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市场调查报告书
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1865646

榴槤市场报告:趋势、预测及竞争分析(至2031年)

Durian Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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由于鲜食、醣类和零食市场蕴藏着巨大机会,全球榴槤市场前景看好。预计2025年至2031年,全球榴槤市场将以7.5%的复合年增长率成长。推动该市场成长的关键因素包括:消费者对异国水果的需求不断增长、榴槤在亚洲日益普及以及人们对榴槤健康益处的认识不断提高。

  • 根据 Lucintel 的预测,在产品类型类别中,榴槤产品预计将在预测期内呈现较高的成长率。
  • 在各类应用领域中,零食预计将呈现最高的成长率。
  • 从区域来看,预计亚太地区在预测期内将达到最高的成长率。

榴槤市场的新趋势

榴槤市场正经历着一场引人注目的变革,它不再局限于东南亚市场,而是在全球迅速崛起。这主要得益于人们对榴槤独特风味和健康益处的日益认可,以及育种、加工和供应方面的策略性进步。这些新趋势反映出榴槤产业正在不断发展,以满足消费者日益多元化的偏好、推动技术创新并向永续永续性转型,同时也努力应对榴槤本身的天然挑战,例如其独特的气味和易腐烂的特性。

  • 榴槤品种优质化:某些榴槤品种,例如马来西亚的猫山王和泰国的蒙龙,正呈现优质化的高端化趋势。这些品种因其卓越的口感、质地和稳定的品质而价格更高。这一趋势促使生产者和出口商更加重视品牌建立、品质保证和产地溯源。为了满足日益挑剔的消费者对高品质的更高要求,榴槤已从一种季节性水果转变为奢侈品,并推动了专业种植技术的发展。
  • 榴槤加工产品市场成长:市场对榴槤加工产品的需求显着成长,包括冷冻果肉和果酱、冷冻干燥榴槤、榴槤口味零食、冰淇淋和糖果甜点。这一趋势解决了新鲜榴槤保质期短、气味浓烈等问题,使更多消费者能够轻鬆享用榴槤。这不仅拓展了市场,使其不再局限于传统的新鲜水果消费群体,还实现了全年供应,并带来了潜在的附加价值,从而推动了食品加工和包装技术的创新。
  • 低温运输物流和包装技术的进步:低温运输技术和包装创新正在改变榴槤的国际分销模式。改良的冷冻工艺、调气包装和快速运输技术使榴槤能够抵达偏远市场,同时保持新鲜度和品质。这不仅增加了榴槤向欧洲和北美等非传统市场的出口机会,最大限度地减少了采后损失,提高了产品品质的稳定性,也让更多世界各地的消费者能够品嚐到这种「水果之王」。
  • 直销模式与电子商务:线上市场和电子商务网站的兴起,为榴槤经销商和生产商开闢了新的管道,使他们能够直接向世界各地的消费者供货。这种趋势绕过了传统的零售分销壁垒,使榴莲,尤其是特色品种,更容易获得。这提高了购买的便利性,并扩大了市场渗透率,尤其是在新鲜榴槤难以取得的地区。此外,这也使小型生产商能够直接与买家对接,从而创造了一个更加多元化和竞争激烈的市场。
  • 对永续性和道德采购的承诺:随着榴槤市场的扩张,人们对符合道德且永续生产的榴槤的认知和需求日益增长。围绕着新种植园的人工林、水资源消费量和工作条件等环境问题,消费者开始注意并影响其购买决策。这促使人们呼吁推广负责任的农业实践、永续生产认证以及透明的供应链。这一趋势鼓励生产商转向永续的生产方式,并为能够展现环境和社会责任感的公司带来竞争优势。

这些新兴趋势正在重新定义榴槤市场,改善市场准入,扩大产品线,提升榴槤作为国际农产品的地位,并在从种植到消费的供应链的每个环节促进创新,从而为这种独特的水果打造一个更加成熟和一体化的全球市场。

榴槤市场近期趋势

在全球榴槤日益增长的人气和供应链主导转型推动下,全球榴槤市场正经历根本性的变革。消费者对异国水果日益浓厚的兴趣、电子商务的蓬勃发展,以及为克服榴槤本身的固有缺陷(例如气味浓烈和易腐烂)所做的持续努力,共同推动市场的变革。从物流的改进到产品的多样化,榴槤市场不断演进,以满足全球日益增长的需求。

  • 贸易量成长,尤其对华出口:近期最显着的现像是全球榴槤贸易量大幅成长,其中中国主导最大的进口国。儘管由于进口检验更加严格,短期内贸易量下降,但整体成长动能依然强劲。这为泰国、马来西亚和越南等主要榴槤出口国带来了显着的经济效益,促使种植面积扩大,并加剧了供应商之间的激烈竞争,以满足中国对新鲜和冷冻榴莲的巨大需求。
  • 榴槤加工加值产品的多元化发展:榴槤加工加值产品的研发和市场渗透取得了显着进展,产品种类繁多,包括榴槤冰淇淋、蛋糕、酥皮点心、冷冻干燥榴槤片和榴槤酱等。这使得榴槤对更多消费者,而不仅仅是榴槤爱好者,更具吸引力。这些产品延长了榴槤的保质期,为新的消费群体提供了更佳的口味,并实现了全年消费,从而显着扩大了市场规模,提高了生产商的盈利。
  • 低温运输物流及包装技术发展:近年来,榴槤低温运输物流及加值包装技术获得了更快的投资与创新。这包括快速运输方式、用于整颗冷冻榴槤和果肉的先进冷冻技术以及调气包装。这些技术能够在远距运输中保持榴槤的品质和新鲜度,从而开拓北美和欧洲等新兴的非传统出口市场,同时最大限度地减少运输过程中的损耗和浪费。
  • 榴槤种植与品管中的技术应用:榴槤生产也日益受到高科技技术的影响,例如智慧农业、基因研究培育优良品种以及更完善的品管方法。例如,一些国家正在培育更适应特定气候或具有更强抗病性的品种。这提高了产量,使果实品质更加稳定,改善了病害防治,并确保了榴槤供应的稳定和永续,以满足全球需求,同时也提高了农场效率。
  • 电子商务和直销模式的扩张:电子商务平台的蓬勃发展从根本上改变了榴槤的销售和分销方式。如今,消费者可以直接在线上订购新鲜和冷冻榴莲,享受快速配送服务。这不仅让那些无法在亚洲本地市场购买榴槤的消费者更容易买到,也提高了采购计画的透明度,并为小型生产商开闢了绕过中间商的新途径。这种线上销售趋势正在整合供应链,并扩大榴槤的全球消费群。

这些发展共同将榴槤市场转变为一个更全球化、多元化和技术主导的市场,确保全年供应各种形式的榴莲,促进创新以应对榴槤独特的挑战,并最终使榴槤成为更受欢迎的商品。

目录

第一章执行摘要

第二章 市场概览

  • 背景和分类
  • 供应链

第三章:市场趋势与预测分析

  • 产业驱动因素与挑战
  • PESTLE分析
  • 专利分析
  • 法规环境

4. 全球榴槤市场(按类型划分)

  • 概述
  • 按类型分析吸引力
  • 榴槤:趋势与预测(2019-2031)
  • 榴槤产品:趋势与预测(2019-2031)

5. 全球榴槤市场(依用途划分)

  • 概述
  • 透过分析吸引力
  • 生食消费:趋势与预测(2019-2031)
  • 糖业:趋势与预测(2019-2031)
  • 零食:趋势与预测(2019-2031)
  • 其他:趋势与预测(2019-2031 年)

第六章 区域分析

  • 概述
  • 全球榴槤市场(按地区划分)

第七章 北美榴槤市场

  • 概述
  • 北美榴槤市场按类型划分
  • 北美榴槤市场
  • 美国榴槤市场
  • 墨西哥榴槤市场
  • 加拿大榴槤市场

第八章 欧洲榴槤市场

  • 概述
  • 欧洲榴槤市场按类型划分
  • 欧洲榴槤市场
  • 德国榴槤市场
  • 法国榴槤市场
  • 西班牙榴槤市场
  • 义大利榴槤市场
  • 英国榴槤市场

第九章 亚太榴槤市场

  • 概述
  • 亚太榴槤市场按类型划分
  • 亚太榴槤市场(依用途划分)
  • 日本榴槤市场
  • 印度榴槤市场
  • 中国的榴槤市场
  • 韩国榴槤市场
  • 印尼榴槤市场

第十章 世界其他地区(ROW)榴槤市场

  • 概述
  • 榴槤市场(按类型划分)
  • ROW 榴槤市场
  • 中东榴槤市场
  • 南美洲榴槤市场
  • 非洲榴槤市场

第十一章 竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析
    • 竞争对手之间的竞争
    • 买方的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 新进入者的威胁
  • 市占率分析

第十二章:机会与策略分析

  • 价值链分析
  • 成长机会分析
    • 按类型分類的成长机会
    • 透过申请获得发展机会
  • 全球榴槤市场的新趋势
  • 战略分析
    • 新产品开发
    • 认证和许可
    • 合併、收购、协议、合作关係和合资企业

第十三章 价值链主要企业的公司概况

  • 竞争分析
  • Nanchang Duomei Bio-Tech
  • Safety Food
  • GIMEX Viet Nam Joint Stock Company
  • TRL
  • WORASETH INTERTRADING
  • VSV Service Trading Company
  • Alfafood

第十四章附录

  • 图表清单
  • 表格列表
  • 调查方法
  • 免责声明
  • 版权
  • 简称和技术单位

The future of the global durian market looks promising with opportunities in the directly eat, sugar, and snack markets. The global durian market is expected to grow with a CAGR of 7.5% from 2025 to 2031. The major drivers for this market are the increasing demand for exotic fruits, the rising popularity of durian in Asia, and the growing awareness of durian's health benefits.

  • Lucintel forecasts that, within the type category, the durian product is expected to witness higher growth over the forecast period.
  • Within the application category, snack is expected to witness the highest growth.
  • In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Durian Market

The durian market is witnessing an interesting turnaround, expanding beyond its long-standing dominion in Southeast Asia to find momentum on the world stage. This is driven by an increasing admiration for its distinctive taste and health benefits, as well as strategic progress in breeding, processing, and supply. These new trends mirror a sector evolving to align with wider consumer taste, innovation in technology, and an overall concerted shift towards sustainability, while managing the fruit's natural challenges, including its unique smell and perishable nature.

  • Premiumization of Durian Varieties: There has been an increasing trend towards premiumization of particular durian varieties, such as Malaysia's Musang King and Thailand's Monthlong. These types fetch higher prices because of their better taste, texture, and uniform quality. The effect is heightened emphasis on branding, quality assurance, and guaranteed origin among producers and exporters. This trend involves satisfying pampered consumers who are willing to pay extra for a high-quality guarantee, turning durian into a luxury product from a seasonal fruit and precipitating specialist cultivation methods.
  • Growth of Processed Durian Products: The market is seeing a strong increase in demand for processed durian products, such as frozen pulp and paste, freeze-dried durian, durian-flavored snacks, ice cream, and confectionery. The trend addresses the issues of fresh durian's limited shelf life and pungent smell, making the fruit easier for more consumers to access. The effect is increased market access beyond traditional fresh fruit consumers, year-round supply, and greater possibilities for value addition, stimulating innovation in food processing and packaging technologies.
  • Improvements in Cold Chain Logistics and Packaging: Advances in cold chain technology and package innovations are transforming the international distribution of durian. Improved freezing processes, modified atmosphere packages, and quick transportation techniques guarantee that durian reaches remote markets without compromising on freshness and quality. The effect is increased opportunities for exports to unconventional markets such as Europe and North America, minimized post-harvest losses, and improved consistency in product quality, making the "King of Fruits" available to more consumers globally.
  • Direct-to-Consumer Sales and E-commerce: The advent of online marketplaces and e-commerce sites is establishing a direct channel for durian distributors and producers to supply consumers across the world. The movement circumvents conventional retail obstructions, placing durian within easier reach, particularly specialty varieties. The effect is enhanced convenience for customers, especially those in less accessible areas to fresh durian, as well as deeper market penetration. This further allows smaller producers to connect with buyers directly, creating a more diverse and competitive market.
  • Sustainability and Ethical Sourcing Initiatives: As the durian market increases, there is increasing awareness and demand for ethically and sustainably produced durian. Environmental concerns regarding deforestation for new plantations, water consumption, and labor conditions are starting to impact purchasing decisions. The result is a push for responsible agriculture practices, certification for sustainable production, and open supply chains. The trend compels producers to switch to sustainable methods and gives a competitive edge to companies that can validate their environmental and social stewardship.

These new trends are altogether redefining the durian market as it increases its accessibility, widens its product range, and raises its position as an international agricultural commodity. They influence innovation in every step of the supply chain, from planting to consumption, and promote a more sophisticated and integrated world market for this peculiar fruit.

Recent Developments in the Durian Market

The world durian market is being fundamentally revolutionized by its growing popularity worldwide and supply-chain-driven strategic shifts. Driven by a mix of the rising consumer interest in exotic fruits, the growth of e-commerce, and ongoing initiatives to transcend the fruit's built-in limitations, such as having a pungent odor and perishable nature, the market is changing. From improved logistics to product diversification, the market is changing to address surging global demand.

  • Expanded Volume of Trade, Especially to China: The most notable recent phenomenon is the enormously enhanced volume of world durian trade, with China now leading as the largest importer. Although recent short-term declines occurred in the face of more stringent import checkups, overall growth remains robust. The effect is a huge economic windfall for large durian-exporting nations such as Thailand, Malaysia, and Vietnam, resulting in increased areas of cultivation and pushing keen competition among suppliers to address China's bottomless appetite for both fresh and frozen durian.
  • Diversification into Processed and Value-Added Products: There has been substantial growth in the creation and market coverage of processed and value-added durian products. These range from durian ice cream, cakes, and pastries to freeze-dried durian chips and paste. The effect is more appealing for durian beyond enthusiast consumers. Such products improve shelf life, render the flavor more acceptable to new consumers, and enable year-round consumption, greatly expanding the reach of the market and profitability of the producers.
  • Development in Cold Chain Logistics and Packaging: Increased investment and innovation in cold chain logistics and value-added packaging of durian have been witnessed in recent years. These include quick shipping modes, better freezing technologies for entire frozen durians and pulp, and modified atmosphere packaging. The effect is the capability to ship durian over longer distances at the same level of quality and freshness, opening up new markets of export to North America, Europe, and other non-traditional destinations, and minimizing spoilage and wastage during transportation.
  • Technological Adoption in Cultivation and Quality Control: Durian production is also seeing the adoption of high-tech techniques, such as smart farming, genetic studies for better varieties, and better quality control measures. For example, certain nations are creating durian varieties that are more adaptable to certain climates or that have better disease resistance. The effect is greater yields, more uniform quality of fruits, and improved disease management, offering a more consistent and sustainable supply of durian to fulfill global demand, and making plantations more efficient.
  • E-commerce and Direct-to-Consumer Sales Rise: E-commerce platform growth has revolutionized the way durian is sold and marketed fundamentally. Customers can now place direct orders for fresh or frozen durian online, including expedited shipping. The effect is wider accessibility for customers who may not have Asian markets locally, more transparent sourcing, and new ways for smaller producers to cut out middlemen. This shift online is consolidating the supply chain and expanding durian's consumer base worldwide.

All these developments are collectively shaping the durian market as more global, diversified, and technology-led. They are facilitating increased availability and availability on a year-round basis of durian in different forms, and also pushing innovation to meet the special challenges of the fruit, eventually ensuring that it becomes a much-desired commodity.

Strategic Growth Opportunities in the Durian Market

The durian market, fast-spreading from its historical Southeast Asian stronghold, offers extensive strategic growth possibilities in various applications. These are fueled by changing consumer tastes, processing and logistics technology improvements, and the world's fascination with new culinary experiences. Seeing and exploiting these prime areas enable companies to make their products stand out, reach new consumer groups, and help sustain the world's rise of this singular fruit.

  • Export of Fresh Fruit to Emerging Markets: With increasing disposable incomes and globalized food tastes, there is a huge potential to increase fresh durian exports to emerging markets beyond the East Asian region, including portions of the Middle East, Europe, and even small niches in North America. The effect is the development of new sources of revenue for exporting nations and farmers. This necessitates strong cold chain logistics, successful marketing to present the fruit to new tastes, and possibly bypassing cultural hurdles regarding its pungent smell, but with high margins for premium fresh fruit.
  • Durian Processed in Food and Beverage Industry: The versatility of durian pulp and paste creates a gigantic growth prospect within the wider food and beverage sector. This extends to uses in ice cream, pastries, cakes, chocolates, candies, and even savory food or drink. The effect is a significant increase in durian's consumption beyond its fresh state, making it more acceptable and convenient to wider consumer demographics who may be turned off by the fresh fruit's smell or seasonal availability. This creates momentum for food product innovation and production processes.
  • Durian in Specialty and Gourmet Cuisine: There is a new market opportunity to establish durian as a gourmet ingredient in specialty and fine dining, fresh and processed. Upscale restaurants and patisseries are increasingly adding durian to creative desserts and fusion foods. The effect is a raising of the culinary stature of durian, with a more educated and adventurous consumer base. This smaller volume niche market presents considerable branding opportunities and greater profit margins for high-quality producers and chefs.
  • Health and Wellness Products that Include Durian: With durian's dense nutritional value, such as vitamins, minerals, and antioxidants, there is a strategic potential to create health and wellness products like supplements, functional foods, or even cosmetic uses based on its useful compounds. The effect is riding on the increasing worldwide trend of health-conscious consumers looking for natural and exotic ingredients. This involves scientific research to establish claims of health benefits and good marketing to promote its nutritional value, possibly broadening its application to only culinary uses.
  • Direct-to-Consumer and E-commerce Platforms: The potential for growth through the strength of direct-to-consumer (DTC) sales and e-commerce platforms is immense. It enables producers to cut out intermediaries, access global consumers directly, and potentially provide a greater selection of durian products. The effect is better accessibility for consumers, lower supply chain costs, and more control of branding and price for growers. This paradigm enables the sale of both fresh and processed durian to address varied consumer needs and tastes via online platforms.

Such strategic growth prospects are deeply influencing the durian market by leading diversification, stimulating technological uptake, and extending its global penetration. They are forcing stakeholders to develop innovations along the value chain, from farming to end-product creation, making durian a more convenient and widely acceptable commodity.

Durian Market Driver and Challenges

The durian market is influenced by a multifaceted interplay of key drivers and daunting challenges, including numerous economic, environmental, and cultural factors. These drivers and challenges have a major impact on its growth pattern, supply chain, and global consumer acceptability. Recognition of the intricacies of these drivers and challenges is essential for all key stakeholders, ranging from producers and exporters to processors and retailers, in order to penetrate this peculiar and evermore internationalized fruit market.

The factors responsible for driving the durian market include:

1. Global Demand, particularly from China, is increasing: The main propeller of the durian market is the skyrocketing global demand, most of which comes from China. Durian is considered a luxury fruit and a symbol of status among Chinese consumers, compelling huge volumes to be imported. The effect is a stable and high-value market for countries producing, resulting in the expansion of production areas and substantial investment in the durian sector. The demand sets the price and trade dynamics globally, positioning China at the center stage of most durian exporters' business.

2. Rising Awareness of Health Benefits: Increasing consumer realization of durian's high nutritional value, such as its high levels of vitamins, minerals, and dietary fiber, is chiefly promoting demand for it. It is being seen more and more as a "superfood" with numerous health benefits. The result is an increasing appeal for it beyond the conventional consumer, particularly health-mindful individuals looking for natural and exotic sources of food. Such realization is being further accentuated by social media and health movements, leading to its increasing popularity globally.

3. Advancements in Cold Chain Logistics: Improvements in cold chain technology and transportation infrastructure are revolutionizing the durian market. Advanced freezing techniques for whole fruit and pulp, coupled with efficient shipping methods, allow durian to reach distant markets while retaining quality. The impact is expanded market reach, reduced spoilage during transit, and year-round availability for consumers far from producing regions. This technological advancement directly fuels export growth and market diversification.

4. Diversification into Processed Products: The growing development and demand of processed durian products like frozen pulp, paste, ice cream, and snacks serve as a key market driver. The products take care of the fresh fruit's short shelf life and intense odor. The result is a larger consumer base, including first-time durian buyers, and increased market versatility. This trend allows for new sources of revenue and less reliance on sales of fresh fruits, providing year-round opportunities for the sector.

5. Expansion of E-commerce Platforms: The growth of e-commerce platforms and online marketplaces has become a key driver for the durian market. The platforms enable producers to sell directly to consumers worldwide, without involving conventional retail routes. The result is greater accessibility, consumer convenience, and deeper market penetration, especially for specialty types. This online revolution has simplified the ability of individuals worldwide to buy and enjoy durian, advancing its worldwide penetration.

Challenges in the durian market are:

1. Intense Smell and Cultural Acceptability: The durian's notoriously strong and divisive smell is a major hurdle, restricting its acceptability in most non-traditional markets and public areas. Such a distinguishing feature can discourage potential new customers. The effect is limited market penetration in some areas and a requirement for creative marketing efforts or processed fruit that eliminates the odor, necessitating thoughtful planning for expansion of its market beyond its historic consumer group.

2. Short Shelf Life and Perishability: Fresh durian is very perishable with a relatively short shelf life. This creates significant logistical issues in transportation, storage, and retail, with the possibility of spoilage and waste. The effect is higher costs involved in speedy and specialized cold chain logistics, restricting market access for fresh whole fruit. This results in rapid distribution channels and, as a consequence, tends to be expensive at the retail level, turning off price-sensitive consumers.

3. Price Volatility and Seasonal Availability: The durian trade is prone to price fluctuations and seasonality, mainly because it is dependent on certain cultivation seasons and susceptible to weather. This makes it prone to supply shortfall and price instability, affecting producers and consumers. The effect is an unstable supply, which will make it challenging to plan in the long term for businesses and potentially restrict access for consumers in lean seasons, thereby hampering consistent market growth and investment.

The net effect of these drivers and challenges on the durian market is one of constantly changing dynamics. Although booming global demand from China and increased processing and logistical improvements are driving high growth, the intrinsic drawbacks of its pungent smell, short shelf life, and price fluctuations require ongoing innovation. Its success depends upon balancing strong supply chain management, good marketing towards varying palates, and planned development of value-added products in order to elevate this exotic fruit to an internationally accepted commodity.

List of Durian Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies durian companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the durian companies profiled in this report include-

  • Nanchang Duomei Bio-Tech
  • Safety Food
  • GIMEX Viet Nam Joint Stock Company
  • TRL
  • WORASETH INTERTRADING
  • VSV Service Trading Company
  • Alfafood

Durian Market by Segment

The study includes a forecast for the global durian market by type, application, and region.

Durian Market by Type [Value from 2019 to 2031]:

  • Durian Fruits
  • Durian Products

Durian Market by Application [Value from 2019 to 2031]:

  • Directly Eat
  • Sugar
  • Snack
  • Others

Durian Market by Region [Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Durian Market

The international durian market is currently undergoing a massive boom, fueled by its growing status as a coveted delicacy and superfood, especially in Asia. This so-called "King of Fruits," with its pungent odor and high nutritional value, is seeing expanding plantation grounds, improved cold chain logistics, and a boom in processed durian products. Its divisive odor and seasonal nature, though, pose special challenges. Recent trends in major markets like the United States, China, Germany, India, and Japan feature diverse strategies for adopting this unusual fruit, ranging from serving diaspora communities to overcoming regulations on imports and uncovering new uses for products.

  • United States: The United States market for durian is expanding, driven mainly by the growth of an Asian immigrant base and greater consumer demand for exotic fruits and plant-based food alternatives. Frozen durian pulp and paste dominate the marketplace with extended shelf life and convenient transport. Asian grocery store chains are improving supply chain infrastructure to address demand. Despite its pungent smell and price point being obstacles to acceptance into mainstream markets, increased awareness of the fruit's health benefits and argotourism development are fueling expansion, with potential for domestic durian cultivation where climates permit, such as Hawaii.
  • China: China continues to be the biggest importer of durian, although recent trends indicate a dynamic market. Fresh durian imports suffered a steep decline in the first half of 2025, primarily because of increased customs checks for heavy metals and unapproved dyes from Thailand and Vietnam. This notwithstanding, a record 1.56 million metric tons were imported from China in 2024. This has fueled domestic production in Hainan, with survival rates improving and yields rising. Malaysia was recently approved to send fresh durians abroad, heightening rivalry among Southeast Asian producers.
  • Germany: The German market for durians is small but on the rise, fueled by rising consumer interest in unusual fruits and a growing multicultural population. Although there are restricted fresh durian imports owing to the fruit's pungent smell and limited shelf life, there exists a niche market for processed durian products like frozen pulp, ice cream, and confectionery, which neutralize the odor problem. Specialty Asian grocers and internet sites are the main distribution channels. European consumers are increasingly becoming more adventurous with food choices, slowly opening doors for durian.
  • India: The Indian market for durians is registering budding growth, and is expected to grow each year. The cause of this growth is increasing disposable incomes, shifting diets, and growing recognition of the nutritional value of the fruit. Though not a conventional staple food, durian is becoming increasingly popular as an exotic fruit, particularly in urban areas. Cultivation in the local market is hindered by climatic factors, with imports serving as the main source. There are opportunities in the foodservice sector, where durian pulp and paste are being incorporated in desserts and other foods to serve adventurous tastes.
  • Japan: The Japanese durian market is dominated by a strong demand for quality and freshness, tending to import high-quality varieties from Southeast Asia. Although the pungent smell may be a deterrent, there is a consistent demand in particular segments of consumers, including those who are familiar with Southeast Asian cuisine. Recent innovations center on enhancing cold chain logistics to preserve the quality of imported fresh durians. Durian products processed into snacks and desserts with blander durian tastes also attract some popularity, addressing a wider Japanese palate while reducing the characteristic odor.

Features of the Global Durian Market

  • Market Size Estimates: Durian market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: Durian market size by type, application, and region in terms of value ($B).
  • Regional Analysis: Durian market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the durian market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the durian market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the durian market by type (durian fruits and durian products), application (directly eat, sugar, snack, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global Durian Market by Type

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Type
  • 4.3 Durian Fruits: Trends and Forecast (2019-2031)
  • 4.4 Durian Products: Trends and Forecast (2019-2031)

5. Global Durian Market by Application

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Application
  • 5.3 Directly Eat: Trends and Forecast (2019-2031)
  • 5.4 Sugar: Trends and Forecast (2019-2031)
  • 5.5 Snack: Trends and Forecast (2019-2031)
  • 5.6 Others: Trends and Forecast (2019-2031)

6. Regional Analysis

  • 6.1 Overview
  • 6.2 Global Durian Market by Region

7. North American Durian Market

  • 7.1 Overview
  • 7.2 North American Durian Market by Type
  • 7.3 North American Durian Market by Application
  • 7.4 United States Durian Market
  • 7.5 Mexican Durian Market
  • 7.6 Canadian Durian Market

8. European Durian Market

  • 8.1 Overview
  • 8.2 European Durian Market by Type
  • 8.3 European Durian Market by Application
  • 8.4 German Durian Market
  • 8.5 French Durian Market
  • 8.6 Spanish Durian Market
  • 8.7 Italian Durian Market
  • 8.8 United Kingdom Durian Market

9. APAC Durian Market

  • 9.1 Overview
  • 9.2 APAC Durian Market by Type
  • 9.3 APAC Durian Market by Application
  • 9.4 Japanese Durian Market
  • 9.5 Indian Durian Market
  • 9.6 Chinese Durian Market
  • 9.7 South Korean Durian Market
  • 9.8 Indonesian Durian Market

10. ROW Durian Market

  • 10.1 Overview
  • 10.2 ROW Durian Market by Type
  • 10.3 ROW Durian Market by Application
  • 10.4 Middle Eastern Durian Market
  • 10.5 South American Durian Market
  • 10.6 African Durian Market

11. Competitor Analysis

  • 11.1 Product Portfolio Analysis
  • 11.2 Operational Integration
  • 11.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

  • 12.1 Value Chain Analysis
  • 12.2 Growth Opportunity Analysis
    • 12.2.1 Growth Opportunities by Type
    • 12.2.2 Growth Opportunities by Application
  • 12.3 Emerging Trends in the Global Durian Market
  • 12.4 Strategic Analysis
    • 12.4.1 New Product Development
    • 12.4.2 Certification and Licensing
    • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

  • 13.1 Competitive Analysis
  • 13.2 Nanchang Duomei Bio-Tech
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.3 Safety Food
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.4 GIMEX Viet Nam Joint Stock Company
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.5 TRL
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.6 WORASETH INTERTRADING
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.7 VSV Service Trading Company
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.8 Alfafood
    • Company Overview
    • Durian Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

14. Appendix

  • 14.1 List of Figures
  • 14.2 List of Tables
  • 14.3 Research Methodology
  • 14.4 Disclaimer
  • 14.5 Copyright
  • 14.6 Abbreviations and Technical Units
  • 14.7 About Us
  • 14.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global Durian Market
  • Figure 2.1: Usage of Durian Market
  • Figure 2.2: Classification of the Global Durian Market
  • Figure 2.3: Supply Chain of the Global Durian Market
  • Figure 3.1: Driver and Challenges of the Durian Market
  • Figure 3.2: PESTLE Analysis
  • Figure 3.3: Patent Analysis
  • Figure 3.4: Regulatory Environment
  • Figure 4.1: Global Durian Market by Type in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global Durian Market ($B) by Type
  • Figure 4.3: Forecast for the Global Durian Market ($B) by Type
  • Figure 4.4: Trends and Forecast for Durian Fruits in the Global Durian Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Durian Products in the Global Durian Market (2019-2031)
  • Figure 5.1: Global Durian Market by Application in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global Durian Market ($B) by Application
  • Figure 5.3: Forecast for the Global Durian Market ($B) by Application
  • Figure 5.4: Trends and Forecast for Directly Eat in the Global Durian Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Sugar in the Global Durian Market (2019-2031)
  • Figure 5.6: Trends and Forecast for Snack in the Global Durian Market (2019-2031)
  • Figure 5.7: Trends and Forecast for Others in the Global Durian Market (2019-2031)
  • Figure 6.1: Trends of the Global Durian Market ($B) by Region (2019-2024)
  • Figure 6.2: Forecast for the Global Durian Market ($B) by Region (2025-2031)
  • Figure 7.1: North American Durian Market by Type in 2019, 2024, and 2031
  • Figure 7.2: Trends of the North American Durian Market ($B) by Type (2019-2024)
  • Figure 7.3: Forecast for the North American Durian Market ($B) by Type (2025-2031)
  • Figure 7.4: North American Durian Market by Application in 2019, 2024, and 2031
  • Figure 7.5: Trends of the North American Durian Market ($B) by Application (2019-2024)
  • Figure 7.6: Forecast for the North American Durian Market ($B) by Application (2025-2031)
  • Figure 7.7: Trends and Forecast for the United States Durian Market ($B) (2019-2031)
  • Figure 7.8: Trends and Forecast for the Mexican Durian Market ($B) (2019-2031)
  • Figure 7.9: Trends and Forecast for the Canadian Durian Market ($B) (2019-2031)
  • Figure 8.1: European Durian Market by Type in 2019, 2024, and 2031
  • Figure 8.2: Trends of the European Durian Market ($B) by Type (2019-2024)
  • Figure 8.3: Forecast for the European Durian Market ($B) by Type (2025-2031)
  • Figure 8.4: European Durian Market by Application in 2019, 2024, and 2031
  • Figure 8.5: Trends of the European Durian Market ($B) by Application (2019-2024)
  • Figure 8.6: Forecast for the European Durian Market ($B) by Application (2025-2031)
  • Figure 8.7: Trends and Forecast for the German Durian Market ($B) (2019-2031)
  • Figure 8.8: Trends and Forecast for the French Durian Market ($B) (2019-2031)
  • Figure 8.9: Trends and Forecast for the Spanish Durian Market ($B) (2019-2031)
  • Figure 8.10: Trends and Forecast for the Italian Durian Market ($B) (2019-2031)
  • Figure 8.11: Trends and Forecast for the United Kingdom Durian Market ($B) (2019-2031)
  • Figure 9.1: APAC Durian Market by Type in 2019, 2024, and 2031
  • Figure 9.2: Trends of the APAC Durian Market ($B) by Type (2019-2024)
  • Figure 9.3: Forecast for the APAC Durian Market ($B) by Type (2025-2031)
  • Figure 9.4: APAC Durian Market by Application in 2019, 2024, and 2031
  • Figure 9.5: Trends of the APAC Durian Market ($B) by Application (2019-2024)
  • Figure 9.6: Forecast for the APAC Durian Market ($B) by Application (2025-2031)
  • Figure 9.7: Trends and Forecast for the Japanese Durian Market ($B) (2019-2031)
  • Figure 9.8: Trends and Forecast for the Indian Durian Market ($B) (2019-2031)
  • Figure 9.9: Trends and Forecast for the Chinese Durian Market ($B) (2019-2031)
  • Figure 9.10: Trends and Forecast for the South Korean Durian Market ($B) (2019-2031)
  • Figure 9.11: Trends and Forecast for the Indonesian Durian Market ($B) (2019-2031)
  • Figure 10.1: ROW Durian Market by Type in 2019, 2024, and 2031
  • Figure 10.2: Trends of the ROW Durian Market ($B) by Type (2019-2024)
  • Figure 10.3: Forecast for the ROW Durian Market ($B) by Type (2025-2031)
  • Figure 10.4: ROW Durian Market by Application in 2019, 2024, and 2031
  • Figure 10.5: Trends of the ROW Durian Market ($B) by Application (2019-2024)
  • Figure 10.6: Forecast for the ROW Durian Market ($B) by Application (2025-2031)
  • Figure 10.7: Trends and Forecast for the Middle Eastern Durian Market ($B) (2019-2031)
  • Figure 10.8: Trends and Forecast for the South American Durian Market ($B) (2019-2031)
  • Figure 10.9: Trends and Forecast for the African Durian Market ($B) (2019-2031)
  • Figure 11.1: Porter's Five Forces Analysis of the Global Durian Market
  • Figure 11.2: Market Share (%) of Top Players in the Global Durian Market (2024)
  • Figure 12.1: Growth Opportunities for the Global Durian Market by Type
  • Figure 12.2: Growth Opportunities for the Global Durian Market by Application
  • Figure 12.3: Growth Opportunities for the Global Durian Market by Region
  • Figure 12.4: Emerging Trends in the Global Durian Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Durian Market by Type and Application
  • Table 1.2: Attractiveness Analysis for the Durian Market by Region
  • Table 1.3: Global Durian Market Parameters and Attributes
  • Table 3.1: Trends of the Global Durian Market (2019-2024)
  • Table 3.2: Forecast for the Global Durian Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global Durian Market by Type
  • Table 4.2: Market Size and CAGR of Various Type in the Global Durian Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Type in the Global Durian Market (2025-2031)
  • Table 4.4: Trends of Durian Fruits in the Global Durian Market (2019-2024)
  • Table 4.5: Forecast for Durian Fruits in the Global Durian Market (2025-2031)
  • Table 4.6: Trends of Durian Products in the Global Durian Market (2019-2024)
  • Table 4.7: Forecast for Durian Products in the Global Durian Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global Durian Market by Application
  • Table 5.2: Market Size and CAGR of Various Application in the Global Durian Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Application in the Global Durian Market (2025-2031)
  • Table 5.4: Trends of Directly Eat in the Global Durian Market (2019-2024)
  • Table 5.5: Forecast for Directly Eat in the Global Durian Market (2025-2031)
  • Table 5.6: Trends of Sugar in the Global Durian Market (2019-2024)
  • Table 5.7: Forecast for Sugar in the Global Durian Market (2025-2031)
  • Table 5.8: Trends of Snack in the Global Durian Market (2019-2024)
  • Table 5.9: Forecast for Snack in the Global Durian Market (2025-2031)
  • Table 5.10: Trends of Others in the Global Durian Market (2019-2024)
  • Table 5.11: Forecast for Others in the Global Durian Market (2025-2031)
  • Table 6.1: Market Size and CAGR of Various Regions in the Global Durian Market (2019-2024)
  • Table 6.2: Market Size and CAGR of Various Regions in the Global Durian Market (2025-2031)
  • Table 7.1: Trends of the North American Durian Market (2019-2024)
  • Table 7.2: Forecast for the North American Durian Market (2025-2031)
  • Table 7.3: Market Size and CAGR of Various Type in the North American Durian Market (2019-2024)
  • Table 7.4: Market Size and CAGR of Various Type in the North American Durian Market (2025-2031)
  • Table 7.5: Market Size and CAGR of Various Application in the North American Durian Market (2019-2024)
  • Table 7.6: Market Size and CAGR of Various Application in the North American Durian Market (2025-2031)
  • Table 7.7: Trends and Forecast for the United States Durian Market (2019-2031)
  • Table 7.8: Trends and Forecast for the Mexican Durian Market (2019-2031)
  • Table 7.9: Trends and Forecast for the Canadian Durian Market (2019-2031)
  • Table 8.1: Trends of the European Durian Market (2019-2024)
  • Table 8.2: Forecast for the European Durian Market (2025-2031)
  • Table 8.3: Market Size and CAGR of Various Type in the European Durian Market (2019-2024)
  • Table 8.4: Market Size and CAGR of Various Type in the European Durian Market (2025-2031)
  • Table 8.5: Market Size and CAGR of Various Application in the European Durian Market (2019-2024)
  • Table 8.6: Market Size and CAGR of Various Application in the European Durian Market (2025-2031)
  • Table 8.7: Trends and Forecast for the German Durian Market (2019-2031)
  • Table 8.8: Trends and Forecast for the French Durian Market (2019-2031)
  • Table 8.9: Trends and Forecast for the Spanish Durian Market (2019-2031)
  • Table 8.10: Trends and Forecast for the Italian Durian Market (2019-2031)
  • Table 8.11: Trends and Forecast for the United Kingdom Durian Market (2019-2031)
  • Table 9.1: Trends of the APAC Durian Market (2019-2024)
  • Table 9.2: Forecast for the APAC Durian Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Type in the APAC Durian Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Type in the APAC Durian Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Application in the APAC Durian Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Application in the APAC Durian Market (2025-2031)
  • Table 9.7: Trends and Forecast for the Japanese Durian Market (2019-2031)
  • Table 9.8: Trends and Forecast for the Indian Durian Market (2019-2031)
  • Table 9.9: Trends and Forecast for the Chinese Durian Market (2019-2031)
  • Table 9.10: Trends and Forecast for the South Korean Durian Market (2019-2031)
  • Table 9.11: Trends and Forecast for the Indonesian Durian Market (2019-2031)
  • Table 10.1: Trends of the ROW Durian Market (2019-2024)
  • Table 10.2: Forecast for the ROW Durian Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Type in the ROW Durian Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Type in the ROW Durian Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Application in the ROW Durian Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Application in the ROW Durian Market (2025-2031)
  • Table 10.7: Trends and Forecast for the Middle Eastern Durian Market (2019-2031)
  • Table 10.8: Trends and Forecast for the South American Durian Market (2019-2031)
  • Table 10.9: Trends and Forecast for the African Durian Market (2019-2031)
  • Table 11.1: Product Mapping of Durian Suppliers Based on Segments
  • Table 11.2: Operational Integration of Durian Manufacturers
  • Table 11.3: Rankings of Suppliers Based on Durian Revenue
  • Table 12.1: New Product Launches by Major Durian Producers (2019-2024)
  • Table 12.2: Certification Acquired by Major Competitor in the Global Durian Market