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化妆品擦拭巾市场报告：2031 年趋势、预测与竞争分析

Cosmetic Wipe Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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全球化妆擦拭巾市场前景光明，清洁卸妆、保湿和去角质市场蕴藏着巨大机会。预计2025年至2031年，全球化妆擦拭巾市场的复合年增长率将达到4.0%。这个市场的主要驱动力包括：对便捷个人保健产品的需求日益增长、人们对皮肤卫生习惯的认识不断提高，以及旅行装化妆擦拭巾的日益普及。

  • Lucintel预测，化妆品擦拭巾将成为预测期内成长潜力最高的产品类型。
  • 从应用角度来看，清洁和卸妆预计将实现最高成长。
  • 按地区划分，预计亚太地区将在预测期内实现最高成长。

化妆擦拭巾市场的新趋势

化妆擦拭巾市场正在经历重大变革时期期，反映了不断变化的消费者偏好和行业创新，这些创新受到多种因素的推动，包括增强的环保意识、对专业配方的需求以及对美容程序便利性的持续追求。

  • 永续性和生物降解性：一个显着的趋势是，人们正大力转向环保和可生物降解的擦拭巾。随着消费者对一次性塑胶对环境影响的认识不断提高，製造商开始开发由竹子和有机棉等植物来源纤维以及可堆肥和可清洗材料製成的擦拭巾。此举是为了因应日益增长的环境问题和监管压力。
  • 多功能擦拭巾：人们对化妆品湿擦拭巾的需求日益增长，其功能已超越了基本的清洁。这些湿纸巾富含玻尿酸、维生素和天然萃取物等护肤成分，可提供保湿、抗衰老、抗痘、亮肤等多种功效。这些多功能产品为追求精简美容流程的消费者提供了附加价值和便利性。
  • 天然洁净配方：消费者越来越青睐采用天然、有机和「洁净标示」成分製成的化妆湿纸巾，这些成分不含刺激性化学物质、合成香料和人工色素。各大品牌正在添加芦荟和精油等亲肤成分，吸引註重健康的消费者。
  • 电商优势：线上零售通路在化妆擦拭巾的分销和销售中发挥越来越重要的作用。网路购物的便利性，加上网路存取和行动购物应用程式的日益普及，使消费者能够轻鬆存取更广泛的产品、比较价格并订阅定期送货服务。
  • 精准订製擦拭巾：市场正朝着针对特定肤质（例如敏感肌、油性肤质、易长痘痘）甚至特定性别需求的精准订製擦拭巾方向发展。这种个人化客製化让消费者能够找到完美契合自身肤质的产品，进而提升产品功效和使用者满意度。

这些新兴趋势正在显着重塑化妆湿纸巾市场，推动创新，打造更永续、更有效率、更便利的产品。这些趋势促使製造商调整策略，以满足全球消费者日益增长的需求，并专注于环保配方、多效产品和多元化分销管道。

化妆擦拭巾市场的最新趋势

化妆擦拭巾市场正在经历一系列重大发展，这些发展反映了消费者对便利性、有效性和永续性需求的积极回应。这些进步正在推动产品创新、材料科学和市场扩张，预示着行业格局的强劲发展。

  • 专注于可生物降解材料：擦拭巾製造领域正在加速向可生物降解和可堆肥材料的转变，这是一项重大进展。各公司正大力投资研发，以竹子、纤维素和有机棉等植物来源替代品取代传统的不可生物降解材料，以应对环境问题并满足消费者对永续产品日益增长的需求。
  • 整合护肤成分：除了基本的清洁剂外，化妆湿巾的配方中越来越多地添加了各种护肤成分。用于保湿的透明质酸、用于治疗痤疮的水杨酸，以及具有抗衰老和亮肤功效的各种植物萃取物正在开发中。这使得擦拭巾成为了多功能的护肤工具。
  • 推出水溶性擦拭巾：创新产品包括使用后可溶于水的擦拭巾，旨在促进零废弃物并减少环境影响。例如，Conserving Beauty 与 Figure 1 Beauty 合作推出了采用取得专利的「Instamelt 面料技术」的胶束油清洁擦拭巾，标誌着环保设计的一次飞跃。
  • 策略联盟与收购：市场上策略联盟与收购活动日益增多，旨在拓宽产品系列、提升技术力并扩大市场覆盖范围。这些联盟通常专注于永续成分开发和先进配方技术的整合，从而推动创新并提升竞争力。
  • 特殊擦拭巾的扩展：特种湿擦拭巾的多样化令人瞩目，从脸部清洁到私密卫生、宠物护理，甚至特定的身体部位。这些特种产品满足了细分市场的需求，提供客製化的解决方案，拓宽了化妆品擦拭巾的整体应用范围。

这些重大发展正从根本上影响化妆擦拭巾市场，推动其永续性、功能性和应用范围的提升。这些发展正在塑造一个将便利性与环保责任和个人化照护结合的未来，最终提升产品类型在消费者心目中的形象。

目录

第一章执行摘要

第二章 市场概况

  • 背景和分类
  • 供应链

第三章：市场趋势及预测分析

  • 产业驱动力与挑战
  • PESTLE分析
  • 专利分析
  • 法规环境

第四章 全球化妆品擦拭巾市场（依产品）

  • 概述
  • 按产品：吸引力分析
  • 化妆品擦拭巾：趋势与预测（2019-2031）
  • 化妆品干湿擦拭巾：趋势与预测（2019-2031）

第五章 全球化妆品擦拭巾市场（依材质）

  • 概述
  • 按材料：吸引力分析
  • 脱脂棉：趋势与预测（2019-2031）
  • 不织布：趋势与预测（2019-2031）

第六章全球化妆品擦拭巾市场（按应用）

  • 概述
  • 依用途：吸引力分析
  • 清洁与卸妆：趋势与预测（2019-2031）
  • 保湿：趋势与预测（2019-2031）
  • 去角质：趋势与预测（2019-2031）
  • 其他：趋势与预测（2019-2031）

第七章区域分析

  • 概述
  • 按地区划分：全球化妆品擦拭巾市场

第八章北美擦拭巾市场

  • 概述
  • 北美化妆擦拭巾市场（按产品）
  • 北美化妆擦拭巾市场应用状况
  • 美国化妆品擦拭巾市场
  • 墨西哥的化妆擦拭巾市场
  • 加拿大化妆品擦拭巾市场

9.欧洲擦拭巾市场

  • 概述
  • 欧洲化妆品擦拭巾市场（按产品）
  • 欧洲化妆擦拭巾市场应用状况
  • 德国化妆品擦拭巾市场
  • 法国化妆擦拭巾市场
  • 西班牙化妆擦拭巾市场
  • 义大利化妆品擦拭巾市场
  • 英国擦拭巾市场

第 10 章：亚太地区擦拭巾市场

  • 概述
  • 亚太地区厕纸市场（依产品擦拭巾）
  • 亚太地区擦拭巾市场应用状况
  • 日本的化妆擦拭巾市场
  • 印度化妆擦拭巾市场
  • 中国化妆湿擦拭巾市场
  • 韩国化妆擦拭巾市场
  • 印尼的化妆擦拭巾市场

第 11 章世界其他地区擦拭巾市场

  • 概述
  • 世界其他地区化妆品擦拭巾市场（按产品）
  • 其他地区的化妆擦拭巾市场（按应用）
  • 中东化妆擦拭巾市场
  • 南美洲化妆擦拭巾市场
  • 非洲化妆品擦拭巾市场

第十二章 竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析
    • 竞争对手之间的竞争
    • 买方的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 新进入者的威胁
  • 市占率分析

第十三章：机会与策略分析

  • 价值链分析
  • 成长机会分析
    • 按产品分類的成长机会
    • 按材料分類的成长机会
    • 按应用分類的成长机会
  • 全球化妆品擦拭巾市场的新趋势
  • 战略分析
    • 新产品开发
    • 认证和许可
    • 合併、收购、协议、合作和合资企业

第十四章 价值链主要企业的公司简介

  • Competitive Analysis
  • Procter & Gamble
  • Johnson & Johnson
  • Kimberly Clark
  • Nice-Pak Products
  • Rockline Industries
  • Albaad Massuot
  • Beiersdorf
  • Lenzing
  • Diamond Wipes International
  • Essity

第十五章 附录

  • 图表目录
  • 表格列表
  • 调查方法
  • 免责声明
  • 版权
  • 简称和技术单位
  • 关于 Lucintel
  • 询问

The future of the global cosmetic wipe market looks promising with opportunities in the cleansing & makeup removal, moisturizing, and exfoliating markets. The global cosmetic wipe market is expected to grow with a CAGR of 4.0% from 2025 to 2031. The major drivers for this market are the increasing demand for convenient personal care products, the rising awareness about skin hygiene practices, and the growing popularity of travel-friendly cosmetic wipes.

  • Lucintel forecasts that, within the product category, cosmetic wet wipe is expected to witness higher growth over the forecast period.
  • Within the application category, cleansing & makeup removal is expected to witness the highest growth.
  • In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Cosmetic Wipe Market

The cosmetic wipe market is undergoing significant transformations, reflecting evolving consumer preferences and industry innovations. These trends are driven by a confluence of factors, including increased environmental awareness, demand for specialized formulations, and a continuous pursuit of convenience in beauty routines.

  • Sustainability and Biodegradability: A prominent trend is the strong shift towards eco-friendly and biodegradable wipes. Consumers are increasingly aware of the environmental impact of single-use plastics, driving manufacturers to develop wipes made from plant-based fibers like bamboo and organic cotton, or materials that are compostable and flushable. This addresses growing environmental concerns and regulatory pressures.
  • Multifunctional Wipes: There's a rising demand for cosmetic wipes offering more than basic cleansing. Manufacturers are incorporating skincare actives like hyaluronic acid, vitamins, and natural extracts to provide hydration, anti-aging, acne treatment, or brightening benefits. These multi-functional products offer added value and convenience for consumers seeking streamlined beauty routines.
  • Natural and Clean Formulations: Consumers are increasingly seeking cosmetic wipes with natural, organic, and "clean label" ingredients, free from harsh chemicals, synthetic fragrances, and artificial colors. Brands are responding by formulating wipes with gentle, skin-friendly ingredients like aloe vera and essential oils, appealing to a health-conscious consumer base.
  • E-commerce Dominance: Online retail channels are playing an increasingly significant role in the distribution and sales of cosmetic wipes. The convenience of online shopping, coupled with improved internet access and mobile shopping apps, allows consumers to easily access a wider range of products, compare prices, and subscribe to recurring deliveries.
  • Targeted and Personalized Wipes: The market is seeing a trend towards highly targeted wipes for specific skin types (e.g., sensitive, oily, acne-prone) and even gender-specific needs. This personalization allows consumers to find products precisely suited to their skin concerns, enhancing product effectiveness and user satisfaction.

These emerging trends are significantly reshaping the cosmetic wipe market by pushing innovation towards more sustainable, efficacious, and convenient products. They are driving manufacturers to adapt their strategies, focusing on eco-conscious formulations, multi-benefit offerings, and diversified distribution channels to meet the evolving demands of a discerning global consumer base.

Recent Developments in the Cosmetic Wipe Market

The cosmetic wipe market has witnessed a series of significant developments, reflecting a dynamic response to consumer demands for convenience, efficacy, and sustainability. These advancements are driving product innovation, material science, and market expansion, signaling a robust and evolving industry landscape.

  • Focus on Biodegradable Materials: A major development is the accelerated shift towards biodegradable and compostable materials in wipe production. Companies are investing heavily in R&D to replace traditional non-biodegradable fabrics with plant-based alternatives like bamboo, cellulose, and organic cotton, addressing environmental concerns and growing consumer demand for sustainable options.
  • Integration of Skincare Actives: Cosmetic wipes are increasingly being infused with a variety of skincare ingredients beyond basic cleansing agents. Developments include wipes containing hyaluronic acid for hydration, salicylic acid for acne, and various botanical extracts for anti-aging or brightening effects. This transforms wipes into multi-functional skincare tools.
  • Introduction of Water-Dissolvable Wipes: Innovative product launches feature wipes designed to dissolve in water after use, promoting zero-waste and reducing environmental impact. For instance, Conserving Beauty, in collaboration with Figure 1 Beauty, launched micellar oil cleansing wipes with patented "Instamelt fabric technology," signifying a leap in eco-friendly design.
  • Strategic Partnerships and Acquisitions: The market is seeing increased strategic collaborations and acquisitions aimed at expanding product portfolios, enhancing technological capabilities, and increasing market reach. These partnerships often focus on sustainable material development or integrating advanced formulation expertise, fostering innovation and competitive growth.
  • Expansion of Specialty Wipes: There's a notable development in the diversification of specialty wipes beyond facial cleansing, including those for intimate hygiene, pet care, and even specific body areas. These specialized products cater to niche demands, offering tailored solutions and expanding the overall application spectrum of cosmetic wipes.

These key developments are fundamentally impacting the cosmetic wipe market by driving it towards greater sustainability, enhanced functionality, and broader application. They are shaping a future where convenience is coupled with environmental responsibility and personalized care, ultimately elevating the product category in the consumer's mind.

Strategic Growth Opportunities in the Cosmetic Wipe Market

The cosmetic wipe market offers numerous strategic growth opportunities across various applications, fueled by evolving consumer lifestyles and a demand for convenient and specialized personal care solutions. Identifying and capitalizing on these segments can drive significant market expansion and innovation for companies.

  • Premium Skincare Wipes: Developing and marketing premium cosmetic wipes infused with high-end skincare ingredients like serums, active botanicals, and anti-aging compounds presents a significant opportunity. Consumers are increasingly willing to pay more for convenience coupled with advanced skincare benefits, appealing to a segment seeking efficacy and luxury.
  • Sustainable and Eco-Friendly Wipes: The growing consumer and regulatory push for sustainable products creates a vast opportunity for biodegradable, compostable, and plastic-free cosmetic wipes. Investment in R&D for innovative natural materials and environmentally responsible manufacturing processes can capture a significant share of the eco-conscious market.
  • Men's Grooming Wipes: The expanding men's grooming market offers an untapped opportunity for specialized cosmetic wipes tailored to male skin concerns, such as oil control, post-shave soothing, or refreshing wipes for active lifestyles. Developing targeted products and marketing strategies can unlock this niche, driven by increasing male aesthetic consciousness.
  • On-the-Go Hygiene and Travel Wipes: As travel resumes and busy lifestyles prevail, convenient, travel-sized cosmetic wipes for hand cleansing, face refreshing, and makeup removal remain a high-growth area. Focusing on compact, spill-proof packaging and multi-use formulations enhances their appeal for consumers seeking practical solutions while commuting or traveling.
  • Multipurpose Home & Beauty Wipes: There is a growing demand for wipes that can serve multiple purposes, bridging the gap between cosmetic and general household cleaning or even pet care. Developing safe, effective, and versatile wipes that can be used on skin and surfaces offers a unique selling proposition and expands market reach beyond traditional cosmetic applications.

These strategic growth opportunities are profoundly impacting the cosmetic wipe market by encouraging product diversification, fostering sustainable practices, and expanding into new consumer demographics and application areas. By focusing on these opportunities, companies can innovate, differentiate their offerings, and capture increasing market share in a rapidly evolving landscape.

Cosmetic Wipe Market Driver and Challenges

The cosmetic wipe market is shaped by a confluence of factors, with major drivers propelling its growth and key challenges necessitating strategic adaptation. These include various technological advancements, economic shifts, and evolving regulatory landscapes, all contributing to a dynamic market environment.

The factors responsible for driving the cosmetic wipe market include:

1. Convenience and On-the-Go Lifestyle: The fast-paced modern lifestyle significantly drives demand for cosmetic wipes. Their ease of use, portability, and ability to provide quick cleansing or refreshing without water make them ideal for busy consumers, enhancing their appeal for daily routines, travel, and post-workout use.

2. Increasing Hygiene Awareness: Growing consumer awareness about personal hygiene, particularly in the wake of global health events, has boosted the demand for various personal care wipes. Consumers are prioritizing cleanliness and seek convenient solutions to maintain hygiene, which directly translates to higher consumption of cosmetic and cleansing wipes.

3. Product Innovation and Diversification: Continuous innovation in formulations, materials, and functionalities is a key driver. Manufacturers are introducing wipes with added skincare benefits (e.g., moisturizing, anti-aging), natural ingredients, and specific applications (e.g., makeup removal, sensitive skin), broadening product appeal and meeting diverse consumer needs.

4. Rising Disposable Income and Urbanization: Increasing disposable incomes, especially in emerging economies, allow consumers to spend more on personal care and beauty products, including cosmetic wipes. Rapid urbanization also contributes, as urban dwellers often seek convenient solutions due to busy schedules and smaller living spaces.

5. Growth of E-commerce and Online Retail: The expanding reach and accessibility of e-commerce platforms have significantly boosted cosmetic wipe sales. Online channels offer convenience, a wider product selection, competitive pricing, and direct-to-consumer models, making it easier for consumers to discover and purchase products.

Challenges in the cosmetic wipe market are:

1. Environmental Concerns and Waste Management: A significant challenge is the environmental impact of non-biodegradable wipes. Concerns about plastic pollution and waste management issues are leading to increased scrutiny from consumers and regulators, pushing manufacturers to invest in sustainable alternatives and facing potential bans on traditional wipe materials.

2. Skin Irritation and Ingredient Sensitivities: Some cosmetic wipes contain ingredients that can cause skin irritation, dryness, or allergic reactions, particularly for individuals with sensitive skin. Negative consumer experiences or perceptions regarding harsh chemicals can hinder market growth and necessitate a strong focus on gentle, hypoallergenic formulations.

3. Competition from Alternative Products: The cosmetic wipe market faces stiff competition from traditional cleansing methods (e.g., face washes, micellar water with cotton pads) and new formats like cleansing balms or solid cleansers. Manufacturers must continually innovate and highlight the unique convenience and benefits of wipes to maintain market share.

The cosmetic wipe market is at a pivotal juncture where strong consumer demand for convenience and hygiene intersects with mounting environmental pressures and regulatory scrutiny. While innovation and expanding distribution channels fuel growth, addressing sustainability and ingredient safety concerns will be paramount for long-term success and market acceptance.

List of Cosmetic Wipe Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies cosmetic wipe companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the cosmetic wipe companies profiled in this report include-

  • Procter & Gamble
  • Johnson & Johnson
  • Kimberly Clark
  • Nice-Pak Products
  • Rockline Industries
  • Albaad Massuot
  • Beiersdorf
  • Lenzing
  • Diamond Wipes International
  • Essity

Cosmetic Wipe Market by Segment

The study includes a forecast for the global cosmetic wipe market by product, material use, application, and region.

Cosmetic Wipe Market by Product [Value from 2019 to 2031]:

  • Cosmetic Wet Wipes
  • Cosmetic Dry Wipes

Cosmetic Wipe Market by Material Use [Value from 2019 to 2031]:

  • Absorbent Cotton
  • Non-woven Fabric

Cosmetic Wipe Market by Application [Value from 2019 to 2031]:

  • Cleansing & Makeup Removal
  • Moisturizing
  • Exfoliating
  • Others

Country Wise Outlook for the Cosmetic Wipe Market

The cosmetic wipe market is experiencing significant evolution, driven by increasing consumer demand for convenient, on-the-go beauty solutions and a growing emphasis on hygiene. Innovations in formulations, materials, and sustainable practices are reshaping product offerings. This dynamic landscape reflects a global shift towards personal care products that align with modern lifestyles and environmental consciousness.

  • United States: The U.S. cosmetic wipe market continues to see strong growth, propelled by high disposable incomes and a strong consumer preference for convenient beauty solutions. Recent developments include the launch of plant-based, biodegradable wipes by Coterie Baby Inc. and a focus on multifunctional wipes with added skincare benefits like hydration and anti-aging properties.
  • China: China's cosmetic wipe market is rapidly expanding, fueled by rising disposable incomes and increasing awareness of personal hygiene, especially post-pandemic. Local manufacturers are innovating with natural and organic ingredients, and e-commerce platforms like Alibaba are making products more accessible. The large urban population and busy lifestyles are driving demand for quick cleansing solutions.
  • Germany: Germany's cosmetic wipe market is mature, with a strong focus on premium and specialized products. Recent trends include a heightened demand for eco-friendly and biodegradable options, aligning with strict environmental regulations in the EU. Manufacturers are investing in sustainable materials and formulations, catering to a highly conscious consumer base.
  • India: India's cosmetic wipe market is characterized by robust growth, driven by increasing urbanization and a growing middle class. There's a rising demand for natural and organic wipes, with brands launching toxin-free options. Public awareness campaigns promoting hygiene also contribute to the expanding consumption of various personal care wipes.
  • Japan: Japan is a key player in the Asia-Pacific cosmetic wipe market, emphasizing technological advancements and product innovation. The Japan Hygiene Products Industry Association reported record production of cosmetic wet wipes recently. There is a strong focus on high-quality formulations and diverse applications, including specialized wipes for specific skin concerns.

Features of the Global Cosmetic Wipe Market

  • Market Size Estimates: Cosmetic wipe market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: Cosmetic wipe market size by product, material use, application, and region in terms of value ($B).
  • Regional Analysis: Cosmetic wipe market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different products, material uses, applications, and regions for the cosmetic wipe market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the cosmetic wipe market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the cosmetic wipe market by product (cosmetic wet wipes and cosmetic dry wipes), material use (absorbent cotton and non-woven fabric), application (cleansing & makeup removal, moisturizing, exfoliating, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global Cosmetic Wipe Market by Product

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Product
  • 4.3 Cosmetic Wet Wipes: Trends and Forecast (2019-2031)
  • 4.4 Cosmetic Dry Wipes: Trends and Forecast (2019-2031)

5. Global Cosmetic Wipe Market by Material Use

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Material Use
  • 5.3 Absorbent Cotton: Trends and Forecast (2019-2031)
  • 5.4 Non-woven Fabric: Trends and Forecast (2019-2031)

6. Global Cosmetic Wipe Market by Application

  • 6.1 Overview
  • 6.2 Attractiveness Analysis by Application
  • 6.3 Cleansing & Makeup Removal: Trends and Forecast (2019-2031)
  • 6.4 Moisturizing: Trends and Forecast (2019-2031)
  • 6.5 Exfoliating: Trends and Forecast (2019-2031)
  • 6.6 Others: Trends and Forecast (2019-2031)

7. Regional Analysis

  • 7.1 Overview
  • 7.2 Global Cosmetic Wipe Market by Region

8. North American Cosmetic Wipe Market

  • 8.1 Overview
  • 8.2 North American Cosmetic Wipe Market by Product
  • 8.3 North American Cosmetic Wipe Market by Application
  • 8.4 United States Cosmetic Wipe Market
  • 8.5 Mexican Cosmetic Wipe Market
  • 8.6 Canadian Cosmetic Wipe Market

9. European Cosmetic Wipe Market

  • 9.1 Overview
  • 9.2 European Cosmetic Wipe Market by Product
  • 9.3 European Cosmetic Wipe Market by Application
  • 9.4 German Cosmetic Wipe Market
  • 9.5 French Cosmetic Wipe Market
  • 9.6 Spanish Cosmetic Wipe Market
  • 9.7 Italian Cosmetic Wipe Market
  • 9.8 United Kingdom Cosmetic Wipe Market

10. APAC Cosmetic Wipe Market

  • 10.1 Overview
  • 10.2 APAC Cosmetic Wipe Market by Product
  • 10.3 APAC Cosmetic Wipe Market by Application
  • 10.4 Japanese Cosmetic Wipe Market
  • 10.5 Indian Cosmetic Wipe Market
  • 10.6 Chinese Cosmetic Wipe Market
  • 10.7 South Korean Cosmetic Wipe Market
  • 10.8 Indonesian Cosmetic Wipe Market

11. ROW Cosmetic Wipe Market

  • 11.1 Overview
  • 11.2 ROW Cosmetic Wipe Market by Product
  • 11.3 ROW Cosmetic Wipe Market by Application
  • 11.4 Middle Eastern Cosmetic Wipe Market
  • 11.5 South American Cosmetic Wipe Market
  • 11.6 African Cosmetic Wipe Market

12. Competitor Analysis

  • 12.1 Product Portfolio Analysis
  • 12.2 Operational Integration
  • 12.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 12.4 Market Share Analysis

13. Opportunities & Strategic Analysis

  • 13.1 Value Chain Analysis
  • 13.2 Growth Opportunity Analysis
    • 13.2.1 Growth Opportunities by Product
    • 13.2.2 Growth Opportunities by Material Use
    • 13.2.3 Growth Opportunities by Application
  • 13.3 Emerging Trends in the Global Cosmetic Wipe Market
  • 13.4 Strategic Analysis
    • 13.4.1 New Product Development
    • 13.4.2 Certification and Licensing
    • 13.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

14. Company Profiles of the Leading Players Across the Value Chain

  • 14.1 Competitive Analysis
  • 14.2 Procter & Gamble
    • Company Overview
    • Cosmetic Wipe Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.3 Johnson & Johnson
    • Company Overview
    • Cosmetic Wipe Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.4 Kimberly Clark
    • Company Overview
    • Cosmetic Wipe Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.5 Nice-Pak Products
    • Company Overview
    • Cosmetic Wipe Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.6 Rockline Industries
    • Company Overview
    • Cosmetic Wipe Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.7 Albaad Massuot
    • Company Overview
    • Cosmetic Wipe Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.8 Beiersdorf
    • Company Overview
    • Cosmetic Wipe Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.9 Lenzing
    • Company Overview
    • Cosmetic Wipe Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.10 Diamond Wipes International
    • Company Overview
    • Cosmetic Wipe Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 14.11 Essity
    • Company Overview
    • Cosmetic Wipe Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

15. Appendix

  • 15.1 List of Figures
  • 15.2 List of Tables
  • 15.3 Research Methodology
  • 15.4 Disclaimer
  • 15.5 Copyright
  • 15.6 Abbreviations and Technical Units
  • 15.7 About Us
  • 15.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global Cosmetic Wipe Market
  • Figure 2.1: Usage of Cosmetic Wipe Market
  • Figure 2.2: Classification of the Global Cosmetic Wipe Market
  • Figure 2.3: Supply Chain of the Global Cosmetic Wipe Market
  • Figure 3.1: Driver and Challenges of the Cosmetic Wipe Market
  • Figure 3.2: PESTLE Analysis
  • Figure 3.3: Patent Analysis
  • Figure 3.4: Regulatory Environment
  • Figure 4.1: Global Cosmetic Wipe Market by Product in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global Cosmetic Wipe Market ($B) by Product
  • Figure 4.3: Forecast for the Global Cosmetic Wipe Market ($B) by Product
  • Figure 4.4: Trends and Forecast for Cosmetic Wet Wipes in the Global Cosmetic Wipe Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Cosmetic Dry Wipes in the Global Cosmetic Wipe Market (2019-2031)
  • Figure 5.1: Global Cosmetic Wipe Market by Material Use in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global Cosmetic Wipe Market ($B) by Material Use
  • Figure 5.3: Forecast for the Global Cosmetic Wipe Market ($B) by Material Use
  • Figure 5.4: Trends and Forecast for Absorbent Cotton in the Global Cosmetic Wipe Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Non-woven Fabric in the Global Cosmetic Wipe Market (2019-2031)
  • Figure 6.1: Global Cosmetic Wipe Market by Application in 2019, 2024, and 2031
  • Figure 6.2: Trends of the Global Cosmetic Wipe Market ($B) by Application
  • Figure 6.3: Forecast for the Global Cosmetic Wipe Market ($B) by Application
  • Figure 6.4: Trends and Forecast for Cleansing & Makeup Removal in the Global Cosmetic Wipe Market (2019-2031)
  • Figure 6.5: Trends and Forecast for Moisturizing in the Global Cosmetic Wipe Market (2019-2031)
  • Figure 6.6: Trends and Forecast for Exfoliating in the Global Cosmetic Wipe Market (2019-2031)
  • Figure 6.7: Trends and Forecast for Others in the Global Cosmetic Wipe Market (2019-2031)
  • Figure 7.1: Trends of the Global Cosmetic Wipe Market ($B) by Region (2019-2024)
  • Figure 7.2: Forecast for the Global Cosmetic Wipe Market ($B) by Region (2025-2031)
  • Figure 8.1: North American Cosmetic Wipe Market by Product in 2019, 2024, and 2031
  • Figure 8.2: Trends of the North American Cosmetic Wipe Market ($B) by Product (2019-2024)
  • Figure 8.3: Forecast for the North American Cosmetic Wipe Market ($B) by Product (2025-2031)
  • Figure 8.4: North American Cosmetic Wipe Market by Application in 2019, 2024, and 2031
  • Figure 8.5: Trends of the North American Cosmetic Wipe Market ($B) by Application (2019-2024)
  • Figure 8.6: Forecast for the North American Cosmetic Wipe Market ($B) by Application (2025-2031)
  • Figure 8.7: Trends and Forecast for the United States Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 8.8: Trends and Forecast for the Mexican Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 8.9: Trends and Forecast for the Canadian Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 9.1: European Cosmetic Wipe Market by Product in 2019, 2024, and 2031
  • Figure 9.2: Trends of the European Cosmetic Wipe Market ($B) by Product (2019-2024)
  • Figure 9.3: Forecast for the European Cosmetic Wipe Market ($B) by Product (2025-2031)
  • Figure 9.4: European Cosmetic Wipe Market by Application in 2019, 2024, and 2031
  • Figure 9.5: Trends of the European Cosmetic Wipe Market ($B) by Application (2019-2024)
  • Figure 9.6: Forecast for the European Cosmetic Wipe Market ($B) by Application (2025-2031)
  • Figure 9.7: Trends and Forecast for the German Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 9.8: Trends and Forecast for the French Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 9.9: Trends and Forecast for the Spanish Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 9.10: Trends and Forecast for the Italian Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 9.11: Trends and Forecast for the United Kingdom Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 10.1: APAC Cosmetic Wipe Market by Product in 2019, 2024, and 2031
  • Figure 10.2: Trends of the APAC Cosmetic Wipe Market ($B) by Product (2019-2024)
  • Figure 10.3: Forecast for the APAC Cosmetic Wipe Market ($B) by Product (2025-2031)
  • Figure 10.4: APAC Cosmetic Wipe Market by Application in 2019, 2024, and 2031
  • Figure 10.5: Trends of the APAC Cosmetic Wipe Market ($B) by Application (2019-2024)
  • Figure 10.6: Forecast for the APAC Cosmetic Wipe Market ($B) by Application (2025-2031)
  • Figure 10.7: Trends and Forecast for the Japanese Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 10.8: Trends and Forecast for the Indian Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 10.9: Trends and Forecast for the Chinese Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 10.10: Trends and Forecast for the South Korean Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 10.11: Trends and Forecast for the Indonesian Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 11.1: ROW Cosmetic Wipe Market by Product in 2019, 2024, and 2031
  • Figure 11.2: Trends of the ROW Cosmetic Wipe Market ($B) by Product (2019-2024)
  • Figure 11.3: Forecast for the ROW Cosmetic Wipe Market ($B) by Product (2025-2031)
  • Figure 11.4: ROW Cosmetic Wipe Market by Application in 2019, 2024, and 2031
  • Figure 11.5: Trends of the ROW Cosmetic Wipe Market ($B) by Application (2019-2024)
  • Figure 11.6: Forecast for the ROW Cosmetic Wipe Market ($B) by Application (2025-2031)
  • Figure 11.7: Trends and Forecast for the Middle Eastern Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 11.8: Trends and Forecast for the South American Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 11.9: Trends and Forecast for the African Cosmetic Wipe Market ($B) (2019-2031)
  • Figure 12.1: Porter's Five Forces Analysis of the Global Cosmetic Wipe Market
  • Figure 12.2: Market Share (%) of Top Players in the Global Cosmetic Wipe Market (2024)
  • Figure 13.1: Growth Opportunities for the Global Cosmetic Wipe Market by Product
  • Figure 13.2: Growth Opportunities for the Global Cosmetic Wipe Market by Material Use
  • Figure 13.3: Growth Opportunities for the Global Cosmetic Wipe Market by Application
  • Figure 13.4: Growth Opportunities for the Global Cosmetic Wipe Market by Region
  • Figure 13.5: Emerging Trends in the Global Cosmetic Wipe Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Cosmetic Wipe Market by Product, Material Use, and Application
  • Table 1.2: Attractiveness Analysis for the Cosmetic Wipe Market by Region
  • Table 1.3: Global Cosmetic Wipe Market Parameters and Attributes
  • Table 3.1: Trends of the Global Cosmetic Wipe Market (2019-2024)
  • Table 3.2: Forecast for the Global Cosmetic Wipe Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global Cosmetic Wipe Market by Product
  • Table 4.2: Market Size and CAGR of Various Product in the Global Cosmetic Wipe Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Product in the Global Cosmetic Wipe Market (2025-2031)
  • Table 4.4: Trends of Cosmetic Wet Wipes in the Global Cosmetic Wipe Market (2019-2024)
  • Table 4.5: Forecast for Cosmetic Wet Wipes in the Global Cosmetic Wipe Market (2025-2031)
  • Table 4.6: Trends of Cosmetic Dry Wipes in the Global Cosmetic Wipe Market (2019-2024)
  • Table 4.7: Forecast for Cosmetic Dry Wipes in the Global Cosmetic Wipe Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global Cosmetic Wipe Market by Material Use
  • Table 5.2: Market Size and CAGR of Various Material Use in the Global Cosmetic Wipe Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Material Use in the Global Cosmetic Wipe Market (2025-2031)
  • Table 5.4: Trends of Absorbent Cotton in the Global Cosmetic Wipe Market (2019-2024)
  • Table 5.5: Forecast for Absorbent Cotton in the Global Cosmetic Wipe Market (2025-2031)
  • Table 5.6: Trends of Non-woven Fabric in the Global Cosmetic Wipe Market (2019-2024)
  • Table 5.7: Forecast for Non-woven Fabric in the Global Cosmetic Wipe Market (2025-2031)
  • Table 6.1: Attractiveness Analysis for the Global Cosmetic Wipe Market by Application
  • Table 6.2: Market Size and CAGR of Various Application in the Global Cosmetic Wipe Market (2019-2024)
  • Table 6.3: Market Size and CAGR of Various Application in the Global Cosmetic Wipe Market (2025-2031)
  • Table 6.4: Trends of Cleansing & Makeup Removal in the Global Cosmetic Wipe Market (2019-2024)
  • Table 6.5: Forecast for Cleansing & Makeup Removal in the Global Cosmetic Wipe Market (2025-2031)
  • Table 6.6: Trends of Moisturizing in the Global Cosmetic Wipe Market (2019-2024)
  • Table 6.7: Forecast for Moisturizing in the Global Cosmetic Wipe Market (2025-2031)
  • Table 6.8: Trends of Exfoliating in the Global Cosmetic Wipe Market (2019-2024)
  • Table 6.9: Forecast for Exfoliating in the Global Cosmetic Wipe Market (2025-2031)
  • Table 6.10: Trends of Others in the Global Cosmetic Wipe Market (2019-2024)
  • Table 6.11: Forecast for Others in the Global Cosmetic Wipe Market (2025-2031)
  • Table 7.1: Market Size and CAGR of Various Regions in the Global Cosmetic Wipe Market (2019-2024)
  • Table 7.2: Market Size and CAGR of Various Regions in the Global Cosmetic Wipe Market (2025-2031)
  • Table 8.1: Trends of the North American Cosmetic Wipe Market (2019-2024)
  • Table 8.2: Forecast for the North American Cosmetic Wipe Market (2025-2031)
  • Table 8.3: Market Size and CAGR of Various Product in the North American Cosmetic Wipe Market (2019-2024)
  • Table 8.4: Market Size and CAGR of Various Product in the North American Cosmetic Wipe Market (2025-2031)
  • Table 8.5: Market Size and CAGR of Various Application in the North American Cosmetic Wipe Market (2019-2024)
  • Table 8.6: Market Size and CAGR of Various Application in the North American Cosmetic Wipe Market (2025-2031)
  • Table 8.7: Trends and Forecast for the United States Cosmetic Wipe Market (2019-2031)
  • Table 8.8: Trends and Forecast for the Mexican Cosmetic Wipe Market (2019-2031)
  • Table 8.9: Trends and Forecast for the Canadian Cosmetic Wipe Market (2019-2031)
  • Table 9.1: Trends of the European Cosmetic Wipe Market (2019-2024)
  • Table 9.2: Forecast for the European Cosmetic Wipe Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Product in the European Cosmetic Wipe Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Product in the European Cosmetic Wipe Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Application in the European Cosmetic Wipe Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Application in the European Cosmetic Wipe Market (2025-2031)
  • Table 9.7: Trends and Forecast for the German Cosmetic Wipe Market (2019-2031)
  • Table 9.8: Trends and Forecast for the French Cosmetic Wipe Market (2019-2031)
  • Table 9.9: Trends and Forecast for the Spanish Cosmetic Wipe Market (2019-2031)
  • Table 9.10: Trends and Forecast for the Italian Cosmetic Wipe Market (2019-2031)
  • Table 9.11: Trends and Forecast for the United Kingdom Cosmetic Wipe Market (2019-2031)
  • Table 10.1: Trends of the APAC Cosmetic Wipe Market (2019-2024)
  • Table 10.2: Forecast for the APAC Cosmetic Wipe Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Product in the APAC Cosmetic Wipe Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Product in the APAC Cosmetic Wipe Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Application in the APAC Cosmetic Wipe Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Application in the APAC Cosmetic Wipe Market (2025-2031)
  • Table 10.7: Trends and Forecast for the Japanese Cosmetic Wipe Market (2019-2031)
  • Table 10.8: Trends and Forecast for the Indian Cosmetic Wipe Market (2019-2031)
  • Table 10.9: Trends and Forecast for the Chinese Cosmetic Wipe Market (2019-2031)
  • Table 10.10: Trends and Forecast for the South Korean Cosmetic Wipe Market (2019-2031)
  • Table 10.11: Trends and Forecast for the Indonesian Cosmetic Wipe Market (2019-2031)
  • Table 11.1: Trends of the ROW Cosmetic Wipe Market (2019-2024)
  • Table 11.2: Forecast for the ROW Cosmetic Wipe Market (2025-2031)
  • Table 11.3: Market Size and CAGR of Various Product in the ROW Cosmetic Wipe Market (2019-2024)
  • Table 11.4: Market Size and CAGR of Various Product in the ROW Cosmetic Wipe Market (2025-2031)
  • Table 11.5: Market Size and CAGR of Various Application in the ROW Cosmetic Wipe Market (2019-2024)
  • Table 11.6: Market Size and CAGR of Various Application in the ROW Cosmetic Wipe Market (2025-2031)
  • Table 11.7: Trends and Forecast for the Middle Eastern Cosmetic Wipe Market (2019-2031)
  • Table 11.8: Trends and Forecast for the South American Cosmetic Wipe Market (2019-2031)
  • Table 11.9: Trends and Forecast for the African Cosmetic Wipe Market (2019-2031)
  • Table 12.1: Product Mapping of Cosmetic Wipe Suppliers Based on Segments
  • Table 12.2: Operational Integration of Cosmetic Wipe Manufacturers
  • Table 12.3: Rankings of Suppliers Based on Cosmetic Wipe Revenue
  • Table 13.1: New Product Launches by Major Cosmetic Wipe Producers (2019-2024)
  • Table 13.2: Certification Acquired by Major Competitor in the Global Cosmetic Wipe Market