of poultry meat.

• Lucintel forecasts that, within the type category, boneless cut raw chicken meat is expected to witness the highest growth over the forecast period.
• Within the application category, food service is expected to witness higher growth due to increasing demand from restaurants.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to rising meat consumption in this region.

Emerging Trends in the Raw Chicken Meat Market

The raw chicken meat market is evolving, driven by consumer demand for healthier, more sustainable options. Below are five key emerging trends that are shaping the industry.

• Sustainability in Poultry Farming: The shift toward sustainable and eco-friendly farming practices is a key trend in the raw chicken meat market. Consumers are increasingly concerned about animal welfare and environmental impact. As a result, producers are adopting organic and free-range farming methods, reducing their carbon footprint, and using environmentally friendly packaging. This trend is particularly strong in Europe and North America.
• Health-Conscious Consumers: As health awareness grows, consumers are seeking leaner, antibiotic-free, and hormone-free chicken products. The demand for organic and natural poultry meat is rising, and producers are responding by offering chicken raised without antibiotics and hormones. This trend is prominent in markets like the U.S., Germany, and Japan, where consumers prioritize health-conscious food choices.
• Technological Advancements in Processing: New processing technologies, such as automation, AI, and improved refrigeration techniques, are revolutionizing the raw chicken meat industry. These advancements improve production efficiency, reduce food waste, and enhance food safety. Automation is also helping companies respond to labor shortages and meet increasing demand for chicken in markets like the U.S. and China.
• Value-Added Products: The demand for convenience and ready-to-eat meals is pushing the market toward value-added chicken products. This includes pre-marinated, pre-cooked, and ready-to-cook products that cater to busy, health-conscious consumers. In countries like India and the U.S., the rise of such products is fueling market growth by offering convenient, high-quality poultry options.
• Focus on Food Safety and Quality Standards: As food safety becomes a global concern, governments and companies are focusing on stricter regulations and quality control measures. This includes ensuring that chicken meat is free from harmful pathogens and contaminants. Countries like China, Germany, and Japan have implemented stronger food safety standards, leading to higher quality products and greater consumer confidence.

These emerging trends are reshaping the raw chicken meat market, with sustainability, health consciousness, and food safety becoming key pillars of the industry. As consumer preferences continue to evolve, the market is adapting by offering more diverse, healthier, and higher-quality products.

Recent Developments in the Raw Chicken Meat Market

Recent developments in the raw chicken meat market reflect the industry's adaptation to changing consumer demands, technological innovations, and regulatory changes. Below are five key developments that have influenced the market.

• Expansion of Organic and Free-Range Offerings: The market for organic and free-range chicken is growing as consumers demand higher-quality, ethically raised poultry. In response, many producers are shifting toward more sustainable farming practices, including non-GMO feed and reduced antibiotic use. This trend is particularly prevalent in markets like the U.S., Germany, and Japan, where consumer expectations for ethically sourced food are rising.
• Advances in Processing Technology: Technological innovations in poultry processing have significantly improved production efficiency, safety, and yield. Automation and AI are helping producers streamline their operations, reduce waste, and enhance the quality of their products. This shift is seen across key markets, including the U.S. and China, where technological upgrades are helping meet growing demand.
• Increase in Convenience Products: The demand for ready-to-cook and value-added chicken products is growing as consumers seek convenience. Manufacturers are responding by offering marinated, pre-cooked, and easy-to-prepare chicken options. This trend is particularly strong in India and the U.S., where busy lifestyles are driving the need for time-saving meal solutions.
• Stronger Focus on Food Safety Regulations: Countries like China, Japan, and Germany have introduced more stringent food safety regulations, which have driven improvements in chicken meat quality. Producers are now required to meet higher standards for pathogen control, traceability, and labeling, which in turn ensures greater consumer confidence in raw chicken products.
• Increased Demand for Locally Sourced Chicken: There is a growing trend towards locally sourced chicken, especially in Japan, where consumers are seeking high-quality, locally produced poultry. This demand for domestic chicken is pushing producers to focus on enhancing the quality and traceability of their products, which is reshaping the market by favoring local supply chains.

These developments reflect the raw chicken meat market's adaptation to changing consumer needs, technological advancements, and evolving food safety standards. Producers are innovating to meet these demands, ensuring a more sustainable, health-conscious, and efficient industry.

Strategic Growth Opportunities in the Raw Chicken Meat Market

The raw chicken meat market presents several strategic growth opportunities across different applications. Below are five key growth areas that companies can capitalize on to drive market expansion.

• Organic and Free-Range Products: With increasing consumer demand for ethical and sustainable food options, investing in organic and free-range chicken production presents a significant opportunity. Offering these products caters to health-conscious consumers and those concerned with animal welfare. This trend is particularly strong in Europe, North America, and Japan, where consumers are willing to pay a premium for high-quality, responsibly sourced meat.
• Convenience and Ready-to-Cook Products: The rise in demand for convenience foods creates opportunities for producers to develop ready-to-cook, marinated, or pre-cooked chicken products. As busy lifestyles drive the demand for time-saving meal options, especially in markets like India and the U.S., manufacturers can capitalize on this trend by offering convenient, healthy, and flavorful chicken products.
• Technological Innovation in Processing: Investing in advanced poultry processing technologies, such as automation and AI-driven systems, presents growth opportunities. These technologies can improve production efficiency, reduce waste, and enhance food safety, positioning companies to meet the growing demand for high-quality chicken meat. This is particularly important in large markets like China and the U.S., where efficiency is critical to meeting consumer needs.
• Focus on Food Safety and Traceability: The increasing demand for transparency in food sourcing creates opportunities for companies to enhance their food safety protocols and traceability systems. By meeting higher food safety standards, producers can build consumer trust and comply with stricter regulations in countries like China and Japan, where food safety is a top priority.
• Sustainability and Eco-Friendly Practices: As consumers become more environmentally conscious, there is a growing opportunity for poultry producers to adopt more sustainable farming and production practices. This includes reducing environmental impact through energy-efficient systems and responsible water use. Companies that embrace these practices can tap into the eco-conscious consumer base, particularly in Europe and North America.

These growth opportunities are reshaping the raw chicken meat market by driving innovation, improving sustainability, and catering to evolving consumer preferences. By focusing on ethical sourcing, convenience, and technological advancements, companies can strengthen their position in this competitive market.

Raw Chicken Meat Market Driver and Challenges

The raw chicken meat market is influenced by various drivers and challenges, ranging from consumer demand for healthier products to regulatory changes. These factors play a significant role in shaping the market's growth and future trends.

The factors responsible for driving the raw chicken meat market include:

1. Health-Conscious Consumer Trends: Rising health awareness is driving the demand for leaner, antibiotic-free, and hormone-free chicken. Consumers are increasingly opting for healthier poultry options, and producers are responding by offering organic, free-range, and natural chicken products. This trend is particularly strong in markets like the U.S., Germany, and Japan.

2. Technological Advancements: Innovations in poultry processing technology, including automation and AI, are improving production efficiency, reducing costs, and enhancing food safety. These advancements are helping producers meet rising demand while maintaining high product quality. Technology is a major driver in markets like the U.S. and China, where efficiency is crucial to growth.

3. Sustainability and Ethical Sourcing: The growing focus on sustainability and ethical sourcing is driving demand for organic and free-range chicken. Consumers are increasingly interested in where their food comes from and how it is produced. This is leading producers to adopt more sustainable farming practices, particularly in regions like Europe and North America.

4. Increasing Disposable Income in Developing Markets: As disposable income rises in emerging markets like India and China, demand for protein-rich foods, including chicken, is growing. This has opened new growth avenues for producers, as consumers shift from basic foods to higher-quality meat products.

5. Rising Demand for Convenience: Busy lifestyles are driving the demand for convenient, ready-to-cook, and pre-marinated chicken products. Consumers are looking for time-saving meal options, leading to an increase in the availability of value-added chicken products in markets like the U.S. and India.

Challenges in the raw chicken meat market are:

1. Regulatory Barriers: Different countries have varying regulations regarding food safety, labeling, and poultry farming standards. Navigating these regulations can be challenging for producers, especially when it comes to export markets. For example, countries like China and Japan have stringent requirements for poultry meat, which can hinder market entry.

2. Supply Chain Disruptions: The raw chicken meat industry is vulnerable to supply chain disruptions, including issues related to transportation, labor shortages, and food safety outbreaks. These disruptions can affect the availability and pricing of chicken, leading to market instability.

3. Consumer Perceptions of Poultry Farming: Despite growing demand for poultry, concerns about factory farming, animal welfare, and environmental sustainability continue to pose challenges. Producers need to address these concerns by improving transparency and adopting more sustainable farming practices to maintain consumer trust.

The raw chicken meat market is shaped by various drivers, including health trends, technological advancements, and rising incomes in developing countries. However, challenges such as regulatory barriers and consumer concerns about farming practices must be addressed for sustained growth. Producers who can adapt to these factors will be well-positioned for success in the evolving market.

List of Raw Chicken Meat Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies raw chicken meat companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the raw chicken meat companies profiled in this report include-

• JBS
• Tyson Foods
• Cargill
• BRF
• Mountaire Farms
• New Hope
• Sunner Development
• Koch Foods
• Foster Farms
• Perdue

Raw Chicken Meat Market by Segment

The study includes a forecast for the global raw chicken meat market by type, application, and region.

Raw Chicken Meat Market by Type [Value from 2019 to 2031]:

• Bone-in Cut Raw Chicken Meat
• Boneless Cut Raw Chicken Meat
• Whole Chicken Raw Chicken Meat

Raw Chicken Meat Market by Application [Value from 2019 to 2031]:

• Food Services
• Retail

Raw Chicken Meat Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Raw Chicken Meat Market

The raw chicken meat market has seen significant changes in key countries driven by factors such as changing consumer preferences, technological advancements, and regulatory shifts. As global demand for poultry products continues to rise, countries like the United States, China, Germany, India, and Japan have witnessed evolving trends in production, consumption, and supply chain dynamics. These trends reflect a shift toward more sustainable, healthier, and efficient practices in the industry.

• United States: In the U.S., the raw chicken meat market has expanded due to rising demand for affordable protein options. Consumers are increasingly looking for healthier, antibiotic-free, and organic poultry products. Many poultry producers have adopted advanced technologies to enhance processing efficiency and ensure food safety, contributing to greater market growth. Additionally, regulatory changes surrounding labeling requirements are influencing consumer purchasing decisions.
• China: China's raw chicken meat market has seen considerable growth, driven by urbanization and increasing disposable incomes. With the country being the largest producer and consumer of poultry, there has been a shift toward premium and value-added chicken products. Additionally, the government's focus on food safety and quality standards is reshaping the market by encouraging more transparency and improving supply chain management.
• Germany: Germany's raw chicken meat market is marked by a shift towards organic and sustainably sourced products. Consumers are increasingly demanding higher welfare standards for poultry farming, and there is growing interest in free-range and antibiotic-free chicken. The market is also influenced by government policies promoting sustainability, with producers investing in more eco-friendly practices and processing technologies to meet these expectations.
• India: India's raw chicken meat market is expanding rapidly due to a growing middle class and rising awareness of the nutritional benefits of poultry. Poultry consumption in urban areas is rising, and producers are focusing on improving production efficiency to meet demand. The market is also witnessing the emergence of value-added products such as marinated and ready-to-cook chicken, catering to busy consumers.
• Japan: In Japan, there is increasing demand for high-quality, locally sourced chicken meat. The raw chicken market is characterized by a preference for fresh, premium products, with growing interest in traditional and gourmet poultry dishes. The government has introduced stringent food safety regulations, encouraging producers to enhance product quality. This focus on quality and safety is reshaping the raw chicken meat market in Japan.

Features of the Global Raw Chicken Meat Market

Market Size Estimates: Raw chicken meat market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Raw chicken meat market size by type, application, and region in terms of value ($B).

Regional Analysis: Raw chicken meat market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the raw chicken meat market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the raw chicken meat market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the raw chicken meat market by type (bone-in cut raw chicken meat, boneless cut raw chicken meat, and whole chicken raw chicken meat), application (food services and retail), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Raw Chicken Meat Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Raw Chicken Meat Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Raw Chicken Meat Market by Type
  • 3.3.1: Bone-in Cut Raw Chicken Meat
  • 3.3.2: Boneless Cut Raw Chicken Meat
  • 3.3.3: Whole Chicken Raw Chicken Meat
• 3.4: Global Raw Chicken Meat Market by Application
  • 3.4.1: Food Services
  • 3.4.2: Retail

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Raw Chicken Meat Market by Region
• 4.2: North American Raw Chicken Meat Market
  • 4.2.1: North American Market by Type: Bone-in Cut Raw Chicken Meat, Boneless Cut Raw Chicken Meat, and Whole Chicken Raw Chicken Meat
  • 4.2.2: North American Market by Application: Food Services and Retail
  • 4.2.3: The United States Raw Chicken Meat Market
  • 4.2.4: Canadian Raw Chicken Meat Market
  • 4.2.5: Mexican Raw Chicken Meat Market
• 4.3: European Raw Chicken Meat Market
  • 4.3.1: European Market by Type: Bone-in Cut Raw Chicken Meat, Boneless Cut Raw Chicken Meat, and Whole Chicken Raw Chicken Meat
  • 4.3.2: European Market by Application: Food Services and Retail
  • 4.3.3: German Raw Chicken Meat Market
  • 4.3.4: French Raw Chicken Meat Market
  • 4.3.5: The United Kingdom Raw Chicken Meat Market
• 4.4: APAC Raw Chicken Meat Market
  • 4.4.1: APAC Market by Type: Bone-in Cut Raw Chicken Meat, Boneless Cut Raw Chicken Meat, and Whole Chicken Raw Chicken Meat
  • 4.4.2: APAC Market by Application: Food Services and Retail
  • 4.4.3: Chinese Raw Chicken Meat Market
  • 4.4.4: Japanese Raw Chicken Meat Market
  • 4.4.5: Indian Raw Chicken Meat Market
  • 4.4.6: South Korean Raw Chicken Meat Market
  • 4.4.7: Taiwan Raw Chicken Meat Market
• 4.5: ROW Raw Chicken Meat Market
  • 4.5.1: ROW Market by Type: Bone-in Cut Raw Chicken Meat, Boneless Cut Raw Chicken Meat, and Whole Chicken Raw Chicken Meat
  • 4.5.2: ROW Market by Application: Food Services and Retail
  • 4.5.3: Brazilian Raw Chicken Meat Market
  • 4.5.4: Argentine Raw Chicken Meat Market

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis
• 5.4: Market Share Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Raw Chicken Meat Market by Type
  • 6.1.2: Growth Opportunities for the Global Raw Chicken Meat Market by Application
  • 6.1.3: Growth Opportunities for the Global Raw Chicken Meat Market by Region
• 6.2: Emerging Trends in the Global Raw Chicken Meat Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Raw Chicken Meat Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Raw Chicken Meat Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: JBS
• 7.2: Tyson Foods
• 7.3: Cargill
• 7.4: BRF
• 7.5: Mountaire Farms
• 7.6: New Hope
• 7.7: Sunner Development
• 7.8: Koch Foods
• 7.9: Foster Farms
• 7.10: Perdue